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SELLER'S GUIDE 2022 M

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I W L L R I A E L MS L E K THE WORLD S LARGEST REAL ESTATE TECHNOLOGY COMPANY 1 in Units and Sales Volume in The U S TRANSACTIONS CLOSED SALES VOLUME WRITTEN CONTRACTS 1 3M 532 2B 1 5M AGENTS WORLDWIDE KW OFFICES CLIENTS SERVED 192 742 1 100 Millions AS OF DECEMBER 31 AGENTS CLOSED MORE THAN 1 3 MILLION TRANSACTIONS UP 9 9 OVER YTD 20 SUCCESS BY NUMBERS AGENTS CLOSED 532 2 BILLION IN SALES VOLUME UP 30 6 OVER YTD 20 AGENTS TOOK 728 9 THOUSAND NEW LISTINGS NEW MARKET INVENTORY UP 2 2 OVER YTD 20 BODELL CO

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OUR FORMULA FOR SUCCESS Strategic Bespoke Marketing Plans Tech enhanced data driven people focused Our team is compromised of Property Technology experts Designers and Engineers that have the proven experience to place your home in front of the most eyes possible in the best light possible 97 of all homebuyers used the internet in their home search Our in house marketing team knows that curb appeal begins the first time buyers see your home online and we re seasoned in making sure you re positioned to get the most offers and highest return possible ALL SERVICES ARE COMPLIMENTARY WHEN YOU CHOOSE TO LIST YOUR HOME WITH US BODELL CO

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where the buyers are WHERE The Buyers ARE WHERE DID BUYERS FIND THE HOME THEY PURCHASED 51 28 6 THE INTERNET REAL ESTATE AGENT FRIEND RELATIVE NEIGHBOR BODELL CO 6 4 3 HOME BUILDER THEIR AGENT OPEN HOUSE SIGN DIRECTLY FROM SELLERS

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PROFESSIONAL PHOTOGRAPHY 3D MATTERPORT VIRTUAL TOUR CUSTOM FLOOR PLAN Homes sell an average of 10 days faster and for 50 100 more than comparable homes thanks to Matterport 3D walkthroughs and advanced presentation technology STATS C O REDFIN OUR IN HOUSE MARKETING TEAM KNOWS THAT CURB APPEAL BEGINS THE FIRST TIME BUYERS SEE YOUR HOME ONLINE WE RE SEASONED IN MAKING SURE YOU RE POSITIONED TO GET THE MOST OFFERS AND HIGHEST RETURN POSSIBLE BODELL CO

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UNPARALLELED DIGITAL MARKETING PROFESSIONAL PHOTO GALLERY Marketed across digital brochures valuable e mail lists social media FULLY CUSTOM PROPERTY WEBSITE Totally custom toyou property address based website WEB SYNDICATION Your listing will be featured on 800 websites around the world FULLY CUSTOM PROPERTY WEBSITE 123HappyStreet com We ll build a fully custom property website with all the bells and whistles to attract more buyers to your listing BODELL CO MLS PROMOTION Unlocking access to all real estate agents in SoCal to know your listing is for sale

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WE RE ACTIVE ON SOCIAL MEDIA Geographic Targeting Technology Fully targeted Facebook Instagram advertising to local buyers in your area Advertisements showcase your property in a creative way linking to your custom website and Matterport tour Exposing your home beyond an agent s sphere and out to tens of thousands of potential buyers Organic Promotion through social media channels Information on your listing posts to our LinkedIn Instagram Facebook Twitter and YouTube accounts with tens of thousands of followers providing you the greatest reach possible BODELL CO

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CUSTOM DESIGNED PRINT ADVERTISING The Broker Caravan Magazine The MLS Broker Caravan connects you with a highly targeted audience of influential real estate professionals Your home is shown in a premier weekly real estate magazine that has showcased millions of Open Houses since being founded in 2006 FUN FACT Our team has a combined 30 years of graphic design brand identity illustration and creative direction experience We ve been creating highly custom bespoke design solutions professionally for over 20 years One of a kind Announcements 100 Custom designed property announcements printed on archival quality paper direct mailed to your neighborhood BODELL CO

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STAGING TO l l e S 82 OF BUYERS AGENTS SAID STAGING A HOME MADE IT EASIER FOR A BUYER TO VISUALIZE THE PROPERTY AS A FUTURE HOME BODELL CO

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HARVARD STUDY TELLS US 95 OF DECISIONS ARE MADE BY EMOTIONS A creative stager with an eye for design can transform your vacant property into a visual and emotional experience for a potential home buyer Staging shows people how they can live differently and ultimately better than they do now People want to feel how living in a new home can change their lives Staging Perks STRONG FIRST IMPRESSION BECOME MORE UNIVERSALLY APPEALING HOME IS CONVEYED AS MOVE IN READY GIVES EVERY ROOM SPACE PURPOSE Collaborating with Los Angeles best stagers and designers we choose art furniture pieces and then add our own personal touches like fresh flowers scented candles and high end treats from local eateries to make a property that much more appealing BODELL CO

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RENOVATE FOR MASSIVE PROPERTY GAINS WITH REVIVE AN EXCLUSIVE PROGRAM WITH KELLER WILLIAMS Professional investors and flippers have been maximizing home value for decades Their success is attributed to their expertise network of contractors and designers and access to capital We bring these tools to the everyday homeowner to make them flip just like the professionals NO UNCERTAINTY ASSOCIATED WITH HOME IMPROVEMENTS NO UPFRONT COSTS CLIENT IN PASADENA CA What was done NEW FLOORING INTERIOR EXTERIOR PAINTING BASEBOARD TRIM FIREPLACE ENHANCEMENT KITCHEN REMODEL BEDROOM REFRESH BATHROOM ENHANCEMENT LIGHTINGS AND STAGING 950 000 1 465 000 149 396 365 600 AS IS PRICE SALE PRICE RENOVATIONS BODELL CO PROFIT

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PRICING STRATEGY Percentage of Buyers who will view your property ASKING PRICE IN RELATION TO FAIR MARKET VALUE OF PROSPECTIVE BUYERS THAT WILL LOOK AT YOUR PROPERTY 10 25 5 50 R IC AS K IN GP 10 P NIGCE SKPIR INAG R IC E A SK 15 75 10 E MAKET VALUE 100 PRICING IT RIGHT Price is not a reflection of the outcome it s all about getting more eyes on your property People want what other Pricing slightly lower people want seeing than fair market value other people interested can help spark a in a home creates a bidding war sense that they should act quickly BODELL CO The goal is to minimize days on market so your listing is fresh to potential buyers

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SALES PROCESS TIMELINE What To Expect A Timeline for Selling a House PHASE 1 APPROVE MARKETING PLAN FOR LAUNCHING THE LISTING PHASE 2 START HOME PREPARATION AND INTRODUCING STAGING PHASE 3 TAKE PROFESSIONAL PHOTOGRAPHY DISCUSS COPY AND FINALIZE MARKETING MATERIALS PHASE 4 On the market PHASE 5 APPOINTMENT ONLY SHOWINGS OPEN HOUSES AND CONTINUED MARKETING PUSH PHASE 6 REVIEW OFFERS NEGOTIATE TERMS WITH POTENTIAL BUYERS PHASE 7 Open Escrow PHASE 8 EMPTYING OUT THE HOME AND CLOSING OUT ALL THE FINAL PAPERWORK BODELL CO

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YOU RE HERE BECAUSE YOU VALUE YOUR INVESTMENT AND WANT TO MAKE THE RIGHT DECISION IN SELLING YOUR HOME FOR THE MAXIMUM PROFIT We re here to offer perspective and provide a strategy that gets your home in front of THE MOST EYES POSSIBLE IN THE BEST LIGHT POSSIBLE GAINING YOU THE MOST PROFIT POSSIBLE BODELL CO

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REBECCA BODELL REALTOR SRES NOTARY PUBLIC y d w o H Woah do you feel that A shift is taking place in the market The truth is selling your home today won t be as easy as it was yesterday inventory is rising interest rates are on the up and inflation is limiting buying power However well priced beautifully staged homes are STILL commanding top dollar offers Will your home be one of them It should be More than ever you need professionals with the expertise to market your home to the widest audience possible in the best light possible With my award winning team at Keller Williams Los Feliz that s exactly what we do over and over again for families just like yours Whether we re coordinating renovations developing a bespoke marketing campaign unique as your home s story or crunching the numbers on the data specific to your neighborhood we re here to make selling your home a less stressful more rewarding experience I d be honored to help let s get to work R BODELL CO

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CLIENT TESTIMONIALS MEET SOME OF OUR HAPPY CLIENTS She stuck by our side no matter what She always picked up the phone when we called no matter what time of day Responded to my questions in a timely matter and always gave an educated opinion on everything which is exactly what you need in this industry Rebecca had an answer to almost everything we asked She stuck by our side no matter what Rebecca is truly knowledgeable in this industry and I highly recommend her Frank Mele Elena Rodriguez I ve personally seen her go 100 every time Rebecca s passion for real estate is infectious I ve personally seen her go 100 every time to achieve any goals given to her Her interpersonal skills in negotiating with various contractors was always business driven and professional without being alienating Michael O Donnell I felt completely supported through the whole process Rebecca is absolutely wonderful From the very beginning of the process all the way through signing and beyond she is always there for you every step of the way She is extremely responsive and goes above and beyond to make the experience enjoyable She is highly knowledgeable and I felt completely supported through the whole process I would highly recommend her to everyone for any kind of real estate needs Isabelle Salazar BODELL CO

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LETS GET YOUR HOME SOLD YOUR HOME l u f r e w o P p i A h s r e n t r Pa M Y TEA M Rebecca Bodell REALTOR KELLER WILLIAMS LOS FELIZ CALRE 02149364 310 569 1959 RBODELL KW COM REBECCABODELL COM BODELL CO