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HeSelling Your

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Table of Ctents......................................................................................... 1.......................................................................................... 3................................................................................................. 5................................. 7........................................ 9.............................................................................................. 11...................................................................... 13................................... 15Get to Know MeMeet the TeamOur ServicesProfessional Staging & PhotographyBest Ways to Prepare Your HomeCase StudiesOur Rewards ProgramOur Agent Network & Testimonialswww.jessicasellsdfw.com

MeGet To Know1

I might not have been born in Texas, but I got here as quickly as I could! I was born inNorthern Kentucky, but my family moved toTexas when I was just a toddler, so I have always considered myself a Texan. I grew upin Keller and have lived in and around the area until about 11 years ago when my husband and I bought our first home in Argyle. This is where westarted our family and I began my journey as a real estate agent. We are in love with the community and the wonderful schools for our two young boys. Family is the most important thing to me so my time outside of work is spent with my husband, boys and our four-legged baby (a Vizsla named Hunter). We enjoy hiking and camping. We love Lake Ray Roberts for short trips, but Turquoise Lake, CO has been my favorite trip so far. We also enjoy playing board games as a family. Besides that, I love to read and cook. My favorite to make is a chocolate cake that is to-die-for! After receiving my Associates Degree in Marketing, I worked for 10 years in property management andmarketing before realizing that I wanted to be anentrepreneur. It was then that I knew I wanted to get my real estate license. The skills I learned, have greatly benefited me, but now I love what I do! I enjoy helping families during what is normally a stressful time. I am actively growing my team so that I can continue serving my clients at the highest level. Over the years, I have also been recognized as a Top Listing Agent, Top Selling Agent and ranked in the Top 4% of agents nationwide.JeicaRuellwww.jessicasellsdfw.com

Meet the TeamIsaiah JohnsonTricia WelchRachel AnthonyReagan BoernerBuyer’s Agent Buyer’s AgentAdministrative AssistantMarketing AssistantTricia has worked over 13 years in real estate and recently began her journey in Texas real estate. She loves being able to help her clients find a home that fits their needs and desires. Isaiah is a native Texan, committed to providing support to those starting their home journeys. He’s a great asset to our team and is dedicated to serving our clients.Reagan is the one behind our social media posts as well as any printed flyer, postcard, even this booklet. She is currently a senior at UNT and has been working in graphic design, social media, and marketing for over a year.Rachel has been with our team for over a year, but has worked in the industry for over two years before joining us. She is the one behind the scenes making sure everything runs smoothly during transactions. 3

Why Choose Us?Days on Market Percentage of List PriceOur Stats:• Licensed REALTOR® in Texas and a member• of the National Association of Realtors• Real Estate Digital Marketing Certified• New Home Construction Certified• Senior Real Estate Specialist• 40 homes sold last year• Top listing agent for our brokerage, Keller Williams DMN• SRS (Seller Representative Specialist) CertifiedEducation & CertificationsMy commitment to my clients is that I will not allow them to be just a “transaction”. I focus on understanding each family’s needs so that I can help guide them on a successful path. My mission is to help the families I serve achieve THEIR goals.With 15 years of real estate and marketing experience, I have theknowledge and skills to serve my clients at the highest level. 36103.8%3My AverageDFW AverageMy AverageDFW Average99.5%www.jessicasellsdfw.com

Our ServicesOffer honest & professional advice regarding market value and highest potential sales price for your home. Suggest and advise you on any pre-listing recommendations to make your property even more marketable to buyers. Equip you with a list of qualified vendors to help with any repairs or services. Accumulate an early collection of necessary documents to prevent missingcontract deadlines once an offer is accepted. Use ShowingTime scheduling service for easy appointment approval.Provide the installation of an electronic lockbox with tracking and limited access for additional security. Use Seller's Shield to help guide you on filling out your Seller's Disclosure.Deliver weekly market updates and analysis of comps while your home is on the market.Offer quick and professional communication with agents showing your home to answer their questions and provide you with feedback.Analyze all offers received to provide you with an estimated net and a breakdown of the factors and risks. Verify pre-approval with the buyer's lender. Negotiate aggressively on your behalf for the best price and terms. Present the appraiser with data to help ensure appropriate comps andconsiderations are used for the best and highest appraisal possible. Supply constant contact with the buyer's agent, lender and title company throughout the process to ensure we are on track for a timely closing.Send weekly updates from my team to keep you informed of upcoming important dates and a checklist of things you need to do that week. to ensure a smooth & stress-free process5

Marketing Yr HeProfessional stagingHigh quality professional photography (aerial photos and twilight photos for select properties)High-definition walk-through video Professional floor plan with room dimensions Listed in our MLS with details of all upgrades, features and benefitsSyndication to all home search websites and appsSocial media organic marketing and paid advertisingOpen Houses (at least 1 the first weekend it is active)Google advertisingNeighborhood canvassingEmail blast to our database of buyers and top producing agentsHigh quality property flyers and direct mail campaignReview of company Buyer RegistryReverse prospectingto attract the most qualified buyerswww.jessicasellsdfw.com

AfterBeforeProfeial Stagingand Photography7

AfterBeforewww.jessicasellsdfw.comwww.jessicasellsdfw.com

Best Ways ToReplace any burned out light bulbs and ensure a uniform color and style in each room. Lights that are not matching or burned out will stand out in photos and makethe home dark during showings. Inspectors also have to note any burned out bulbs on their inspection report as a non-functioning light fixture under the electrical category, which makes it sound much worse than it is!Check all smoke detectors and replace batteries. This is an easy fix to prevent issues during inspection.Have a roofer inspect your roof. Roofers will inspect for free, and this will helpbring any issues to your attention early. Trying to file an insurance claim in the middle of a contract can cause delays to closing and unnecessary stress to all parties. If work needs to be done, it is better to know early.Check the home for signs of wood rot and trim back shrubs and trees from the house. These are often called out by appraisers and can be a lender-required repair on some loans. Once again, it is better to prepare ahead of time, instead of waiting until you are under the pressure of deadlines.Declutter and deep clean your home. Decluttering makes the spaces in yourhome feel larger, so remove as much as possible from surfaces around thehome. A deep clean will make the home shine! Make sure to focus on areas thatoften get overlooked, like baseboards, air vents and ceiling fans. Have your HVAC serviced and filter changed. This should be done every six months. The HVAC system is one of the biggest concerns for buyers, because itis an expensive item to replace. Showing potential buyers that it has been recently inspected and serviced will give them peace of mind and help ensure a smoothinspection. Ensure you have a clear pathway to all major home systems, including electricalpanel, water heater, HVAC and attic door. Sellers often put boxes and excessfurniture in the garage while staging, and will inadvertently block major systems. When it comes time for the home inspection, the inspector is then unable to check those items. Inspectors, for liability purposes, are not allowed to move the items out of the way. Plan ahead and keep a clear path. 9

Prepare Yr HeHide items of value. Agents do their best to keep an eye on their clients while in ahome, but we want to do our best to remove or hide items of value. Some itemsthat we often see left out are jewelry, mail, money, small electronics like tabletsand cell phones, electronic accessories like airpods, extra keys and prescriptionmedications. Cosmetic updates should be on a case by case basis. Some updates, like fresh paint, can be beneficial for almost any home, but do not get into too manyupgrades without speaking to your real estate agent to make sure you aredoing the right upgrades that will have the most impact.www.jessicasellsdfw.com

We have succeeded where others have failed...Case Study #1OverviewFor the 120 days this lovely home was on the market. The sellers were disappointedthat they had very few showings and no offers. Our consultation revealed that the home’s best features were not highlighted.I noticed they would benefit from staging and fresh professional pictures. A proactive approach was needed to make sure thehome sold for top dollar.ApproachI decided that in order to showcase the best features of the home, it needed to be staged. I worked alongside my home stager to make the rooms appear more inviting. My professional photographer was then brought in to capture images necessary to present this home in an effective and compelling way.ResultsSeller was thrilled to receive multiple offers on their home and accepted a contract in just one day - at a price higher than what it was previously listed at.ConclusionYour agent matters! Preparation was the market was key in getting this homesold for top dollar. Typical marketing on this home was not enough.11

ApproachI consulted the seller about minor repairs and desirable updates that were needed to expand the appeal of the listing to more buyers. I then incorporated virtual staging and brought in my professional photographer to capture the best images and showcase the home.ResultsMy sellers were excited to accept an offer for 99.8% of the list price!ConclusionThe story we tell online is critical in creating value. It is my job to make sure that the story is compelling and drives buyers into the home. If it isn’t compelling, it isn’t selling.OverviewOnline, this home appeared cluttered and dark without properstaging. The photos presented online were taken with a cellphone, so they were poor quality and did not capture the entire space. There were also not enough photos to tell the story.Case Study #3ApproachI first consulted with the Sellers on a pricing strategy to expose the home to the right buyers. I then worked alongside my home staged to ensure the buyers focus would be on the homes wonderful features. Then our photographer was able to capture amazing photosthat would showcase the home.ResultsAfter only 29 days on the market (DOM), my clients went under contract with an excellent offer and made their move to their dream home.ConclusionWho you work with matters! Although pricing strategy is an important factor, how thehome is prepared and presented is critical. A proper marketing plan will include all threein order to make sure you do not spend a year and a half trying to sell your home.OverviewAfter 547 days on the market with another agent, these sellers were understandably frustrated and unable to make the move to their dream home. Our consultation revealed that the best features of this home were not emphasized. Too many things in the room made the rooms appear smaller and distracted from the best featuresCase Study #2www.jessicasellsdfw.com

We love an excuse to party! At least twice a year, we host an event to reconnect without clients. We have hosted Private Movie Screenings, Bowling with Santa, Shred Dayand more. Regardless of the theme, our goal is to treat our supporters and give backto the community. We have a charity element tied into the event. They are always a lot of fun!Client & Friends PartiesGiving BackWe believe in giving back to our community and helping our neighbors in need. Wedonate a portion from each closing to one of the charities listed below. We also runmultiple drives throughout the year to collect items of need for these wonderful organizations.• Children’s Advocacy Center• Our Daily Bread• Ranch Hand RescueWe Love Our Clients1113

What if you do get me a referral or decide to do business with me as an MVP? Then you shoot up to the MVP All-Star level! As an All-Star, you’ll get your own MVP Starbucks card with ten dollars on it. It doesn’t stop there! You’ll also have ten dollars automatically loaded on your card on the first of every month for six months! The perks keep coming. If I receive another referral during that six months, you getan automatic twenty-five dollars loaded onto your card as a thank-you. Your freecoffee (or tea or pastries or gifts) can extend for years, so long as you send me atleast one referral every six months. And what if you don’t get me another referral in those next six months? Not to worry; you’ll still be an MVP and have access to all of the first-level fun! You can always become an All-Star again at any time with a new referral.All-Star ProgramWhat is the MVP Program? It’s a way for me to shower My Valuable Partners with monthly gift offerings and exclusive offers, invite you to fun, private events, and really show my appreciation for your referrals! In the MVP Program everyone will receive a monthly email with the“Offer of the Month.” If it’s something you are interested in receiving, you simply email or call me back to reserve your gifts as soon as you can since most often, there willbe a limit on how many are available. This is NOT a drawing, and NO, you don’t need to get me a referral to claim the gift! In addition, these gifts are ALWAYS FREE to you!MVP ProgramIt is NOT me selling anyone a home. It’s simply you getting permission from anyone you know who is thinking of buying or selling a home to give me his or her name and number so that I can call that person and set an appointment to meet. It doesn’t matter if I get that person under contract, and it doesn’t matter if I close the transaction. How easy is that?What’s a Referral?Our Rewards Programswww.jessicasellsdfw.com

We want to be your Realtors for Life. Whether you are upgrading your current home, buying a vacation home inanother state, or looking to invest WE CAN HELP. We havealigned ourselves with the BEST agents all over the country to find you the right partner to meet your real estate goals through our extensive network.Our Agent Netwk15

“Let me tell you about Jessica: she is amazing. She is extremely friendly, personable, easy to get in touch with, and absolutely motivated. When I first spoke with her about selling my house, she came, and we discussed some things about my house that I could do to make itmore marketable. But everything we talked about was reasonable. She didn’t say anythinglike YOU MUST DO THIS, but she gave recommendations from practically no budget to morebudget to improve the sale of my home. Not only that, but she had a professional photo- grapher take pictures of my home AFTER she had a professional come and work with me fora few hours to perfectly pose my home to put its best face forward. I remained flexible and open-minded. My house went on the market on a Friday, she did an open house on that Sunday, and by Monday morning I had received MULTIPLE offers and basically had to choosefrom which offer posed the most solid, trustworthy deal for me. She was quick to keep intouch with my buyers and everything went off without a hitch. Because she protected mefrom step one to closing. She’s got your back. She wants you to have the most amazinghouse selling experience ever. And I just cannot say enough about how smooth and perfecteverything was.”Testimials“I move a lot for my company. This is the firstagent I’ve had I would recommend toanyone. Very responsive and accommod-ating. No question she was in OUR corner, and not the ‘get the deal done’ corner.” Jeff in Flower Mound“I highly recommend Jessica Russell for all real estate needs! She did an amazing job with the sale of our home. We sat down withJessica one afternoon and she explained allof the details, as well as suggested details. Within one week, she had our home stagedand professionally photographed, followedby an open house. Within two weeks, our home sold! All we had to do was show up atclosing and sign paperwork. It was the easiest transaction! We would definitely useJessica again and we highly recommend everyone give her a call today.” Brad in Argyle“Personable and professional. Does a nicejob of maintaining an advisory role and guiding you through the process. Explains very clearly what your options are and what’s to be expected in the current market.Would recommend Jessica withoutreservation. She’s a true professional and the best real estate agent I have worked with in purchasing a home.”Randy in Denton“Jessica gets 5 stars!! Our home purchase wouldn’t have happened without her, but here’s the thing...she wasn’t even our agent!!She was the listing agent for the seller and still provided us with EXCELLENT service as abuyer. She gave us some ideas on financingthat we weren’t aware existed which made the whole thing possible. Beyond that, the sellers (under her guidance) were super awesome and the entire process was quick and easy. During this transaction, we werealso dealing with multiple family illnesses, sothe stress level was high, but everyoneinvolved helped make this a truly greatexperience - we felt very well cared for. I can’t recommend Jessica enough!” Michael in ArgyleKim in Dentonwww.jessicasellsdfw.com

111 Dallas St #103Argyle TX 76226www.jessicasellsdfw.comjessica@jessicarussells.com817-821-7447