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MARKET READY WITH CONFIDENCE 2024Understanding your needs, our approach streamlinesyour selling experience with strategic pricing andexpert guidance, ensuring a smooth journey.Sell
GETTING STARTED123456Meet Our Team/Why Us?Staging & Marketing Your HomeThe Selling ProcessNext StepsYour Needs &TimelinePricing StrategiesWaldmanJamesRealtyGroup.com
YOU are the most important part of this conversation. In order todo our job to the best of our abilities, it is imperative that we haveclarity on what matters most to you in the decision to list and tosell your home.QuestionsYOUR NEEDS &TIMELINETimeline: When would you like to completethe sale of your home, and why is thistiming significant to you?Destination: Do you already have arelocation plan in place? Would you requireextended stay in your home after the saleconcludes?Concerns: What concerns or questions doyou have about selling your home?Priorities: What are your top threeobjectives for this sale? Some prioritize aquick sale, others the highest profit, andsome value convenience above all.Remember, these goals can coexist.Agent Qualities: As you select a real estateagent, which qualities are paramount toyou?Communication: How would you prefer westay in touch?
PAM WALDMANLIC ENS ED BRO KER & F OUN DERMEET OUR Pam is a lifelong Oregonian with over 20 yearsof local sales and marketing experience. Pamprides herself on providing the highest level ofservice and getting her clients through thehome buying process with enthusiasm andpassion. Pam is active in the real estatecommunity and sits on panels, speaks onpodcasts, and is named one of the Top KellerWilliams agents in the PNW Region. Pamplayed Division 1 soccer for the Oregon Ducks,then went on to play semiprofessionally andnow enjoys competing in various triathlonsand other racing events and spending timewith her family on the sports field.LARA JAMES LIC ENS ED BRO KER & F OUN DERSince launching her real estate career in2007, Tricia has been a dedicated force in theindustry. Serving as a licensed broker for theWaldman & James team, she expertlymanages transactions. In her role asTransaction Coordinator, Tricia ensures thatbuyers and sellers experience seamlesssupport throughout each phase of their realestate journey.Holding an MBA and over a decade ofexperience as a Broker and PrincipalBroker, Lara possesses comprehensiveexpertise in real estate andnegotiations. Her tenure at Intel,focusing on operations finance, lendsher a distinct business edge, setting herapart in the industry. Outside of work,she cherishes family moments, indulgesin reading, and revels in the greatoutdoors. She loves sharing herknowledge of the area and makingconnections for clients.With an extensive background in multi-family housing operations, Ashley’sexpertise ensures the entire WJRG teamand all their clients are thoroughlysupported through the entire real estatetransaction. Ashley also takes great pridein fostering community and looks forwardto meeting you at future client events.Outside of the office you can find Ashleytaking in the beauty of Oregon; camping,crabbing, running and planning the nextmom’s night out.TRICIA SALYERSTRA NSA CTI ON MAN AGE RASHLEY LARSONEXE CUT IVEASS IST ANTTeamWaldmanJamesRealtyGroup.com
Homeownership enriches our lives bygrounding us in a community and fosteringdeep connections with our neighborhoods. Itestablishes family stability and paves the wayfor generational wealth building. Recognizingthat a home is often one's most significantasset, our mission is to ensure you receivethe best price, under the most favorableconditions, within your desired timeframe.O u r V a l u e s :Integrity means always doing the right thingfor our clients and our team. We take ourfiduciary responsibility and our code of ethicsseriously and serve our clients at the highestlevel.Trust is the foundation for every aspect ofour business. It is earned through honestcommunication, thoughtful advice, truelistening and transparency.Great Customer Service is a cornerstone ofour business. We are driven to create clientsfor life by delivering a powerful real estateexperience through concierge services andpersonalized care.Market Knowledge is imperative in aneverchanging real estate environment. Westay on the forefront of market data and usecutting edge resources to help our clientsmake sound real estate decisions.WHY US?
ABOUT KELLER WILLIAMSAs the largest Real Estate company in the world, KW is a full-service brokerage with high end technology to provide the bestservice for our clients.KW is a company that is dedicated to training their agents in allaspects of real estate to help them be the ultimateprofessionals and experts.KW not only supports their agents and staff, but the communityas well with KWCares, a non-profit that provides relief effortsduring natural disasters and more.KW is the only real estate company to be partnered withFacebook and Google, making sure that when your home is onthe market, you will get the most visibility.By the Numbers1.1 million transactions in 2023$472.9 billion in volume in 2023 (#1 in the US)191,000 agents worldwideOffices on 5 continents, in 50 regions and over 230individual locations 33 offices in Oregon & WashingtonAmerica’s Best Employers 2023 (Forbes)Ranked #1 Happiest Company to Work for inAmerica (Career Bliss) Top Company Culture (Entrepreneur Magazine)Best Places to Work 2024 (Glassdoor #12 of 100U.S. companies)WaldmanJamesRealtyGroup.com
OUR RESULTSO U R T R A N S A C T I O N SWith more than 4 0 0 home sale transactions totalingo v e r $ 2 8 0 M i l l i o n in sales volume, our experience isstrong.O U R S E L L E R SOver the last 4 years our sellers sold their home foran average of 1 0 1 % of the list price and in an averageof 15 days on market.T H E R E S U L T SOur clients are consistently happy with our servicesand frequently refer their friends and family, in fact8 0 % our business is by referral.
Reviews –JENN I F E RSOLD A H O ME IN SHE R W O O DPam Wald man walked me through my fi rst home sellingprocess. We had quite a few challe nges as I was gettingdivorced at th e t ime, and Pam was always professional withboth partie s. She always took the ex tra time to ensur e shewas doing things correctly and made the whole processflawless. He r team wa s also very c aring and kn owledge able.My home sold quickly (first day on the market) and for morethan asking. I couldn’ t be hap pier with Pam and her team . Ihighly recommend her!From start to finish working with Pam Wald man was asuperb professional experience with wa rm, personal vibes.Pam was ever-patient with our myriad of questi ons, meetingour fears + curiosities with expert knowledge deliveredkindly, compassio nately, and always timely. She and herteam a lways mad e us feel well-taken c are of + that she wasequally excite d as we were ! My husband David and I highlyvalued our experience working with Pam Wa ldman, an dwould absolutely recommend working with her.–ALLI S E NSOLD A H O ME IN POR T L A N D Lara J ames h as worked with us to buy an d sell a n umber ofhomes over the past decad e. When the luxury condo at thePortland waterfro nt no longer fit our p lans, she q uicklyfound a buyer and we got exactly what we wante d out of thetransaction. Lara is incredibly knowledge able, works ha rdand cares a lot about get ting gr eat out comes f or her clients .–TRAC Y & DONNASOLD A H O ME IN POR T L A N D I cann ot re commend Lara Jame s and her team enough! Larawas in constant comm unication with us via text/email andalways very timel y in her res ponses. She provided highquality mark eting mater ials and photos. She's e xtremelyknowledg eable about t he area, prov ided insight s in variouscomps, and has a great netw ork. S he made t he enti reprocess easy and stre ss free - our home was listed an d soldin a cou ple of weeks! –KATI ESOLD A H O ME IN LAK E O S WEGOWaldmanJamesRealtyGroup.com
What you can expect from us:Honesty and Integrity: Our promise is to always beforthright.Regular Updates: We'll provide weekly insights into themarket and the progress of your home's sale.Dedicated Team: Benefit from the support of ourproactive agent team.Skillful Negotiations: With our strong negotiationbackground, our goal is to maximize the return on yourinvestment.Seamless Transition: We aim for a smooth contract-to-close process, ensuring a hassle-free transition to yournext life chapter.What we hope for from you:Candor: Openness and honesty are key.Home Presentation: Kindly keep your property in“showable” condition for potential buyers.Trust: We value your confidence in our pricing, staging,and negotiation advice.Referrals: Should we meet or exceed your expectations,we'd be grateful for your referrals.ExpectationsPam & LaraTRUST, UPDATE, DELIVER
OUR GOAL FOR YOU1234Pr e s ent Home withIm p a ctPrepare your home toshow in its best light.Pr i c e StrategicallyThe #1 factor in sellingyour home.Sk i l lfully MarketHigh exposure onvarious platforms.To net you the best price under themost favorable terms on a timelinethat makes sense for you.Ne g o tiate SuccessfullyReview terms of theoffer and discuss nextsteps.WaldmanJamesRealtyGroup.com
Location+Condition+Amenities+Square Feet+Lot Size_________________= Price in the eyes of a buyerR e a l e s t a t e m a r k e t v a l u e is theprice at which a property can bebought or sold in the currentmarket. It is influenced by factorslike location, condition, amenities,square footage and lot size,representing what a typical buyerwould be willing to pay and atypical seller would expect toreceive.5 KEYFACTORSWHAT DEFINES MARKET VALUE
PRICE RIGHT TO ATTRACT BUYERSPricing your property competitivelywill generate the most activity fromagents and buyers.Asking Price % of potential buyerswho will look at property10-15% Above10-15% Below10-30% 75-90%WaldmanJamesRealtyGroup.com
PRICE COMPETITIVELYA property generates the most interest when it first hits themarket.The number of showings is greatest during this time if it ispriced at a realistic market value.Starting too high and dropping the price later misses theexcitement and may fail to generate strong activity.Many homes that start high end up selling below marketvalue.The Right Price is Important
WaldmanJamesRealtyGroup.comEnjoy s p e ci al di s co un t sexclus i v e ly t h ro u gh o u r Keller W i ll ia m s V en do rPartne r s . G lob e Li g hti ng C ont r act o rs Fur n ish i ngs Ma r t M aca d am F loo rin g B asc o Ap p lia nce sHome staging consultationHome warranty during the listing periodFloorplan sketchRequired Home Energy Score for Portland HomesProfessional photography, cinematic video, and/or 3Dvirtual tourCoordination of vendors for any pre-listing work neededDedicated single property website‘Amenities’ list for displayComplimentary Pre-Listing ServicesAdditional ServicesManage showing requestsAgent to agent marketing effortsProspect for buyers for your homeExecute social media marketingSyndicate listing to all real estate websites and throughKWLSHold Open Houses &/or Broker Tours as neededMonitor market conditions and comparable propertiesfor saleConsistent communication/feedbackCONCIERGE SERVICES
To secure the best offer in the least time,we aim to showcase your home at its finestto potential buyers.We will work together to create a warm andinviting environment focusing on the bestarchitectural features and key sellingpoints of your home. THE VALUE OF STAGING
YOUR HOME'S BEST IMPRESSIONPRE-SELLING ADVICEDeclutter rooms, clear kitchen and bathroomcounters, minimize closet storage.Maximize lighting: open shades, blinds,curtains for natural light in each room.Improve landscaping as necessary.Paint trim, clean windows for crucial firstimpression.Air out rooms by opening windows beforeshowings.Decorate with fresh flowers or a bowl of fruit.Perform minor repairs: fix faucets, knobs, bulbs,tiles, hinges.Remove personal items: photos, calendars,fridge art, bathroom toiletries.TIPS TO PREPARE YOURHOME FOR MARKETWaldmanJamesRealtyGroup.com
Th e savviest marketing p l an is one that targ e t s the channels buye r sar e already using to fi n d their next home. F r o m optimized interne tex p o sure to networking w i th local agents, we ’ l l work diligently t ofi n d your buyer as fast a nd efficiently as p o s sible.MARKETING SERVICESO u r S e r v i c e s :Professional Photos & CinematicVideo/Virtual TourHigh Quality Printed Marketing MaterialsProperty FlyersFine Art BookJust Listed PostcardsIndividual Property WebsiteSocial Media CampaignSyndication to multiple websitesPersonal calls to area agentsEffective SignageBroker Tours and Open Houses as desiredPOSTCARDSPERMAFLYERWEBSITE
C O N T I N U E DMARKETING SERVICESWaldmanJamesRealtyGroup.com
THE PROCESS BEFORE LISTING12345Complete listing paperwork,including disclosures and otherbrokerage formsMake any needed repairs, stage &photograph propertyInstall the "For Sale" sign, designflyers, brochures, and roll out "JustListed" promotional materials.Deliver marketing materials to thehome, schedule Open Houseand/or Brokers Open, and set upsocial media promotions.Listing goes Live in RMLS.
AFTER LISTING &BEFORE OFFER123456Field calls and scheduleshowing appointmentsFollow-up with agents onshowings and provideregular feedbackHost weekend OpenHouses and Broker TourProspect for buyersListing goes liveMonitor market andprovide weekly listingreportWaldmanJamesRealtyGroup.com
Upon receiving an offer:Accept: Proceed to under contract.Reject: Explore alternative offers.Counteroffer: Return decision-making tothe buyer.If buyers accept: Transition to under contract.If buyers reject: Seek out other offers.AFTER OFFER & BEFORE CLOSINGTerms to negot i atePriceEarnest Money Possession DatePersonal PropertyClose Date FinancingContract to Close is typically 30 – 45 days
CONTRACT TO CLOSEWaldmanJamesRealtyGroup.com
Sign Listing Paperwork1.Staging Plan2.Schedule Photography, Video, and/or 3D Tour Shoot3.Create Property Brochures, Flyers, Website, SocialMedia Marketing 4.Install lockbox, For Sale Sign5.Place your home in Multiple Listing Service and inKWLS6.Schedule Weekend Open House and/or TuesdayBroker’s Open 7.Receive/Present Offers 8.NEXT STEPSWaldmanJamesRealtyGroup.com
YOUPam Waldman | 503.679.1788 pam@waldmanjames.comLara James | 503.819.6097lara@waldmanjames.comTHANK