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Message The Direct MailPhoenix Rises AgainPaired with the latest technology, direct mail might be your secret marketing weaponsirspeedy.comYour Integrated Marketing System ResourcesA wide variety of marketing material is available for promoting your business. Shown here is a sampling of some key marketing resources and programs to help you. If you need assistance boosting your local marketing, creating a plan, or putting these resources into action, please contact the Marketing Department at 800/237-7333.Your local website is rich with content and information about your service offerings and provides several areas that can be personalized for you to better connect with your prospects and customers. Additionally, features such as the blog, whitepapers, case studies and video are all content marketing resources that will position you as an industry leader and provide lead generation opportunities.WebsiteVideoBlogCase StudiesWhitepapersAutomated Marketing ProgramThis lead nurturing program helps improve marketing reach and frequency to your prospects and customers. Emails, landing pages and downloadable assets are designed to foster engagement. The program also includes a robust direct mail schedule.The Direct MailPhoenix Rises AgainPaired with the latest technology, direct mail might be your secret marketing weaponsirspeedy.comIntegrated Event Marketing by StageMaximize Your Event ROI with Pre-event, At-event and Post-event Campaigns sirspeedy.comIntegrated MarketingCommunicationsMusic Direct to the Marketer’s Soulsirspeedy.comBasically BusinessBasically Business | June 2024 1a monthly newsletter published by Sir SpeedyJune 2024Navigating the Latest Sign Design Trends As consumer behavior an d sentiment around sign design shi fts, we shift our practices. Whatever the applic ation (tradeshows, POP, waynding, etc.), we should all be aware of the latest trends . Below are ve attention-gr abbing, customer-pleasing advances in sign design. Sustainability Sustainability an d the eco-friendly ethos are so ingrained into the indus try they really are less of a trend and more of a ne cessity today. These solutions include using natur al or recycled materials and pa ckaging, selecting energy-ecient lighting and implementing more ecie nt processes. LED-Integrated Signs Illuminated signs are esse ntial for businesses that want to procl aim their presence after da rk. There is increase d interest in integrating smar t LEDs for adjustable, lower-impact and higher-eciency lighting with signs fo r round-the-clock visibility. Minimalist Design Today’s consumers seek clarity and simplicity in their business signs. With clean lines, crisp fonts, s imple designs and straightforward messaging, minimalist signs are impactful and aesthetically appealing. Taking a “less is more” approach, these clear, easily readable signs are often seen a s more elegant, sophisticated and timele ss. Bo ld Ty po gra ph y Today’s emphasis on bold, interesting typography allows a sign to func tion as both art and mess age. Dynamic colors, clean typefaces an d large, condent lettering make for a striking co mbination. Bold typography also makes a statement about the brand using it, c onveying reliability and strength.Vintage Nostalgia What goes around come s around, and what’s coming around in 2024 are the aesthetics of the past. Neo n signs, retro lettering and color sc hemes are all back in a big way. Consumers are enchanted by vintage-inspired s igns that feel fresh and dierent, while evoking the past. The Basically Business newsletter offers several areas to customize and personalize content.General SignsWall SignsTake It InsideWith SignsSign Up With The ExpertsGet OutsideMoreFloor Your CustomersLet Your WindowsDo The TalkingYour WallsHave AHigher PurposeInterior SignsExterior SignsWindow SignsFloor SignsSigns CampaignSix sign postcards and emails focused on a range of signage applications.Sales DriverSocial MediaSocial media is a great way to build relationships and keep your network informed about your business and the latest in marketing trends.National Display Remarketing AdsTargeted display ads focusing on core products and services served to audiences that have previously visited the national Sir Speedy website in the last 180 days.Promotional ProductsKeep Sir Speedy in front of prospects and customers with promotional items such as pens, tech items, drinkware and apparel.YouTubeA new capabilities video is being featured on YouTube in-stream ads in both :15 and :30 formats. The targeted ads are optimized for impressions and brand awareness from a 15-mile radius around all of our locations. (Media schedule varies.)Mon - Fri 7am - 7pm888.555.5555sirspeedy.com/yourcityMon - Fri 7am - 7pm888.555.5555sirspeedy.com/yourcity• SIGNS• PRINTING & COPYING• DIRECT MAIL & MAILING SERVICES• ONLINE ORDERING PORTALS• GRAPHIC DESIGN• MARKETING SERVICES• TRADESHOWS & EVENTS• LABELS & PACKAGING• SIGNS• PRINTING & COPYING• DIRECT MAIL & MAILING SERVICES• ONLINE ORDERING PORTALS• GRAPHIC DESIGN• MARKETING SERVICES• TRADESHOWS & EVENTS• LABELS & PACKAGINGSuite 153Suite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERSGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsSpace TransformedWeDo signs. Nearly every type of sign you need we do— from building signs and car wraps to tradeshow displays, wayfinding, banners, flags, yard signage, window/wall/floor graphics—you name it. Posters BannersCenter GraphicsWall posters/banners and window graphics align with the new look as well as the direct marketing and existing in-center graphics. Doors/WindowsWhere Great Ideas HappenWeDo more. Show-stopping quality. Creative solutions.Out-of-the-box ideas. 50 years of experience. Sir Speedy is a trusted partner with a wide range of signs, print and marketing capabilities. Video marketing plays a key role in the sales process. You now have nine videos to demonstrate your brand values, capabilities, signs, labels, events, packaging, direct mail and online ordering portals, and even one for recruiting new team members. In addition, six 14-second short-form social media videos are now available. BrandShort-Form: PrintShort-Form: Direct MailShort-Form: BrochuresShort-Form: LabelsShort-Form: VehiclesShort-Form: SignsRecruitment Capabilities

SS Paid Social: Carousel - SignsRemember these key drivers for effective local marketing:· Maximize your marketing touches with an integrated approach· As a professional services business, building and maintaining brand awareness is essential· Planning is an important activity that helps ensure you stay on track· Marketing must be consistently implemented—reach and frequency are key· Your marketing efforts must align with a sales process· Be an active participant in marketing your businessStreet AddressCity, ST ZIP 999•999•9999sirspeedy.com/locationStreet AddressCity, ST ZIP FRANCIS FRANCHISEETitle999•999•9999ffranchisee@sirspeedy.com/locationNational Display AdsGeo-targeted display ad campaigns running on Facebook and Instagram social media platforms and within Google’s Display Network and Performance Max driving audiences to the Request A Quote page.The direct mail pieces created for AMP are available for you to download and print. A great opportunity for additional touches to your local market.The annual calendar kit encompasses many different templates for you to produce and distribute to your customers to keep your brand name in front of them all year long. Vehicle GraphicsBusiness IdentityFrom business cards to folders to delivery boxes, your business identity is a branding tool for keeping your name in front of prospects and customers. A strong web presence is important for being found online. Local listings are a key component and can be self-managed or maintained through a concierge service. Web PresenceA robust paid search program drives both brand awareness and leads for your business and includes a complete suite of interactive landing pages to enhance lead conversion.Paid SearchDirect MailEmailFurther promote your signs, printing, direct marketing, labels, packaging, promotional products and other services with email templates in Keap.PrintingPublic RelationsAssistance with news release writing and distribution is available on request.5.0©2024 Sir Speedy, Inc.Pathways2024 CalendarCalendar KitBefore, during and after an event, you have a range of products and services to help your customers get the most from their event participation. Event MarketingIntegrated Event Marketing by StageMaximize Your Event ROI with Pre-event, At-event and Post-event Campaigns sirspeedy.comSignsAIA Case StudiesEntries to the annual AIA competition are excellent case studies to help you learn about the many product and service applications around the network. Use them as market-ing and sales tools.FulfillmentBranded ApparelFranchisee: Cindy Johnston &Mike McCready Sir Speedy / Pittsburgh, PA Salesperson: Maria Johnston Customer: Comcast Business Industry: Communications Decision-maker: Marketing Specialist Entry Category: Print Challenge:The marketing specialist of Comcast Business was given short notice to organize an event for the Comcast Business Team. They secured a music venue in downtown Pittsburgh and decided on a rock-and-roll theme, but she was given very little time to produce materials for the event as the internal approval processes were taking so long and content was being changed up to the last minute. She initially came to us wanting circular printed centerpieces that looked like vinyl records. This made us ask questions about what else she needed and how we could incorporate the theme into other items. Solution: As the event was for their salespeople, they needed an agenda and also a piece where the salespeople could ‘pledge’ their sales focus for the coming year. We concepted making the agenda into a vinyl album sleeve with the front cover as the event title and the back cover announcing the schedule as ‘tour’ dates and key speakers. Each attendee could write their ‘pledge’ on a circular ‘record’ printed on cardstock, which they would then insert into the album sleeve and keep for reference. For taking notes during the two-day event, we found a supplier who makes notebooks out of recycled vinyl records; this completed the overall theme and served as a unique memento of the event.Result: Not only was Comcast thrilled that we could produce everything in a very short turnaround time they were also truly appreciative of the creative ideas that brought the theme of their event together. The vinyl notebooks were the icing on the cake for them—they were delighted with how they turned out, particularly because they initially reached out to us for a simple centerpiece request and had no idea we could do all that we did for them. ©2022 Sir Speedy, Inc. All rights reserved.sirspeedy.comCHECKLISTPre-event Develop an event specific integrated marketing campaign (oine and online). Print personalized invitations for a more personal touch oering multiple ways to RSVP. Send a series of emails (save-the-date, tease, and to promote special speakers, presentations or demonstrations). Begin promotional conversations on social media to create a “buzz.” Procure promotional products (pens, notepads, bags, or this year’s “must-have” tchotchke). Pro Tip: Give yourself 60–90 days lead time to get items that may come from overseas. If your event is a tradeshow, ensure you have a booth and all appropriate graphics and signage. For other events design impactful onsite directional signage, banners, posters and even floor graphics. For events that require food and beverage, source a caterer/supplier and be sure to order at least one month in advance. Verify two weeks out. Print informative marketing and sales collateral (brochures, flyers, handouts). Order logo apparel for all booth sta or employees to wear at the event.At-event Ensure your tradeshow booth and all signage and graphics have arrived safely and are not damaged. Pro Tip: Call a local Sir Speedy if you need immediate on-site help with any print or sign replacements. Make sure you have enough brochures and other materials for your expected audience and that they are easily accessible. Ensure any onsite giveaway or drawing is highly visible for all to participate. Make sure all AV required is set up and working properly. Deliver an immersive experience with video and other online features. Your employees and booth attendants are brand ambassadors for your company. Make sure they are well informed about the message you want communicated to your audience. Dep loy social media messaging throughout the event to engage with attendees and those who weren’t able to attend.Post-event Mail thank you letters or postcards to promote post-event specials. Email a pos t-event survey. Send an incentive email with special oer. Implement a direct mail nurturing campaign to keep your business top of mind with the new leads generated. Consider content or oers that would be appropriate for wherever they are in the buyer journey. C onsider a local press release announcement. WeDo events. For many businesses, tradeshows, expos, conventions and other business events are vital to their bottom line. With so much riding on these annual and semi-annual occasions, it is imperative to work with a creative partner who understands what is at stake. Start with this checklist that runs the gamut from pre-event to at-event and post-event activities.Ready to get started? Contact us at sirspeedy.com.Three comprehensive brochures featuring your full capabilities, signs and online ordering portals.BrochuresEverything SignsOnline Ordering PortalsManage Your Brand More Eciently With A Centralized Online Ordering SolutionGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsCapabilitiesSignsOnline Ordering PortalsStreet AddressCity, ST ZIPsirspeedy.com/locationStreet AddressCity, ST ZIPsirspeedy.com/locationStreet AddressCity, ST ZIPsirspeedy.com/locationVisiting clients all over town turns your vehicle into a moving billboard that builds local brand awareness.Graphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsWeDo More Than You Think WeDoGot an idea? We have lots of them. Give us a call today.Watch Our Video<STREET ADDRESS><CITY>, <STATE> <ZIP>CapabilitiesYour Brand BoostersStandout PerformanceLabels and PackagingPrintingFirst Impressions CountBottom-Up BrandingSales DriverSpace TransformedFloor GraphicsDirect MailSignsBusiness GeneratorSignsWhere Great Ideas HappenBrand Values Promotional ProductsDress To ImpressBranded ApparelNavigate Business SpacesADA/WayfindingLocal Business. Big Solutions.Local BusinessYour Space,Your NarrativeInterior Décor