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THE SHAPING WEALTH EXPERIENCEQ2 2024 shapingwealth.com
THE PARADOX OF PROSPERITY We’ve never been richer. Yet the struggle for calm, control, and meaning has never been harder. Modern financial advisors understand that true wealth—beyond just having “more”—is elusive. They serve not just as technical money experts but also skilled guides navigating life’s endless choices and complexity in order to afford a life well-lived. And that’s where Shaping Wealth steps in.
WE TRAIN THE GUIDES FOR THE JOURNEY TO FUNDED CONTENTMENT
Shaping Wealth is the global wealth industry’s premier learning and training platform powering human-first financial guidance. We help advisors and their clients achieve funded contentment—the ability to underwrite a meaningful life. As experts in applied behavioral finance, emotional intelligence, and positive psychology, we deliver a platform of original content, coaching, and community that transforms lives and careers.We train wealth management professionals to compete and thrive.
OUR COMMUNITY HAS SPOKEN
THE SHAPING WEALTH EXPERIENCE
ADVISOR ENGAGEMENT ADVISORS ARE SUPPORTED, VALUED, AND MOTIVATEDINSPIRED GROWTHShaping Wealth is a growth engine for the modern advisory firm. Uniquely leveraging learning as a growth strategy, our Inspired Growth™ flywheel unlocks a virtuous and profitable cycle of advisor-client engagement. When advisors upskill in the many elements of behavioral or “human first” advice, becoming seen and heard along the way, they naturally create a deeper client experience, fueling client success and in turn tangible advisor success metrics, such as increased revenue, expanded wallet share, improved retention rates, and a surge in referrals. Fortifying talent to drive better client engagement, Shaping Wealth’s Inspired Growth™ strategy creates a self-sustaining cycle of growth and fulfillment that elevates both advisors and clients to new heights.CLIENT ENGAGEMENT CLIENTS FEEL HEARD AND UNDERSTOODCLIENT OUTCOMES CLIENTS ACHIEVE FINANCIAL GOALSADVISOR OUTCOMES REVENUE, WALLET SHARE, RETENTION, REFERRALSINSPIRED GROWTH™11234
The Shaping Wealth experience ties together three client journeys: individual growth, team building, and client engagement. Each journey is virtuous in its own right. Together, they create a flywheel for flourishing in the global wealth industry. Shaping Wealth inspires growth at each touchpoint.THREE JOURNEYSINDIVIDUAL GROWTHTEAM BUILDINGCLIENT ENGAGEMENT
THE BUILDING BLOCKS FOR HUMAN FIRST ADVICE
OCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGSHAPING WEALTH EXPERIENCESLYDIATHE BUILDING BLOCKS FOR HUMAN FIRST ADVICEShaping Wealth’s unique set of offerings creates multiple touchpoints for personal and professional development, team and culture building, and deeper, more trusting client relationships: An always-on engagement dashboard, original content and workshops, immersive coaching programs, community events, bespoke consulting work—all delivered through experiential learning and beautiful design—have positioned Shaping Wealth to transform lives, careers, and firms. Each Shaping Wealth experience is designed to stand alone. In addition, as we detail in our Partners Program, they can be combined in multiple ways to create enterprise-friendly solutions.
The Outsourced Chief Behavioral Officer (OCBO) has finally solved a nagging industry problem: How can advisors leverage applied behavioral insights in their day-to-day flow? The answer is OCBO, a platform of original weekly, monthly, and quarterly content and coaching that is easy-to-understand and easy-to-share. This subscription-based experience takes place through a beautiful proprietary dashboard with hundreds of opportunities for growth, imagination, and connection.SHAPING WEALTH EXPERIENCESYOUR ALWAYS-ON ADVISOR ENGAGEMENT PLATFORM“I have not seen anything as well put together and intentional as Shaping Wealth’s OCBO. This platform is amazing.” Penny Phillips, CEO, Journey Strategic WealthOCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
The Foundations of Behavioral Advice sets the groundwork for anyone in wealth management—advisors and non-advisors alike—to understand and improve the human experience of money. This is your basecamp experience for the journey toward funded contentment. You will emerge from this four-hour workshop better-informed, inspired, and connected to colleagues in the joint pursuit of a human-centric wealth culture. Foundations is a one-of-a-kind culture-building program for any advice firm.SHAPING WEALTH EXPERIENCESCREATING HUMAN-CENTRIC WEALTH CULTURES“If you are advising humans in their financial lives, this course is essential.” Tessa McGirr, Head of Culture, PWL CapitalOCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
Building the Behavioral Advisor (BTBA) is an immersive coaching program its alumni refer to as “transformational” for themselves not only as advisors but as people. This carefully-crafted experience trains “player-coaches” in the search for funded contentment. It combines live instruction, peer-to-peer learning, self-paced study, and guided self-reflection. Advisors walk away from BTBA with lifetime access to an extensive and original toolkit to motivate deeper, longer-term client engagements, as well as membership in the global BTBA alumni network.SHAPING WEALTH EXPERIENCESA TRANSFORMATIONAL COACHING EXPERIENCE“This program was a seminal moment, offering some of the most useful planning insights I've encountered in 37 years of advising.” Robert Ostberg, Financial Advisor, Ostberg & AssociatesOCBOFOUNDATIONSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIABUILDERS
The Navigator series is a first-of-a-kind training suite that grounds the psychology of financial planning in the real-world of client meetings that every advisor traverses: prospecting, discovery, onboarding, and ongoing (e.g., annual reviews). In each distinct but interconnected Navigator workshop, advisors will learn frameworks, questions, scripts, and agendas. By zeroing in on financial planning as relationship building and change management, advisors can hone their voice and scale their business by leaning in to leading edge psychological methods.SHAPING WEALTH EXPERIENCESELEVATING THE POWER OF RELATIONSHIPS“Advisors aspire to do more and do better. This program is targeted, practical, and effective in driving better client meetings.” Dr. Meghaan Lurtz, L&D Specialist, Shaping WealthOCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
Shaping Wealth workshops combine practical tools with purpose-driven thinking to help advisors, teams, and clients flourish. We have selected our growing line-up of transformative topics at the nexus of money and psychology by listening to your pain points and aspirations. Our formats are flexible for the audiences we engage. Wellbeing. Change. Culture. Storytelling. Emotional Intelligence. Each multi-hour workshop is based on leading experiential learning practices including small- and large-group discussions to practice and “bring home” the practical nuances of the content.SHAPING WEALTH EXPERIENCESHANDS-ON, TARGETED, AND IMPACTFUL COACHING “Shaping Wealth’s workshop on building human-centric wealth cultures was so interesting, so relevant, and left everyone awestruck.” Sam Instone, CEO and Financial Advisor, AES InternationalOCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
SHAPING WEALTH EXPERIENCESADVISOR WELLBEING With rapid industry change, advisory teams are being tasked with more demanding roles, leading to stress and burnout. Go from good to great with a validating and effective toolkit.EQ FOR ADVISORS Empathy, not logic, drives winning advisor-client relationships. Build practical skills in the four elements of emotional intelligence and spur growth opportunities well beyond one’s career.NAVIGATING CHANGE It’s frustrating when your clients won’t take your advice. Build your skills in Motivational Interviewing, a coaching framework that helps your clients overcome obstacles and achieve their goals.HUMAN-CENTRIC CULTURE Foster a culture anchored on human connections. Lean into exercises and tools that cultivate an empowered, honest culture. Inspired teammates will naturally better serve clients.STORYTELLING FOR ADVISORS The fact we are born as storytellers, not calculators, is lost on our profession. Delight in the science and craft of storytelling as a superpower for the modern advisor and deepen client trust.WORKSHOPS THAT TRANSFORM FINANCIAL ADVISORSOCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
Office Hours is a group consultation session where advisors gather for candid discussions about the issues that impact them the most: Hard client cases, work-life balance, team dynamics, or anything that’s top-of-mind. In this setting, advisors can consult with industry expert and psychologist Dr. Joy Lere about their most challenging tasks and workplace concerns. Participants also have the chance to engage with growth-minded peers from the global Shaping Wealth community and forge impactful friendships along the way.SHAPING WEALTH EXPERIENCESEXPERT CONSULTATION ON CHALLENGING CASES AND CLIENT PSYCHOLOGY“Office Hours helps sharpen my communication skills, makes me a better, more empathetic advisor, and probably a better husband, father, and human being, too.” Michael Policar, NGP PlanningOCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
With expertise in practice management, talent development, client experience, and firm-wide culture, our team delivers Advisory services that address your pain points and support your aspirations. With competition intensifying, top talent increasingly difficult to attract and develop, and expanding client demands, wealth management firms are searching for the right path forward. The industry veterans at Shaping Wealth stand ready to deliver sound, scalable, and cost-effective solutions. Our Advisory services are best accessed through our Partners Program.SHAPING WEALTH EXPERIENCESBUILDING AN UNDERSTANDING OF WHO YOU ARE AND WHERE YOU WANT TO GO“Shaping Wealth is an invaluable partner in helping both imagine and implement the future of our business.” Ranie Verby, Director of Wealth Management, PlancorpOCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
The Shaping Wealth team channels decades of hard-earned expertise in finance, psychology, neuroscience, and philosophy into a range of keynote talks designed to spark curiosity and drive transformative change in every listener. From inspired wisdom on how money fits into a meaningful life to impactful advice on the psychology of financial planning to topics targeted to particular client events, Shaping Wealth keynotes challenge and delight audiences across the world. SHAPING WEALTH EXPERIENCESSHARING DECADES OF WISDOM, INSPIRING NEW THINKING“Shaping Wealth’s opening keynote was a masterful blend of storytelling and insight, setting a powerful tone for the whole day.” Lee Robertson, CEO, OctoOCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
SHAPING WEALTH EXPERIENCESOCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIATHE!PLAYBOOK!FOR HUMAN ADVICE: This talk delivers an original, shareable, and scalable framework for organizing and illuminating the six core elements of human behavior. It is amongst our highest rated keynote addresses. Any financial services professional, especially advisors, can use this framework to empower their own growth, team building, and client engagement.EXPERIENCE ONE OF SHAPING WEALTH’S MANY KEYNOTE TALKSScan this code to explore this Keynote presentation in more detail.
Lydia is an always-on, empathic AI companion to provide advisors with ideas, feedback, and support in the day-to-day of serving clients and professional growth. Lydia’s remit is broad: Deeper understanding. Better conversations. Sounder decisions. Sturdier habits. Elevated wellbeing. Named after the first-ever discovered coin, Lydia is molded by Shaping Wealth’s behavioral content and coaching, and engineered through patented technologies in artificial intelligence and adaptive learning from Alai Studios, pioneers in leveraging cognitive science to amplify human creativity. SHAPING WEALTH EXPERIENCESTHE WORLD’S MOST POWERFUL AI IN THE PSYCHOLOGY OF MONEY“Lydia holds the potential to change the practice of financial advice as much as almost any technology I’ve ever seen.” Jason Pereira, Woodgate Financial & host of Fintech ImpactOCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
YOUR PARTNERSHIP EXPERIENCE
The Inspired Growth™ flywheel reimagines advisor-client engagement. Leveraging the untapped potential of advisor talent and the power of human-first cultures, Shaping Wealth delivers designed learning journeys with measurable impact. The pursuit of funded contentment by client and advisor alike can be both virtuous and profitable.A SHAPING WEALTH PARTNERSHIP IS A SPECIAL OPPORTUNITY FOR A SELECT FEW.MODERN ADVISORY FIRMS WANT INSPIRED GROWTH™
With a robust suite of powerful and inter-connected experiences, Shaping Wealth now delivers comprehensive learning and engagement solutions for all-things human-first financial guidance. These longer-term partnerships allow us to carefully construct an adaptive learning solution that maps to a firm’s culture, both existing and aspirational. In a consultative approach, we identify challenges and goals, design an appropriate assembly of products and services, implement in a manner that maps to a firm’s existing workflow, and employ sophisticated assessment techniques to identify what’s working and what’s not.WE CONSTRUCT A CUSTOM BUNDLE OF PRODUCTS AND SERVICES AS YOUR OUTSOURCED LEARNING PARTNEREach Shaping Wealth experience is a building block that “snaps” to others to create a targeted experience.OCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
A 3-STEP PROGRAMThe Partners Program abides by a disciplined process: 01 – DESIGN We will learn your pain points and aspirations, define objectives, and design a specific program that aligns our capabilities to your needs. A clear, actionable roadmap is mandatory, as are assessment procedures. 02 - IMPLEMENT We deploy all of the agreed-upon resources and maintain a structured dialogue to turn the theoretical design into practical, measurable outcomes. Programmatic monitoring of both inputs and outputs is key. 03 – ADAPT We are deeply committed to practice of adaptation. As we gather feedback and evaluate results, we lean into strengths and pivot where appropriate. Like your clients’ financial plans, openness to adaptation is critical for success.
A multi-billion RIA has recognized that “human first” financial guidance will distinguish them from competitors, create profitable marketing and talent recruitment opportunities, drive better client engagement, and ultimately stronger revenues. Rather than hire an expensive senior learning & development specialist, let alone figure out this entire space, they have engaged Shaping Wealth as their outside learning partner. The firm has dozens of advisors and about 100 employees in total. MAIN BRIEF •Train the advisor team on all dimensions of the psychology of financial planning, with an emphasis on techniques for better client conversations. •Identify opportunities to upgrade the firm’s culture, specifically to get all employees on the “same page” with what it takes to compete in modern wealth advisory. •Work with Shaping Wealth to imagine how this Partnership can drive more effective client acquisition strategies. •Serve as “sounding board” for new ideas on internal learning and development.CASE STUDY 1•Subscriptions to OCBO+ for ~ 70 team members, providing access to hundreds of piece of original content and on-going skill-building workshops. •30 seats in Foundations of Behavioral Advice for both advisors and non-advisors will participate. •6 seats for the Building the Behavioral Advisor flagship coaching program. BTBA is a “reward” and motivation for high-performing advisors. •12 seats in our Navigator Series, focusing on practice management and better client meetings. These will be allocated to early-to-mid stage advisors. •Team-based private Office Hours with Dr. Joy Lere to discuss challenging cases, client psychology, and professional development topics. •Open-ended opportunities through Advisory services.OCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
A large international advisory firm has already leaned heavily into “human first” advising and is applying leading-edge practices across their platform. They have sought to collaborate with Shaping Wealth to ensure they maintain their edge as well as attract new teams to the platform in order to grow revenues. With hundreds of employees in total, this firm is seeking to further infuse “human first” thinking throughout its culture. MAIN BRIEF •Upgrade the advisor training protocol on all dimensions of the psychology of financial planning. •Co-develop new tools and strategies to enhance client conversations on holistic wellbeing. •Position the firm to more powerfully recruit new teams to the platform by spotlighting the many features of the Shaping Wealth engagement. •Create opportunities for further culture-building and internal dialogue around behavioral advice. •Experiment with Shaping Wealth’s emergent Lydia AI engine.CASE STUDY 2•A wide-open, experimental Advisory engagement to conduct “A/B testing” on different advisor and client segments. This includes new tool development and a modification to our Navigator program. •Develop a multi-year deployment of Lydia in the firm’s IT and client service ecosystem, including a CRM integration. •Subscriptions to OCBO+ for ~ 40 team members, providing access to hundreds of piece of original content and on-going skill-building workshops. •50 seats for our Foundations of Behavioral Advice open enrolment program. Both advisors and non-advisors will participate. •An initial allocation of 10 seats for Building the Behavioral Advisor, with optionality over adding more mid-to-senior level advisors based on feedback.OCBOFOUNDATIONSBUILDERSNAVIGATORWORKSHOPSOFFICE HOURSADVISORYSPEAKINGLYDIA
Inspiring ChangeEQ for AdvisorsZero to One: Advisor WellbeingStorytelling For AdvisorsWelcome to your clean & expandable desktop for all-things human first financial guidance.
FUNDED CONTENTMENT FOR EVERYONE.www.shapingwealth.com