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SEE Light, LLC | 901 S. Main Street | Stillwater, OK 74074 | tanya@seelightus.com | 405 334 6587 | seelightus.comSEE LIGHT, LLC | CONFIDENTIAL MEMORANDUMBUSINESS PLAN
CONFIDENTIAL MEMORANDUMThe information contained in this package is condential and proprietary to SEE Light, LLC, and may not be used or disclosed without prior written consent. Your reading of any part of this package shall be deemed to constitute your agreement to comply with these restrictions. Upon request, the recipient will return this business plan (together with any copies) to SEE Light, LLC.No representation or warranty is made as to the accuracy or completeness of the information contained in this plan. Projections prepared by the management of SEE Light, LLC are presented in this business plan. Although the management of SEE Light, LLC believes such projections to be realistic, no representation is made as to their attainability.SEE Light, LLC does not undertake to update any information provided herein.This business plan is for information purposes only and does not constitute an oer, or a solicitation to buy any security. Any representation to the contrary is unauthorized and contrary to law. Any such oer or solicitation can be made only in a formal oering authorized by SEE Light, LLC, and is subject to the terms of denitive documentation provided therewith.See additional risk factors on page 10.SEE Light, LLC | 901 S. Main Street | Stillwater, OK 74074 | tanya@seelightus.com | 405 344 6587 | seelightus.comSEE Light, LLC | Business Plan | Condential Memorandum
TABLE OF CONTENTSBusiness Highlights 5Investor Suitability Standards 6Risk Factors 10Regulatory Pathway 14The Product And The Market 17Hospital Savings Analysis 20Distribution And Marketing 22Competition 25Licensing 26Reimbursement Opportunities 26Strategic Partnership 26Manufacturing 27Company Structure 29Projected Personnel 3031Intellectual Property 31Financial Projections 32Capital Structure 3334Operating Expenses 36POOR LIGHTING IS ONE OF THE MOST OVERLOOKED PROBLEMS NURSES, AND OTHER MEDICAL PROFES-SIONALS FACESEE Light, LLC | Business Plan | Condential Memorandum 3 of 32
4 of 32 SEE Light, LLC | Business Plan | Condential Memorandumto where it is needed.
BUSINESS HIGHLIGHTSIntroducing the SEE Light, a sterile and hands-free LED light that can product was created by Tanya Vaughn, RN, MSN/MHA, in response to • The SEE Light has a light-emitting diode (LED) with a single snap on the back that When the device connects to an adhesive pad, a provider can place it anywhere to provide an excellent targeted light source • The initial target of the wound care man-agement and catheterization markets was • A Class A investment of $1,250,000 is pro-jected to return approximately 10x to 12x -tial investment before Class B investors • Environmental factors such as poor lighting to poor vein visibility while performing an • a penlight awkwardly in their mouth, a cell phone under their chin, or have a colleague -phone light cannot be pointed, is unsani-tary, and is heavy when dropped• The SEE Light provides operating quality • There is no known lighting device like this -SEE Light, LLC | Business Plan | Condential Memorandum 5 of 3213,000*The average number of patients in the U.S. who die from a hospital acquired urinary tract infection (UTI) every year* CDC reports UTIs made up the highest number of hospital acquired infections (> 560,000) in 2020. The hospital acquired UTIs mortality rate was 2.3%.
INVESTOR SUITABILITY STANDARDSThe Company will not be registered as an investment company under the Investment thereunder, whereby more than 100 inves--tify in their subscription agreement that they are considered a “single investor” under Sec--pany intends to accept subscriptions only from, persons who qualify as “Accredited 501(a) of Regulation D promulgated under the a general investor suitability standard, the requirement that each Investor in the Units represent in writing that:• the Investor is acquiring the Units for the Investor’s account for investment pur-poses only and not with a view to resale or distribution,• the Investor can bear the economic risk of losing the Investor’s entire investment,• the Investor’s overall commitment to investments that are not readily mar-ketable is not disproportionate to the Investor’s net worth, and the Inves-tor’s investment in Units will not cause the Investor’s overall commitment to not readily marketable securities to become excessive,• the Investor has adequate means of pro-viding for the Investor’s current needs and personal contingencies and has no need for liquidity in the Investor’s investment in the Units, andThe Investor has substantial knowledge and enabling the Investor to evaluate the merits An Investor is an Accredited Investor if conditions:• Securities Act, or any savings and loan -ciary capacity; a broker or dealer registered pursuant to Section 15 of the Securities -Securities Act; an investment company registered under the Investment Corpora-tion Act of 1940 or a business development that act; a Small Business Investment Cor-poration licensed by the United States Small Business Administration under Sec-and maintained by a state, its political sub-divisions, or any agency or instrumentality of a state or its political subdivisions, for has total assets in excess of $5,000,000; -ing of Title I of the Employee Retirement Income Security Act of 1974, if the invest-6 of 32 SEE Light, LLC | Business Plan | Condential Memorandum
which is either a bank, savings and loan association, insurance company, or regis-tered investment adviser, or if the employee $5,000,000 or if a self-directed plan, with investment decisions made solely by per-• A private business development company as -• An organization described in Section 501(c)as amended, corporation, Massachusetts business trust, or Company not formed to • The Company or any manager of the Com-• Any natural person whose individual net -ties excluding the home and home liabilities unless the home is valued at less than the liabilities against it, in which case the excess liabilities should be deducted from your net worth), or joint net worth with my spouse, will at the time of purchase of the Units be • A natural person with an income over $200,000 in each of the two most recent years or joint income with that person’s years and has a reasonable expectation of reaching the same income level in the cur-• A trust, with total assets above $5,000,000, -chase is directed by a sophisticated person • Any entity in which all equity owners are • The purchaser is a natural person holding in good standing one or more professional cer-an accredited educational institution that the Commission has designated as quali-fying an individual for accredited investor credential from an accredited educational institution for purposes of this paragraph (ix), the Commission will consider, among others, the following attributes: (i) the certi-of an examination or series of examinations administered by a self-regulatory organi-zation or other industry body or is issued by an accredited educational institution; (ii) the examination or series of examinations is designed to reliably and validly demon-strate an individual’s comprehension and sophistication in the areas of securities and investing; (iii) persons obtaining such cer-business matters to evaluate the merits and risks of a prospective investment; and (iv) an indication that an individual holds the publicly available by the relevant self-regu-latory organization or other industry body or • The purchaser is a natural person who is a where the issuer would be an investment but for the exclusion provided by either sec-• in rule 202(a)(11)(G)-1 under the Investment (G)-1): (i) with assets under management SEE Light, LLC | Business Plan | Condential Memorandum 7 of 32
above $5,000,000, (ii) that is not formed -tive investment is directed by a person who has such knowledge and experience merits and risks of the prospective invest-ment; or• The purchaser is a “family client,” as Investment Advisers Act of 1940 (17 CFR meeting the requirements in paragraph (a)(12) of this section and whose prospec-tive investment in the issuer is directed by As this disclosure document uses, the term “net worth” means the excess of total assets an investor should add to such Investor’s adjusted gross income, as reported for fed-eral income tax purposes, the amount of any tax-exempt income received, the number of losses claimed as a partner in any lim-ited partnership, a partner in any partnership, a member in any limited liability company taxed as a partnership, deductions claimed for depletion, contributions to an IRA or Keogh retirement plan, alimony payments, and any amount by which income from long-term capital gains has been reduced in arriv-An investment in the Company is suit-able only for investors whose business and investment experience makes them capa-ble of evaluating the merits and risks of their the risk of losing their entire investment and The Company is not intended as a complete -ject to the ERISA should consider whether an investment in the Company is prudent as Under Regulation D, you may be required to appoint a “Purchaser Representative” to assist in evaluating the merits of investing who proposes to engage a purchaser repre-sentative must, before or concurrently with the prospective Investor’s subscription, have completed and returned to the Company a Purchaser Representative Questionnaire, Company will notify the prospective Inves-tor as to the acceptability to the Company However, a prospective investor should not rely on the Company to determine the qual--is deemed acceptable by the Company, he may not be suitable for a potential investor’s The suitability standards referred to herein represent the minimum requirements for Accordingly, simply because a person or -essarily mean that the Units are a suitable has the risk that the entire asset or substan-broker-dealer used by the Company that they -cretion, the Manager will have the right to refuse a subscription for Units, in whole or in -pany is not obligated to accept the subscrip-8 of 32 SEE Light, LLC | Business Plan | Condential Memorandum
SEE Light meets the standards for Operating Room Surgical Examination Lights at 6 inches from the procedure site.SEE Light, LLC | Business Plan | Condential Memorandum 9 of 32
RISK FACTORSWe may need to raise additional capital to meet our future business requirements, and such capital raising may be costly or to implement our plan and meet our capital to pay for administrative, conversion soft-ware upgrades, website upgrades, search engine optimization, and other marketing At this time, we have not secured or iden--nized sources of additional capital from third that additional capital will be available to us or that, if available, it will be on satisfactory Suppose we do not obtain additional capital may cause us to delay, curtail, scale back, or forgo some or all of our business operations, investors would be at risk of losing all or a We are dependent upon our management in their ability to provide their services future success will depend on our ability to We launched our website, www.seelightus.comwill develop a dedicated network and obtain for normal operations, develop an advertis-ing strategy, and prepare marketing materials -To succeed, we must create and implement a marketing plan to increase our revenues from the product’s sales and attract our target We have losses that we expect to continue, and there is no assurance that our future --we may enter a business combination that may ultimately decrease shareholder value Although the SEE Light is a patented prod-uct with no similar device on the market, to be competitive, we must have the abil-establish our name as a reliable and constant 10 of 32 SEE Light, LLC | Business Plan | Condential Memorandum10x–12x*Projected multiplied return on investment*Class A investments in SEE Light LLC only. Projected Class A investment return of approximately 10x to 12x the initial investment by 2027
-gain market share or establish and generate We may not be successful in increasing our brand awareness which would adversely Our future success will depend, in part, on our ability to increase the brand awareness of the are unsuccessful or cannot increase our -dition, and results of operations will be mate-To build our brand awareness, we must suc-high-quality service, and successfully target be successful, which could hurt our business, We may not be able to manage our growth We could experience growth over a short -stantly improve our processes and hire, train, We have limited resources and may be unable -egy is based on the assumption that our customer base, geographic coverage, and As part of this growth, we may have to imple--tems, procedures, and controls to expand, train and manage our employees, especially fail to develop and maintain our services and processes as we experience our anticipated growth, demand for our services and reve-maintain our Company as a highly trusted and respected name or cannot attract and retain clients, we could sustain a loss of To attract and retain a client base and increase business, we must establish, main-To successfully establish our reputation, cli-ents must perceive us as a trusted quality and retain clients with our current market-to successfully establish our name and rep-We have not begun to design any adver-attract customers to use our products, we will not be able to generate revenues -SEE Light, LLC | Business Plan | Condential Memorandum 11 of 3260,000*The number of patients who die every year from complications resulting from pressure ulcer and injuries*Agency for Healthcare Research and Quality
12 of 32 SEE Light, LLC | Business Plan | Condential MemorandumSales are expected to be dramatic.
being conducted solely by certain members of We cannot give any assurance that any or all assurance that our estimate of our liquidity needs is accurate or that new business devel-opment or other unforeseen events will not occur, resulting in the need to raise additional be completed or that any future funding will Initial investors assume additional risk on There is currently no market for our units, and we do not expect a need to develop in the foreseeable future, making an invest-do not expect a market to develop at any time may impair the ability to sell shares at the time investors wish to sell them or at a price and there has been no independent valua-tion of the units, which means that the stock -trarily determined without independent val-based on estimates of the price that purchas-ers of speculative securities, such as our units, will be willing to pay, considering our nature and capital structure, the experience of the -tions for the sale of equity securities in similar -tionship to our assets, earnings or book value, or any other objective standard of value, and may never obtain a value equal to or greater SEE Light, LLC | Business Plan | Condential Memorandum 13 of 32OUR MISSION IS TO HELP THE HEALTHCARE INDUSTRY PROTECT THE SAFETY OF PATIENTS AND PROVIDERS
REGULATORY PATHWAYThis assessment is based on the informa-tion produced by the Company and reviewed by an independent regulatory company — namely, the product description, man-ufacturing information, and the patent The SEE Light is intended for general-pur-pose illumination in a sanitary medical envi-The Company and a consultant searched the product codes returned for a query of the of the general nature of the device, product codes under General Hospital are most Of the product codes reviewed, the Com-pany believes that KYT, “Light, Examination, Medical, Battery Powered,” would be most appropriate to the device’s technology and Although the product code is cGMP exempt, the cGMP exemption is limited to non-ster-believes that the SEE Light meets the regu--tant believe the SEE Light falls under product As a Class 1, subject to cGMP, the manu-facturer must implement a quality system according to applicable sections of 21 CFR The manufacturer of record is responsi-The SEE Light is collaborating with Kapstone Medical to ensure that FDA guidelines are followed and to correctly identify the SEE 14 of 32 SEE Light, LLC | Business Plan | Condential Memorandum7,800,000Per CDC reports, the number of patients in hospice, long-term nursing care or home health care in 2018
SEE Light, LLC | Business Plan | Condential Memorandum 15 of 32SEE Light will help prevent blind catheter insertions to reduce costly hospital-acquired UTIs.
16 of 32 SEE Light, LLC | Business Plan | Condential Memorandumless invasive.
THE PRODUCT & MARKETAs a simple, sterile medical examination light, the SEE Light provides While other medical-grade lights are bolted to the wall or mounted on a cart dolly, the SEE Light is small and contained in a pre-validated sterile pouch that slides easily into the pro-Poor lighting is one of the most overlooked problems nurses, and other medical profes-misjudgment of an object’s position, shape, or speed can lead to problematic incidents and Quality lighting may also reduce the chance of incidental “momentary blindness” (brief brighter to darker or darker to more brilliant Each attempted stick or insertion increases the risks of infection and wastes consum---tivity precisely when precision and over-Clinical errors frequently result in conse-Center of Health Design in Chicago found that a provider’s performance improves with addi-Appropriate lighting, without glare or shad-environment when they control the lighting -moud, 2011)The SEE Light will improve healthcare per-formance by giving providers control of the workspace lighting, which assists in prevent-helps reduce waste, limit the number of failed attempts to complete clinical procedures, improve patient privacy, and increase provider The target markets are the wound care and catheterization markets in which procedures such as the Foley catheter insertion, blood draws, and pressure wound treatment were done without adequate lighting, Long-term care and hospice are especially -group’s share of the total population will rise As the older population increases, the need for home health, nursing home, and hospice care rises, and the demand for the SEE Light SEE Light, LLC | Business Plan | Condential Memorandum 17 of 32
STERILITYThe SEE Light comes in sterile packaging to minimize the possibility of healthcare-asso-created innovative incentives to encourage healthcare providers to sustain prevention CATHETERIZATIONUrinary Catheterization Markets-trol report, urinary catheters are responsi-When performing a urinary catheterization, it is essential to maintain the patient’s pri-Foley catheterizationA Foley catheter may need to be inserted for many reasons, from childbirth to end-of-life Unsurprisingly, in 2021, Foley catheter sales adjustable, high-quality lighting that meets operating-room standards, making it easier to perform urinary catheterizations accurately the risk of infection associated with repeated, were assisted with a SEE Light device, Around 200 million peripheral intravenous (PIV) catheters are used annually in the -lated bloodstream infections (CRBSI) are common and can lead to longer hospital stays -tions, the SEE Light provides better visibil-ity for healthcare providers, even in poorly lit -icans donate blood to the Red Cross annually, often in dimly lit locations like gyms or blood professionals can improve vein visibility and 18 of 32 SEE Light, LLC | Business Plan | Condential MemorandumU.S. Foley Catheter Usage Analysis With a 5% SEE Light adoption, the projected number of units used is 477,85890*On a 1 to 100 scale, the rating of SEE Light on the Color Rendering Index (CRI)*One of the critical factors that rate the SEE Light a medical-grade examination light
WOUND MANAGEMENT--ever, seeing lacerated, stitched, and stapled areas on patients in dark environments can adhered to any surface and provides neces-Pressure Ulcer MarketThe Agency for Healthcare Research and Qual--medical management of pressure ulcers by providing medical standard examination light-ing and color rendering to detect changes in skin tone key in ulcer prevention and to Additionally, the SEE Light leaves both hands -ued wound care may require multiple lights Healthcare Research and Quality, the average -lion patients needing treatment for pressure APPLICATIONSThe SEE Light has many non-sterile uses, such as checking vitals or administering medica--larly suited for home health, extended-term care, or hospice providers who need a directed bright light source without disrupting patient As of May 2021, there were over three mil-of them use the SEE Light once a month for non-sterile purposes, the Company could sell sterile and convenient way to bring operating room lighting to hospitals and help providers If the Company only considered Foley catheter and pressure ulcer patients, there would be a SEE Light Market Projections: U.S. Market with Foley Catheters 2024 2025 2026 2027 % of Foley Market / Units Revenue Cost of Goods Sold Operating Expenses What If Demand Exceeds Projections ? % of Foley Market Revenue SEE Light, LLC | Business Plan | Condential Memorandum 19 of 32
HOSPITAL ANALYSIS“The value of proper lighting in the healthcare setting is irreplaceable — ILLUMINATING ENGINEERING SOCIETYDetermining whether a product can help hos---mary of several published studies that support According to the Agency for Healthcare Research and Quality, hospital-acquired cath-eter-associated urinary tract infections (CAUTI) increase the cost per patient by an attributed deaths for every 1,000 in-hospital -eter Healthcare Savings Analysis is based on information from the American Hospital Asso-According to the Agency for Healthcare Research and Quality, the average estimated cost for hospital-acquired pressure ulcers whereas excess mortality, based on three are 41 more deaths for every 1,000 pressure Ulcer Market is based on information obtained from the Agency for Healthcare Research and As mentioned in To Err is Human: Building a Safer Health System (Institute of Medi-cine, National Academy of Sciences, copyright increases visibility to help prevent medical More research is required to determine the cost savings associated with providing a safe environment for patients and health--care facilities with consistent and dependable lighting for catheterization and wound care 20 of 32 SEE Light, LLC | Business Plan | Condential MemorandumAnalysis of U.S. Healthcare Savings Treating Pressure Ulcers *American Hospital Association 2022 reports 6093 hospitals in the U.S. All other data from the Agency for Healthcare Research Quality.
SEE Light, LLC | Business Plan | Condential Memorandum 21 of 32
DISTRIBUTION & MARKETINGOur target distribution chain includes hospitals, hospices, urgent care facilities, paramedics, long-term care facilities, home health care --ties, and over 12,000 use home healthcare The Company will follow a three-pronged Demand will also be created at the grass-Company’s marketing plan includes targeted advertising, publicity, and exhibitions at pro-The Company will use traditional marketing, such as brochures, trade shows, and online campaigns, to inform policymakers about -viders, patients, and potential cost savings and work appeal to GPO networks for easy in selected geographical areas or with spe--ical insight into marketing to broader seg-will be easier to expand by citing the earlier The Company is in the process of organiz-comments which will be incorporated into the Company’s marketing plan and work to include any provider, administrator, or exec-utive at a hospital, hospice, surgery center, ambulance service, or home healthcare Total Potential U.S. Market: Limited Usage with Pressure Ulcers and Foley Catheters Foley Catheter Pressure Ulcer 22 of 32 SEE Light, LLC | Business Plan | Condential Memorandum
facility interested in giving providers lighting The SEE Light brings safety to the next level must struggle and strain to see while provid-will not stress and doubt the provider’s abil-reinsertion attempts, there is a limited risk of Medical lighting has been extensively stud--cating the healthcare industry about its -ing domestic or international sales -kets are less mature and concentrated than the domestic market, and their still-developing status creates distribu-distributors can often build a substan-tial, regular following for a small company’s products by serving as another base to sup-port subsequent increases in domestic dis-requirement To branch out into international Strategic partnerships are currently being developed to capitalize on marketing oppor--ing avenues will be explored as the business Home HealthAgenciesHospiceHospitalsRed CrossUrgent CareFacilitiesParamedicsMilitaryLong TermCareSEE Light, LLC | Business Plan | Condential Memorandum 23 of 32
24 of 32 SEE Light, LLC | Business Plan | Condential Memorandumoutshines its competitors.
COMPETITIONmeasurement of light that leaves the source, measurement of light upon the place where Using the penlight, providers either posi-tion the pen with one hand or hold it in their If the penlight accidentally falls into a ster-ile area, it could cause a nosocomial infec-hands, procedures may be attempted incor-rectly — repeatedly — risking sterility and The Lumify light hangs on a lanyard or is patients undisturbed when practitioners Light design provides medical-grade illumi-to the SEE Light for lighting up a medical pro-The other competition, the cell phone pro-for medical exam light standards, and are The University of Michigan Institute for Healthcare Policy reports the everyday dan-gers of cell phones in contaminating hands the University of Arizona reveals more bac-teria on a typical cell phone than on a toilet Additional products that achieve a hands-free application include headlamps which not sterile or easily controlled, and they are The impractical ClippyLight — also not sterile — would need to be clipped onto a bed frame or something sturdy, which may or may not The SEE Light provides the most practi-cal solution based on all the available light-target at the procedure site and can be less SEE Light, LLC | Business Plan | Condential Memorandum 25 of 32375,000*The projected annual number of SEE Lights to be used in treating pressure ulcers*Using 3 units in 5% of the yearly 2,500,000 under treatment
LICENSING AGREEMENTSThe Company does have a strategy to explore private label licensing agreements with major device manufacturers to be included in prod-REIMBURSEMENTCompany enlisted Susan Rowinski of the Row-inski Group, LLC to explore coding, coverage, and reimbursement opportunities with key enti-ties such as the American Medical Association, the ICD10 Coding and Maintenance Committee, and Medicare, Medicaid, and commercial plan -developing reimbursement strategies for start-Currently, the SEE Light is considered a non-re-imbursable consumable, and obtaining a CPT code and agency adoption for reimbursement is PARTNERSHIPSStrategic partnerships have been and will con-the partnership may include a reduced rate -pose, if any, will be issued in SEE Light Manage-The Company is represented by Mark Robert-son of Robertson & Williams for the Company’s been a practicing business lawyer since 1975 and is an active community volunteer, serving -He specializes in business transactions, con-assists clients in buying and selling businesses, preparing private placements and public com-pany securities work, franchising, and working The Company has entered into an Escrow Agree-ment with Robertson & Williams to hold the Subscriber funds in a non-interest-bearing -Company and each Subscriber for the disposi-26 of 32 SEE Light, LLC | Business Plan | Condential Memorandum
MANUFACTURINGThe company has produced 4,000 samples in an FDA-approved facility mold, casing, PCB, assembly, sterilization, and packaging for our next This run will help us identify any design tweaks needed and begin to streamline the manufacturing process, with plans to man-ufacture 50,000 units by the 4th quarter of We have upgraded the SEE Light, including meeting the Operating Room Medical Exam-ination Light Standards, adding a dimmer allows providers to fasten the light to their Our goal is to establish a strong trade-name Light becomes more recognized, we will con-tinually manufacture more to maintain a -gressively developing case tooling, focusing on perfecting the design and moving toward Light in hospitals has been extensively stud--Lights with Kelvin temperatures in the --tion, 5000 Kelvin, allows for close work with -tion Light under International Standard IEC -tion records will be maintained per the cGMP general controls and FDA product quality The SEE Light comes in a sterilization peal handling and easy access yet maintains ster-Packaging is planned to create a dispensing SEE Light, LLC | Business Plan | Condential Memorandum 27 of 325,000Light temperature of the SEE Light measured in Kelvins when 6 inches from the procedure site.
COMPANY STRUCTURESEE Light, LLC and SEE Light Management, LLC are limited liability has issued 10,000 units, while SEE Light, LLC has issued 100 units, MANAGEMENTThe Company’s management has extensive experience in clinical applications, market-ing communications, branding, and orga-nizational leadership but there are some vacancies and skill sets that requires an active search once the Company pivots to a -Nevertheless, the Board of Directors will Product Development and Member, Board of Directorsthirty years and holds a master’s degree in nursing and health administra-the college level and providing patient care in various healthcare settings, including crit-ical care, home health, hospice, long-term COVID care provider in 2020, she realized the importance of having a reliable and adjust-Directorsyears in marketing and commu-the university’s creative services operation and was a member of the institutional mar-While at OSU, the university achieved record-breaking private giving, program growth, physical and campus expansion, and steadily increasing enrollment and licensing -with awards from professional organizations such as the Council for Advancement and Support of Education and the Art Directors He is known for his expertise in the insti-tutional management of graphic identities annual conference of the Oklahoma College Public Relations Association and the College and University Public Relations Association peer-reviewed Journal of Education Advance-ment and Marketing28 of 32 SEE Light, LLC | Business Plan | Condential Memorandum
SEE Light, LLC | Business Plan | Condential Memorandum 29 of 32The only sterilized hand-held medical examination light available is the
PROJECTED PERSONNELAt SEE Light, we strive to attract and retain ---The Company’s 2024 budget includes adding -insurance, including vision and dental, along -vesting schedules are also anticipated based Employment contracts and Founder Equity is extended through SEE Light Management Projected Personnel Staing 2023 Chief Executive Ocer TBA Vice President for Product Development Vice President of Operations Mark Pennie Chief Financial Ocer TBA Sales Manager TBA Shipping Operations (2) TBA Administrative Sta TBA Receptionist TBA30 of 32 SEE Light, LLC | Business Plan | Condential Memorandum17,000*Average annual number of lawsuits related to pressure ulcers. It is the second most common claim.*Agency for Healthcare Research and Quality
SCIENTIFIC ADVISORY BOARDfor the Board include but are not limited to experience in healthcare opportunities, an interest in bettering communities, a pas-sion for success, and proven innovative prob-We strive to partner with professionals that see the potential in the SEE Light and become dedicated to educating the health-INTELLECTUAL PROPERTY2017, titled “Method for providing hands-free illumination during medical procedures” on patent preparation, prosecution, patentability analyses, and portfolio experience in mechanical devices and systems, optics, software-based and computer-based systems, and data has been recognized for her expertise in trademark law, is listed in The Best Lawyers in America® 2023.granted the SEE Light logo with words, a process of updating and renewing the reg-SEE Light, LLC | Business Plan | Condential Memorandum 31 of 322.5 millionThe annual number of patients in U.S. acute-care facilities suering from pressure ulcers/injuries*Agency for Healthcare Research and Quality
FINANCIAL & PROJECTIONSBased on the tables, the Company estimates that the SEE Light market -fessionals and administrators become aware capital, which was used to perfect the patent structure, and cover ongoing business admin-The funding goal is to raise an additional $1,250,000 to continue developing the prod-uct, such as stocking inventory, conduct-ing pilot studies, and implementing marketing By projecting a conservative market share and higher-than-expected expenses, the distri-bution payout to Class A investors from 2024 --ment before Class B investors receive any As projected, the Class A investment of $1,250,000 would return approximately 12X --Unit or a total investment of $1,250,000 or -tial retail transfer price to Group Purchasing Organization’s (GPO) distributors or as a direct The graphs following depict the Company’s 32 of 32 SEE Light, LLC | Business Plan | Condential Memorandum
CAPITAL STRUCTURErepayment of their investment before any When that milestone is achieved, all Class A and Class B investors will garner an equal dis-The Class A investment of $1,250,000 -Tanya Vaughn will be paid back her initial SEE Light Management, LLC Units 10,000 UNITS UNITS CASH % EQUITY 2023 2024 2025 2026 TOTAL Tanya Vaughn Cathey Bowyer Randall Wall Mark Pennie Future Mngnt. Mark Robertson Class A (Investors) Class B (Mngmt. Co.) Price / Unit SEE Light LLC Class A (Investors) Class B (Mngmt. Co.) Class A Investors will be returned 150% or $1,875,000 before any Class B Investor distribution. Tayna Vaughn will be paid back her initial investment of $250,000 at 150% of the oering proceeds. Jordan Kordhal has loaned the Company $50,000 and will be paid back $75,000 when the Company is funded. Unassigned future management equity will be reinvested in SEE Light.SEE Light, LLC | Business Plan | Condential Memorandum 33 of 32
PROJECTED PROFIT & LOSS STATEMENT 2023 2024 2025 2026 2027 Units 50,000 500,000 750,000 1,000,000 Sales Costs of Goods Sold Gross Margin Gross Margin % 64% 64% 64% 64% Operating Expenses Income Before Interest & Income Taxes Interest Income Interest Expense Depreciation Income Before Income Taxes Net Income (Loss) 34 of 32 SEE Light, LLC | Business Plan | Condential Memorandum1,000*The SEE Light light score measured in Lux, a luminance unit. A measurement of 1,000 Lux is commonly used in television studios *One of the critical factors that rate the SEE Light a medical-grade examination light
OPERATING EXPENSES2024 2025 SEE Light, LLC | Business Plan | Condential Memorandum 35 of 32
SEE Light, LLC | 901 S. Main Street | Stillwater, OK 74074 | tanya@seelightus.com | 405 334 6587SEELIGHTUS.COM“THE VALUE OF PROPER LIGHTING IN THE HEALTH CARE SETTING IS IRREPLACEABLE WHEN CONSIDERING THE COSTS OF CARE.”— ILLUMINATING ENGINEERING SOCIETY