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Sir Speedy Brand Standards & Campaign Style Guide 2022

2 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Brand Standards Guide3 Brand Name and Trademark4 Logo with Tagline5 Logo without Tagline6 Logo: Tagline Usage7 Logo: Usage8 Logo: Unauthorized Usage9 Logo: Signature Mark10 Business Stationery11 eMail Signature12 Social Media13 Promotional Products14 Delivery Boxes15 Building Signs17 Exterior and Interior Signage18 Window Graphics19 In-Center Graphics20 Posters21 Vehicle GraphicsCampaign Style Guide 24 Campaign Overview25 Campaign Elements: Design Cues26 Campaign Elements: Wordmark27 Campaign Elements: Logo Lock-Up28 Campaign Elements: Typography29 Campaign Elements: Photography30 Campaign Elements: Color PaletteTable Of Contents

3 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Brand Name & TrademarkOverview The Sir Speedy brand encompasses what current and potential customers encounter anytime they see or experience our name, logo or service. Whether that’s through our products, services, marketing, a sales call, or even the way in which the phone is answered, they form an opinion about our brand and, more importantly, your business. When they encounter consistency in all we do, it sends a clear message of strength, cohesion and quality, which are important elements to building a favorable customer experience. The purpose of this Sir Speedy Brand Standards Guide is to help you achieve consistency in the use of the Sir Speedy logo as well as other design and messaging vehicles. Be sure to keep this guide as a reference and adhere to its guidelines at all times. Current versions of this guide, as well as all versions of the Sir Speedy logo, can be found on the BMSS Resource Library under Marketing.TRADEMARKThe Sir Speedy logo is a key vehicle for establishing a strong brand identity. It is a registered brand trademark of Sir Speedy and is also representative of your local company name. Here are a few rules for displaying the Sir Speedy name:In written communication: Sir Speedy In website URLs: All franchisees must adhere to the Sir Speedy URL Policy, which can be found in the Operations Manual. All URLs containing any variation of the Sir Speedy name must be approved by Franchise Services, Inc.LOGO USAGEThe icon and word elements are to be treated as a single unit—do not separate the elements (see examples following).Altering the colors of the Sir Speedy logo is not allowed (see examples following).The Sir Speedy logo is also representative of your local company name. Altering the logo in any manner to reflect a local presence is not allowed (see examples following).As a rule, the Sir Speedy logo should always be used with the tagline. However, in some cases spacing, sizing or visibility issues may prevent using the tagline. Discretion and good judgment should be used to ensure the Sir Speedy brand is always represented in a professional-looking manner. The typeface used is Poppins Font Family.

4 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Logo with TaglineAuthorized Use Cases: Logo with TaglineTo preserve the integrity of the brand, please follow these guidelines.4C GRADIENT VERSION (C/M/Y/K):PURPLE: 47 / 91 / 0 / 0RED: 0 / 100 / 90 / 0YELLOW: 0 / 30 / 100 / 0GREY: 66 / 59 / 55 / 36 WITH GRADIENTRGB GRADIENT VERSION:PURPLE: 150 / 61 / 151RED: 237 / 27 / 47YELLOW: 253 / 185 / 19GREY: 78 / 78 / 80 HEX GRADIENT VERSION:PURPLE: #963d97RED: #ed1b2fYELLOW: #fdb913GREY: #4d4d4f WITHOUT GRADIENTPMS COLOR VERSION:RED: PMS 185GREY: PMS 7540BLACK VERSION:BLACK: 100KREVERSE VERSION:WHITE REVERSED-OUT OF BACKGROUNDUse this version over black, other solid colors, or dark photosSir Speedy Brand GuidelinesHorizontal Logos – With Tag LockupHorizontal Logos - Without Tag LockupVertical Logos - With Tag LockupVertical Logos - Without Tag LockupWith Gradient – CMYK, RGBWith Gradient – CMYK, RGBWith Gradient – CMYK, RGBWith Gradient – CMYK, RGBWithout Gradient – CMYK, RGB, PMSWithout Gradient – CMYK, RGB, PMSWithout Gradient – CMYK, RGB, PMSWithout Gradient – CMYK, RGB, PMSBlack Black Black Black ReverseReverseReverseReverseColor Palette TypographyPoppinsabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!@#$%^&.,?:;)Pantone 185 CCMYK: 0, 100, 90, 0RGB: 237, 27, 47Hex: #ed1b2fPantone 7540 CCMYK: 66, 59, 55, 36RGB: 78, 78, 80Hex: #4d4d4fPantone 253 C CMYK: 47, 91, 0, 0 RGB: 150, 61, 151Hex: #963d97Pantone 130 CCMYK: 0, 30, 100, 0RGB: 253, 185, 19Hex: #fdb913The Sir Speedy logotype uses both the Poppins Light and Medium weights, though the “i”, “p” and “d” have been customized. The tagline uses Poppins Semibold. Poppins is available for download and use under the Open Font License.

5 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Logowithout TaglineAuthorized Use Cases: Logo without TaglineTo preserve the integrity of the brand, please follow these guidelines.4C GRADIENT VERSION (C/M/Y/K):PURPLE: 47 / 91 / 0 / 0RED: 0 / 100 / 90 / 0YELLOW: 0 / 30 / 100 / 0GREY: 66 / 59 / 55 / 36 WITH GRADIENTRGB GRADIENT VERSION:PURPLE: 150 / 61 / 151RED: 237 / 27 / 47YELLOW: 253 / 185 / 19GREY: 78 / 78 / 80 HEX GRADIENT VERSION:PURPLE: #963d97RED: #ed1b2fYELLOW: #fdb913GREY: #4d4d4f WITHOUT GRADIENTPMS COLOR VERSION:RED: PMS 185GREY: PMS 7540BLACK VERSION:BLACK: 100KREVERSE VERSION:WHITE REVERSED-OUT OF BACKGROUNDUse this version over black, other solid colors, or dark photosSir Speedy Brand GuidelinesHorizontal Logos – With Tag LockupHorizontal Logos - Without Tag LockupVertical Logos - With Tag LockupVertical Logos - Without Tag LockupWith Gradient – CMYK, RGBWith Gradient – CMYK, RGBWith Gradient – CMYK, RGBWith Gradient – CMYK, RGBWithout Gradient – CMYK, RGB, PMSWithout Gradient – CMYK, RGB, PMSWithout Gradient – CMYK, RGB, PMSWithout Gradient – CMYK, RGB, PMSBlack Black Black Black ReverseReverseReverseReverseColor Palette TypographyPoppinsabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!@#$%^&.,?:;)Pantone 185 CCMYK: 0, 100, 90, 0RGB: 237, 27, 47Hex: #ed1b2fPantone 7540 CCMYK: 66, 59, 55, 36RGB: 78, 78, 80Hex: #4d4d4fPantone 253 C CMYK: 47, 91, 0, 0 RGB: 150, 61, 151Hex: #963d97Pantone 130 CCMYK: 0, 30, 100, 0RGB: 253, 185, 19Hex: #fdb913The Sir Speedy logotype uses both the Poppins Light and Medium weights, though the “i”, “p” and “d” have been customized. The tagline uses Poppins Semibold. Poppins is available for download and use under the Open Font License.

6 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Logo:Tagline UsageAppropriate Tagline Usage with the LogoEvery attempt should be made to use the tagline, SIGNS • PRINT • MARKETING, with the logo when there is an appropriate amount of space. Do not alter the order of the words, which is always listed in the following order from left to right: SIGNS PRINT MARKETING - always in uppercase.SirSpeedy is a wordmark with no space between the two words “Sir” and “Speedy.” Also, the type for each word is weighted differently. In no case should the name be altered from these specifications.Permissible Uses without the TaglineMULTIPLE USE When the use of a logo appears on multiple items within close proximity, the smaller of the executions can exist without the tagline. Examples of acceptable uses are a wall graphic behind a reception desk (with tagline) and a counter card in foreground (no tagline).LIMITED SPACE In the case of a small space where legibility is an issue, or mechanical specifications won’t allow for the tagline.TAGLINE

7 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Logo:Logo UsageLogo Usage The position of the logo and the spacing of the elements around it are an important part of proper logo usage. Please use the reference below as guidance for proper usage.POSITION OF LOGO IN A SPACETHIS LINE DEFINES THE MINIMUM AMOUNT OF SPACE NECESSARY AROUND THE LOGO.THIS LINE DEFINES THE MINIMUM AMOUNT OF SPACE NECESSARY AROUND THE LOGO.XXXXXXXXTHE WIDTH OF THE SIGNATURE MARK = XTHE WIDTH OF THE CIRCLE LOGO = XTHE LOGO SHOULD BE AT LEAST 1/8” AWAY - OR THE “X” WIDTH - (WHICHEVER IS GREATER) FROM THE EDGE OF PAGE.THE LOGO SHOULD BE AT LEAST 1/8” AWAY - OR THE “X” DIMENSION - (WHICHEVER IS GREATER) FROM THE EDGE OF PAGE.

8 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Logo:Unauthorized UsageUnauthorized Logo UsageThe logo should not be altered in any way from the official versions provided.PERMISSIBLE USES WITHOUT THE TAGLINEDO NOT ANGLE. DO NOT ALTER THE PROPORTIONS. Use the logo artwork as provided. Do not condense or stretch.DO NOT PLACE THE COLOR LOGO ON A BUSY BACKGROUND. The color logo should always be against a white or very light background.DO NOT REVERSE OUT OF A VERY LIGHT BACKGROUND. Use care to ensure that the logo is legible and strong against the background.DO NOT CUT OFF THE LOGO IN ANY WAY. The logo must always reside in the live area and a minimum of 1/8” from the edge of the printed page.DO NOT ALTER THE TAGLINE. Do not change the words, the order of the words, or the font. Only use the provided tagline artwork.DO NOT CHANGE THE COLOR. Do not alter the colors as they have been provided. Do not apply colors or gradients to the letters in the mark.DO NOT ADD TEXT OR DESIGN TO THE LOGO. Including city or market name.DO NOT REARRANGE THE ELEMENTS.Print • Signs • FulfillmentSACRAMENTO, CALIFORNIA

9 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Logo:Signature MarkSignature Mark (logo mark)The signature mark is typically represented in 4 colors. However, there are instances where it is shown in one-color red, one-color black and reversed out to white.The signature mark may be extracted from the logo and used as a design element. It should always be displayed at the angle provided. EXAMPLES OF USERED: CMYK, RGB, PMS, HEXBLACK REVERSED OUTFULL COLOR: CMYK, RGB, HEXGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsGot an idea? We have lots of them. Give us a call today.Details Inside!WeDo More Than You Think WeDo<STREET ADDRESS><CITY>, <STATE> <ZIP>NAMECOMPANYADDRESSCITY, ST #####-####Graphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsCAPABILITIES BROCHURECAPABILITIES MAILER

10 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Business Stationery Business StationeryLETTERHEAD:STOCK:BRIGHT WHITE, 24-POUND,25% RAG CONTENT,SMOOTH FINISHCOLORS:GRADIENT: 4C PROCESSGRAY: CMYK 66/59/55/36 (COLOR IS ON THE LOGO GUIDELINE SHEET)TYPEFACE:POPPINS MEDIUMPOCKET FOLDER:COLORS:GRADIENT: 4C PROCESSGRAY: CMYK 66/59/55/36 (COLOR IS ON THE LOGO GUIDELINE SHEET)TYPEFACE:POPPINS MEDIUMENVELOPES:STOCK:BRIGHT WHITE, 24-POUND, SMOOTH FINISH, MATCHING LETTERHEAD STOCKCOLORS:GRADIENT: 4C PROCESSGRAY: CMYK 66/59/55/36 (COLOR IS ON THE LOGO GUIDELINE SHEET)TYPEFACE:POPPINS MEDIUMSIZE: STANDARD NO. 10BUSINESS CARDS:STOCK: BRIGHT WHITE, 100-POUND COVER, SMOOTH FINISHCOLORS:GRADIENT: 4C PROCESSGRAY: CMYK 66/59/55/36 (COLOR IS ON THE LOGO GUIDELINE SHEET)TYPEFACE: POPPINS MEDIUMFRANCIS FRANCHISEETitle999•999•9999ffranchisee@sirspeedy.com/locationStreet AddressCity, ST ZIPsirspeedy.com/locationStreet AddressCity, ST ZIPsirspeedy.com/locationStreet AddressCity, ST ZIPsirspeedy.com/locationStreet AddressCity, ST ZIP 999•999•9999sirspeedy.com/locationEverything You Need.One Resource.Street AddressCity, ST ZIP BACK SIDE OPTION 1 BACK SIDE OPTION 2 BACK SIDE OPTION 3FRONT SIDE

11 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.eMail Signature eMail SignatureNAME:12 PT POPPINS BOLD; PMS 7540TITLE:8 PT POPPINS BOLD; PMS 7540INFORMATION:8 PT POPPINS MEDIUM; PMS 7540VERTICAL RULE:2 PT; PMS 7540John DoePresident Sir Speedy p: 309.691.6500 ext2006 m: 309.208.7307a: 123 Main St. | City, Statew: SirSpeedy.comJohn DoePresident Sir Speedy p: 309.691.6500 ext2006 m: 309.208.7307a: 123 Main St. | City, Statew: SirSpeedy.comALTERNATE

12 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Social Media Social Media HeadersFACEBOOKLINKEDIN (PREMIUM)TWITTERYOUTUBE

13 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Promotional ProductsPromotional ProductsAPPAREL AND PROMOTIONAL PRODUCT EXAMPLES:

14 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Delivery Boxes Delivery BoxesDELIVERY BOXES BUSINESS CARD BOXES AND CORRUGATED BOXESAvailable in 100 count, 500 count and 1,000 count Available in two sizes: 11x10x9 and 17x11x11

15 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteIlluminated Lettersets - RemoteSS-CL-R -BX-LNEMPantone 1 85C CMYK: 0, 100, 90, 0 RGB: 237, 27, 47 Hex: #ed1b2fPantone 7540C CMYK: 66, 59, 55, 3 6 RGB: 78, 78, 80 Hex: #4d4d4fPanton e 253C CMYK: 47, 91, 0, 0 RGB: 150, 61, 151 Hex: #963d97Pantone 1 30C CMYK: 0, 30, 100, 0 RGB: 253, 185, 19 Hex: #fdb913SpecificationsChannel Letters – Remote UL Listed with UL labels Faces - Acrylic with UV Print Trim - ” White3/4 Backs - PolyMetal – 3MM Return - 3” .040 White Lighting - Principal QwikMod 2 White LEDs Power Supplies: Principal 60W Electrical - Prewired 5' leads Includes Junction Boxes Mounting - ” Nutserts w/ 6” Threaded Rod1/4Subcopy Options: Lighted Box – Same specs as letters.Sign Type ABCDEPriceSS-CL-REM-BX-LN-18 31.35” 29.54” 18” 10” 149.27” $1926SS-CL-REM-BX-LN-24 41.61” 39.39” 24” 1 ”4 198.94” $2574SS-CL-REM-BX-LN-30 52.03” 49.24” 30” 1 ”6 247.69” $4300P4AE28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteIlluminated Lettersets - RacewaySS-CL-R -BX-LNWYPanton e 185C CMYK: 0, 100, 90, 0 RGB: 237, 27, 47 Hex: #ed1b2fPantone 7540C CMYK: 66, 59, 55, 3 6 RGB: 78, 78, 80 Hex: #4d4d4fPanton e 253C CMYK: 47, 91, 0, 0 RGB: 150, 61, 151 Hex: #963d97Pantone 1 30C CMYK: 0, 30, 100, 0 RGB: 253, 185, 19 Hex: #fdb913SpecificationsChannel Letters – Raceway UL Listed with UL labels Faces - Acrylic with UV Print Trim - ” White3/4 Backs - PolyMetal – 3MM Return - 3” .040 White Lighting - Principal QwikMod 2 White LEDs Power Supplies: Principal 60W Electrical - Prewired ' lead10 Mounting - Raceway 7H x 4.5W x LengthSubcopy Options: Lighted Box – Same specs as letters.Sign Type ABCDEPriceSS-CL-R -BX-WY LN-18 31.98” 31.48” 18” 10” 149.85” $2460SS-CL-R -BX-WY LN-24 42.67” 41.94” 24” 1 ”4 199.43” $3233SS-CL-R -BX-WY LN-30 53.33” 52.40” 30” 1 ”6 248.34” $5028P6AE28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteIlluminated Lettersets - RacewaySS-CL-R -BX-STWYPanton e 185C CMYK: 0, 100, 90, 0 RGB: 237, 27, 47 Hex: #ed1b2fPantone 7540C CMYK: 66, 59, 55, 3 6 RGB: 78, 78, 80 Hex: #4d4d4fPanton e 253C CMYK: 47, 91, 0, 0 RGB: 150, 61, 151 Hex: #963d97Pantone 1 30C CMYK: 0, 30, 100, 0 RGB: 253, 185, 19 Hex: #fdb913SpecificationsChannel Letters – Raceway UL Listed with UL labels Faces - Acrylic with UV Print Trim - ” White3/4 Backs - PolyMetal – 3MM Return - 3” .040 White Lighting - Principal QwikMod 2 White LEDs Power Supplies: Principal 60W Electrical - Prewired ' lead10 Mounting - Raceway 7H x 4.5W x LengthSubcopy Options: Lighted Box – Same specs as letters.Sign Type ABCDEPriceSS-CL-R -BX-ST-18WY 40” 39.35” 18” 9” 112.5” $2568SS-CL-R -BX-ST-24WY 53.33” 52.48” 24” 12” 150” $3378SS-CL-R -BX-ST-30WY 66.67” 65.57” 30” 15” 186” $5519AEP528625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL @SIGNFAB.COMSALESAEColor PaletteIlluminated Lettersets - RemoteSS-CL-REM-BX-ST SS-CL-REM-FC Pantone 1 85C CMYK: 0, 100, 90, 0 RGB: 237, 27, 47 Hex: #ed1b2fPantone 7540C CMYK: 66, 59, 55, 3 6 RGB: 78, 78, 80 Hex: #4d4d4fPanton e 253C CMYK: 47, 91, 0, 0 RGB: 150, 61, 151 Hex: #963d97Pantone 1 30C CMYK: 0, 30, 100, 0 RGB: 253, 185, 19 Hex: #fdb913SpecificationsChannel Letters – Remote UL Listed with UL labels Faces - Acrylic with UV Print Trim - ” White3/4 Backs - PolyMetal – 3MM Return - 3” .040 White Lighting - Principal QwikMod 2 White LEDs Power Supplies: Principal 60W Electrical - Prewired 5' leads Includes Junction Boxes Mounting - ¼” Nutserts w/ 6” Threaded RodSubcopy Options: Flat Cut Letters - .125 Aluminum painted PMS185C Lighted Box – Same specs as letters.AEP3Sign Type ABCDEPriceSS-CL-REM-FC-ST-30 63.20” 59.75” 30” 6.86” 186.18” $2564SS-CL-REM-BX-ST-18 37.87” 35.76” 18” 9” 112.5” $1894SS-CL-REM-BX-ST-24 51.10” 47.97” 24” 12” 150” $2586SS-CL-REM-BX-ST-30 63.20” 59.75” 30” 15” 186” $3172Building Signs Building SignsExterior sign options can vary depending on your building and possible limitations due to the building owner or other local restrictions. All approvals will be done on a case-by-case basis.HALO LIT BUILDING SIGNSFLAT-CUT LETTERS28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteFlat Cut LettersetsSS- -R -LNFC EMPantone 1 85C CMYK: 0, 100, 90, 0 RGB: 237, 27, 47 Hex: #ed1b2fPantone 7540C CMYK: 66, 59, 55, 3 6 RGB: 78, 78, 80 Hex: #4d4d4fPantone 2 53C CMYK: 47, 91, 0, 0 RGB: 150, 61, 151 Hex: #963d97Pantone 1 30C CMYK: 0, 30, 100, 0 RGB: 253, 185, 19 Hex: #fdb913SpecificationsFlat Cut Letters & Logo – Remote ACM 1/8” / UV Print Mounting – ” Nutserts w/ 6” Threaded Rod1/4 Sign Type ABCDEPriceSS- - - -18FC REM LN 31.35” 29.54” 18” 4.11” 149.08” $724SS- -RFC EM-LN-24 41.61” 39.39” 24” 5.48” 198.73” $936SS-FC-REM-LN-30 52.03” 49.24” 30” 6.86” 248.79” $1108P10AE

16 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteMonument SignsSS-MON-SS-STPanton e 185C CMYK: 0, 100, 90, 0 RGB: 237, 27, 47 Hex: #ed1b2fPantone 7540C CMYK: 66, 59, 55, 36 RGB: 78, 78, 80 Hex: #4d4d4fPanton e 253C CMYK: 47, 91, 0, 0 RGB: 150, 61, 151 Hex: #963d97Panton e 130C CMYK: 0, 30, 100, 0 RGB: 253, 185, 19 Hex: #fdb913SpecificationsDouble Sided Monument Signs Self-Contained Faces – .080 aluminum Painted White Backed w/ 3/16” Acrylic w/ UV Print Cabinet Return – Painted White Lighting – Principal QwikMod 2 White LEDs Power Supplies – Principal 60W Electrical – Prewired 10' Lead Mounting – Pole well – pole not includedSingle Sided Monument Signs Self-Contained Face – .080 aluminum Painted White Backed w/ 3/16” Acrylic w/ UV Print Cabinet Return – Painted White Lighting – Principal QwikMod 2 White LEDs Power Supplies – Principal 60W Electrical – Prewired 10' Lead Mounting – Pole well – pole not includedSign Type ABPriceSS-MON-DS-ST-48 48” 72” $3296SS-MON-DS-ST-60 60” 90” $3919SS-MON-DS-ST-72 72” 108” $544SS-MON-SS-ST-48 48” 72” $2810SS-MON-SS-ST-60 60” 90” $3335SS-MON-SS-ST-72 72” 108” $4533P8B28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteDouble Sided Cabinet SignsSS-CAB-DS-LNPanton e 185C CMYK: 0, 100, 90, 0 RGB: 237, 27, 47 Hex: #ed1b2fPantone 7540C CMYK: 66, 59, 55, 36 RGB: 78, 78, 80 Hex: #4d4d4fPanton e 253C CMYK: 47, 91, 0, 0 RGB: 150, 61, 151 Hex: #963d97Panton e 130C CMYK: 0, 30, 100, 0 RGB: 253, 185, 19 Hex: #fdb913SpecificationsDouble Sided Cabinet Signs Self-Contained Faces – .0 0 aluminum Painted White8 Backed w/ 3/16” Acrylic w/ UV Print Cabinet Return – Painted White Lighting – Principal QwikMod 2 White LEDs Power Supplies – Principal 60W Electrical – Prewired 10' Lead Mounting – Pole well – pole not includedSign Type ABPriceSS-CAB-DS-LN-60 60” 110” $4472SS-CAB-DS-LN-72 72” 132” $6342SS-CAB-DS-LN-84 84” 154” $7161P9BBuilding Signs Building SignsExterior sign options can vary depending on your building and possible limitations due to the building owner or other local restrictions. All approvals will be done on a case-by-case basis.SINGLE-SIDED BACKLIT SIGN28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteSingle Sided Box SignsSS-BX-SC-LNPanton e 185C CMYK: 0, 100, 90, 0 RGB: 237, 27, 47 Hex: #ed1b2fPantone 7540C CMYK: 66, 59, 55, 36 RGB: 78, 78, 80 Hex: #4d4d4fPanton e 253C CMYK: 47, 91, 0, 0 RGB: 150, 61, 151 Hex: #963d97Panton e 130C CMYK: 0, 30, 100, 0 RGB: 253, 185, 19 Hex: #fdb913SpecificationsSingle Sided Box Signs Face – Acrylic with UV Print Trim – 1” White Backs – PolyMetal -3MM Lighting – Principal QwikMod 2 White LEDs Power Supplies – Principal 60W Electrical – Prewired 10' Lead Mounting - ” Nutserts w/ 6” Threaded Rod1/4 Options – Remote or Self ContainedSign Type ABPriceSS-BX-REM-LN-24 24” 55” $631SS-BX-REM-LN-36 36” 82.5” $917SS-BX-REM-LN-48 48” 110” $1220SS-BX-SC-LN-24 24” 55” $725SS-BX-SC-LN-36 36” 82.5” $1008SS-BX-SC-LN-48 48” 110” $1303P7BMONUMENT BACKLIT SIGNSIMPORTANT NOTE: The gray lettering of Sir Speedy should be treated as a solid color similar to black so no light transfers through the lettering.

17 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Exterior and Interior SignageExterior and Interior SignageDOOR GRAPHICS:ROLL-UP BANNERS:SIZE:36.5 X 90• SIGNS• PRINTING & COPYING• DIRECT MAIL & MAILING SERVICES• ONLINE ORDERING PORTALS• GRAPHIC DESIGN• MARKETING SERVICES• TRADESHOWS & EVENTS• LABELS & PACKAGINGMon - Fri 7am - 7pm888.555.5555sirspeedy.com/yourcityMon - Fri 7am - 7pm888.555.5555sirspeedy.com/yourcity• SIGNS• PRINTING & COPYING• DIRECT MAIL & MAILING SERVICES• ONLINE ORDERING PORTALS• GRAPHIC DESIGN• MARKETING SERVICES• TRADESHOWS & EVENTS• LABELS & PACKAGING• SIGNS• PRINTING & COPYING• DIRECT MAIL & MAILING SERVICES• ONLINE ORDERING PORTALS• GRAPHIC DESIGN• MARKETING SERVICES• TRADESHOWS & EVENTS• LABELS & PACKAGINGSuite 153Suite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERS

18 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERSMon - Fri 7am - 7pm888.555.5555sirspeedy.com/yourcityGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsEverything You Need. One Resource.Suite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERSMon - Fri 7am - 7pm888.555.5555sirspeedy.com/yourcityEverything You Need. One Resource.Show-StoppingQualitySuite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERSMon - Fri 7am - 7pm888.555.5555sirspeedy.com/yourcityEverything You Need. One Resource.WhereGreatIdeasHappenSuite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERSMon - Fri 7am - 7pm888.555.5555sirspeedy.com/yourcityWhere Great Ideas HappenEverything You Need. One Resource.Show-StoppingQualitySuite 153Window Graphics Window GraphicsNOTE: Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERS

19 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.In-Center Graphics In-Center Look Featuring the New Sir Speedy LogoAdopting elements of the New Look is an excellent way to better position your business as a signs, print and marketing services provider. And what better time to do so than with the brand-new Sir Speedy logo.For questions or additional information, please contact your Business Management Consultant.IN-CENTER GRAPHIC EXAMPLE

20 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Posters PostersPoster series available for use, samples of which are shown below.SIZES:24 X 36

21 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Vehicle Graphics Vehicle GraphicsBranding your vehicle(s) is an excellent way to build brand awareness in your market, and brand awareness is a key first step to generating leads. Studies have shown that people can recall a brand name nearly 80% of the time due to seeing a branded vehicle. The Sir Speedy vehicle graphic artwork is available on the BMSS. All graphics are designed to be used on either a white, silver or charcoal vehicle in either full wrap or spot graphics. WHITE VEHICLESILVER VEHICLECHARCOAL VEHICLE

Campaign Style Guide 2022WeDo™

23 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.WeDo™ Campaign Style Guide 24 Campaign Overview25 Campaign Elements: Design Cues26 Campaign Elements: Wordmark27 Campaign Elements: Logo Lock-Up28 Campaign Elements: Typography29 Campaign Elements: Photography30 Campaign Elements: Color PaletteTable Of Contents

24 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.WeDo direct mail & mailing services.From list acquisition and data management services to printing, mailing and fulfillment, depend on Sir Speedy to get your direct mail done right. We’ve helped businesses with their campaigns and mailing services for more than 50 years. So when you’re ready to boost sales, create loyalty and maximize your ROI, take your direct mail to the experts—Sir Speedy.Personalized Mail Postcards and Self Mailers Targeted CampaignsCall us today 999.999.9999 and explore all our possibilities at SirSpeedy.com/Center_URL<STREET ADDRESS><CITY>, <STATE> <ZIP>Campaign OverviewWeDo®The WeDo campaign is focused on communicating our commitment to an outstanding customer experience paired with extensive products and services designed to support our clients’ needs. • The new campaign, WeDo is a positive armation. It conveys confidence and ability.• Tells customers that WeDo things they don’t know we do.• Shares how WeDo more, providing the business community with a broad spectrum of products and services.• WeDo right by our customers because we care.WeDo is a concept that not only builds on the brand, it also allows us to broaden awareness and alter perception to reflect the capabilities of Sir Speedy.Sales DriverGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsCAPABILITIES BROCHUREPOSTCARD MAILEREMAIL MARKETINGEverything You Need.That’s our mission. To provide the wide range of communications and marketing capabilities that assist you in running your business. We are passionate about delivering quality products and providing you with the best possible service. This means we are well versed in the latest technologies. Handle projects large and small, simple to complex, and take you from idea to final execution quickly and eciently. If you have a lot to do with little time to waste, let us take care of it. Enjoy the ease and confidence of working with a local resource that’s part of a nationwide network—Sir Speedy. Graphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics Labels

25 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Design CuesThe WeDo campaign is modern and bold, purposefully devoid of design cues. The design landscape is meant to be clean and uncluttered, allowing messaging and product to be the hero.The only design cue in the entire campaign is the WeDo wordmark. When it makes its first appearance in any marketing piece, either graphically or in text, the trademark subscript should be used.Campaign Elements: Design CuesSales DriverTRADE GOTHIC NEXT LT PRO HEAVYIN WHITE OR BLACK DEPENDING ON BACKGROUNDTRADEMARK TO BE PRESENT IN FIRST APPEARANCE OF LOGO ON EVERY MARKETING TOUCHPOINT. PLEASE USE THE PROVIDED LOGO FILE FOR PROPER TRADEMARK PLACEMENT.TRADE GOTHIC NEXT LT PRO HEAVY ITALICIN RED

26 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.WordmarkThe font is Trade Gothic Next LT Pro Heavy and Heavy Italic. “We” is always displayed in italics and “Do” in regular font. When the campaign wordmark is displayed in a 4-color environment, the preference is to display “We” in the Sir Speedy signature red and “Do” in white. In circumstances where the white “Do” is dicult to read against the background, it is permissible to default to black. If the wordmark is used in a non-color environment (e.g., black and white ad), “We” should be in black and “Do” in white.Campaign Elements: WordmarkTRADE GOTHIC NEXT LT PRO HEAVYIN WHITE OR BLACK DEPENDING ON BACKGROUNDTRADE GOTHIC NEXT LT PRO HEAVY ITALICIN RED

Sales Driver27 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Sir Speedy Logo Lock-UpIn marketing pieces where “WeDo” is displayed more than once, the logo lock-up should be the first visual impression. From that point on, WeDo can standalone.WeDo, whether in the lock-up or as a standalone, should always include the trademark subscript (use logo provided to ensure proper size and position). The Sir Speedy logo is always nested above WeDo and should always remain proportional.Provide sucient space around the lock-up to avoid content crowding.When the lock-up appears against a photo, the preference is to knock out the Sir Speedy logo to white. If legibility is an issue, display the Sir Speedy logo in 4-color.Campaign Elements: Logo Lock-UpVERTICAL LOGO WITH SIR SPEEDY LOCK-UPWeDo direct mail & mailing services.From list acquisition and data management services to printing, mailing and fulfillment, depend on Sir Speedy to get your direct mail done right. We’ve helped businesses with their campaigns and mailing services for more than 50 years. So when you’re ready to boost sales, create loyalty and maximize your ROI, take your direct mail to the experts—Sir Speedy.Personalized Mail Postcards and Self Mailers Targeted CampaignsCall us today 999.999.9999 and explore all our possibilities at SirSpeedy.com/Center_URL<STREET ADDRESS><CITY>, <STATE> <ZIP>Sales DriverPOSTCARD MAILER FRONTPOSTCARD MAILER BACKLOGO LOCK-UPLOCK-UPSPACING REQUIREMENTSTHE LOGO LOCK-UP SHOULD BE A MINIMUM OF 1/4” AWAY FROM THE BOTTOM RIGHT OR BOTTOM LEFT SIDE OF THE PAGE.

28 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Campaign Elements: TypographyTrade Gothic Next LT Pro Heavy Trade Gothic Next LT Pro HeavyFor Headings and Subheadings.TRADE GOTHIC NEXT LT PRO HEAVYFor Subheadings and Technical Copy — In All-Caps and U/LC.Trade Gothic Next LT Pro Bold and Regular For Body Copy.Arial Bold & Arial Regular For word processing or digital uses when Trade Gothic Next LT Pro is not available.Primary Campaign FontThe only font used in the campaign is Trade Gothic Next LT Pro. Usage for headings and body copy are shown below. No other font should be used in the campaign. For online use, if Trade Gothic Next LT Pro is unavailable, use Arial.

29 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Campaign Elements: PhotographyStyle & Subject MatterThe WeDo campaign visually represents positivity and authenticity. Photography reflects real-life business moments where professionals display happiness, confidence, satisfaction, laughter, etc. Lighting should be natural and the setting business casual. The ideal subject matter is the relationship between the customer and their Sir Speedy representative. The scene should convey an emotionally happy customer, thanks to his/her interaction with Sir Speedy. CRITERIA FOR PHOTO SELECTION IS AS FOLLOWS:ATTIRE: Business casual. No suit & tie worn together; however one can be worn without the other. SUBJECT MATTER: The customer is the hero. It is their expression/emotion we see. Sir Speedy, when included in the image, is shown in a support capacity.PEOPLE: Should reflect a mix of genders, diverse ethnicities, various abilities, and business professionals in a modern oce setting.

30 2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.Specificity of UseThe WeDo campaign color palette uses three primary colors: Sir Speedy signature red PMS 185, black and white. FOLLOWING ARE GUIDELINES ON USAGE:The WeDo wordmark is always meant to be displayed as a two-tone mark except when used in body copy. In those instances, it is shown in all black with the “We” in “WeDo” italicized. When shown in color, “We” is displayed in the signature red and “Do” in white. In cases when the background will not support the use of white, “Do” can be shown in black.Campaign Elements: Color Palette PROCESSC 0M 0Y 0K 100PANTONEPMS BlackRGBR 0 G 0 B 0HEX# 231f20 PROCESSC 0M 0Y 0K 50PANTONEPMS Cool Gray 7RGBR 150 G 150 B 150HEX# 98999b PRINT COLOR PALETTE FOR MARKETING MATERIALSPROCESSC 0M 100Y 90 K 0PANTONEPMS 185RGBR 236 G 31 B 46HEX# ea002a LOGO/SIGNATURE COLORSignsBanners & PostersPull-Up Banners & FlagsCar Graphics & WrapsWindow, Wall & Floor GraphicsInterior Oce & Lobby DecorTradeshow and Event SignsADA & Wayfinding SignsMonument & Building SignsYard & Outdoor SignsWall Lettering & Stando GraphicsCounter & Pop-Up DisplaysPrinting & CopyingBrochures & Collateral Postcards & Direct MailersBusiness Cards & StationeryNewsletters, Flyers & Rack CardsPresentation & Training MaterialsManuals, Catalogs & BookletsBusiness & Annual ReportsCards & InvitationsBusiness FormsLabels, Stickers & DecalsShow-Stopping QualityWeDoWeDo beautiful. Elevate your business marketing with a creative partner who has been turning ordinary into extraordinary for more than 50 years. We’re known for producing exceptional quality – polished and professional materials that make your brand shine. For superior print, signs and marketing, we’re your go-to, one-stop resource. Pull-Up Banners Monument & Building SignsWall GraphicsBrochures & CollateralPresentation MaterialsManuals, Catalogs & BookletsSignsBanners & PostersPull-Up Banners & FlagsCar Graphics & WrapsWindow, Wall & Floor GraphicsInterior Oce & Lobby DecorTradeshow and Event SignsADA & Wayfinding SignsMonument & Building SignsYard & Outdoor SignsWall Lettering & Stando GraphicsCounter & Pop-Up DisplaysPrinting & CopyingBrochures & Collateral Postcards & Direct MailersBusiness Cards & StationeryNewsletters, Flyers & Rack CardsPresentation & Training MaterialsManuals, Catalogs & BookletsBusiness & Annual ReportsCards & InvitationsBusiness FormsLabels, Stickers & DecalsShow-Stopping QualityWeDoWeDo beautiful. Elevate your business marketing with a creative partner who has been turning ordinary into extraordinary for more than 50 years. We’re known for producing exceptional quality – polished and professional materials that make your brand shine. For superior print, signs and marketing, we’re your go-to, one-stop resource. Pull-Up Banners Monument & Building SignsWall GraphicsBrochures & CollateralPresentation MaterialsManuals, Catalogs & Booklets

2022 SIR SPEEDY, INC. ALL RIGHTS RESERVED.