Return to flip book view
St. Charles Convention Center | Annual Report2023AnnualReport
Table of ContentsIntroductionsOrganizational ChartFacility Overview & OccupancySummary of AccomplishmentsMission & SustainabilityBuilding ImprovementsHelping Hands for the HolidaysSignature EventsClient EventFinancial PerformanceMarket SegmentsSales & MarketingClient ExperienceClient EvaluationsOur PartnersFuture Outlook48910121314182022232425262830
St. Charles Convention Center | Statement of Purpose4Statement ofPurpose“The St. Charles Convention Center is dedicated to providing exceptional customer service, delivered with a warm and innovative approach.”The customer is the most important visitor on our premises. Customers are not dependent on us, we are dependent upon them. They are not an interruption of our work, but rather the purpose of it. Customers are not outsiders in our business, they are vital to it. We are not doing them a favor by serving them, they are doing us a favor by allowing us an opportunity to do so. At the St. Charles Convention Center we promise to consistently exceed our customers’ expectations. We will:• Be Passionate• Elevate Experiences• Build Loyalty• Drive Success• Collaborate
St. Charles Convention Center | Letter From: Mayor Dan Borgmeyer5Letter From:Mayor Dan BorgmeyerCongratulations and compliments to OVG360, a division of the Oak View Group, and the St. Charles Convention and Visitors Commission for their dynamic progress and eciency throughout the year 2023.Your team exceeded all projections while maintaining the highest client service and satisfaction standards. Your revenue generation and operational expense management were cause, again, for an outstanding year. Your creative management and innovation have brought new energy and opportunities to the Center. As we enter 2024, I am sure you will continue progressing toward an ever-expanding and protable St. Charles Convention Center.Well Done!Mayor Dan Borgmeyer
St. Charles Convention Center | Letter From: Dan Krankeola 6Letter From:Dan KrankeolaReecting on 2023: A year of growth and community at the St. Charles Convention Center.As we bid farewell to 2023, it is with great pleasure and gratitude that we reect on the remarkable journey shared at the St. Charles Convention Center. This year, the Center experienced exciting developments, successful events and a deepened sense of community that has made the convention center not just a venue, but also a vibrant hub for connection and growth.Throughout the past year, the St. Charles Convention Center had the privilege of hosting a diverse range of events, from industry conferences to community gatherings. Each occasion has been a testament to the commitment of providing an excellent venue with exceptional service. Congratulations to the facility for receiving MEET Magazine’s “Venue of Excellence Award”. This recognition is a testament to the exceptional quality of the venue and the unparalleled experiences they provide to their clients and guests. The success of these events would not have been possible without the collaboration of the dedicated sta of OVG360 Venue Management. Because of their overall focus and commitment, 2023 was a milestone year for the Center, achieving revenue not seen before, in the history of the facility.As we look ahead to 2024 and set our sights on the future, the St. Charles Convention Center is poised for even greater achievements. We extend our heartfelt gratitude to the sta and everyone who has played a role in making 2023 a remarkable year for the St. Charles Convention Center. Your support has been invaluable and we are excited to continue the journey ahead, together.Sincerely,Director of Tourism, Greater St. Charles Convention and Visitors Bureau
St. Charles Convention Center | Letter From: Mark Tenholder 7Letter From:Mark Tenholder2023 has been a milestone year for the St. Charles Convention Center, marked by record-setting revenue. Total revenue for the year reached an impressive $8.9 million, the highest level ever achieved in the history of the facility. Furthermore, the SCCC experienced three million-dollar plus months, two of which set new records for the highest revenue months in the history of the building.Recognition of Excellence: MEET Magazine honored the St. Charles Convention Center with the prestigious Venue of Excellence Award. This recognition is a testament to the exceptional quality of the venue and the unparalleled experiences provided to clients and guests.Attendance Growth and Facility Improvements: 2023 witnessed a continued boost in attendance at events, underscoring the growing popularity and demand for the oerings. The SCCC underwent capital improvements and enhancements, ensuring that the St. Charles Convention Center remains a state-of-the-art venue.Adapting to Challenges: The holiday season brought an unexpected challenge with a broken pipe. However, the team turned this setback into an opportunity for improvement. Working closely with the insurance company, repairs were made eciently. This resulted in new carpet in the pre-function areas, breakout rooms, vestibules, and box oce. This unforeseen incident, though challenging, displayed the resilience and commitment to maintaining a high standard of quality in the facility.Leadership and Positive Results: A new Director of Operations joined the team in 2023, and their strategic vision and leadership has already yielded positive results, contributing to the overall success of the St. Charles Convention Center.As we reect on the achievements of the past year, we extend our gratitude to the dedicated OVG team, valued clients, and supportive stakeholders. Looking ahead, we remain committed to excellence, innovation, and delivering exceptional experiences. Thank you for your continued trust in the St. Charles Convention Center.Sincerely,General Manager, St. Charles Convention Center
St. Charles Convention Center | Organizational Chart 8OrganizationalChartEvent ServicesCoordinator
St. Charles Convention Center | Facility Overview & Occupancy Reports 9Facility Overview & Occupancy ReportsThe St. Charles Convention Center is the nest full-service convention center in the Greater St. Louis metropolitan area. Containing over 154,000 square feet of exible meeting space, including 83,000 square feet of exhibit space, the SCCC is the perfect place for events up to 3,000 attendees. Occupancy ReportsExhibit HallGrand BallroomJunior BallroomMeeting RoomsOverall65%48%59%45%56%• Grand Ballroom: Elegant 16,200 square foot ballroom, divisible into six breakout rooms with a maximum capacity of 1,050 attendees in a banquet setting• Executive Boardroom: Well appointed boardroom with seating for 22 attendees with built in audio-visuals• Conference Room: Smaller boardroom with seating for 18 people overlooking the Exhibit Hall, with built in audio-visualsUpper LevelLower Level• Exhibit Hall: 27,600 square feet of true exhibit space with retractable chandeliers that can be expanded into the Junior Ballroom for a total of 35,700 square feet• Junior Ballroom: 6,025 square feet that can be divided into four breakout rooms• Meeting Rooms: Seven rooms ranging from 504 square feet up to 1,100 square feet• Guest Services Center, Box Oce, and Concession Stands59%48%55%39%53%37%25%33%25%30%2023 2022 2021
St. Charles Convention Center | Summary of Accomplishments 10Summary ofAccomplishmentsGross revenues for 2023 nished at $8.9M, $451K ahead of budget. This is the highest annual revenue in the history of the SCCC, including three months that exceeded $1M in gross revenue. The past year has marked a remarkable period of success for the Center, driven by several key factors. The establishment of multi-year contracts not only demonstrates the stability and reliability of our services, but also reects the trust and condence our clients place in our oerings over an extended period. The presence of a signicant number of repeat clients, 70%, underscores our ability to consistently meet and exceed expectations, fostering lasting partnerships and arming the quality of our events. Additionally, the successful execution of larger events showcases our capacity to manage increased scale and complexity, positioning us as a leader in the industry. The collective success reects not only the strength of our business model but also our commitment to delivering exceptional value, fostering enduring relationships, and excelling in the organization and execution of events. The trend of lling open positions continued into 2023. More full-time Food and Beverage associates were hired in positions that were unfullled during the previous years. The fullled positions will decrease the need for temporary labor and save money. OVG360 recently invested in Placer.ai for all of the company’s Convention Centers. Placer.ai is a location analytics company that collects geolocation data from mobile devices to analyze foot trac and create consumer proles to help make marketing and ad spending decisions.The Center will be able to elevate brand awareness by leveraging social media, content marketing, and online advertising to increase visibility. Targeted digital advertising will be used on platforms like Google Ads and social media to reach specic industries by using data-driven advertising. Show promoters can utilize data to monitor attendees’ geographic destination, economic impact, and compare attendance to previous events.
DAVE KUTTERHired asDirector of OperationsTERRYON MCDONALDHired asFacilities SpecialistDON CORDERHired asMaitenance TechnicianRITA SUMRALLHired asEvent ManagerCHASE GARRETTHired asEvent ManagerLIZ CRAWLEYHired asEvent Services CoordinatorTRISTAN GOODWINHired asAV TechnicianCODY GRIGSBYHired asCookCODY WIDEMANHired asAccounting ManagerJULIE DAVINROYPromoted toDirector of Sales & MarketingCOURTNEY SPELLPromoted toEvent ManagerDEBBIE WOODSPromoted toOperations SupervisorPETER AFTAYEVPromoted toSecurity SupervisorMARIA CASTILLOPromoted toAssistant Banquet ManagerEASTER MORGANPromoted toOperations CoordinatorSt. Charles Convention Center | Sta Promotions & Additions 11
St. Charles Convention Center | Mission & Sustainability 12Mission &SustainabilityIn 2023, the St. Charles Convention Center focused more on sustainability through our composting system. While the system has been in place since 2011, 2023 saw a new diligence to composting. We were more strict with what was composted, making sure to not throw away food waste that should be composted. Because of this dedication, the SCCC set a new record of annual waste, composting 92,579 pounds more than last year. With the newfound focus, we sent 144,886 pounds of waste to be composted. This diverted 59.9 tons in CO2 emissions, 276% more than 2022. The St. Charles Convention Center also recyled 12,460 pounds of old equipment, including pumps, motors, and electronics that were no longer of use to the building. MONTH # OF BINS AVERAGE WEIGHTTOTAL WEIGHTJanuary 25 405 10,125February 22 290 6,380March 38 403 15,314April 26 457 11,882May 41 386 15,826June 35 272 9,520July 32 302 9,664August 44 324 14,256September 40 313 12,520October 51 362 18,462November 29 295 8,555December 41 302 12,382Total Annual Weight 144,886Avoided CO2 Equivalent Equivalent to:2023Overall59.9 tons170 tons12.6 fewer cars on road36 fewer cars on road
St. Charles Convention Center | Building Improvements 13Building ImprovementsThere were multiple capital improvements made inside and outside the facility in 2023, including: • Original carpeting replaced on the upper level including the Grand Ballroom, Pre-Function, Boardroom and Conference Room• Lower level carpeting in all pre-function areas and breakout rooms replaced (due to broken water pipe)• Removal of numerous dead trees and overgrown bushes• Clean up on South fence line• Repaired lights in outdoor signage• Porte-Cochere skylight replacement (due to storm damage)• New website completed and launched• New equipment for Operations:• Ride-on carpet extractor• Performance staging• New equipment for Media Services:• Two 16’ x 21’ screens• New LCD projector for the Executive Boardroom• Up lighting shields and skirting• New equipment for Food & Beverage:• Deep Fryer• Charbroiler• Flat top grill• Refrigerated display cases in concession areas• Rolling hot box• Salad Trees• New style of wine and water glasses• Rolling buet tables
St. Charles Convention Center | Helping Hands for the Holidays 14Helping Handsfor the HolidaysHelping Hands for the Holidays was created in 2008 to provide assistance to members of the St. Charles Community that might need the support. Thanks to donators, exhibitors, and sponsors, the 2023 event welcomed more than 750 guests to the Convention Center to enjoy a new coat, personal care items, a warm holiday meal, and so much more. Each year, the Helping Hands Committee discusses what went well the previous year and what can be improved upon to create a more well rounded experience. This year, one thing that was vastly improved was the donation process. The Committee utilized building and community partners to get donation drop boxes in several locations throughout the county, including: Embassy Suites, St. Charles City Hall, St. Charles Fire Station #4, St. Charles Police Station, New Frontier Bank, Barnes Jewish St. Peters, and Guild Mortgage. With ten locations to drop o coats, we were able to collect 883 coats, 763 of which went home to a new owner at the event. Leftover coats were donated to Compass Health.
St. Charles Convention Center | Helping Hands for the Holidays 15As popular as the coats are, personal care items are just as important to Helping Hands attendees. Thanks to incredibly generous donations from Dollar General and Sam’s Club, we handed out over 3,500 personal care items, including shampoo, body wash, deodorant, toothpaste, toilet paper, diapers, and feminine products. We also had 16 local organizations join the event as exhibitors. Groups such as the Community & Children’s Resource Board of St. Charles and Habitat for Humanity were on site at the event handing out goodies as well as information on their resources, such as Medicaid, Section 8 Housing, WIC, rental assistance, and more. We also had local businesses such as Gabe’s and Dollar General handing out job applications. Barnes Jewish Hospital was on site conducting health screenings for guests as well. CAPS of St. Charles County was also a great partner, in running their own donation drives and volunteering their time for Helping Hands. 2023’s Helping Hands for the Holidays also wouldn’t have been the success it was without the very generous monetary donations from i3 Broadband and Gabe’s. While the St. Charles Convention Center is so thankful for our community and partners that contribute what they can, monetary donations help us put on the best possible event for the community.
St. Charles Convention Center | Signature Events 18North American Board of Certied Energy, or NABCEP, held their annual convention at the Center in March. The event provides continuing education for PV industry professionals. The convention was a week-long event featuring over 800 hotel room nights and 12 meal functions for 800 attendees and 100 vendors. NABCEP was the largest gross revenue event the Center has held!NABCEPMissouri Right to Life held their annual “Keep Missouri Pro-Life” Eastern Region Banquet at the Center featuring Actor Jim Caviezel, known for the movie The Sound of Freedom and other faith based movies. The event was the second largest banquet that has been held at the Center totaling over 1,600 attendees for dinner. The event is scheduled to return fall of 2024.Missouri Right to LifeThe Center held a Hindu Indian Wedding in the fall. The event is a vibrant and culturally rich celebration, consisting of various traditional events and ceremonies. The special rituals can vary based on regional customs. The six events held over the course of two days were a Sangeet, Mehendi or Garba, Barat, Ceremony, Vidaai and Reception. The events ranged from 300-500 attendees and some traveled from as far as India. Hindu Indian WeddingSignature Events
St. Charles Convention Center | Signature Events 19Anime held their event in April and had a record breaking attendance of over 7,800 attendees and 700 hotel rooms. Anime features fun industry guests, a variety of exhibitors, creative cosplays and interactive programming. Anime is scheduled to return April of 2024! Dev Up is a technology conference where developers and other technologists come together to learn, network and be inspired. Featuring over 75 speakers delivering a plethora of high-quality content, they welcomed over 800 enthusiastic attendees from across the US and various international destinations. Dev Up is scheduled to return in 2024 and 2025!AnimeDev UpMayors of St. Charles County gather annually to organize the Mayors’ Charity Ball, which encourages the Saint Charles County community to support local charitable organizations. This year’s event featured an Old Hollywood theme with black and white décor. The food stations featured jumbo gulf shrimp and sushi on ice displays and carving stations. Mayors’ Charity Ball
St. Charles Convention Center | Client Event 20Client EventThe St. Charles Convention Center held a client event for the rst time since 2019 in August of 2023. The Center invited current and prospective clients and had over 130 attendees. The event featured several preferred vendors that routinely provide their services for events at the St. Charles Convention Center. These vendors donated their time and products to help showcase the SCCC experience to attendees. The preferred vendors were: • All Seasons Party Linen: Provided upscale table overlays• Alobars Lighting & Sounds: Provided GOBOs that illuminated patterns on the ballroom walls• Fatima Designs: Provided terracotta chairs, table centerpieces, and décor• Ice Visions: Provided an ice montage for the sushi extravaganza and an engraved ice bar for the martini luge• Walter Knoll Florist: Provided tropical orchids, birds of paradise, and other exotic owers that were used to decorate the ballroom and garnish the food displays. The Food & Beverage team sourced an expansive menu to provide guests a variety of foods to taste and enjoy. The tantalizing menu featured a Carving Station with Rack of Lamb and Prime Rib, an Asian Style Stir-Fry Station, and Seabass with Lobster Macaroni. Executive Chef Jake Alexander’s grand nale presented a ambe’ of Banana Foster with locally featured Clementine’s Ice Cream. During the event the Sales and Events teams were given the opportunity to network with clients and showcase how their event can be an experience guests will remember.
St. Charles Convention Center | Financial Performance 22ACTUAL BUDGET VARIANCEIncomeRental Revenue$ 1,611,358 $ 1,602,702 $ 8,656Service Revenue $ 1,030,486 $ 944,090 $ 86,396Ancillary Revenue $ 6,268,621 $ 5,923,201 $ 345,420Other Revenue $ 52,273 $ 41,000 $ 11,273Total Gross Operating Revenue$ 8,962,738 $ 8,510,993 $ 451,745 ExpensesEvent Expenses$ 2,786,188 $ 2,515,667 $ (270,521)Personnel$ 4,026,218 $ 4,259,231 $ 233,013Operating Expenses$ 2,084,613 $ 1,736,095 $ (348,518)Total Expenses$ 8,897,019 $ 8,510,993 $ (386,026)Net Income (Loss) $ 65,719 $ 0 $ 65,719Financial PerformanceJanuary 1 - December 31 2023
Event Type Attendance %Banquet 23,742 9%Consumer Show 100,646 37%Convention 100,734 37%Meeting 14,184 5%Special Event 22,096 8%Trade Show 9,284 3%Total: 270,686Event Type Room Nights %Banquet 650 3%Consumer Show 1,903 9%Convention 16,121 75%Meeting 953 4%Special Event 1,600 7%Trade Show 200 1%Total: 21,427Event Type Gross Revenue %Banquet $1,840,129 21%Consumer Show $1,166,346 13%Convention $4,006,185 45%Meeting $897,593 10%Special Event $582,775 7% Trade Show $417,437 5%Total: $8,910,465ATTENDANCE by typeROOM NIGHTS by typeEVENT GROSS revenueEVENTS by typeEvent Type # of Events %Banquet 49 28%Consumer Show 21 12%Convention 33 19%Meeting 46 27%Special Event 9 5%Trade Show 14 8%Total: 172Summary of Market SegmentsSt. Charles Convention Center | Summary of Market Segments 23
Sales & MarketingSt. Charles Convention Center | Sales & Marketing 24The St. Charles Convention Center seeks opportunities through local and industry publications to promote the facility to local and national event planners through various marketing and media outlets. In addition to traditional marketing, the St. Charles Convention Center has a robust social media and digital advertising presence.Traditional• St. Charles Regional Chamber of Commerce• Meet Missouri Magazine• St. Louis Business Journal• St. Louis Small Business Magazine• Meeting Professionals International• Billboards• The One Wedding Magazine• The Knot• CventTrade Shows & Conferences• Connect Marketplace Association• The One Wedding ShowCommunity Presence• St. Charles Regional Chamber of Commerce Golf Tournament• Mayor’s Golf Tournament• Sip & Savor• St. Charles Rotary Club Taste of St. Charles• Helping Hands for the Holidays• MO Society of Association Executives Annual FunFestDigital/Social Media• Facebook• Instagram• LinkedIn
Client Experience ProgramSt. Charles Convention Center | Client Experience Program 25The St. Charles Convention Center utilizes a client experience and employee recognition program that drives a culture of success, collaboration, passion, loyalty, and elevated experiences. The program empowers sta to maximize the experience of clients, guests, and coworkers alike. It recognizes SCCC sta for their stellar commitment to the Center’s core principles. Both clients and employees are given the opportunity to write nomination cards in order to recognize St. Charles Convention Center employees for their commitment to the various core principles. Nominations are reviewed by the Executive Team each month, who then select monthly, quarterly, and yearly winners based on the nominations from clients, guests, and sta.Be Passionate• Work with enthusiasm• Encourage and inspire others• Believe in your workElevate Experiences• Utilize cutting-edge industry trends• Anticipate need• Innovate creative solutionsBuild Loyalty• Be a trusted advisor• Act with integrity and respect• Express gratitude• Encourage feedbackDrive Success• Develop ecient processes• Identify and create opportunities for prot• Maximize the experience• Execute “Win! Win!” strategiesCollaborate• Employ a team approach• Communicate eectively• Deliver on commitmentsKEN KASPEREmployee of the YearDEBBIE WOODSGeneral Manager Award2023 QUARTERLY WINNERS: Jason Givens, Easter Morgan, Ken Kasper, Donovan Dickson, Maggie Koszala, Lisa Fowler, Ann Taylor, Jo Critchlow2023 MONTHLY WINNERS: Georey Jones, Debbie Woods, John Butzen, Steve Dinter, Charles Riemler, Gail Dillon, Maria Castillo, Connie Barber, Adam Wheelock, Pamela Carnes, Peter Aftayev, Rachel Brown
Client EvaluationsSt. Charles Convention Center | Client Evaluations 26The St. Charles Convention Center distributes evaluations seeking feedback on clients’ event experiences at the conclusion of each event. On a scale of 1 to 5, the facility achieved a 4.89 overall survey average across all catergories for 2023. AVERAGE SCOREPer category on a scale of 1 to 54.89 Facility4.92 Facility Sta4.83 Food & Beverage5.00 Media Services4.78 IT Services4.78 Likely to Recommend4.89 Year to Date Average
St. Charles Convention Center | Client Evaluations 27“The entire team at the St. Charles Convention Center made our event go o wihtout a hitch. Our clients had the best event they have ever been to, sharing with us that the food was delicious and the event spaces were clean and easy to maneuver. Thank you SCCC team for making our event the success it was, and for me as a planner for the least stressful event ever.” -Jennifer Foraker, Hawthorn River User Group Conference“The sta is incredible and always willing to serve. We really appreciate working with your team.”-Machelle Hansesns, Missouri Primary Care Annual Conference“The Convention Center couldn’t have been more accommodating in every way possible. I’ve been planning our annual conference for the past 7 years and this conference over ruled any previous one! I would have to say the sta here were so friendly and accommodating. The conference ran so smoothly in every way that we would go back in a heartbeat. If they can grow just a little by 2026, we’re back.”-Sue McKeen, North American Board of Certied Energy“All the sta from the top down throughout the entire organization all treated me like I was their most important event. I always enjoy coming to this facility as everyone treats us professionally and like a friend.”-Mike Kenagy, St. Charles Boat Show“We felt taken care of for our event, thanks to the personal care and professionalism of sta keeping things smooth and simple. Food quality was excellent.”-Ruth Watt, ActionFlow Users Conference“The entire security team was GREAT. The AV guys were so great to work with and we had no major issues. Housekeeping was in the restrooms every hour making sure they were clean and that we had toilet paper.”-Kristina Miller, ProLife Women’s Conference
Our PartnersSt. Charles Convention Center | Our Partners 28The St. Charles, MO hospitality industry consists of sixteen limited-service and three full-service hotels for a combined inventory of more than 2,400 rooms. Of the nineteen area hotels, eight are within one mile of the Convention Center. The sta at the Convention Center continues to foster relationships with these hospitality partners to secure business for the facility and surronding industry partners and provide additional marketing support for the facility and events. Hospitality PartnersGreater St. Charles Convention & Visitors BureauOVG360 and the Greater St. Charles Convention and Visitors Bureau (CVB) work in tandem to solicit the best business for the facility. Our combined goals are to maximize revenue for the Center, attract out-of-town guests, generate room nights for local hotels and customers for local businesses, and to maximize the overall economic impact to the City of St. Charles and St. Charles County. Embassy Suites St. Louis - St. Charles HotelThe attached Embassy Suites Hotel is an all-suite, 296 room facility managed by Atrium Hospitality, and is connected to the Convention Center on both upper and lower levels. This attached property has proven valuable in attracting groups needing large, exible meeting space with an adjacent full-service hotel. OVG360 and Embassy Suites sta work together to secure business that utilizes space at both properties.
Sponsors, Advertisers, & Other PartnersIn an eort to better serve our clients, we have forged relationships with a vareity of business partners. Many of these sponsors provide direct product oerings, signage, exposure, and additional marketing support for the facility and events. Partners with FlavorOur Food & Beverage department continues to foster new business relationships with local vendors and providers. This includes keeping agreements with organizations that have successfully supported our oerings for shows and events in the Convention Center, as well as keeping much of our Food & Beverage purchasing power within the greater St. Louis area, with speciality products and ethnic avors produced locally. St. Charles Convention Center | Our Partners 29
2024 & BeyondSt. Charles Convention Center | 2024 & Beyond 30The beginning of 2024 sees a promising start with $4.8 million in conrmed revenue already secured, marking a $400K increase compared to the previous year. The total number of denite room nights for the year starts with 20,389, reecting a robust 17% growth compared to the corresponding period in 2023.Looking ahead, the forecast for the years 2025 through 2027 indicates a substantial presence in the market, with 37,228 denite room nights already in the pipeline, complemented by an additional 31,781 room nights in the funnel. With this in mind, total gross revenue budget reecting $9,236,541 was developed, a 3.1% increase over 2023 actual gross revenue. Revenue targets were developed with the following event mix:• Conventions: $3,566M (39%) $450K decrease based on 30 conventions. • Banquets: $1.736M (19%) $104K increase based on 48 events.• Consumer Shows: $1,101M (12%) $66K decrease based on 17 shows.• Meetings: $1,219M (13%) $322K increase based on 57 meetings. This segment still represents the majority of the short-term bookings.• Special Events: $868K (9%) $285K increased based on 11 events.• Tradeshows: $710K (8%) $292K increase based on 14 shows.Conventions play a crucial role as the primary driver of revenue and room nights in the market, boasting an average stay duration of 4.4 nights and 546 total room nights per convention. The typical booking window is just under 515 days before arrival. Our focus for 2024 is on soliciting events in the Meetings and Banquets segments to ll open dates, with an emphasis on leveraging the updated catering menus introduced in 2022.The revamped oerings and pricing of catering menus empower the Sales and Catering team to achieve revenue goals, while also enabling the Food and Beverage team to meet their allocated expense targets for 2024. Over the years, the Center has maintained a strong leadership team through OVG360, dedicated to implementing best practices and ensuring success for clients and the St. Charles community.Stang levels remain stable, with a slight increase for 2024, totaling 44 full-time and 68 part-time positions lled. The Food and Beverage department saw the majority of the increase, as eorts continue to reduce contract labor expenses. Notably, Chicken N Pickle has opened in River Pointe, complementing the Streets of St. Charles. This venue adds another element to assist in attracting groups to the center for any o-site events.The property’s proximity to the airport, a mere 11 minutes away, coupled with over 2,400 hotel rooms within 1 mile, and the favorable perception of the Midwest as a safe destination, continues to position St. Charles as a highly competitive and aordable choice for visitors.
St. Charles Convention Center1 Convention Center PlazaSt. Charles, MO 63303636.669.3000StCharlesConventionCenter.com@StCharlesConven