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Message GUIDEHOME MARKETING IN 2025 WWW.PROMETROREALTY.COMSELLER

You don’t need to overpay to sell yourhome with confidence. Our flat-ratemodel is built to save you money whiledelivering expert strategy, polishedmarketing, and standout results.Selling in Central Iowa takes more than just listing on the MLS—it takes insight. AtPROmetro Realty, we live and work in the communities we serve, which means weunderstand how pricing, timing, and buyer demand shift neighborhood by neighborhood.We use this knowledge to help you list smart from the start. Whether it's understanding whatsimilar homes are really selling for or identifying the right time to go live, our approach isgrounded in real data and local context—not guesswork. We’ll walk you through a pricingstrategy that’s not only competitive but designed to deliver results.Sell Smart andMove Forward...

BROKER / REALTOR®Hello!David CharlsonDavid has been in the real estateindustry since 2008, building a careerrooted in experience, service, andinnovation. He is a graduate of IowaState University with a bachelor'sdegree in Business Management. I’m so glad you’re taking the time to explore what PROmetro Realty can offer. Selling yourhome is a big step, and my job is to make it feel less overwhelming and more empowering.We’ve designed our plans to give you flexibility without sacrificing quality. Whether youwant a straightforward, streamlined package or the full works, you’ll get the sameprofessional guidance, honest advice, and personal attention from start to finish.This guide walks you through our options so you can decide what’s right for you—withoutthe pressure or confusion that often comes with selling. Take your time, look things over,and reach out with any questions.WWW.PROMETROREALTY.COMDavid Charlson

3 MODERNListing Plans$2,995$4,9951 PercentSTARTERPROPREMIER

Core marketingservices at amodest priceStarter Plan$2,995KEY BENEFITSWWW.PROMETROREALTY.COMThe Starter Plan includes everything you need to professionally list your home. Your property will be uploaded to the local MLS and major real estate websites, withprofessional photos and ad copy to attract buyers. A key lockbox and yard sign areprovided, along with a scheduling app that collects showing feedback. Legal forms and e-signatures are included for convenience and compliance, and you’ll be represented by alicensed REALTOR® throughout the process. $195 upfront and $2,800 at closing.Classic MLS Listing (DMAAR)Top Websites like Homes.com, Zillow, etc.25 Professional Photos and Ad CopyYard Sign and Supra LockboxScheduling App and Agent FeedbackREALTOR® RepresentationAffordable PricingLow Start-up CostFast ListingNo DIY HassleWe Handle the CallsBuyer Offer Link$195 UpfrontSCAN OR CLICK

SuccessStories“David was absolutelyexceptional to work with. He isextremely professional, hiscommunication is above parand his guidance throughoutthe entire real estatetransaction couldn’t have beenmore perfect. I was the seller,and the flat rate fee saved meover $7000. I’ve worked with afew realtors over the yearsand he is by far my favorite.Great experience!”Teresa JimenezNewton, Iowa“I was so impressed with my experience workingwith David and PROmetro Realty. You wouldn'tknow this was a flat-fee agency because I felt like Ireceived the exact same quality of service I wouldhave if I had used a full commission agent. Davidwas professional, helpful, easily accessible, and keptme informed every step of the way.”Caroline PryorWest Des Moines, Iowa

“David was such a pleasure to work withand made both the selling and buyingprocess run smoothly! Highlyrecommend him whether you’re lookingto buy or sell a home.”Kelly MarxenUrbandale, Iowa“David was honest andprofessional as he walked usthrough the initial process oflisting our house. He reallylistened to us and understoodour priorities and concernsthroughout the time our housewas on the market. When wereceived an offer, Davidworked hard on our behalf tonegotiate a sale price that wewere very happy with. On topof that, his flat fee saved usalmost $7,000!”David & Emi LarsonIndianola, Iowa“This was our second timebuying and selling with David,and just like last time it was awonderful experience. Ourhouse sold for list in about aday! We don't plan on movingagain, but if we do, we willdefinitely be giving him a call.He always gave us good,thoughtful advice during theselling and buying process. Wetrust David and would definitelyrecommend listing with him.”Logan & Shannon DewesAnkeny, Iowa

Attract MoreBuyers with PRO FeaturesPRO Plan$4,995KEY BENEFITSWWW.PROMETROREALTY.COMMake your home impossible to ignore! Includes everything in the Starter Plan plus targetedonline ads, a 3D Matterport tour, detailed floorplan, and a pre-listing appraisal or extra adboost. Optional open houses, flexible features, and full-service support help your listing shine—all at an affordable price with low start-up costs. $495 upfront and $4,500 at closing.Everything in the Starter PlanTargeted Online AdsPre-listing Appraisal or Boosted Ad Spend3D Matterport Virtual Tour and Floorplan35 Photos Plus Aerial PhotographyOptional Open House HostingSave ThousandsLow Start-up CostStandout MarketingFlexible FeaturesFull-Service ListingBuyer Offer Link$495 UpfrontSCAN OR CLICK

Maximum Exposure,Maximum Impact —That’s PremierPremier Plan1 PercentKEY BENEFITSFor homes priced over $575,000, the Premier Plan gives your listing the marketing edge itneeds to compete with other high-end properties. With a complete appraisal, optional openhouse, double online ads, 3D Matterport tour, detailed floorplan, aerial photos and video, anda premium estate sign, your home is positioned to stand out in a crowded market. Oursocial media ads reach thousands of potential buyers directly, generating more visibility andengagement than traditional listing sites alone. $895 upfront and the balance at closing.Everything in the PRO planComplete AppraisalDouble Ad Spend50 Photos Plus Aerial and VideoCustom Marketing FlyerPremium Estate SignSave ThousandsExceptional MarketingFlexible FeaturesHome Staging OptionsFull-Service ListingBuyer Offer Link$895 UpfrontSCAN OR CLICK

I. Get Started2. Prepare and LaunchInitial Consultation – We meet with youto understand your goals and timeline.Estimate of Proceeds – Based on yourpreferred selling price, we provide anestimate of your net proceeds.Choose Your Plan & Sign Up – Selectthe marketing plan that fits your needs.Home Valuation Report – We prepare adetailed valuation report and updateyour estimated proceeds, and if yourplan includes it, we also hire theappraiser.From consultation to closing, wehandle pricing, marketing, showings,and negotiations—making your salesmooth, successful, and stress-free.Our ApproachProfessional Photography – We hire askilled photographer to capture yourhome at its best.Determine Listing Price – Together, wedecide on the most competitive price foryour home.Ad Copy & Approval – You review andapprove the property description, photos,and details through our staging site.MLS Entry – Your listing is entered intothe Multiple Listing Service (MLS).Wider Online Exposure – The MLSsyndicates your listing to the top realestate sites buyers search every day.

3. Sell and CloseShowing Requests – You approve or adjust showing requests to fit your schedule.Finding the Right Buyer – We market aggressively until the perfect buyer is located.Offer & Acceptance – You review offers, select the best one, and we guide youthrough acceptance.Contract to Closing – We assist with every detail, from inspections to final paperwork.Closing Day – The sale is completed, and you receive your proceeds.Celebrate & Review – You celebrate your successful sale and hopefully leave us agreat review!

What about buyer’s agent fees?A buyer’s agent commission is not required, though offers may include a provision for it. Ifyour home is purchased by a self-represented buyer, we will facilitate the sale for a seller-paidfee of 2.25% of the sale price. We also provide access for self-represented buyers to tour yourhome for showings and inspections, and offers can be submitted through an offer link.Common QuestionsAre there other costs?All expected costs are included in your Estimate of Proceeds, which outlines expenses suchas property taxes, state taxes, title work, settlement fees, and more. You’ll have a clearunderstanding of what you can expect to walk away with.How can your rates be so low? Our listing plans are designed to provide full-service marketing and expert guidance whilekeeping costs competitive. Each plan bundles services tailored to that tier, ensuring yourlisting gets maximum exposure without unnecessary fees. You get professional marketing,optional enhancements, and expert support—all at a price that makes sense.How fast will it sell and for how much?We use comparable sales data to estimate the expected days on the market and price persquare foot. Every plan includes a Home Valuation Report. You choose your listing price, andwe provide guidance on pricing strategy to help your home sell for the best possible value.Are you a full-service company?Yes. PROmetro Realty is a full-service real estate company built for today’s market. You won’tneed to share personal contact information or meet strangers at your door. For PRO andPremier plans, we handle open houses if desired. Once your home is ready for photos, wemanage the entire process from start to finish.

Scan the QR code for your preferred listing planto get started. You can also reach out torequest a free Estimate of Proceeds based onyour ideal selling price. Once you sign up, we’llprovide our Agency Agreement, which outlinesour responsibilities to you and all parties.We also represent homebuyers for a competitive fee of 1.75% to 2.75%. For self-representedbuyers, we handle everything—from showings to offers—so you don’t have to. While this involvesextra work on our part, it saves you money compared with a typical 3% buyer’s agent commission.A seller-paid fee of 2.25% applies when we facilitate these sales. Our listing and agency contractswere developed by the Iowa Association of REALTORS®—available for your review upon request. It’s Your Turn...Qualified Homebuyers

5 PROVENStaging Steps1. Declutter & DepersonalizeStart by removing excess belongings, bulky furniture, and personal items likefamily photos or collections. This helps create a clean, open canvas sobuyers can imagine themselves living there. A simplified space also makesrooms feel larger and more inviting.2. Deep Clean EverythingA spotless home makes a powerful impression. Go beyond surface cleaning— scrub baseboards, wipe down walls, clean carpets, shine windows, andfreshen up kitchens and bathrooms. Buyers notice details, and a clean homesignals that it has been well maintained.3. Take Care of RepairsSmall issues can raise red flags. Fix leaky faucets, squeaky doors, chippedpaint, or loose cabinet handles. Even minor updates like replacing oldlightbulbs or touching up trim can make the home feel move-in ready andcared for.4. Enhance Curb AppealFirst impressions start at the curb. Mow the lawn, trim hedges, pull weeds,and plant fresh flowers if needed. Repaint or power wash exterior surfaces,refresh the front door, and add a new welcome mat. These little touchesmake the home feel warm and inviting before buyers even step inside.5. Stage for Flow & ComfortArrange furniture to show off the home’s best features and maximize space.Create natural walking paths through each room, highlight focal points likefireplaces or windows, and use neutral décor to appeal to the widest range ofbuyers. A staged home helps people see the lifestyle the property can offer.Add a 3D Tour3D Matterport tours let out-of-state buyers explore your homevirtually, giving them theconfidence to make offers withoutvisiting in person—perfect forattracting serious cash buyers.

Make YourStrongestImpression.When your home is listed on the MLS, it doesn’t just sit in one place—it’s instantlysyndicated to hundreds of popular real estate websites like Zillow, Realtor.com,Homes.com, and more. This wide exposure ensures your listing is seen by both activebuyers browsing online and real estate agents searching for homes on behalf of theirclients. The MLS is the central hub agents rely on daily, so your property gets professionalvisibility and maximum reach, helping it stand out in today’s competitive market.

Serving Central IowaContactOffice: 4150 Westown Pkwy, Ste. 102 West Des Moines, IA 50266Phone: 515-729-0560Website: www.prometrorealty.comEmail: info@prometrorealty.com“From start to finish, Davidwas always there to answerquestions and wasprofessional in every way. Our closing was the mostseamless and problem-free todate. Highly recommend!”Sean & Adrienne O’Niell