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Message MY HOME SELLINGDIFFERENCES E L L I N G Y O U R H O M ED O E S N ' T H A V E T O B ES T R E S S F U LREALTOR, MBA, MRP, Veteran, ABR, RENE, PSA

My real estate business is built on theconcept of putting your needs first. Animportant part of that means that when youhave a question or need support, I am there.When you choose to work with me, you cancount on open and honest communication,in the frequency and medium (text, email,phone) you prefer. I ensure my clients have the information theyneed to better understand the listingprocess, trends and statistics. My belief is thatknowledge of today’s real estate market willhelp my sellers make good decisions! Let mysuccess be the winning difference for you!When clients know what to expect at eachstep along the way, it makes the entiretransaction more enjoyable for everyone. I get the job done, my processes are provenand having industry expertise throughlongevity, I am prepared with proven resultsto overcome obstacles and any objections tosuccess. LET S CONNECT'ERICA WASHINGTONREALTOR®443.956.2660 Direct/Mobile410.740.7100 Broker/Officeerica@iamericahome.comiamEricahome.comfacebook.com/iamericahome/instagram.com/iamericawashington/HELLOtwitter.com/erica washingtontiktok.com/@ericawashington36pinterest.at/electrix10 linkedin.com/ericawashington21044/ youtube.com/ericawashington

WHAT TO EXPECT ATYOUR APPOINTMENT I will walk throughyour home with you totake notes, askquestions, and providestaging advice.We will go through adetailed market analysisthat includes both theSOLD properties and ourCURRENT competitionIn and around yourneighborhood.ASK QUESTIONSREVIEW FORMSAND DISCLOSURESMARKETING PLANDETERMINE MARKETLAUNCH DATEWe will go over all ofthe forms, and therequired disclosuresnecessary to list andsell your home.I will clarify allinformation so that Ihave a clearunderstanding ofyour needs for yourupcoming move.We will discuss mymarketing plan andcustomize it to fit yourhome and allobjectives that controlthe sale-ability of yourhome.Based on your needs,we will determinetogether a list date,taking into account allmarket nuances suchas expected marketingtime, etc.Erica Washington of Coldwell BankerTOUR PROPERTYMARKET ANALYSIS

040501020310080906 LIVE ON MLSYour home will go live on the MLSand will be viewable to the mostpotential buyers.PREP TO SELLPRICE IT RIGHTReview comparable homes andestablish a price for your homeHOME STAGING83% of Realtors said stagingmade it easier for a buyer tovisualize the property as a futurehome.PHOTOS & VIDEOThe photos of your home directlyinfluence whether or not a potentialbuyer will schedule a showing ofyour home or not. Today, your firstshowing is always ONLINE. MARKETINGWe will use a strategic marketingplan and our expansive network toensure maximum exposure.CLOSING DAYHooray! Time to hand over yourkeys and celebrate selling yourhome.NEGOTIATIONSRECEIVE AN OFFERWe will review all offers andhelp you understand all theterms of the contract, as well ashandle all of the paperwork.UNDER CONTRACTAfter accepting an offer, yourhome will officially be undercontract!Prepare your home to make its'debut on the marketThe buyers will typically have aninspection contingency. We willnegotiate any repair requests orcredits made by the buyer oncethe Inspections are complete. This is the typical home seller roadmap of the stepsthat take place during the transactionTHE SELLER ROADMAPErica Washington of Coldwell Banker07

HOME MARKETING STRATEGYTIMELINE123456EVENTSPRINT CAMPAIGNDIGITAL MARKETINGHIGH IMPACT IMAGERYENHANCING YOUR HOMECOMING SOON MARKETINGFLYERSBROCHURESPOSTCARDSSTAGINGLANDSCAPINGCURB APPEALDECLUTTERPAINTING, ETC.BROKER OPENOPEN HOUSESPECIAL EVENTSPROFESSIONAL PHOTOGRAPHYAERIAL PHOTOSVIDEO TOURSSOCIAL MEDIALEAD GENERATION CAMPAIGNSEMAIL MARKETINGREVERSE PROSPECTINGMLS & OTHER PROPERTY SITESPROPERTY ANNOUNCEMENTSOPEN HOUSE INVITATIONSTARGETED EMAIL BLAST TO DATABASEMLS & ZILLOWSOCIAL MEDIA OUTREACHErica Washington of Coldwell Banker

The presence of foul odors can instantly turn potential buyers away fromyour home. This Includes pet odors and cigarette odors. Even if you don't opt for a pre-listing inspection, it's still a great idea togo ahead and make any repairs that might deter a buyer away fromyour home.Consider neutralizing your home by painting your walls a neutral colorand removing any distracting elements of your decor. This is optional, but having a pre-listing inspection can help you resolveany major issues and have a better idea of what to expect duringinspection negotiations.After giving your home a good deep cleaning, consider sortingthrough clutter and tossing out or donating any unwanted items.NEUTRALIZE YOUR HOMENEUTRALIZE ANY FOUL ODERSCLEAN YOUR HOME AND DECLUTTERENHANCINGYOUR HOME"Buyers decide in the first 8 seconds of seeing a home if they're interested inbuying it. Get out of your car, walk in their shoes and see what they see withinthe first 8 seconds."It can be a little overwhelming when preparing your home for the market, but it isso important because first impressions are everything! You want your home tomake a positive statement and to do this you must inspect your home through theeyes of a potential buyer. While this sounds relatively easy, most home sellersstruggle with this step. Taking the time to properly prepare your home beforelisting it for sale will increase your chances of appealing to the largest amount ofpotential buyers.Erica Washington of Coldwell BankerCONSIDER HAVING A PRE-LISTING HOME INSPECTIONMAKE ANY NECESSARY REPAIRS

Pricing your home correctly the FIRST time might be the single most important step togetting your home sold fast. The first 2 weeks of listing your home yield the highestpoint of opportunity to sell your home for top dollar and all factors need to be just right.What factors do NOT determine the price of your home?The price amount that you purchased your home forThe cost of renovations that you made to your homeWhat you think your home is worthHow much you would like to profit off your home saleWhat factors determine the price of your home?Recent Comparable Home Sales in your areaCondition of your home at the time of going live on the marketThe Current Market Conditions (Buyers vs. Sellers Market)Terms you offer in your contractCompetition in the marketFeatures and upgrades that your home has to offer potential buyersThe main goal is to price your home correctly the first time.You will attract more buyers because you will be attracting qualifiedbuyers in the price range your home is listed inYour home will sell faster, for a higher price when you price itcorrectly from the startBuyers will take you more seriously and will reduce your odds ofreceiving a low offer PRICINGFACTORSHOME VALUEPRICINGIT RIGHTErica Washington of Coldwell Banker

WHAT ANOTHERAGENT SAYSWHAT YOU PAIDWHAT YOURNEIGHBOR SAYSWHAT YOU WANTWHAT YOU NEEDCOST TO REBUILDNEWPRICING MISCONCEPTIONS PROS AND CONS OF PRICING IT....AT MARKET VALUE+ Lower risk of appraisal issues+ Buyers and agents will recognize a fair price+ Will appear on more relevant buyer searchesOVER MARKET VALUEBELOW MARKET VALUE+ The home will receive high interest and a quick sale +You may get a multiple offer scenario, which may include offers higher thanasking price- Risk of having to seller at a lower price+ If you have to receive a certain amount for the home- It will take much longer to sell- The more days it's on the market, the worse it looks to prospects- The home may not appraise by the buyer's lender, back to negotiationsHE VALUE OF YOUR PROPERTY IS DETERMINED BY WHAT A BUYER IS WILLING TOPAY, AND WHAT A SELLER IS WILLING TO ACCEPT IN TODAY'S MARKET. It Is veryImportant to price your property at a competitive market value when we finalize thelisting agreement. =Erica Washington of Coldwell Banker

“Erica made selling our home asmooth and stress-freeexperience. From the firstconsultation to closing, shewas organized, responsive, andincredibly knowledgeable. Herpricing strategy and stagingadvice helped us get multipleoffers above asking!”“Erica’s attention to detail isunmatched. She helped usprep our home for sale,coordinated professionalphotos, and created acompelling listing. We soldquickly and for more than weexpected. She’s a true pro.”“We were nervous first-timesellers, but Erica walked usthrough every step with patienceand clarity. She negotiatedstrongly on our behalf and madesure we got the best dealpossible. We couldn’t have askedfor a better partner.”“Erica treated our home sale likeit was her own. She was honest,strategic, and always had ourbest interests in mind. Her calmdemeanor and deep marketknowledge made all thedifference.”“Erica listed our home andwithin 48 hours we had severalshowings and two solid offers.Her marketing strategy wasspot-on, and hercommunication was excellentthroughout the process. Highlyrecommend!”“Erica was a lifesaver duringour home sale. She explainedeverything clearly, helped usprice our home competitively,and even connected us withreliable contractors for last-minute touch-ups. Herprofessionalism and warmthmade the entire process feeleasy.”

"Erica made the entire sellingprocess incredibly easy. As afirst-time seller, I had a lot ofquestions, but she guided meevery step of the way. Hercalm, professional approachhelped me feel confident, andwe ended up selling overasking in less than a week!""Erica is a master at what shedoes. From staging advice topricing and marketing, shehad a game plan that worked.we received several strongoffers within days. Herknowledge of the market andnegotiation skills areunmatched.""What really stood out with Ericawas how personal and thoughtfulshe was throughout the process.She took the time to understandour needs and was alwaysavailable when we needed her.She made us feel like a priorityfrom start to finish.""Communication is key whenselling a home, and Erica nailedit. She always kept us informed,answered every question, andmade sure we knew what washappening at each stage. Hertransparency really set ourminds at ease.""From start to close, Ericaexceeded our expectations. Shehelped with everything,including coordinating repairsand recommending trustedvendors. Her commitment andattention to every detail madeall the difference.""Thanks to Erica’s expert prepwork and standout marketing,our home sold fast and formore than we expected. Herprofessionalism,responsiveness, andknowledge made the processquick and smooth. We highlyrecommend her!"

erica@iamericahome.comERICA WASHINGTONR E A L T O R , M B A , M R P , V e t e r a n , A B R , R E N E , P S A443.95 6.2660 Direct/Mobile410.74 0.7100 Broker/Of ficeiamericahome.com 6031 University Blvd, Ste 100Ellicott City, MD 21043.For trusting me with the sale of your property. I am honoredto represent you and guide you through the process. My goalis to ensure that you are comfortable every step of the way. Have more questions? I'm always available to help! Helpingmy clients sell their home for top dollar and with the mostease is what I am passionate about – I'm always here toanswer your questions. THANK YOU!Erica Washington of Coldwell Banker

Erica Washington of Coldwell BankerS o c i al M e d ia B a n n e r P r o f es s i o n al P h o t o g r a ph y J u s t L i s t e d e F l y e r E x t e n s i v e O n l i n e E x p o s u r e ®A r e a R E A L T OR N o t i f i c a ti o n S i n g le - P r o pe r t y W e b s i te P r o p er t y T ou r M o b i le B r o ch u r e S e l l er U p d at e Y o u T ub e A d ve r t i s i n g T a r g et e d O nl i n e A d v e r ti s i n g In today’s competitive real estate market, standing out is essential. At Coldwell Banker Realty, we differentiate yourproperty through exclusive and innovative marketing strategies. Our digital-first approach ensures your homecaptures attention across modern media. By leveraging cutting-edge technology and comprehensive marketingtools, we maximize your property’s exposure to potential buyers.A high-impact post boosting your home’s visibilityand reach.High-quality images capturing your home at itsabsolute best.An email announcement sent to my network ofpersonal and professional contacts. Your home will be listed on leading real estate sites,reaching buyers worldwide. Local real estate agents will be informed that yourhome is on the market. A custom-designed site showcasing your home andattracting potential buyers.Instant access to your home’s details via mobile-friendlytechnology.A visually compelling tour highlighting your home’smost captivating features.A professionally produced 30-second ad, strategicallytargeting buyers. Geo-targeted ads delivering your property directly tolocal buyers.A comprehensive report outlining the marketing efforts foryour home.Property MarketingInnovative

BENEFIT FROM REAL ESTATE SERVICES.unparalleledNot intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. ©2025Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logo are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprisedof company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell BankerSystem fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. CBR_4/25L AUN CHErica Washington, REALTOR,Veteran, MBA SRS, MRP, ABR, PSA, RENEColdwell Banker Realty6031 University Blvd Ste 100Ellicott City, MD 21043C 4439562660 O 410.740.7100erica.washington@cbrealty.comiamericahome.comErica Washington of Coldwell Banker