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The Direct MailPhoenix Rises AgainPaired with the latest technology, direct mail might be your secret marketing weaponsirspeedy.comYour Integrated Marketing System ResourcesA wide variety of marketing material is available for promoting your business. Shown here is a sampling of some key marketing resources and programs to help you. If you need assistance boosting your local marketing, creating a plan, or putting these resources into action, please contact the Marketing Department at 800/237-7333.Your local website is rich with content and information about your service offerings and provides several areas that can be personalized for you to better connect with your prospects and customers. Additionally, features such as the blog, whitepapers, case studies and video are all content marketing resources that will position you as an industry leader and provide lead generation opportunities.WebsiteVideoVideo marketing plays a key role in the sales process. You now have seven videos to demonstrate your many capabilities, including signs, labels, events, packaging, direct mail and online storefronts.BlogCase StudiesWhitepapersAutomated Marketing ProgramThis lead nurturing program helps improve marketing reach and frequency to your prospects and customers. Emails, landing pages and downloadable assets are designed to foster engagement. The program also includes a robust direct mail schedule.The Direct MailPhoenix Rises AgainPaired with the latest technology, direct mail might be your secret marketing weaponsirspeedy.comMaximizing Your Event Marketing ROIBest practices guide to integrated event marketingsirspeedy.comIntegrated MarketingCommunicationsMusic Direct to the Marketer’s Soulsirspeedy.comBasically BusinessBasically Business | October 2022 1a monthly newsletter published by Sir SpeedyOctober 20225 Fundraising Trends for Today’s Donors While the last couple of years h as taken their toll on swaths of the economy, fundraising has surged. This parad oxical trend can perhaps be attributed to the resourcefulness shown by the fundraising industry. As school-related fundraising and holiday giving season star ts to kick in, you may want to consider incorporating these trends that are making a dierence i n today’s fundraising campaigns. 1. Flexible giving options: As nonprots have learned, it’s critic al to meet donor s where they are with giving options that work for them. This type of adapt ability has led to growth in online, mobile, app a nd other exible payment options inclu ding:• Digital wallets (e.g., Apple Pay or Google Pay)• Hybrid campaigns • Cryptocurrency payments• Automated clearing house (ACH) payments• PayPal, Stripe, Venmo • Text giving2. Workplace giving: Nonprots c an bring their causes to the workplace, k nowing that donors will share thos e missions that are of greatest interest with colle agues. Companies that oer donatio n matching to organizations or cause s that resonate with their employees can signicantly impact fundraising, doubling or even tripling giving. 3. Donor-advised funds (DAF): Donors can give to these funds like they would any stock, bond or interest-bearing ac count as often as they like and will receive an immediate ta x deduction. Donors can also designate funds for grants to preferred char ities. 4. Tech-driven experiences: It’s no surprise that donors are interested i n tech-driven fundraising experiences. These may include livestreaming, non-fungible token (NFT) auctions, mobile bidding, event recordings and push notications.5. Peer-to-peer fundraising: Community-centric fundraising leverages social media and the internet to encourage do nations. It’s especially popular for fun draising for social justice issues.Give us a call to discuss ideas.The Basically Business newsletter offers several areas to customize and personalize content.General SignsWall SignsTake It InsideWith SignsSign Up With The ExpertsGet OutsideMoreFloor Your CustomersLet Your WindowsDo The TalkingYour WallsHave AHigher PurposeInterior SignsExterior SignsWindow SignsFloor SignsCapabilitiesOnline Ordering PortalsLabelsSignsEvents Direct MailPackagingSigns CampaignSix sign postcards and emails focused on a range of signage applications.Sales DriverSocial MediaSocial media is a great way to build relationships and keep your network informed about your business and the latest in marketing trends.National Display Remarketing AdsTargeted display ads focusing on core products and services with the message of Everything You Need. One Resource served to audiences that have previously visited the national Sir Speedy website in the last 60 days.Promotional ProductsKeep Sir Speedy in front of prospects and customers with promotional items such as pens, tech items, drinkware and apparel.YouTubeA new capabilities video is being featured on YouTube in-stream ads in both :15 and :30 formats. The targeted ads are optimized for impressions and brand awareness from a 15-mile radius around all of our locations. (Media schedule varies.)Mon - Fri 7am - 7pm888.555.5555sirspeedy.com/yourcityMon - Fri 7am - 7pm888.555.5555sirspeedy.com/yourcity• SIGNS• PRINTING & COPYING• DIRECT MAIL & MAILING SERVICES• ONLINE ORDERING PORTALS• GRAPHIC DESIGN• MARKETING SERVICES• TRADESHOWS & EVENTS• LABELS & PACKAGING• SIGNS• PRINTING & COPYING• DIRECT MAIL & MAILING SERVICES• ONLINE ORDERING PORTALS• GRAPHIC DESIGN• MARKETING SERVICES• TRADESHOWS & EVENTS• LABELS & PACKAGINGSuite 153Suite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERSSpace TransformedWeDo signs. Nearly every type of sign you need we do— from building signs and car wraps to tradeshow displays, wayfinding, banners, flags, yard signage, window/wall/floor graphics—you name it. Posters BannersCenter GraphicsWall posters/banners and window graphics align with the new look as well as the direct marketing and existing in-center graphics. Doors/WindowsWhere Great Ideas HappenWeDo more. Show-stopping quality. Creative solutions.Out-of-the-box ideas. 50 years of experience. Sir Speedy is a trusted partner with a wide range of signs, print and marketing capabilities.
Remember these key drivers for effective local marketing:· Maximize your marketing touches with an integrated approach· As a professional services business, building and maintaining brand awareness is essential· Planning is an important activity that helps ensure you stay on track· Marketing must be consistently implemented—reach and frequency are key· Your marketing efforts must align with a sales process· Be an active participant in marketing your businessYour Brand BoostersStandout PerformanceLabels and PackagingStreet AddressCity, ST ZIP 999•999•9999sirspeedy.com/locationStreet AddressCity, ST ZIP FRANCIS FRANCHISEETitle999•999•9999ffranchisee@sirspeedy.com/locationNational Display AdsGeo-targeted display carousel ads on Facebook drive visitors to the website to find a local Sir Speedy. The direct mail pieces created for AMP are available for you to download and print. A great opportunity for additional touches to your local market.The annual calendar kit encompasses many different templates for you to produce and distribute to your customers to keep your brand name in front of them all year long. Vehicle GraphicsBusiness IdentityFrom business cards to folders to delivery boxes, your business identity is a branding tool for keeping your name in front of prospects and customers. A strong web presence is important for being found online. Local listings are a key component and can be self-managed or maintained through a concierge service. Web PresenceA robust paid search program drives both brand awareness and leads for your business and includes a complete suite of interactive landing pages to enhance lead conversion.Paid SearchDirect MailEmailFurther promote your signs, printing, direct marketing, labels, packaging, promotional products and other services with email templates in Keap.PrintingPublic RelationsAssistance with news release writing and distribution is available on request.5.0Graphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsGot an idea? We have lots of them. Give us a call today.Details Inside!WeDo More Than You Think WeDo<STREET ADDRESS><CITY>, <STATE> <ZIP>NAMECOMPANYADDRESSCITY, ST #####-####©2023 Sir Speedy, Inc.Country Days2023 CalendarCalendar KitBefore, during and after an event, you have a range of products and services to help your customers get the most from their event participation. Event MarketingMaximizing Your Event Marketing ROIBest practices guide to integrated event marketingsirspeedy.comSignsAIA Case StudiesEntries to the annual AIA competition are excellent case studies to help you learn about the many product and service applications around the network. Use them as market-ing and sales tools.PackagingLabelsChallenge: Morrison Industrial Equipment (MIE) had an online ordering portal provided by another company that they were using but ordering through it was a messy process with outdated materials that created confusion for users. It also didn’t allow for reports, and MIE had to order in large quantities, which led to obsolete inventory. After many prospecting calls, our contact person at MIE agreed to meet with us to test our abilities and online ordering solution. Once they approved the quality of printed materials, they asked us to build a portal. Yet, when the other company heard MIE was starting to use Sir Speedy, they pulled the plug on MIE’s portal and locked them out of it. They also told Morrison to pick up the product from inventory. Solution: To help Morrison Industrial, we offered to house the outdated product and help them sort through it. Some items needed to be pitched and we also recorded the inventory to keep it updated on our portal. Then we started building a new online ordering portal. In fact, we built four different portals for different divisions. Meanwhile, they were sending emails to all contacts and companies to reach out to and sell the Sir Speedy services to them as well. (It turns out that the other company they were using for the old portal used disparate graphic designers and print companies that were convenient for them, so branding and pricing were issues.) Results: They are thrilled with the new online ordering portal and the reports now available to them. Everyone is using the up-to-date storefront/portal, and we work with them to do on-demand purchases. We are also still helping them to distribute many old items. Nine different companies owned by MIE are now using our services. We expect to see about $100,000 annually from these portals. Franchisee: Rudy Dykhuis and Patrick Cox Sir Speedy / Grands Rapids, MI Salesperson: Jenni fer Leach Client: Morrison Industrial Equipment (MIE) Industry: Forklifts Resellers Decision-maker: Digital Marketing and Sales Suppor t Manager Entry Category: Online Ordering Portals©2022 Sir Speedy, Inc. All rights reserved.sirspeedy.comCHECKLISTPre-event Develop an event specific integrated marketing campaign (oine and online). Print personalized invitations for a more personal touch oering multiple ways to RSVP. Send a series of emails (save-the-date, tease, and to promote special speakers, presentations or demonstrations). Begin promotional conversations on social media to create a “buzz.” Procure promotional products (pens, notepads, bags, or this year’s “must-have” tchotchke). Pro Tip: Give yourself 60–90 days lead time to get items that may come from overseas. If your event is a tradeshow, ensure you have a booth and all appropriate graphics and signage. For other events design impactful onsite directional signage, banners, posters and even floor graphics. For events that require food and beverage, source a caterer/supplier and be sure to order at least one month in advance. Verify two weeks out. Print informative marketing and sales collateral (brochures, flyers, handouts). Order logo apparel for all booth sta or employees to wear at the event.At-event Ensure your tradeshow booth and all signage and graphics have arrived safely and are not damaged. Pro Tip: Call a local Sir Speedy if you need immediate on-site help with any print or sign replacements. Make sure you have enough brochures and other materials for your expected audience and that they are easily accessible. Ensure any onsite giveaway or drawing is highly visible for all to participate. Make sure all AV required is set up and working properly. Deliver an immersive experience with video and other online features. Your employees and booth attendants are brand ambassadors for your company. Make sure they are well informed about the message you want communicated to your audience. Deploy so cial media messaging throughout the event to engage with attendees and those who weren’t able to attend.Post-event Mail thank you letters or postcards to promote post-event specials. Email a post-event sur vey. Send an incentive email with special oer. Implement a direct mail nurturing campaign to keep your business top of mind with the new leads generated. Consider content or oers that would be appropriate for wherever they are in the buyer journey. Consider a lo cal press release announcement. WeDo events. For many businesses, tradeshows, expos, conventions and other business events are vital to their bottom line. With so much riding on these annual and semi-annual occasions, it is imperative to work with a creative partner who understands what is at stake. Start with this checklist that runs the gamut from pre-event to at-event and post-event activities.Ready to get started? Contact us at sirspeedy.com.PrintingFirst Impressions CountCapabilitiesThree comprehensive brochures featuring your full capabilities, sign and online ordering portals.BrochuresEverything SignsMANAGE YOUR BUSINESS BETTER WITH ONLINE ORDERING PORTALS.DISTRIBU TORSWORKFORCESUPPLIERSGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsCapabilitiesSignsOnline Ordering PortalsBottom-Up BrandingSales DriverSpace TransformedFloor GraphicsDirect MailSignsBusiness GeneratorSignsWhere Great Ideas HappenBrand Values Promotional ProductsStreet AddressCity, ST ZIPsirspeedy.com/locationStreet AddressCity, ST ZIPsirspeedy.com/locationStreet AddressCity, ST ZIPsirspeedy.com/locationVisiting clients all over town turns your vehicle into a moving billboard that builds local brand awareness.