Seller's Guidebook : simplebooklet.com

My Promise to You!I want to thank you for inviting me to look at your property and give youmy opinion on its saleability in today’s market. I understand, for many people,the real estate they own is their most valuable asset and I do not take theresponsibility of valuing it and advising you on the sale lightly. My goal is toalways get you the most money possible, in the least amount of time with thesmallest possible hassle and I never take my focus away from those goals. Our slogan at Six Lakes is Treating you like Family.. since 1978, and that isexactly how you will be treated, Like Family. In this initial guide, you will find out who we are and how we will work to getyour property sold. In these pages you will find a description of the sellingprocess, information on marketing and how we will leverage technology, aswell as FAQ's and real estate terms. I hope to not only earn your business, but your trust and your friendship. Ihope we can take this exciting journey together. Let me know when youare ready and we will get started. Your Listing SpecialistS i x L a k e s R e a l t y . c o m • F a c e b o o k / T w i t t e r / I n s t a g r a m : S i x L a k e s R e a l t yJohn R FlorJohn R FlorGRI,CRS,ABR,RRSePRO,RSPS,C2EX424 Second St. Chetek, WI 54728M: 715.205.3776D: 715.924.4807John@SixLakesRealty.com

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The Selling ProcessA real estate transaction is a complex process, but my jobis to help you navigate through this process every step ofthe way. Here is a quick overview of the process.Simply One Step at a Time715.924.4807 John FlorJohn@SixLakesRealty.com l SixLakesRealty.com1 | Initial meeting, walk-through and needs analysis. 2 | Learn about the benefits of working with the Six Lakes Teamand what makes us different than your “typical” real estate agent. 3 | Establish a competitive asking price that meets your goals. 4 | Discuss and plan how to prepare your property for sale. 5 | Complete the paperwork to officially list your property. 6 | Get your property showcased on the internet. 7 | Showings begin. 8 | Updates while you are listed. 9 | Receive and select an offer. 10 | Manage the transaction from acceptance to closing. 1 1 | T h e c l o s i n g .

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FINDING YOUR BUYERThe savviest marketing plan isone that targets the channelsbuyers are already using to findproperties for sale.From optimizedinternet exposure todynamic flyers tosocial media to customhomebooks, we’lldetermine whatprofessionally printedor digital marketingpieces will move theneedle to maximize thesale of your property.As active members in the real estate community andour community at large, we will market your listingto active agents in the area and work diligently tofind your buyer as fast and efficiently as possible.Yard Sign/Open House SignFriend, Relative or NeighborHome Builder or Their AgentDirectly from SellersPrint Newspaper AdvertisementHome Book or MagazineWHERE BUYERS FIND THEIR HOMEAgent715.924.4807 John FlorJohn@SixLakesRealty.com l SixLakesRealty.com

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MY APP My App: The Seamless Way To Sell To download go to | https://app.kw.com/KW3095650GUIDEWhen middle-of-the-night questions comeup and you want real-time informationabout the status of your transaction,Guide is your go-to. Guide informs you onthe action plan for every step of theselling process. Paired with my expertise,you'll know where we're at, what to doand what's ahead.NEIGHBORHOODSGet real-time stats on your neighborhoodand understand at a glance which nearbyhomes are selling and for how much.Then, take a peek at any neighborhoodacross the country to view lifestyle andmarket trends, local restaurants and more.FEEDEven after close, keep tabs on all thingsreal estate with Feed - your source forneighborhood updates, emerging markettrends and more. And, when you're readyto buy or sell in the future, I'll be readyto help.N o w , s e l l i n g y o u r p r o p e r t y a n d k e e p i n g i n s y n c w i t h m e h a s n e v e r b e e ns i m p l e r .M y a p p m a k e sa c h i e v i n g y o u rr e a l e s t a t e g o a l sm o r e a c c e s s i b l et h a n e v e rb e f o r e . S i x L a k e s R e a l t y . c o m • F a c e b o o k / T w i t t e r / I n s t a g r a m : S i x L a k e s R e a l t y

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Low Down on the LingoS i x L a k e s R e a l t y . c o m • F a c e b o o k / T w i t t e r / I n s t a g r a m : S i x L a k e s R e a l t ySTAGING:Intentionally setting furniture anddécor. It creates the “wow factor”when a buyer walks through the doorof your property. It’s what creates anemotional response and can ofteninfluence whether or not an offer ismade. OFFER:A written agreement between a buyer anda seller to purchase real estate. Alsoknown as a contract. EARNEST MONEY:Deposit made showing the buyer’s goodfaith in a transaction. Typically held in atrust or escrow account. CONTINGENT OFFER:An offer on a home has been accepted,but finalized sale is contingent upon certaincriteria. Typically, appraisal, home inspection,or mortgage approval. APPRAISIAL:Property and/or land valuation completedby an appraiser who determines themarket value. This process can take 2-4+weeks. HOME INSPECTION:Examination of the property’s condition.Usually performed by a qualified homeinspector of the buyer’s choice and at thebuyers expense. TITLE and DEED:A deed is a legal, written document thattransfers the title from one person toanother. Title refers to the ownership ofthe property and the right to use, modify,and sell it. The title company will provideyou with the preliminary title report. THE “CLOSING”:A meeting where final paperwork is signed,the title is transferred to the buyers, thetransaction is complete, and you willreceive your check. Who will be there?You, a rep from the title company andlending institution, and the buyer. I attend aswell to offer support and answerquestions. This process takes about anhour. CLOSING COSTS:Fees paid at the end of the transactionby both the seller and buyer. Theyinclude the transfer tax, title insurance,legal fees, insurance and other lenderexpenses.Home Selling... Words You Should Know

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Yes! By law we need to have a written agreement which allows me to list yourhome on the MLS and market it.The buyer’s agent will schedule all showings with us through the Showing Timeplatform. This keeps you informed and allows you control over showings. We tryto schedule showings that are convenient for you. Showings are usually wrappedup by 8pm.The process begins today. Because each property is different, the total timefrom start to finish can vary.Once you accept an Offer to Purchase your home, your closing date is usuallyset about 30-60 days out. Cash offers can close more quickly.It is best if you are not present at the showings, inspection, appraisal, orwalkthrough. It is also best not to have pets in the home for showings. Those thatwill be coming through your house will be licensed professionals. They haveaccess to the home just like real estate agents do.Not guaranteed, however I work VERY HARD to make sure that the scheduledDo I need to sign a listing contract? How are showings scheduled? How long does the selling process take? Do I need to be there for showings?Is the closing date on my offer guaranteed?date sticks and the closing happens without a hitch. However, there are manyplayers in each transaction and every once in a while, the closing date has to beamended due to issues out of our control.Frequently Asked QuestionsS i x L a k e s R e a l t y . c o m • F a c e b o o k / T w i t t e r / I n s t a g r a m : S i x L a k e s R e a l t y

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How Should I Pick My Realtor?S i x L a k e s R e a l t y . c o m • F a c e b o o k / T w i t t e r / I n s t a g r a m : S i x L a k e s R e a l t yPERSONAL ATTENTION MARKETING PLAN EXPERIENCEREPUTATION EDUCATIONPROFESSIONALISMTRUSTAre you going to work with the agent you started with or be passed off to ateam member after you sign the listing contract?Ensure the marketing plan will meet your properties needs and give you the bestexposure.Has the agent sold similar properties in the area? Does the agent have the type of reputation you want associated with you andyour property?Has the agent made the effort to obtain additional real estate education? This canbe an indicator of motivation.Will the agent represent you and your property in a professional manner?This is a large amount of money. Do you trust that the agent willhandle everything in your best interest?NOT BY PRICE Never select your REALTOR by theprice they give you. Agents don'tdecide what a property sells for, onlya ready, willing and able buyerdetermines how much a property willsell for.How shouldI pick my Realtor?

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Get To Know Your REALTOR® John grew up in Chetek and has spent much ofhis life on the Chetek Chain of Lakes. Hispassion for the area shows through when youtalk to him and he often says “It is easy to sellwhat you love.” After college at the University ofMinnesota, he was commissioned an officer inthe U.S. Navy and served ten years as a NavalFlight Officer in the EA-6B Prowler. Afterserving his country he decided to join his parentsat Six Lakes Realty. John is highly involved withthe local, state and National Realtor Associations,having served as the Chairman of the WisconsinRealtors Association, Treasurer of the NationalAssociation of Realtors and the President of the Realtors Association of Northwestern Wisconsin. He currently holds five realestate designations and thrives on giving back to the real estate industry and hiscommunity.John oversee the daily operation of the real estate sales team, as well as training andguidance of agents. This talented group of professionals work together to serveour customers and clients at the highest level possible. We believe that whether youlive in a big city, small town or somewhere in-between, change happens. Making thisreality easier for you — that’s our job. John Flor715.924.4807 John FlorJohn@SixLakesRealty.com l SixLakesRealty.com

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About Six Lakes RealtySix Lakes Realty has been a part of the Northwestern Wisconsin community since 1978. Thelegacy of service began in 1989 when Butch and Barb Flor purchased the firm. 2001 broughtManaging Broker, John Flor, to Six Lakes Realty with the desire to carry on the familybusiness. John’s wife, Julie, joined the firm as a buyer’s agent in 2014 and is now John’s partnerand fellow Team leader. In June of 2020 Six Lakes Realty joined forces with the internationalbrand Keller Williams. The largest real estate company in the world, giving the Six Lakes Teamaccess to all of Keller Williams back room horsepower, while still preserving a brand that hasbecome synonymous with quality and service in Northwestern Wisconsin.The unwavering commitment we have shown our clients and customers through the years hasearned us a reputation we are proud of. Our personal touch is present in every aspect ofour full service real estate business. It extends from a real person answering the phone whenyou call to going that extra mile to earn your trust, gain your confidence and calm your fears.The Six Lakes Team is an active member of the national, state and local board of REALTORS®.Our participation and commitment to these organizations demonstrates the fact that we holdourselves to the highest standards of ethics, professionalism and cooperation in our industry. Inaddition, we are also members of the Northwestern Wisconsin Multiple Listing Service and theRegional Multiple Listing Service, which increases our area of property coverage to includethe Twin Cities Metro Area. This dual membership gives our listings the widest possible exposureto the greatest market of buyers.The Six Lakes Realty Team continually strives to work together. Our agents communicate,cooperate and work cohesively to serve all of your real estate needs. Their accomplishmentsare vast and their involvement in the community, as well as, the real estate industry, is ongoing.Six Lakes Realty’s philosophy of teamwork has proven time and time again that multiple agentsare better than one!The Six Lakes Realty Team is a full service real estate team involved in all types oftransactions from recreational to residential to commercial.Whether you live in a big city, small town or somewhere in-between, change happens. Making thisreality easier for you — that’s our job. Guiding People Through Change.715.924.4807 John FlorJohn@SixLakesRealty.com l SixLakesRealty.com

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715.924.4807 John FlorJohn@SixLakesRealty.com l SixLakesRealty.comHaving lived and worked in Chetek for most ofmy life, I understand what makes our communityand the people who call it home so special. FromLiberty Fest on July 4th to Winterfest inFebruary to the local specialty shops on mainstreet to the drive in Root Beer Stand to theHydroflites Waterski Show, Chetek is a specialplace that I am proud to call home.That's what it takes to truly be a local realestate expert. Not just expertise in negotiationand marketing and access to real-time marketdata, but a love and understanding of ourcommunity and the people who live here.That's just one reason to choose me to stand byyour side - and it's the foundation of everything Ido.LESS TIMEMy marketing firepower and exclusive tech tools will maximize yourproperty's exposure to active buyers who want to know about your home.LEAST AMOUNT OF HASSLEI'll put my experience to work while navigating the complexities of the realestate transaction, making it a seamless experience for you.MORE MONEYBy attracting the maximum amount of interested buyers, your property willsell for the highest marketable price possible.Real Experience Real Expertise20YEARS IN BUSINESS684TOTAL CLIENTS SERVEDIN THE LAST 5 YEARSREAL ESTATESALES TEAM INCHETEKWATERFRONTREAL ESTATESALES TEAM ONTHE CHETEKCHAIN OF LAKESOur Value Proposition

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TESTIMONIALS""Six Lakes Realty made it very easy to sell ourhome. They offered suggestions to help sell ourhouse and kept us updated every step of theway. I liked the videos, phone calls, and extremelyshort response times from John Flor to answermy questions. The sales support was tremendous.We sold our house in 2 days. I would certainlyrecommend Six Lakes Realty to help sell yourhome." - Steven S."Six Lakes Realty and John Flordid an outstanding job of selling ourhouse. The Information providedduring the sale of our home wastimely, accurate and helpful. Johnanswered our questions andadvised us of the best options forour situation. We are extremelyhappy with the service andattention we received from SixLakes Realty." - Al B."John Flor and the Team at Six Lakes Realty is a wonderfulexample as to how a Real Estatecompany should run. John’scustomer service is second to none.Even if there was nothing to reporthe consistently called every monthto check in. The marketing that Six Lakes Realtyuses is outstanding. I always felt myproperty was well exposed andmarketed well. John has a lot ofexperience and enthusiasm and I feltconfident I had picked the rightperson. I went through a seamless closingand was kept informed every stepof the way. I would never hesitateto recommend John and his teamfor any real estate need. Theircustomer service, knowledge andexperience is outstanding!" - Cheryl B."John Flor and his team at SixLakes Realty were great to workwith when we sold our lake home.Everything was handled veryprofessionally. John did a great jobof marketing our property,including videos to highlight ourproperty. Thank you Six Lakes!" - Marie J.T o s e e m o r e T e s t i m o n i a l s v i s i t : S i x L a k e s R e a l t y . c o m o r F a c e b o o k . c o m / S i x L a k e s R e a l t y / r e v i e w s /"Fast, efficient, professionalpeople to work with. Did agreat job advising us tomaximize our sale price. Highlyrecommend!" - Doug W.

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• If you are planning to purchase another property in the area, there is noneed to jump from real estate office to real estate office.• Our highly qualified team of Buyer Specialists can help you find theproperty that is perfect for you.• We have access to all the properties listed on the Mulitiple ListingService, covering most of Northwestern Wisconsin.• We can even help you purchase a property that isn't currently listedwith a Realtor.• If you are moving outside the area we can help refer you to a Realtorthat will assist you in your new community.• We are happy to help in any way possible. Just let us know what we cando to help make your transition smooth.Your Next PropertyWE CAN HELP YOU FIND YOUR NEXT PROPERTY.S i x L a k e s R e a l t y . c o m • F a c e b o o k / T w i t t e r / I n s t a g r a m : S i x L a k e s R e a l t y

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715.924.4807 John FlorJohn@SixLakesRealty.com l SixLakesRealty.comTo serve the community as a leader inthe real estate industry and as a friendand neighborTo always do the right thing, even if itisn't what is easiestTo take care of your needs at thehighest level through unparalleledprofessionalism and attention to detail.To serve as a trusted local expert andadviser by your sideTo consistently and clearly communicatewith you in the manner and frequencythat you preferTo treat you and your family withstraightforwardness, integrity, andrespect at all timesTo answer your questions, ease yourconcerns, reduce your stress, andexpertly handle the entire real estatetransaction from listing to closing andbeyondTo hold myself accountable to sellingyour home for top dollar - after all, thatis what my business is built onMy Promise

Seller's Guidebook

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