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October 2023 Garden StateCore Objectives

The only 100% Organic, Kosher Certified, 100% Blue Agave Tequila in the world.Tequila, Pure & Simple.

October 2023Campo Viejo All Types (Excl. Gran Res.) –3cs-$36, 5cs-$100,10cs-$300, 20cs-$900Campo Viejo Gran Reserva Only - 1cs-$24, 3cs-$100Rose- BACK in Stock!Discover Rioja Responsibly.©2023 Imported by Pernod Ricard USA, New York, NY0

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My Favorite Neighbor began as an homage to founder Eric Jensen's original favorite neighbor, Stephan Asseo ofL’Aventure, and since has grown to include a handful of other surrounding neighbors on Paso Robles’ west side.Stephan is a close friend and mentor to Eric. For the entire first year they were friends, each time Stephan calledhe would refer to himself as Eric’s "favorite neighbor“. The title was a self-fulfilling prophecy, and in 2006, Ericcrafted a cabernet-based wine to honor his friend Stephan and his Bordeaux roots. What began as an homage toone person has turned into a movement of many. My Favorite Neighbor makes wine in a collaborative spirit withtheir family and neighbors to be enjoyed with your own neighborhood. Their wines are created by sourcing thebest, meticulously farmed fruit from a collection of neighboring vineyards as well as their own, because theybelieve it takes a village to make great wine. The farmers who own the vineyards from which MFN wines aresourced are salt of the earth people with a singular goal: to grow the absolute best grapes their sites can produce.Every site that contributes to MFN wines is farmed using organic and sometimes biodynamic practices. These old-school values are fused with a winemaking approach that is driven by science and cutting-edge technologywithout concentrates, shortcuts, or compromises.

HARD BUBBLY COLLECTIONIntroducing Innovation in Wine CocktailsFun Wine is a flavor-first,good-to-go, premium wine cocktail.• Full Flavor – All Natural• Low Calorie – 59 caloriesper serving*• Low Carb – 1.5g perserving*• Gluten Free• Low Sugar – sweetenedwith low glycemic MonkFruit* Serving = 5ozIn-store tastings available with 8 case displayHARD BUBBLYCOLLECTIONESPRESSONEWCABERNET3858540COCONUTCHARDONNAY3858040SANGRIA3858340PEACH MOSCATO3858240STRAWBERRYMOSCATO3858140VARIETYPACK330MLSNEW3858460750ML 12pk1CS $85.08 / $7.09330ML 4X6pk1CS $79.98 / $13.33RIPS4 Cases $968 Cases $288

New Jersey PricingLarge Format1Product Name Size Btl percs Item # 1cs RIPSBeluga Noble750ml61398642$24.74/btl - -Mix & Match2 cs - $95cs - $4510cs - $136(excluding combo packs)Beluga Transatlantic750ml61398941$28.49 - --Beluga Allure750ml 61397482 $44.17/btl - -Mix & Match2 cs - $95cs - $4510cs - $136(excludi ng combo packs)Beluga Gold Line750ml61398043$87.49/btl - -Mix & Match2 cs - $95cs - $4510cs - $136(excluding combo packs)Beluga Noble1L61398631$29.99/btl - -Mix & Match2 cs - $95cs - $4510cs - $136(excluding combo packs)Beluga Transatlantic1L6-- - - -Product Name SizeBtlper csItem# 1cs RIPSBeluga Nobl e1.75L 61398622 $39.99/btl Same as aboveBeluga Transatlantic1.75L 6 1398941 $43.99/btl Same as aboveBeluga Gold Line1.75L 41398021 $134.99/btl Same as aboveBeluga Allure1.75L 41397820 $90.74/btl Same as abo ve

New Jersey COMBO Pricing3 Each-BELUGA-GL 750ML/NOBLE 1LItem # Component Size Qty per Combo Price1398044 $352.44BELUGA VODKA NOBLE EXPORT 80 1 3BBELUGA VODKA GOLD LINE 80 750 3B3 Each – Beluga Gold, Allu re, Noble LItem # Component Size Qty per Combo Price1398046 $462.24BELUGA VODKA ALLURE 80 750 3 BottleBELUGA VODKA GOLD LINE 80 750 3 BottleBELUGA VODKA NOBLE EXPORT 80 L 3 Bottle2

PITCH IN A P I N C HUnshackled is doing to the Luxury category whatThePrisoner did to the Super Luxury category 20 yearsago.Unshackled brings anew and fresh perspective, welcomingin the nextgenerationof fine winedrinkers whodon’tcurrently see aplace for themselves in atraditional, stuffy landscape of winebrands.Unshackled wines closely align withTPWChouse style, maintaining thosesoft tannins and approachability but aredeliberatelybrighterand morefruit-forward to appeal to ayounger audience.Our winemakingteam focuses on theCentral Coast to deliverthe fresh, fun and fruity wineswe arelooking to create.Unshackled is uniquely positioned to bring in anew,youngerand morediverse audience to fine wine.From thehousethat broughtyouThePrisoner, Unshackled is positioned to disrupttheLuxury category with eye-catching packaging,approachable winesand creative that is unlike anything elsein the marketplace.Unshackled is the #7 luxury wine brand,growing2x faster than the Luxury wine categoryUnshackled Cabernet Sauvignonis the #10 SKU of all Luxury Wineswith Net Sales +69% vs.YAUnshackled provides awell-roundedportfoliothat includes top varietalsacrossred,white +sparkling. Honing in onthose mainstreamvarietals, but with aunique flair +style.Please enjoy our wines responsibly. © 2023 The Prisoner Wine Company, Oakville, CA®

INTRODUCING THE COCKTAIL COLL ECTIONFeaturing Ketel One Vodka, Astral Tequila and Tanqueray London Gin RTS CocktailsIntroducing The Coc ktail Collection, a range of ready-to-serv e cocktailsfrom some of the world's greatest brands. Developed with bartenders,Ketel One and Tanqueray have crafted a high-quality, elevated cocktailexperience so you can enjoy bartender-crafted cocktails whenever andwherever you like. Each cocktail is masterfully crafted with care usingnatural ingredients and flavors. Available in the following del iciouscocktails:Ketel One Vodka Cosmopolitan RTS - Made with Ketel One Vodka, triplesec liqueur, real cranberry juice and real li me juice. A perfect balance ofsweetness and tang.Ketel One Vodka Espresso Martini RTS - Made w ith Ketel One Vodka, coldbrew coffee liqueur and simple sugar. This cocktail is an amazing mix ofsmooth, sweet, richness and tastes utterly delicious.Tanqueray Negroni RTS - The iconic negroni, made w ith Tanqueray LondonDry Gin, Italian aperitif bitters, sweet Vermouth and a hint of orange zest togive a perfectly balanced bitter-and-sweet cocktail.C O N F I D E N T I A L - F O R D I A G E O , D I S T R I B U T O R a n d C O M M E R C I A L T E A M U S E O N L Y | P L E A S E D R I N K R E S P O N S I B L Y

INTRODUCING THE COCKTAIL COLL ECTIONFeaturing Ketel One Vodka, Astral Tequila and Tanqueray London Gin RTS CocktailsC O N F I D E N T I A L - F O R D I A G E O , D I S T R I B U T O R a n d C O M M E R C I A L T E A M U S E O N L Y | P L E A S E D R I N K R E S P O N S I B L Y

THE COCKTAIL COLLECTIONLiquid DetailsTanqueray Negroni24.9% ABVAroma - Rooty and complexwith notes of orange zest, dr iedcherries, and spicy coriander.Taste - Sweet, red vermouthbalanced with herbal juniper andbitter amaro.Finish - Slight bitternesscontrasted by sweet red berries,citrus peel, and herbal botanicals .Ketel One Cosmopolitan18.3% ABVAroma - Bright notes of juicylime, with a hint of cranberry andorange.Taste - Juicy citrus and cranberryflavors perfectly bala nced with ahint of orange blossom.Finish - Tart lime finish roundedout with a delicately sweet triplesec.Ketel One Espresso Martini20.1% ABVAroma - Deep notes of freshlyroasted espresso, with hints ofdark chocolate and fruit.Taste - A sophisticated martinilayered with velvety flavors ofrich espresso, dark c hocolate,and a hint of orange.Finish - A smooth mouthfeel witha pleasant, lingering, chocolatefinish.• All variants have a shelf life of 12 months at launch• Liquids do not need to be refrigerated after opening• Ketel One Esp Martini (2.5oz) has 25mg of caffeine• Starbucks Coffee (8oz) has ~160mg of caffeine• Espresso coffee shot (1oz) has ~ 64mg of caffeineC O N F I D E N T I A L - F O R D I A G E O , D I S T R I B U T O R a n d C O M M E R C I A L T E A M U S E O N L Y | P L E A S E D R I N K R E S P O N S I B L Y

THE COCKTAIL COLLECTIONShipperC O N F I D E N T I A L - F O R D I A G E O , D I S T R I B U T O R a n d C O M M E R C I A L T E A M U S E O N L Y | P L E A S E D R I N K R E S P O N S I B L Y

October 2023Chivas Sell sheetChivasChivas 12YO All Sizes 3cs- $60, 6 cs = $150, 12cs = $540-Returns in NovemberChivas XV 750mL 1cs=$50, 3cs=$225Chivas 18YO All Sizes (excl. 200mL) 3 btl = $18, 6 btl = $60, 12 btl = $150Combos9 Pack 750ml - 3 Chivas 12 + 3 Chivas 15 + 3 Chivas 18 : $372.81 –Sku 04170486 Pack 750ml - 3 Chivas 12 YO + 3 Chivas 15YO : $192.54 -Sku 04170466 Pack 750ML - 3 Chivas 12 YO + 3 Chivas 18 YO : $258.54 -Sku 0417049

ELEVATE HOLIDAY SALES WITH OCTOBER–2023THE SITUATIONCONSUMERS INCREASINGLY SEEK COGNAC AND PREMIUM SPIRITSDURING THE HOLIDAY S EASONCOGNAC CATEGORYEXPECTED TO GROW+4%CAGR 2022-20251TOP COGNAC CONSIDERATIONS2QUALITY 46%REPUTATION 34%HISTORY 31%HIGH-END & LUXURY-PRICEDCOGNAC TICK UP WITH THEGIFTINGINCREASEAROUND CHRISTMAS3THEOPPORTUNITYOctober Pricing & RIPSLEARN MOREFROM THE CAMPARI ACADEMYCombo Assorts in RIP

HOW IT WORKSFESTIVE AND STRATEGIC POINT-OF-SALE TOOLS WILL BE USED TO INCREASE VISIBILITY AND INSPIRE PURCHASE AT MULTIPLE TOUCHPOINTSPRE-SHOP SHOP POST-SHOP37% of cognac drinkers purchasea specific brand of cognac4Increased visibility online will help buildawareness and inspire shoppersDigital BannerGrand Marnier® shoppers are more likely to purchase from a display than c ognac and spiritsshoppers5Inspire and drive purchase with elevated solutions in-storePOND: Poster, Table Tent, Menu Insert (Variable), Case Card, Window/Cooler Cling,Shelf Talker, Case Bin + Static, Bottle NeckerAt 68%, holidays are the #1 occasionfor gifting alcohol (+12% vs 2022)6Inspire gif ting solutions withthe Grand Marnier VAPMetal Rack Holiday Display Dress Up KitCounter Display Digital Shelf Talker Key ArtVAP#1536041 GRAND MARNW/GLASS6P 750MLWhere legal, subject to local market guidelines.INCREASE COGNAC SALES AND BUILD A HIGHER BASKET SPEND WITH GRAND MARNIERSMASH COCKTAILSARE GROWING IN POPULARITY:7CAPITALIZE ON GRAND MARNIER'SVERSATILITY IN COCKTAILS & TRANSLATETHE LOVE OF ORDERING A SMASH COCKTAILTO SHAKING ONE UP AT HOME+26%AVERAGE GRAND MARNIERBASKET DURING OND VS. GENERALCOGNAC SHOPPERS8GRAND MARNIER BRINGS HIGH VALUESHOPPER TO THE CATEGORYSHOPPERS WHO BUY & USEGRAND MARNIER SPEND & SHOP2XMOREFREQUENTLY(VS. ALCBEV SHOPPERS)9INCREASE FOOT TRAFFIC AND SPENDAT YOUR ACCOUNT BY FEATURINGGRAND MARNIERSources: 1. IWSR 2022 2. CGA On Premise User Survey (Fall 2021)–Sample Size: 1094 3. Drizly, A Deep Dive into Holiday Alcohol Purchasing Behavior, 20224. CGA On Premise User Survey (Fall 2021)–Sample Size: 1090 5. Numerator, Advanced Shopper Profile, 7/04/2022 to 7/02/2023 6. Drizly, 2023 Consu mer Trend Report7. Technomic Menu Trends, August 2022 8. Numerator, Shopper Metrics, Grand Marnier vs Cognac, Oct-Dec 2022 9. Numerator, Shopper Comparison, 1 0/1/22-12/21/22Grand Marnier® Liqueur. 40% alc./vol. (80 Proof).©2023 Campari America, New York, NY. Dr ink with style. Drin k responsibly.+16%

JAMESON October 2023Jameson Original All Sizes:3 cs = $18, 5 cs = $75Jameson Black Barrel:750ml 3 btls-$6, 1cs = $18Jameson Orange & Cold Brew:750ml 1cs=$12, 3cs=$75On Premise13 Pack 1L - 12 Jameson Original 1L + 1 Black Barrel : Cost of $452.99 SKU 044893313 Pack 1L - 12 Jameson Original 1L + 1 Orange : Cost of $452.99 SKU 048333413 Pack 1L - 12 Jameson Original 1Liter + 1 Red Breast 12 : Cost of $495.99 SKU 04489363 Pack 1L - 2 Jameson Original + 1 Orange : Cost of $98.99 SKU 04833333 Pack 1L - 2 Jameson Original + 1 Black Barrel : Cost of $101.09 SKU 04489346 Pack 1L - 4 Original + 1 Orange + 1 Black Barrel : Cost of $205.50 SKU 0448939Off Premise7 Pack 750ml - 3 Black Barrel + 3 Orange + 1 Original : Cost of $209.93 SKU 04489434 Pack 750ml - 3 Orange + 1 Original : Cost of $124.29 SKU 04833424 Pack 750ml - 3 Black Barrel + 1 Original : Cost of $102.69 SKU 0447245

St. Francis White Family RIP2 CS = $40 / 4 CS = $120 / 6 CS = $216 / 8 CS = $384• Chardonnay $14.99• Buttery Chardonnay $14.99• Sauvignon Blanc $14.99− Top RIP represents +26% RIP Profits!St. Francis Red Family RIPCabernet $19.99, Merlot $17.99, Pinot Noir $19.99(Cabernet Example below)1 CS RIP = $242 CS RIP =$644 CS RIP = $1606 CS RIP = $2 8810 CS RIP = $640—represents +26% RIP profit!Case card available with escalatingQR Code $50 Rebate!9

ST. FRANCIS WINERY & VINEYARDSSonoma County Old Vines ZinfandelThere are strict criteria in the vineyard for fruit to qualify asold vines Zinfandel. The vines must be at least 50 yearsold (m any are as old as 100) and they must be dry farmed,and head trained without the benefit of trellising. Theseancient, head pruned vines tend to produce smallquantities of exceptionally concentrated fruit. The grapesare hand picked, crushed and t hen fermented in stainlesssteel tanks. After pressing, the wine is pumped into Frenchand American oak barrels for aging, with additional bottleaging before release.POINTS OF DISTINCTION• A classic old vines Zinfandel—fruit comes from 50- to100-year-old vines• Matured for 12 to 15 months in oak barrels for acomplex flavor• Excellent with barbecue