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SELLING YOURYour Complete Sellers GuideHome
3I WOULD WANT TO BE ASSOCIATEDWITH SOMEBODY WHERE THEchairman and CEO, Berkshire Hathaway Inc.WHAT OTHER QUALITY WOULD YOU WANT THAT BERKSHIRE HATHAWAY HOMESERVICES DOES NOT HAVE; AND I DON’T THINK YOU COULD FIND ONE.nancial strength was unquestioned and where the name stood for integrity.- Warren Buffett
4GLOBALLOCALOUR REACH ISOUR ROOTS AREA letter from our owners and presidentMeet Dewey Mitchell and Allen Crumbley, former football champs turned successful business partners. With roots at the University of Alabama, they’ve grown a thriving real estate company fueled by passion and family values.Leading the pack is Casey Bryan, a dynamic individual who brings over a decade of real estate experience to the table. Her focus on collaboration and problem-solving sets her team up for success and growth.Berkshire Hathaway HomeServices Florida Properties Group, born in 1959 as Tropical Realty, continues to make waves with its stellar reputation and dedicated team. Our commitment to growth and excellence is driven by our exceptional leadership, staff, Realtors, and loyal customers. Join us on the journey towards success!You’ve made the decision to sell your home and now you need a partner who you can trust and rely on. At Berkshire Hathaway HomeServices Florida Properties Group, we do business based on our core values: Teamwork, Integrity, Passion, and Excellence. Our associates and team members ensure that these four values are integrated into every customer service experience. We strive to provide more than real estate services and investment guidance. Our goal is to be a valuable resource for you through this process and into your future.At Florida Properties Group we are passionate about real estate and understand that selling your home is more than a “sale”; it’s an experience. We take pride in helping people through this meaningful transition and we are confident that our guidance will help make this process easier. With over 50 years in the Tampa Bay and Central Florida area, Florida Properties Group has proven we are here to serve you! We hope that this guide is something you find beneficial. We are honored by this opportunity to help you sell your home and grateful for your trust!Thank you, Allen S. CrumbleyBroker/OwnerD. Dewey MitchellBroker/OwnerCasey BryanPresident
5GREAT REPUTATIONGEICODuracellDairy QueenFruit of the LoomHelzberg DiamondsPampered ChefNetJetsKraft Heinz Co.American ExpressCoca-Cola Co.Your relationship with a Berkshire Hathaway HomeServices Florida Properties Group Trusted Real Estate Advisor means you have a connection with brands you use daily! Led by Chairman and CEO Warren Buffett, Berkshire Hathaway is the sixth-largest public company in the world and is recognized as the fourth most admired on the 2024 Fortune World’s Most Admired Companies list. Here are just a few of the brands within our Berkshire Hathaway Inc. ecosystem. We bet you recognize a few of these names. A BRAND WITH A Brand AttributesALMOST 50,000 NETWORK REAL ESTATE PROFESSIONALSMORE THAN1,500MEMBER OFFICESASIA UNITED ARAB EMIRATESINDIAEUROPE GREECE ITALYPORTUGAL SPAINUNITED KINGDOM NORTH AMERICA CANADA CAYMAN ISLANDSMEXICO THE BAHAMASUNITED STATESSOUTH AMERICA ARUBAACROSS 13 COUNTRIES AND TERRITORIESWe don’t mean to brag or anything, but our Berkshire Hathaway HomeServices franchise network has grown to almost 50,000 agents and 1,500+ member South America, Western Europe, and Asia. Talk about a global takeover. Rest assured when you work with a Berkshire Hathaway HomeServices Florida Properties Group agent, you are in the hands of a strong brand with a bold strategy and a passion to serve. The Strength of a Global Network
6By choosing us as your advisor throughout your Real Estate journey, we understand the trust you’ve placed in us. Our mission is to be the T.I.P.E. of agent that provides you legendary service. In order to do that, we want to outline our Service Promises to you.If at any point you do not feel we are living up to these promises, we encourage you to have an honest conversation with us so we can immediately make adjustments. We also ask you to complete a survey afterwards so we can measure how we are performing to these promises.PROMISETO OUR CUSTOMER.12345678To make communicating with you a top priority at each opportunity, even when it might seem we have nothing new to tell you. To exert a level of skill, knowledge and expertise so at every interaction you feel like you chose a Real Estate Genius. To never leave any doubt that we are placing your best interest above all else. To be your Forever real estate advisor even when you’re not actively buying or selling.To never put you in a position to doubt we have the highest integrity in all that we do. To truly listen to what you’re telling us so you get personalized service.To take full ownership over the trust you’ve placed in us and act accordingly. To walk through your journey alongside you, as your partner. TeamworkIntegrityPassionExcellence
GOOD TO KNOW“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.” Warren Buffett, chairman and CEO, Berkshire Hathaway Inc.“7
86 KEYS TO A SUCCESSFULSALE123EnhanceINCREASED SHOWINGS & MORE BUYER DEMAND!Best List PriceTotal ExposureIncreasing Value & Appeal • – • – 5 money-making components*• • showings/open houses• options• WHAT THIS MEANS is more excitement, more buyer showings, morea greater return!Results in Highest Sales PriceMore Showings - you are on your way. - you scare buyers away, lose money and the valuable “Golden Time!”• – an accurate overview of where the market is and which way it is moving and how it impacts the seller’s pricing decision.• – detailed picture of what the market is • – Physically tour properties that are in direct competition. It takes more time but can save a lot of time at the back end. – “Slightly Less, Slightly More” approach. WHAT THIS MEANS is the always results in the and !I use a blend of the traditional & a more aggressive “Target Marketing” approach. It is a coordinated Three Prong Strategy which creates more showings and the best sale price!• • • Four Key Impression Points** Five Money-Making Components*
9 • – Never pressuring• – “Golden Rule”• – Staying on task & on time! • • responsibilities according to these Six Steps.WHAT THIS MEANS is having a trusted, informed advisor who partners with you to assure a the market will allow.Quality CompanyWorry FreeTrusted AdvisorManaging DealsProtecting Your InterestsHighest Quality Service456• – no surprises• • • • A selling experience that is hassle - and worry-free.a quality company to you.• and high standards of honesty, integrity and always doing the right thing.• of always “Step Beyond.”• meaning it is ahead of the curve using state of the art technology.• has all the resources from listing to closing to aid in the transaction.• which translates to success for my sellers. WHAT THIS MEANS A that partners with me to deliver the highest level of .
10What you want mattersBetter marketing achieves better resultsWhether you need a larger space, have decided to downsize, or life is taking you on a new adventure, selling your home is a big decision. It can also be an emotional one, we are here to assist you while creating this next chapter of your life. Integrity matters to us, let us be your guide and show you how.Your home is one of your largest investments. It is where you have been making memories and planning your dreams. The time you have spent in every room and outdoor space is all part of your home’s unique story and we want to hear all about it.Our marketing will bring the unique story and value of your home to life for potential buyers. Our approach is to expose your home to the broadest possible audience of buyers and achieve the highest price within your time frame. We strive for seamless transitions and worry-free transactions. Our Berkshire Hathaway HomeServices Florida Properties Group team will partner with you to help you achieve your specific goals and identify your needs.GUIDELET US BE YOUR
11OUR MISSIONTo be LEGENDARY.OUR VISIONTo forever serve our communities by creating lifetime relationships and legendary experiences and Real Estate journeys.
12We will work with you to highlight what is special and unique about your home. Let’s tell the story of your home in a way that will help buyers make an emotional connection - and as a result want to make it their own.Your story can include any number of chapters, for example: What qualities make your home unique?• What are the special architectural or design details that you love?• Is it energy efficient or eco-friendly?• Is it in a desirable location?• Have you recently remodeled?• Favorite restaurants or other activities nearby?• Does the neighborhood offer amenities?• What will you miss most about living here?STORYYOUR HOME’S UNIQUEThink about when you bought this home. What was it that made you say: “This is the one.”
13Evaluating the Market and Dening ValueYour home’s unique story is only one part of the selling equation. The other factor is the current in your area and other available properties that you have a unique perspective on your home’s value, it is also important to think like a buyer.Our team at Berkshire Hathaway HomeServices Florida Properties Group takes a close look at both the opportunities and the challenges that may exist once you decide to sell. As a result, we can provide you with realistic expectations with regard to what price you can expect and how long your home may be on the market.Our associates assess local market trends and sales history in order to best advise you! The following are some of the other factors we will take into consideration when working with you to determine the value of your property:• • First impressions and curb appeal of your home• The age and condition of your home• Updates and improvements you have made• Competitive properties in your neighborhood• Historical data for sales in your area• Characteristics & amenities within your community• Your local Buyer Market Analysis
14Selling your home in a competitive market requires more than just listing it; it demands a strategy that starts with making a compelling first impression on potential buyers. This first encounter, often digital in today’s marketplace, sets the tone for everything that follows. Your Florida Properties Group agent plays a pivotal role in ensuring this impression is not only positive but memorable. Let’s explore the critical steps in creating a standout first impression and how a skilled real estate agent facilitates this process.Tips for Making a Good Impression When Selling Your Home• Maintain a neat exterior with landscaped lawns, clean walkways, and a freshly painted front door.• Remove personal items and to envision themselves in the space.• Ensure a spotless interior, focusing on kitchens and bathrooms, and eliminate pet odors.• Address small repairs like leaky faucets and squeaky doors to avoid buyer concerns.• Maximize natural light and ensure all rooms have warm, inviting lighting.• Arrange furniture to highlight décor to appeal to most buyers.• Keep your home ready for showings, creating a welcoming atmosphere for buyers.• Use feedback from showings to make adjustments and improve your home’s appeal.By following these tips, you likelihood of making a favorable impression on potential buyers, ultimately leading to a successful sale.IMPRESSIONMAKING AN
15GOOD TO KNOW20 percent of all agents said that home staging increased a home’s value by up to 5%. 14 percent said it increased value by up to 10%. National Association of Realtors’Curb Appeal: The First GlanceThe very first thing buyers see, whether online or in person, is the exterior of your home. Curb appeal is not just about aesthetics; it’s about evoking emotions and creating a welcoming vibe that invites buyers to imagine themselves living in the space. Enhancements can range from landscaping and fresh paint to simple cleanups and minor repairs. Your trusted advisor can identify exactly what changes will have the most significant impact, helping you prioritize investments that increase attractiveness without breaking the bank.Declutter & Depersonalize: The Art of PresentationOnce inside, you want potential buyers to envision their life in your home, not be reminded of yours. Removing personal items and decluttering spaces is essential. Your agent can provide insights into staging your home to highlight its best features while making it appear spacious and inviting. This might include rearranging furniture, painting walls in neutral colors, and adding subtle decor elements. Professional Photography: Capturing the Best AngleIn a digital age where most home searches begin online, professional photography can dramatically influence a buyer’s desire to view a property. Your Trusted Advisor understands the power of high-quality images and will collaborate with professional photographers to capture your home in the best light. They know how to showcase the unique selling points of your property, ensuring that online listings grab attention and spark interest right away!
16A staggering 82% of real estate sales are the result of an agent’s contacts. This includes previous customers, agents, referrals, friends, family, and personal contacts. With over 900 agents in our local network and nearly 50,000 in our global network, our collective sphere of influence adds more potential buyers for your home. LISTED TO SOLDTAKING YOUR HOME FROMPricing for a Competitive MarketAttract More BuyersWhen setting the price for your home, the marketing price must strike a balance between the seller’s need to achieve the best possible return and the buyer’s need to get a good value.A competitive price will attract more buyers. If you price your home at market value, you expose it to a much greater percentage of prospective buyers, thus increasing your chances for a sale.PERCENTAGE OF BUYERSASKING PRICE10%20%60%75%90%+30%+15%MARKET VALUE-10%-15%BUYER’S DESIRED PRICESELLER’S DESIRED PRICE
17Home staging, professional photography, listing on MLS, print marketing, mailed marketing, internet marketing, social media marketing, open houses, vetting buyers, negotiating terms, handling and negotiating inspection and appraisals, coordinating with title company and lender, scheduling closingTHE PERKSOF OFFERING COMMISSION FOR A BUYER’S AGENTExpand Your Buyer PoolYou’re making your home irresistebible as some buyers will be unabe to compensate their agent are expanding your buyer pool. The more potential buyers, the higher the price we can get for your home.Stand Out in the MarketIf directed by their buyer, Agents can eliminate houses that are not showing schedule – which will lead Win Over First-Time Home BuyersHere’s a smart move: appeal to of buyers are newbies in the market, they often have tight budgets. By covering their agent’s commission, you’re making your home a must-see for those who might otherwise skip it due to extra costs.Smooth Sailing to ClosingKeep the process sailing smoothly by ensuring the buyer’s agent is motivated and engaged. Having a Buyer’s Agent who is a partner in the transaction means a faster, more hiccups along the way. This way, with a smile.New rules affect how real estate commissions are handled in transactions:1. Buyer Pays Their Agent: Buyers are responsible for negotiating and paying their agent’s commission directly. 2. Written Agreements: Buyer’s agents must have a signed agreement with their clients before showing homes, which details the agent’s commission.3. No Commission Display on Listings: MLS listings no longer show the buyer’s agent’s commission. Buyers and agents will negotiate compensation directly.4. Negotiation Flexibility: Buyers can request sellers to help cover their agent’s fees, or negotiate price reductions to offset costs.5. Seller Impact: Seller is responsible for paying the listing agent’s commission and has the option to offer compensation to the buyer’s agent directly or offer concessions to the buyer as part of the negotiated sale terms.These changes bring more transparency and negotiation flexibility to the transaction process, helping buyers and sellers better understand their financial responsibilities. Understanding Commission ChangesSELLERBUYERAssisting with pre-approval from a lender, scheduling showings, negotiating commission fees, seller concessions and sales price, attending inspections and appraisals as to continue negotiations, handle the transfer or start up of utilities, assist with securing homeowners insurance, assist with movers and scheduling of closing date
18GOOD TO KNOWWe are continually ranked in the Top 20 Berkshire Hathaway HomeServices brokerages globally.
19SELLING OPTIONSTraditional SaleYou’ll list your home on the market with your trusted real estate advisor.NEED AWE HAVE SOLUTIONS!QuickBuy® Lock (+Traditional)QuickBuy® LeasebackQuickBuy® Immediate OfferFOUR POSSIBLE SELLING OPTIONSWith QuickBuy®, you control your home sale. If the QuickBuy® Offer doesn’t meet your needs, your Florida Properties Group trusted advisor will present other home sale options. The home sale process can be a complex experience and an emotional roller coaster, but when you request QuickBuy® from your Florida Properties Group trusted advisor you’ll receive a reliable cash offer for your qualified home in just a matter of days. • Combine QuickBuy® with a traditional sale• List your home for up to 150 days with the certainty of an offer in-hand.• Accept the offer at any time while listed.• Secure your home sale proceeds.• Move when ready.• Short and long-term lease options.• Enjoy convenience & certainty.• No home prep, no showings.• Close on your timeline, in as few as 14 business days.QUICK OFFER?powered by
20MARKETINGLET’S TALK ABOUTMore than just a sign... In the competitive landscape of real estate, effective marketing is the linchpin to not only selling your property but ensuring it commands the highest and best price in the quickest timeframe possible. This is where Berkshire Hathaway HomeServices Florida Properties Group agents truly shine. Our agents are empowered with a blend of comprehensive digital and print marketing strategies, augmented by the cutting-edge capabilities unique combination ensures your property receives unparalleled visibility and attractiveness to potential buyers. By choosing a Florida Properties Group agent to represent your home, you’re not just listing your property; you’re strategically positioning it in the marketplace to achieve optimal results. Our commitment to innovation in marketing guarantees that your property stands out, attracts the right buyers, and closes at the value it truly deserves.97% of homebuyers start their search online.NATIONAL ASSOCIATION OF REALTORS
21MARKETINGYOUR HOME WILL RECEIVETARGETED AD WITHIN ARADIUS15 MILETHE AD ISTO YOUR PROPERTY SPECIFICALLYPERSONALIZEDSTRATEGICALLY DESIGNED AUDIENCE OF INTERESTED BUYERSAll about the viewspowered byWhen it comes to listing your home, we know it’s top priority to get it in front of as many eyes as possible, as soon as possible. Luckily, we have the perfect plan to do just that through an innovative new program offered by Berkshire Hathaway HomeServices and Chalk Digital. This partnership gives our agents the exclusive advantage of being able to create dynamic, measurable and targeted ad campaigns that maximize your home’s visibility automatically. A customized, clearly defined geographic area. A strategically designed audience of interested buyers. A personalized ad for your property. Shown on hundreds of websites and social media platforms such as Facebook, Instagram, Amazon, The Wall Street Journal, and more. Your digital ad will follow consumers around wherever their online journey takes them.
22MARKETINGbhhsoridaproperties.comMarket ReportsOur website updates regularly, giving buyers the latest data available on all properties for sale within the MLS. It also provides home buying and selling resources, tenant and owner information, luxury, commercial, investment, and more! Discover powerful insights on your local real estate market with our Website Market Reports. Get a clear snapshot of key statistics like new listings, price reductions, and average list price. Whether you want a one-time view or a monthly subscription, we’ve got you covered. Stay informed and make smart decisions with our comprehensive market reports.Seller ReportsSocial Media SharingGet a weekly report packed with key statistics that matter to you! With this powerful tool, you’ll receive updates on the number of property views for specific listings on our website. Stay on top of the progress as time goes on.Did you find your dream home on bhhsfloridaproperties.com? Or do you want to let your friends know your home is for sale? You can share your home to various social media platforms to partner with us to get more views on your home.Property Search AlertsDotloopPotential buyers can sign up for property search alerts on my website and receive email updates with a curated list of properties that perfectly match their criteria. Plus, we can see valuable analytics on the back end such as who’s favoriting your property, multiple views, and much more. You’ll always be one step ahead with our powerful tools and insights.No more frantic trips all over the area just to complete your paperwork on time. Our agents use Dotloop, an online meeting room that allows you and your agent to conveniently complete, review, and sign paperwork. Comparative Market Analysis (CMA)Get the perfect price for your home, hassle-free! Our top-notch system uses an interactive CMA to deliver an accurate valuation. Say goodbye to guesswork and hello to a seamless selling experience.
23MARKETINGMarketing PiecesIn the highly competitive world of real estate, having a standout marketing strategy is key to ensuring your property not only gets noticed but also sells quickly and for the best possible price. That’s where our suite of marketing tools comes into play, offering everything from traditional postcards that catch the eye and keep your property top of mind, to state-of-the-art social media graphics designed to capture the imagination of potential buyers scrolling through their feeds. Our custom landing pages act as a digital showcase for your property, providing detailed information and immersive video slideshows that allow buyers to envision themselves in the space. This integrated approach ensures that your property is presented in its best light across all channels.But we don’t stop at digital. Our door hangers, flyers, and brochures are meticulously crafted to grab attention from the moment they’re seen, offering tangible takeaways that keep your property in the minds of potential buyers. E-cards serve as a modern nod to traditional outreach, allowing for personalized communication that can announce open houses or simply remind potential buyers of your property’s unique offerings. Combined, these tools create a comprehensive marketing package that covers every base. From the first impression to the closing deal, our marketing materials are designed to ensure your property stands out, attracts the right buyers, and sells for the highest price in the shortest amount of time.1234 MAIN STREETCITY, FL 00000Ibusamustini cupisin ihicim faccabo rumetus simenimusae quas imillic ienimperiati in net odi qui optius, quid eaturit ea niscit lit qui atur renda quam velluptaquas il mi, in renecum il moluptatium quatur?Id qui rerundae volor rerferum aut assequo mod exeribusae. Ihillatem duntiat aeperovit aut eos audae modi od molest labo. Gia explabo. Aboria doluptature, cumqui volorerunt.Bissunti ducimo eum qui a debissedicae nobis des dolorum rerum es doluptatem la doluptate dolorep elen-serfere militas peratem aut ut quia voluptatque et, esequo beatem utecatquatem quo quam soluptis se-quam harum volupta spiendelia niae non pa corror aut lantiae num esto eatae dolorem quis quam consequ osandit iaerit volupta consequiae labo. Itae sa alit laut eatempos receseque quiduntur assi que est, sim et evenimpore il modis aut fugiam quod quatemp orenimint aut volupicium fugiat harum rererferibus et am in comni dolorume earument que sumenia aliquas et quis ma sequate ctiusam usdande scidesecae volor re-rum voluptur aspedig entestiis vollant ea nobis exceperias esercil il ilitio quatatio beriaer umquam utemodis eicium re vid quaspere, ne dest omnistem sequam et ant, quia a dempos custi quo berion etur acia doluptur ad utatibeaqui soluptio. Id et lit ilia que essi to et optasperiant exerchi llamet vendiae nonestium litatque inti berit, od mossimp eruptatiae sus sunt velitas ea excepel ipsumenis excepudi que etur magnist ionse-quo blatur, sam, qui quidebi struptatem is volorestrum voluptas dolupta si con nia arum alibus, sit rendio consendelita dolent.BED 4 3 2,134BATH SQFTJust ListedFOR $450,000©2023 BHH Ailiates, LLC. An independently owned and operated franchisee of BHH Ailiates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway ailiate. Equal Housing Opportunity. AGENT NAMETrusted Real Estate Advisor727.420.29631234 MAIN STREETCITY, FL 00000Id qui rerundae volor rerferum aut assequo mod ex-eribusae. Ihillatem duntiat aeperovit aut eos audae modi od molest labo. Gia explabo. Aboria doluptat-ure, cumqui volorerunt.Bissunti ducimo eum qui a debissedicae nobis des dolorum rerum es doluptatem la doluptate dolorep nesed quam, et excest minctaturi qui sitati om-molore samus, serfere militas peratem aut ut quia voluptatque et, esequo beatem utecatquatem quo quam soluptis sequam harum volupta spiendelia niae non pa corror aut lantiae num esto eatae dolor-em quis quam consequ osandit iaerit volupta con-sequiae labo. Itae sa alit laut eatempos receseque qil ilitio quatatio beriaer umquam utemodis eicium re vid quaspere, ne dest omnistem sequam et ant, quia a dempos custi quo berion etur acia doluptur ad utatibeaqui soluptio. Id et lit ilia que essi to et optas-periant exerchi llamet vendiae nonestium litatque inti berit, od mossimp eruptatiae sus sunt velitas ea excepel ipsumenis excepudi que etur magnist ionsequo blatur, sam, qui quidebi struptatem is vol-orestrum voluptas dolupta si con nia arum alibus, sit rendio consendelita dolent.BED 4 3 2,134BATH SQFTOpen HouseFOR $450,000JANUARY 00, 2023©2023 BHH Ailiates, LLC. An independently owned and operated franchisee of BHH Ailiates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway ailiate. Equal Housing Opportunity. AGENT NAMETrusted Real Estate Advisor727.420.29632 BR | 1 BA | 870 Sq. Ft.Welcome to Isle of Palms on highly desirable Treasure Island! This adorable 2 bedroom/1 bathroom beach coage is exactly what you have been looking for…seasonal rental opportunity, a home away from home, FULLY FURNISHED and proximity to the beach. Located only TWO BLOCKS from the beach and features all tile ooring throughout, block construction, updated kitchen with granite counters, stainless steel appliances and newer windows. You will love the cute lile breakfast nook o the kitchen with its abundant natural light through the picture windows. This hidden gem oers the perfect blend of convenience and serenity. Only a short...Christie ClarkAwards Coordinatorclclark@bhhspg.netM 850.688.6813MLS# T3515601Berkshire Hathaway HomeServices Florida Properties Group - Evolutions | 727.847.44447916 Evolutions Way Ste. 210, Trinity, FLJust Listed | $565,00011455 2nd STREET E, TREASURE ISLAND, FL
24MARKETINGCBSSports.comCBS Sports AppESPN.comESPN AppWinter 2023Global Media PlacementPrint MediaStrategic Media PresenceBerkshire Hathaway HomeServices prioritizes crafting an unmatched experience by providing content that resonates with consumers, utilizing cutting-edge targeting strategies for maximum impact. In 2023, our global brand campaign garnered more than 1 billion impressions, illustrating the extensive reach and influence of our media endeavors. For 2024, we’ve established a robust media schedule to ensure that the Berkshire Hathaway HomeServices brand remains prominently positioned in consumers’ minds during their buying and selling decisions throughout the year.Moreover, in the 2024 Berkshire Hathaway HomeServices media campaign, we will give precedence to major sporting events of the year, such as prime placements during the U.S. Open Tennis, the U.S. Open Golf, and the NCAA March Madness tournament.Capturing the attention of the ideal audience through print remains integral to our global strategy.Our print advertisements feature prominently in esteemed, high-quality publications:In our 2024 strategic media plan, we’ve carefully chosen a curated selection of high-impact media platforms. These placements are selected for their alignment with our target audience and their capacity to optimize brand visibility.
25GOOD TO KNOWBerkshire Hathaway HomeServices is The Wall Street Journal & Mansion Global’s largest real estate advertiser.
26Reaching local buyer’s agentsReferral networks expand our reachYour home is marketed on the Multiple Listing Services for the greater metro area. The MLS is a primary source of information that can only be accessed by agents. We reach buyers’ agents through personalized, targeted marketing campaigns to showcase your home. We use our resources to identify agents who have worked with clients in your area or searched for properties with similar attributes to yours.Berkshire Hathaway HomeServices Florida Properties Group is proud to be part of a number of national and global referral networks that provide maximum exposure for your home to qualified buyers including:• Berkshire Hathaway HomeServices Global Network• HomeServices of America Network• The Realty Alliance Network, The Real Trends Network• China Real Estate Association, AREAA (Asian Real Estate Association of America), NAHREP (National Association of Hispanic Real Estate Professionals), SAUPO (Asia - USA partnership), LPS (Shanghai, London)• Utilizing our leading in-house Relocation and Referral Division to identify potential buyers relocating within or to the Tampa Bay and Central Florida areaBerkshire Hathaway HomeServices Florida Properties Group leverages a wide range of local, national, and global networks to reach potential buyers.BUYERSCONNECTING WITH POTENTIAL90% of buyers would use their agent again or recommend their agent to others.90%
27We bring your home directly to the buyerBerkshire Hathaway HomeServices leverages its strategic alliance with News Corp to introduce its real estate listings to a worldwide audience through high-profile platforms like The Wall Street Journal, Barron’s, and MansionGlobal.com, among others. This collaboration ensures that the network’s properties gain exposure to a sophisticated and diverse global demographic.In a bid to tap into the lucrative Chinese market, Berkshire Hathaway HomeServices also showcases its offerings on Juwai.com, China’s leading international property portal. This initiative is complemented by syndication efforts on the Financial Times property portal, appealing to affluent buyers from Europe and the Middle East, and extending reach to Asia’s burgeoning luxury property sphere via PropGoLuxury.com and the Nikkei.com real estate portal.The overarching aim of this global syndication strategy is to position Berkshire Hathaway HomeServices network listings prominently before international real estate buyers. This reflects the network’s unwavering commitment to maximizing exposure and delivering top-tier service.Further amplifying its international presence, the Berkshire Hathaway HomeServices website acts as a central hub for global consumers searching for their perfect home. With nearly 16 million visits, the website is a testament to its effectiveness and trustworthiness in the real estate industry. It offers a seamless user experience, enabling visitors to easily explore listings, connect with local offices, and engage with sales professionals. Designed for a global audience, the platform supports multiple languages, ensuring accessibility for users worldwide.Berkshire Hathaway HomeServices stands out as a leader in the global real estate market, combining strategic partnerships, digital innovation, and a user-centric approach to cater to clients internationally, solidifying its reputation as a premier choice for real estate services globally.BUYERS
28GOOD TO KNOWPeople who use a real estate agent to sell their home net an average of 25% more than if they had not used an agent.National Association of Realtors
29Negotiating with a buyerIt’s our passionThe day you have been anxiously awaiting arrives – you receive an offer from a qualified buyer.You can trust your Florida Properties Group agent to be an unwavering resource. We will be with you every step of the way to closing and beyond.Your agent will use their expertise and experience to ensure you feel informed and confident that you are getting the very best return on your investment.All of our agents are REALTORS® and uphold a code of ethics that reflects in how they do business.We use contracts and stipulations written by attorneys that comply with Florida law and have proven protections.Our agents are trained in negotiation strategies and know how to keep you in the driver’s seat until the transaction is complete.We’ll remind your buyer that our partners are available to assist with their lending, title, insurance and warranty needs to ensure we are working with quality companies and firms we can trust.We communicate with the buyer’s agent, lender, and closing agent throughout the closing period to ensure a smooth transaction and an on-time closing with no surprises. We handle the details so you don’t have to.At Berkshire Hathaway HomeServices Florida Properties Group we take pride in how we do things. Our difference is in the details.CLOSINGTHE DEAL WITH A QUALIFIED BUYERBUYERS
30LEGENDARYSERVICE IS WHAT WE STRIVE FOR.Moving out of stateOutgoing ReferralsUtility transfer & setup services Do you love your stuff? We get it. We love our stuff too.Finding the right companies to move your most prized possessions isn’t usually a fun task. Need some recommendations? Our agents have learned more about moving than they probably care to through the years, and can offer some great suggestions for getting your household goods from point A to point B. Even better, we can offer you a 10% discount on services offered through PODS!Moving out of state after you sell your home? No problem! We will source and interview well-trained professional REALTORS® who can help you find your next home. Let your Trusted Real Estate Advisor know and they’ll get the ball rolling for you!We understand moving is a big decision, and along with it can come a huge to-do list. We want you to know that we’re here for you at every stage in your journey with us, and we’d love to help take on the heavy lifting by making sure utilities in your new home can be easily set up so you can focus on settling in.As a Florida Properties Group customer, Utility Helpers is a complimentary service that will help you find, select and negotiate the best deals for all of your utilities and home services. They help set up and schedule installations for electric, water, internet, cable, phone, alarm, satellite and more at NO COST to you! Ask your Trusted Real Estate Advisor for more information.
31Capstone TitleAdditional services for you2-10 Home Buyer’s WarrantyCapstone Title is a company you can count on in today’s ever-changing real estate environment. With a strong heritage in the Tampa Bay and surrounding areas, Capstone Title has a proven track record of successful performance and is a recognized leader in providing quality title and settlement services to you. Our extensive background and years of experience in the title industry have given us a unique appreciation for the client experience when buying or selling a home. www.capstonetitlellc.comNEW HOME CONSTRUCTIONCOMMERCIAL REAL ESTATEPROPERTY MANAGEMENTLUXURY COLLECTIONIt is important to know that your home is protected by the most trusted Home Warranty Service does things the right way in your time of need.Your Florida Properties Group Trusted Real Estate Advisor can connect you with an expert in any of these fields, just ask!FULL-SERVICE COMPANY,WE ARE AMAKING IT EASY FOR YOU.Preferred Lending ServicesPreferred Partners InsurancePreferred Lending Services is proud to offer the highest level of expertise and personal attention to each individual client they serve. Their friendly team of expert Loan Officers will take the time to talk to you one-on-one and listen to your concerns and goals and make sure every question you have is answered. If you’re looking to purchase another home, they’ll be sure to take care of your financing needs from start to finish! www.flpls.comProtecting your investment is just as important as selling it. With Preferred Partners Insurance, our in-house insurance company, you have the advantage of seamless service and competitive rates tailored specifically for your property. Whether it’s Property or Casualty insurance, our experts are ready to provide you with a personalized quote, ensuring you’re fully covered from start to finish. Reach out today and see how easy it is to secure peace of mind with the support of our trusted team! insurancebyppi.com
32• I will utilize CORE Present to run a comprehensive Comparative Market Analysis a detailed and accurate valuation of your home. • I will also prepare a presentation of materials including samples of how I’ll market your home. • Next, we’ll review Showing Time reports to identify the most active showing price range, helping us understand where to position your property in the current market.• Based on my professional pricing recommendation. My role is to act as a liaison between you and the marketplace, ensuring your property is positioned to • We’ll collaborate to determine a competitive price to maximize your home’s exposure and potential.• Additionally, I will provide you with a sample Estimated Proceeds Worksheet, giving you a clear picture of the expect from the sale.• Receive, thoroughly review, and evaluate all purchase agents to ensure you get the best deal.• strengths and weaknesses of each component to help you make an informed decision.• behalf, establishing clear timelines for loan approval and closing dates to keep the process smooth and • Prepare and communicate acceptances, or amendments to the buyer’s agent promptly.• Place a prominent “For Sale” local interest.• Arrange necessary photography and videography to capture stunning photos and videos of your home’s interior, exterior, and key community features.• Measure all rooms and property dimensions to provide accurate and detailed information to potential buyers.• Enter your listing into the MLS and upload high-quality photos to showcase your property.• Syndicate your listing to hundreds of popular websites, including The Wall Street Journal, Realtor.com, and Zillow, to reach a wide audience.• Ensure digital ads are deployed for your home for maximum online exposure.• Design & mail out 50 “Just Listed” postcards to neighboring homes, spreading the word in your community.• Send a Listing Alert to Florida Properties Group agents and any matching buyers to generate immediate interest.• Set up Seller Report so you can monitor the activity and interest in your property throughout the listing period.• Coordinate showings with you and other Realtors using Showing Time to ensure a smooth and organized process.• Promote your property on social media via my website, and encourage you to do the same for added exposure.• Review Showing Time statistics to determine the optimal price range for • Discuss feedback from showing agents with you address any potential concerns.• Provide regular updates to keep you informed about Seller Report data.• Deploy various marketing tactics which could include open houses, broker’s opens, neighborhood canvassing, and more.Pre-listingThe OerListing AgreementSigned Your Expert Guide from Listed to SoldListing your home for sale with Berkshire Hathaway HomeServices Florida Properties Group is a seamless journey, meticulously managed by our dedicated agents. From the moment you decide to sell, our 142-step process ensures that every detail is handled with expertise and care. Your agent will begin with a comprehensive pre-listing assessment, including market analysis and home preparation tips to maximize your property’s appeal.Here is just a glimpse into some of the most crucial steps your FOREVER AGENT will perform! Did you know we have an 8-page protocol checklist our agents use to prepare your house from listed to SOLD?• is signed by all parties to make the agreement • Update the MLS status to Backup or Pending based on your instructions to your listing.• Regularly check in with the buyer’s agent to monitor the buyer’s progress following up as needed to prevent delays.• Maintain contact with the buyer’s agent or lender to ensure the transaction is on track and to address any issues promptly.
33• Coordinate the buyer’s home inspection with you, and runs smoothly.• Review the buyer’s home inspection report with you, addressing any concerns.• Clearly explain your responsibilities according to the contract terms, and guide you through the negotiation process to protect your interests and achieve the best outcome.• Arrange the appraiser for your home to ensure a thorough and accurate evaluation.• Provide the appraiser with a detailed list of comparable sales used to determine your home’s market price.• Share a comprehensive list of updates and upgrades made to your home to highlight its value.• Follow up with the lender to the appraisal, keeping you informed every step of the way.• Coordinate the entire closing process with the buyer’s agent, title company, and lender to ensure a smooth and timely transaction.• Keep all closing forms and address any changes.• Ensure that all parties involved have the necessary forms and information to • Collaborate with the buyer’s agent to schedule and walk-through, ensuring everything is in order before closing.• agent or title company, ensuring transparency and accuracy.• Review the closing statement addressing any questions or concerns to ensure everything is accurate and clear.• Update the MLS status to Sold, including all relevant details such as date, price, selling broker, and agent’s ID administration handles this promptly.InspectThe PropertyAppraise The PropertyFollow Up & ThroughClosing Preparations & Duties• I will send you a survey and testimonial request to gather valuable feedback about your experience, helping me continue to improve our services.• The job is never “done” – I’m your FOREVER Agent which means I’ll remain your trusted guide for all your needs, even after the transaction has closed. Whether you need recommendations for trade experts or the best places to eat, I’m here to help!
34HOMESERVICES IS OUR MIDDLE NAME. We work closely with partners who are the best at what they do and who you can trust through every step of the selling process.