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Sellers Success Guide

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Message H O M ES e l l e r s G u i d e

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Realtor/ Broker AssociateSales Support SpecialistLPMS Luxury Property Marketing SpecialistCREN Certified Real Estate NegotiatorCDS Certified Divorce Specialist(720) 938-23904tslane@gmail.comTLaneREALTOR.comTHERESA LANE My top priority is my clients' interests. Withthoughtful, discreet, and diligent service, fromour first interaction, you'll notice the difference.I carefully tailor each client's criteria into aunique strategic plan, focusing on clearcommunication to build a strong partnershipfor success.Colorado has always been close to my heart.Growing up and raising my children inEvergreen, this mountain town is my forever"home." Having relocated many times, includinginternationally, I know firsthand how dauntingit can be to move to a new place whereeverything feels unfamiliar. This is why I takethe time to really understand what mattersmost to you. Together with CB Global Luxury,my network spans locally, nationally, andinternationally. Fostering collaboration with topagents worldwide including noteworthypartners like Concierge Auctions, ensuring myclients receive the best possible service andopportunities.Witnessing Denver's transformation over thedecades has deepened my appreciation for itsunique neighborhoods. I've lived in several,valuing each for its character, and enjoyexploring them with clients.Outside of work, I love traveling, playingpickleball, skiing, fishing with my husband, andmaking memories with family and friends. Itruly adore Denver's art and dining scene withendless opportunities to explore and revisitfavorites.3 0 8 1 0 S t a g e c o a c h B l v d S t e . 1 0 1 , E v e r g r e e n , C O 8 0 4 3 9I nt e r n a t i o n a l D i a m o n d S o c i e t y - T o p 8 % o f C B A g e n t s W o r l d w i d eI n t e r n a t i o n a l D i a m o n d S o c i e t y - T o p 8 % o f C B A g e n t s W o r l d w i d eB u i l d i n g R e l a t i o n s h i p s & E l e v a t i n g Y o u r E x p e r i e n c e

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Coldwell Banker Realty practically invented modern-day real estate. Since 1906, we’ve been guiding people home. It’s a passion and pursuit we takedeep pride in, creating and exceeding impeccable standards in every aspect ofthe real estate experience.Founded on the principles of honesty, integrity and always putting the customerfirst, we changed the industry then and continue to do so today. Through non-stop innovation, steadfast ethics and forward thinking, we’ve grown to be one ofthe most well-known real estate brands in the world. We've guided more homebuyers and sellers than any other company in the history of America.Unparalled Global Reach E S T A B L I S H E D 1 9 0 6G l o b a l L u x u r y A g e n t S a l e s D a i l y , $ 2 6 7 M i l l i o n C B N e t w o r k , 1 0 0 , 0 0 0 A g e n t s i n 4 1 C o u n t r i e sWomen's Choice Award 7 straight yearThe Coldwell Banker Global Luxury® program offers an impressive global stagefrom which to showcase your extraordinary property. A complete suite of tools isdesigned to share the beauty of your home with an affluent audience at all times,no matter where they happen to be in the world.

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PreparationMarket Analysis: Conduct a thorough and strategicmarket analysis to understand current trends, pricing,and competition.Repairs and Upgrades: Address any necessary repairsand consider minor upgrades to increase the home'sappeal.Declutter and Organize: Ensure the home is clean andorganized.Listing Documents: Complete all necessary listingdocuments and disclosures.Home Staging: Professionally stage the home tohighlight its best features and create an invitingatmosphere.Pe-Listing Inspection: Consider the benefits of andpeace of mind a Home Inspection will provide.Unique Property Marketing Plan: Implement a tailoredmarketing plan for your property.Global Luxury Yard Sign: Install a distinctive yard sign toattract attention.Digital Information rider: Attached to Yard Sign, yourlisting can be viewed via a link shared to a smart phone.MLS Promotion: Promote your home on the MultipleListing Service (MLS).Syndicate Listings: Syndicate your property listing to realestate websites nationally and internationally.Online Inquiries: Respond promptly to online buyerinquiries.Arrange Showings: Schedule and manage showings.Feedback and Updates: Communicate feedback andprovide regular market updates.Pricing,: Transaction & MonitoringSPA (Strategic Price Analysis): Conduct a strategic priceanalysis to determine the optimal listing price based onthe market analysis and the motivation of the seller.Assess current market trends .Home-Sale Goals: Discuss and align on your home-salegoals. F PM y F o r m u l a f o r S e l l i n g Y o u r H o m eillarsivep r e p a r e - p r i c e - p r o m o t e - p e r s o n a l i z e - p e r s i s t

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Evaluate Offers: Review and negotiate offers to secure thebest price and terms.Facilitate Inspections: Coordinate necessary inspections.Sometimes many differnt home systems requirespecialists.Coordinate Closing: Set the closing date, time, location,and manage contracts.Monitor Financing: Keep track of the buyer's loanfinancing and home appraisal.Preview Closing Statement: Review all details for closing.Close the Sale: Finalize the sale and provide copies of allclosing documents.PromotionHigh-Quality Photos and Videos: Use professionalphotography and videography to showcase the homeonline.Online Presence: Leverage social media, real estatewebsites, and email marketing to reach a broad audience.Open Houses and Virtual Tours: Host open houses andvirtual tours to allow potential buyers to explore the home.Smart Home Features: Highlight and demonstrate anysmart home technology.Interactive Floor Plans: Provide interactive floor plans onyour website.Customizable Brochures: Offer digital brochures thatbuyers can personalize.Virtual Tours: Create narrated video tours to highlight thehome's charm and potential.PersonalizationTailored Marketing: Customize marketing materials tohighlight unique features of the home that resonate withtarget buyers.Buyer Engagement: Engage with potential buyerspersonally, answering their questions and providingdetailed information.PersistenceFollow-Up: Regularly follow up with interested buyers andkeep them informed about any updates or changes.Adaptability: Be prepared to adjust strategies based onfeedback and market conditions.Reverse Prospect: Use MLS data to find prospectivebuyers.Interactive Q&A: provide Q&A session where buyers canask questions and get real-time answers about the homeand the buying process.

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EXCLUSIVE LOOK BROKER PREVIEW NETWORKING MATERIALSA powerful online marketingplatform, to showcase yourproperty to brokers within ourcompany in minutes forexposure, before it even hitsthe MLS.Your property may beregistered as part of aweekly preview inviting theareas top brokers to touryour property.Property marketingmaterials will be distributedthrough the CB GlobalLuxury network the keepthe broker communityinformed.E X C L U S I V E T O C O L D W E L L B A N K E R G L O B A L L U X U R YBroker To Broker Networking

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ASKING PRICEcompared tomarket value+15%+10%-10%-15%10%30%60%75%90%*MV% OF BUYERSin the marketACTIVITY LEVELWHEN MOSTOFFERS ARERECEIVEDWEEKS ON MARKET121110987654321Using a Strategic Price Analysis (SPA) of your area, I will price your homecorrectly from the start, so that it will sell quickly.If your home is priced at fair market value, it will attract the largestnumber of potential buyers in the first few weeks.If a home is overpriced it will attract the fewest number of buyers lookingto purchase a home. The majority of home buyers look at a lot of homes,and they quickly get a feel for the price range that homes sell for in agiven condition and location.P R I C I N G S T R A T E G Y*MV= Market Value

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•Wash or paint the home’s exterior•Paint the front door•Keep the yard nicely trimmed•Keep the lawn free of clutter•Weed and freshly mulch garden beds•Clean interior and exterior windows• Apply fresh paint or stain to wooden fences• Remove personal items, excessive decorations & furniture• Replace or clean carpets• Get rid of clutter and organize and clean closets• Apply a fresh coat of paint to walls, trim, and ceilings• Replace outdated ceiling fixtures, and clean lighting fixtures• Minimize and clean pet areas in the home• Be sure that all light bulbs are in working order•A new coat of exterior paint helps a home's curb appeal. It isn’t alow-budget item, but if you can swing it...DO IT•If you can’t paint the entire home, paint the trim. This is a relativelysimple thing to do and it helps give a home that wow factor•Update exterior light fixtures. This can quickly give a home anupdated look•Put a fresh coat of paint on the front doorA clean, neutral, and streamlined look help buyers to imagine what life wouldbe like in your home. The action points below will help them be able to do that.EX T ER I ORIN T ER I ORF R E S H P A I N T & F I X T U R E S010203Maximize Your Home's Potential

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O U T C O M EP o t e n t i a lT h e A r t o f S t a g i n gStaging a home is different than designing a home. The goal of hiring a stageris having a trained eye come into your home and look at it as a buyer would.This service is provided to create a clean, decluttered look so that potentialbuyers can look at your home like a blank canvas to envision all their loved onesand belongings in the space for years to come.90%staged homes spentless time on the market,5%.Staged homes increased sale price up toLess time on MarketIncreased Sale priceHighlights the best features of the home, also Disquises FlawsDefines Space and Reveals the Purpose of Each SpaceDemonstrates the Homes Full PotentialCreates the WOW Factor needed in Photos to Make Your Home Stand Out

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1%6%6%M a x i m i z e O n l i n e E x p o s u r eYARD SIGNOPEN HOUSE SIGN4%REAL ESTATE AGENTDIRECTLY FROM SELLER or KNOW THE SELLERW h e r e B u y e r s A r eF i n d i n g T h e i r N e x t H o m e .ONLINE52%29%FRIEND/ RELATIVE/ NEIGHBORHOME BUILDER3%PRINT ADVERTISINGYour home will be seen on the top home search sites, on social media andsyndicate it to over 400+ other sites. Homes that receive the top 10% of page views sell an average of 30days faster!

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Professional Real Estate“a picture is worth a thousand words”L i s t i n g ' s P h o t o s a r e O f t e n t h eF i r s t a n d S o m e t i m e s O n l y O p p o r t u n i t y T o A t t r a c t A B u y e r .Photos provide the first impression of your home, and firstimpressions never meant more.Photos are the key to getting your home noticed, shown and sold.Many times a buyer has already decided if they are interested inyour home just from the pictures online, without ever steppingfoot inside your home.P h o t o g r a p h y118%q u a l i t y p h o t o s e n j o ymore online views10 TIMESb u y e r s l o o k a t p r o f e s s i o n a l l y s h o t p h o t o slonger. $19Kp r o f e s s i o n a l l y s h o t l i s t i n g s c a n s e l l f o r u p t omore

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Real estate listings with video receive more inquiries403%Videos attract more traffic for nurturing leads.300%of homebuyers watch video house tours70%VIDEOGRAPHYvideo gives a prospective buyer a true feeling of movingthrough a home and is far more descriptive of a spacethan still images can ever hope to be.P R O F E S S I O N A L

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U s i n g a e r ia l p h o t o g r a p h y i n r e a l e s t a t e c a n s h o wb u y e r s a mu c h m o r e a c c u r a t e d e p i c t i o n o f w h a tt h e p r o p e rt y i s a c t u a l l y l i k e .AerialP H O T O G R A P H YThe condition of the roof and other property featuresDevelopments or local districts that are supported by thebuyer’s property taxesProvides views of the entire property & landThe neighborhood and surrounding area, including thehome’s proximity to schools & amenitiesVirtualTOURSA v i r t u a l t o u r i s a s e q u e n c e o f p a n o r a m i c i m a g e st h a t a r e ' s t i tc h e d ' t o g e t h e r t o c r e a t e a ' v i r t u a l 'e x p e r i e n c e o f a l o c a t i o n .Exposes your home to a wider audience. Your home can betoured from clear across the country at any time.Potential homebuyers don't like to wait and they wantall the information now. Never missing anotheropportunity. A virtual tour allows your home to be ondisplay around the clock.They are interactive by design, which means users spendmore time exploring than they would just looking atphotos. The more invested in the interaction potentialbuyers feel, the more likely to take the next step in theirpurchase journey.Utilizing cutting-edge technological solutions, we can narrowin on the most serious buyers. By using virtual tours we cangive buyers a good look at your home without disturbing you.Leaving only the more serious buyers to schedule a showing.

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A large percentage of real estate transactions happen with co-operatingagents networking. I will expose your listing to this market.N E T W O R K I N GA sign will be placed in your yard as well as pointers and open house signs before anopen house. These will be placed at the most opportune times to gain the mostexposure.S I G N A G EBuyers in today’s market first start their search online. We will meet your potentialbuyer where they are...online! Not only will your home be featured in the local MLS,but it will also be featured on the major 3rd party real estate sites, and syndicated tohundreds of other listing sites. Your home will be featured on our company websiteand social media.S U P E R I O R O N L I N E E X P O S U R EAn email will be sent to our current buyer database of thousands of buyers searchingfor properties on my website. A new listing email alert will go out to my agentnetwork of thousands of agents in the area.E M A I L M A R K E T I N GHighly informative and creative property flyers will be displayed inside your home.These help potential buyers remember the key items and unique features of yourhome.P R O P E R T Y F L Y E R SLockboxes are essential for the safety of all. They allow an agent to show your housewhenever he or she needs to, rather than relying on you the owner for a key. Ownersare also expected to vacate the property for showings. Having a lockbox makes thisprocess much easier for all involved.L O C K B O XWhen we list your home, you will also be signed up with a showing service thatimmediately communicates with you when a showing is scheduled. When feedbackisn’t left, I will follow up with those agents requesting their feedback within 24 hours.S H O W I N G SAfter reviewing many surveys, we have discovered the perfect formula for what day isbest to list a home and the perfect day for an open house.O P E N H O U S E SWe practice regular social media marketing on today’s top social sites which includeand are not limited to: Facebook, Instagram, LinkedIn, YouTube, and Pinterest.S O C I A L M E D I A M A R K E T I N GR o b u s tM A R K E T I N G

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Your services were superb and yourapproach to the business of selling ourhouse was a significant reason why it soldso quickly and for the right price. Thankyou.—G. BolinbrokeTheresa took charge and gave the sale ofour property her full attention. Throughan in-depth study of values and likeproperties she came up with a value Iwas not expecting and held her groundto list with her aggressive number.Marketing through a multitude ofavenuesboth typical and innovative, we closed ata higher net price than I thoughtpossible.-K HaarburgTheresa is responsive and verythoughtful in her approach. She alwayshad our best interests at heart, alwaysthere to answer questions during theentire process. I highly recommend heras the best Realtor ever!-L. WassamI had an exceptional experience sellingmy property with Theresa, while living inanother state. She managed thelogistics of preparing the place to selland kept me updated every step of theway. Several prospective buyerscommented how fantastic she was inher approach to showing andrepresenting my property. Her follow upand strategies were exceptional. If yourlooking for a fantastic Realtor, look nofurther, Theresa is amazing.-N. Leonova E x p e r tTheresa is so attentive to every detail andcares about each transaction as if it wereher own. Both our buying and selling experience with her were relaxed and personal.-P StirewaltTheresa made our home buyingprocess stress free. She has so muchknowledge of the Denver area andmade choosing new home, in a newarea very easy with her informativesuggestions. We will definitely workwith her on our next journey, selling buying a new home!-G. FoggR e p r e s e n t a t i o n

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TLaneRealtor.com ( 720) 938-2390 4tslane@gmail.comColdwell Banker Realty, 30810 Stagecoach Blvd. #101, Evergreen, CO 80439City Country Foothills MountainsIN 41 COUNTRIES- DAILY SALES OF $267 MILLIONINTERNATIONAL DIAMOND SOCIETY- TOP 8% OF CB AGENTS WORLWIDET H E R E S A L A N EB r o k e r A s s o c i a t eL u x u r y P r o p e r t y S p e c i a l i s tC e r t i f i e d R e a l E s t a t e N e g o t i a t o rC e r t i f i e d D i v o r c e S p e c i a l i s t