12 We Are Corcoran Perry & Co. - Live Who You Are 3 The Corcoran DNA4 The Corcoran Perry & Co. Website: A New Generation Of Search6 The Home Selling Process8 Preparing Your Home for Showing9 Procedure for Showing Your Home10 Home Inspection11 Glossary13 Contact InformationSelling Your Home
2We areCorcoran Perry & Co.Live who you are. Four simple words that mean so much. To our customers, it means “imagine the best version of who you are... and now imagine home.” But “Live who you are” also says something about us. It says “We care enough to learn about you. We care enough to ask a little more, to dig a little deeper, to listen a little better. We care enough to use all that we learn to nd you precisely the right home.”“Live who you are” says that we have the craft and resources to make a home yours once we nd it. It says we are experts and consultants and professionals of the highest order. It says “take a journey with a trusted friend.” And most of all it says “our mission goes beyond selling.”When we say “Live who you are” we make a thousand unspoken promises to our customers, and a thousand unspoken commitments to ourselves as professionals. Live who you are. It denes our mission as the best real estate company in the world — a mission we are all proud to make our own.Corcoran Perry. Live who you are.
3The Corcoran DNAOur ‘Live Who You Are” philosophy is infused in everything that we do and is embodied by our brand DNA
4Mobile optimized with GPS-based “Near Me” searchOpen house searchby Today, Tomorrow and This Weekend
5According to the National Association of Realtors® Annual Survey of Buyers, 9 out of 10 buyers go to the Internet as an information source in the home search process. As a buyer, you can nd your home by searching in traditional ways - by using an address or a map search, and in new ways - by using our “Near Me” mobile function to help them nd homes within a mile of where they are standing. Plus, our website has options other websites don’t offer, like MLS updates every 15 minutes, search criteria for Under Contract, Sold properties, and Open Houses. Buyers can easily search for Open Houses happening today, tomorrow, or this weekend. We also provide home sellers the opportunity to contribute content to our website through the “This is My Home” and “This is My Neighborhood” comment buttons. To our knowledge, no other company has this SEO-friendly function.Testimonials and agent reviews? We’ve got those too. Other unique features include a Seller’s Net Proceeds Calculator, a more precise Mortgage Calculator and our site is uniquely optimized for mobile device voice searches. When you list with us, you can be assured that your home – whatever its unique and special features – will be showcased and easy to nd on corcoranperry.com.Our Websitecorcoranperry.comA NEW GENERATION OF SEARCH
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7The Home Selling ProcessThe graphic below illustrates what we’ll be doing together to get you ready to move. Each stage of the process is important and I’ll be with you every step of the way. Let’s get started! GETTINGACQUAINTEDMARKETING PLANPRICE YOU HOME COMPETITIVELYPREPARE YOUR HOME FOR SHOWINGSHOW YOUR HOMENEGOTIATE THE FINAL PRICEOPEN ESCROWSCHEDULE APPRAISER & INSPECTIONFINAL PAPERWORK & SOLD!Your Property Yard SignPhotos, Flyers, Brochures & Social MediaSyndicated DistributionCorcoran Perry WebsiteComparative Marketing AnalysisCleaning, Touch Ups,Small Updates, etc.
8• Focus on the area around the front door.• Clean your mailbox.• Replace welcome mat.• Remove storm doors and screens.• Apply fresh coat of paint to the front door.• Dust cobwebs off of light sconces.• Pressure wash your roof to remove unsightly dirt and mold. (Roof issues cause delays in closing.)• Depersonalize the exterior of your house.• Check your driveway and sidewalk in front of your house for bumps and cracks.• Open up curtains and blinds.• Neutralize foul odors and make sure the house smells fresh for showings.• Gather warranties for Preparing YourHome for ShowingTHINGS TO CONSIDER BEFORE SHOWING YOUR HOME:appliances.• Sweep the garage, basement, and any other unnished surfaces.• Organize closets and drawers.• Clean, dust, polish, etc.• Declutter• Keep the decor simple. • Bring nature inside.• Get rid of bulky furniture.• Tackle the honey-do list.• Do some small renovations (replacing xtures, faucets and hinges). • Turn the bathroom into a spa.• Close the toilet.• Turn the living room into conversation central.• Boost curb appeal! (rst impressions go a long way)
9SHOWINGS BY APPOINTMENT ONLYAny licensed real estate agent wishing to show your home can call schedule an appointment with myself or online on our scheduling system.SHOWINGS WHEN YOU ARE NOT HOMEIf possible, we ask that you leave during showings. Both the showing agent and the buyer need time to explore your home and will feel more comfortable discussing the attributes without you being present.YOUR SAFETY MATTERSDo not under any circumstances, let anyone – whether a Colorado licensed real estate agent or not – into your home without a set appointment about which you have received notifcationt.Procedures for Showing Your HomeTHE SIGN IS UP
10Source: American Society of Home Inspectors (www.AHSI.org) Go to their website to try a virtual home inspection. The following are the basic health and safety elements that a home inspector will check. You can also use this list to help you evaluate your own property before selling. STRUCTURE: A home’s skeleton impacts how the property stands up to weather, gravity, and the earth. Structural components, including the foundation and the framing, should be inspected. EXTERIOR: The inspector should look at sidewalks, driveways, steps, windows, and doors. A home’s siding, trim, and surface drainage also are part of an exterior inspection. ROOFING: A well-maintained roof protects you from rain, snow, and other forces of nature. Take note of the roof’s age, conditions of ashing, roof draining systems (pooling water), buckled shingles, loose gutters and downspouts, skylights, and chimneys. PLUMBING: Thoroughly examine the water supply and drainage systems, water heating equipment, and fuel storage systems. Drainage pumps and sump pumps also fall under this category. Poor water pressure, banging pipes, rust spots, or corrosion can indicate problems. ELECTRICAL: Safe electrical wiring is essential. Look for the condition of service entrance wires, service panels, breakers and fuses, and disconnects. Also take note of the number of outlets in each room. HEATING: The home’s heating system, vent system, ues, and chimneys should be inspected. Look for age of water heater, whether the size is adequate for the house, speed of recovery, and energy rating.AIR CONDITIONING: The inspector should describe your home cooling system, its energy source, and inspect the central and through-wall cooling equipment. Consider the age and energy rating of the system. INTERIORS: An inspection of the inside of the home can reveal plumbing leaks, insect damage, rot, construction defects, and other issues. An inspector should take a close look at: • Walls, ceilings and oors• Steps, stairways, and railings• Countertops and cabinets• Garage doors and garage door systems VENTILATION/INSULATION: To prevent energy loss, check for adequate insulation and ventilation in the attic and in unnished areas such as crawlspaces. Also look for proper, secured insulation in walls. Insulation should be appropriate for the climate. Excess moisture in the home can lead to mold and water damage. HAZARDOUS MATERIALS: Asses for any asbestos, lead-based paint, radon and mold on the property.FIREPLACES: They’re charming, but they could be dangerous if not properly installed. Inspectors should examine the system, including the vent and ue, and describe solid fuel burning appliances. Recent ue cleaning should be veried.Home InspectionWHAT TO EXPECT
11GlossaryREAL ESTATE TERMS YOU MAY HEAR AS YOU’RE SELLING YOUR HOME. HOME WARRANTYService contract that may vary, but typically covers the repair and/or replacement cost of appliances, i.e. refrigerator, range, water heater, etc. as well as selected items, i.e. heating and plumbing systems. They are optional in re-sale homes and can be paid for by the seller or the buyer. New home construction typically provides for a builder home warranty on specic items.LIENLegal claim of one person upon the property of another person to secure the payment of a debt or the satisfaction of an obligation. LISTINGA property being sold by a real estate agent and advertised in the MLS. MLS (MULTIPLE LISTING SERVICE)Online service enabling brokers to provide & maintain a searchable database for information of available and sold properties in a geographical area. It is the proprietary information of the brokerage rm who has obtained a listing agreement with the property seller. PMI (PRIVATE MORTGAGE INSURANCE)Required on most conventional loans with less than 20% down payment. The payments for PMI are included in your mortgage payment and protect the lender should you default on the loan. On FHA loans, you will pay an MIP (Mortgage Insurance Premium) which accomplishes the same purpose. SHORT SALESale of real estate in which sale proceeds fall short of the balance owed on the property’s loan. Occurs when a borrower is behind in payments and cannot pay the mortgage on the property, but the lien holder agrees to allow the owner to sell the property at a moderate loss (amount less than the outstanding balance of the loan) to avoid foreclosure. ZONINGProcess of planning for land use by a city, county and/or state agency to allocate certain kinds of structures in certain areas. It may include restrictions to such areas as height of buildings, use of green space, density, use of lots and types of business. Example: an area may be zoned for single-family residential, condominiums, commercial or retail, or a mix of two or more uses.AMORTIZATION Schedule of loan payments that establishes the amount of payment to be applied to the principal and amount to be applied to interest, usually on a monthly basis, for the full term of the loan. BANK-OWNED/REO PROPERTY Property owned by a lender, typically a bank, government agency or government loan insurer, after an unsuccessful sale at a foreclosure action.
12CIC A common interest community. COVENANTSA promise to engage in or refrain from a specied action (including restrictive covenant, a restriction on the use of property.)DEEDDocument that, when recorded with your local government, demonstrates ownership of a property. Transferred from seller to buyer at closing. EASEMENTA right held by a property owner or governmental entity to make use of the land of another for a limited purpose, such as a right of passage for utilities. ENCROACHMENTBuilding or structure which is in whole or in part on a neighboring property. ESCROWFunds held in reserve both prior to closing (for example, the earnest money deposit) by a third party, and after closing by the mortgage company to pay future taxes and homeowners insurance. In some areas, “escrow” also refers to the closing process. FSBO (FOR SALE BY OWNER)Real estate that is sold without the assistance of a real estate agent. FSBO can refer to both the individual selling the property or to the property itself. HOME OWNER’S ASSOCIATION (HOA)An owner’s group, whether in a condominium, townhouse or single-family subdivision, that establishes general guidelines for the operation of the community, as well as its standards.
13MAIN OFFICE101 South Madison Street Denver, CO 80209 — Cherry CreekCHERRY CREEK2902 East 3rd Avenue Denver CO 80206 — Cherry Creek NorthGREENWOOD VILLAGE / DTC5375 Landmark PlaceGreenwood Village CO 80111— Village Shops at the Landmark