Seller'sGUIDE
ABOUT MEYour KEY Real Estate PartnerSince our founding in 2004, Right at Home Realty has grownto become the largest independent real estate brokerage inCanada. With 12 branches serving Ontario and over 5200members, its easy to see why Right at Home Realty sells morereal estate than any other brokerage in Canada's largestmarket. Right at Home Realty is a member of Toronto RealEstate Board, Oakville Milton Real Estate Board, Hamilton-Burlington Board, Durham Region Association, theNorthhumberlands Hills Association and the Brampton RealEstate Board - allowing easy access in the marketplace. Weare the #1 Brokerage by sales volme in the GTA for 7consecutive years. Right at Home sold more Real Estate in2019 than any other Brokerage in the GTA. Our partnershipwith Zillow and ListGlobally, put your listings in front of over440 million buyers, sellers and investors in over 60 countries. AboutReal estate is complicated. That's where I come in.At the closing table, my goal is for you to feel that the experienceof selling your home exceeded all your expectations. Throughoutall of our interactions - from listing to closing - I will work hard toachieve this goal for you.From the day you partner with me, and until the day you signover ownership rights and move to your new home, considerme your dedicated real estate partner. Whatever you need, Ihave the resources and expertise to guide you. Throughoutthe process, I will be here for every small detail as well as themore important ones, including comprehensive local marketknowledge and buyer attraction campaigns. I have the insideedge on both.ourcompanyYourTRUSTEDpartnerNow that you've chosen me as your partner,you are engaging with a trusted, respectedagent - a local expert who is passionate aboutserving our community and those who livehere.
Research the comps in your area & completea competitive market analysis to helpdetermine the best list price for the sale ofyour property.Make recommendations on potential repairsand cleaning of your property in order tomake your home more attractive to buyers.Suggest quality professionals, includingattorneys, handymen and inspectors asneeded.Guide you in making informed decisionsleading to a satisfactory sale.Present and respond to all offers in a timelymanner.Negotiate the best price & terms available,always keeping your specific needs in mind.Act in good faith at all times.Adhere to your instructions & concerns.Return calls and emails promptly.Closely track dates and deadlines.Track receipts of all earnest money deposits.Receive and deliver all documents in atimely manner.Review final settlement statements.You are my priority!Place your interest above all others.Keepyour personal information strictlyconfidential.Ensure you are fully informed at all times.Agent Expert GuidanceResponsivenessAccountingLoyaltyRESPONSIBILITIES
THE HOME SELLING PROCESSWhat to expect from start to finishSTEP 1Listing consultation to evaluate your needs.Establish a competitive price together.Determine the time frame.Sign the Listing Agreement.Implement a customized marketing plan.STEP 2STEP 3STEP 4Prepare your property for sale.Activate on MLS and launch MarketingPlans.Show to potential buyers.Gather feedback & make adjustments.Receive, negotiate, accept offer.Begin closing process.Assist with mortgage, inspection &lawyer referrals.Final walk-through.Sign documents & contract.Closing & Move Day.
4 F A C T O R ST H A T A F F E C T T H EO F Y O U R H O M EPricing your home for the current market isimportant for maximum exposure andultimately, a satisfactory sale. - Factors that determine a property's value:location, design, amenities, competingproperties, economicconditions.- Factors that have little or no influence:price the seller originally paid, amount spent onsome improvements.The real estate market is always fluctuating,and as your agent I will be able to discuss thepros and cons of listing during varied marketconditions. The condition of your property will havea lot to do with the selling price and howquickly it will sell. If there are repairsneeded, or if professional staging isrequired, I will be there to assist andoffer my guidance and network.I will focus on what we're able to control- market exposure and negotiatingoffers. I want to get the most qualifiedbuyers into your home, in the leastamount of time, and with minimalinconvenience. With a comprehensivemarketing plan, your home will getnoticed in any market.saleabilityPrice Point Property ConditionMarket ConditionsMarket Exposure
Keeping the lawn manicured andwatered regularly.Trimming hedges, weeding flowerbeds and pruning trees.Checking the foundation, steps,walkways, walls and patios for cracksand crumbling.Inspecting doors and windows forpeeling paint.Cleaning and aligning gutters.Inspecting and clearing the chimney.Repairing and replacing loose ordamaged roof shingles.Repairing and repainting loose sidingand caulking.Keeping walks neatly cleared of iceand snow in the winter.Adding colourful annuals near thefront entrance in spring and summer.Re-sealing an asphalt driveway.Keeping your garage door closed.Applying a fresh coat of paint to thefront door.Cleaning every room and removingclutter. This alone will make your houseappear larger and brighter.Hiring a professional cleaning servicewhile the house is on the market.Removing items from kitchen countersand closets.Removing all personal photos from thewalls, and patch the holes where theyremoved.Re-surfacing soiled or strongly colouredwalls with a neutral shade, such as off-white or beige, and applying the samecolour scheme to carpets and flooring.Checking and repairing cracks, leaksand signs of dampness in the attic andbasement.Repairing holes or damage to plaster,wallpaper, paint and tiles.Replacing broken or cracked windowpanes, molding or other woodwork.the interiorprepappealthe exteriorprepEnhance theaesthetic
Hanglightcoloured,floortoceilingcurtains.Openblindstoaddinnaturallight.Use100Wlightbulbstoaddinmorelight.Addplantstoaddmore lightandcolour.First impressions are crucialSTAGING TIPSLiving RoomRemoveunnecessaryfurniture.Pullfurnitureawayfromthewall.Replacedarkcurtainswithlightercolours.Removeortuckawaywiresandcords. Dining RoomKitchenRemovemostitemsoffthecounters.Addabowloffruittoaddcolor.Stainorreplacedatedcabinets.Replaceoldknobsandhardware.Addanewbacksplashtoaddpersonality.It is extremely important to get your home ready to sell, the buyer needs to picturethemselves living in the space. There are numerous things that we can do together tohighlight the key features of your home.
BedroomsRemoveTV&otherentertainmentitemsUsefreshwhitetexturedlinensonbedAddfunpillowsandthrowpillowsBedshouldnotbepushedinacornerPackaway50%ofthingsinclosetBathroomsPutawaytoothbrushandtoiletryitemsHangnewwhitetowels(inthirds)PutawaywastebasketHanganewshowercurtainUseneutralcoloursFirst impressions are crucialSTAGING TIPSMost buyers make decisions about the property they see within the first 15 secondsof entering the home.Homes in great condition attract more interest and offers, as well tend to sell formore than homes in less than great condition.Keep grass freshly cutWeed and apply mulch to garden beds andplant small flowersRemove all yard clutterApply fresh paint or stain to fencesPaint the front door, add a new welcome matClean windows inside and outWash or paint home's exteriorExterior and Garden
Make the bedsGrab a basket and put personal items in your carMake sure the bathroom towels are clean, straightened and matchWipe down toilets and put the lids downWipe down all counter tops and sinksOpen all blinds & turn on all the lights in the houseMake sure the house temperature is comfortableMake sure the house smells good, but don't over do the air freshenerVacuum all carpeted areas, sweep all floorsClean all mirrorsSweep the front doorway and wipe off the mat( )( )( )( )( )( )( )( )( )( )( )show home ready in hour. one
Check in with the Condo Associationto see if there are any restrictions orpolicies when listing yourcondo/townhomeIf you have any known info regardingassessments, certification letters, etc,have those available for buyersOnce your home is on the market, it's veryimportant to have information ready to goin case the buyer or lender requests it. It is certainly a welcoming touch to thenew home owners if you could leavebehind :Manuals for appliancesReceipts of work done to the home - including all major &minor renovationsAll keys & garage door openersSurveys previously doneA list of utility providers &average costs per monthAlarm instructions( )( )( )( )( )( )Condo Communities -prepINFORMATION
successfullyRemember your priorities, but alsorespect the buyer, as this will betheir next home & they are nervousabout the unknown.Ask all of your questions. Offersmay include complicatedterminology, which can be clarifiedfor you.Respond quickly. The mood for thebuyer to buy is exactly when theoffer is made - don't delay.There may be disagreements aboutsmall repair expenses, try to reach acompromise so the deal can befinalized.Stay calm, even if the situation istense we will confidently guide youto a successful negotiation.HAVE YOUFOUND THERIGHT BUYER?Make the deal happen.NEGOTIATINGTHE DEAL
T h e c l o s i n gp r o c e s s f i n a l i z e st h e s a l e o f y o u rh o m e a n d m a k e se v e r y t h i n go f f i c i a l . T h ec l o s i n g i s w h e nt h e m o n i e s a r et r a n s f e r r e d a n dt h e b u y e r r e c e i v e st h e d e e d t o t h eh o m e .A few things to bring to closingA valid government issued picture IDHouse keysGarage door opener(s)Mailbox and any other spare keysWhat to expectThe lawyer will look over the Agreement of Purchase andSale and identify what payments are owed and by whom. He will prepare documents for the closing; conduct theclosing/ make sure taxes, title searches, real estatecommissions and other closing costs are paid; ensurethat the buyer's title is recorded; and ensure that youreceive any money due to you.Your costsSellers commonly pay the following at closing:Mortgage balance and prepayment penalties, ifapplicableOther claims against your property, such as current orunpaid property taxesUnpaid special assessments on your propertyReal estate commissionTitle insurance policyHome warranty, if applicableSurvey, if applicableCLOSING101
We recommend that you request the utilities change over either day of/daybefore at your new residence. Keep in mind internet often takes over a week toget scheduled/on the books.GAS OR HEATHYDROWATERChange over utilities if neededprior to closingCHECKLISTUpdate change of address at post officeThis can either be done at the local post office, or by visiting online. Please notethere may be a processing fee.Update change of address on your subscriptionsMake sure your Amazon Prime, Costco, etc is up-to-date.So you sold your home and are moving on to your next adventure! Congratulations! Time to move all the boxes, and start the next chapter of your life. You've got a loton your plate, so we want to highlight some important tasks that are necessary for asmooth, comfortable transition.Update change of address on drivers license & health cardThis needs to be done in person, with proof of address change within 5 days.Update change of address with Canada Revenue AgencyThis can be done online, recommended as soon as possible.
When selling your homeIS WITHIN REACHexperienced negotiationtips on staging your homeconstant contactprofessional photographyhonesty & integritychoosingA N A G E N T Y O U C A N T R U S T
yourhomeMEcontactNavigate the real estatemarket with the properguidance. I will provide:dream905.407.9048michelle@michellegoddard.comwww.michellegoddard.comthank you for choosing me!