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e l i c hC O N S U L T I N Gl e a n n eCreate high impact sales solutions, increase businessperformance and master the science of influential selling© L E A N N E E L I C H C O N S U L T I N G . C O MSALES PSYCHOLOGYand the Art of PersuasionACCREDITATION MASTERMIND COURSE2025 PROGRAM Message

Behavioural Science in BusinessCustomer Journey MappingArchitecture of Decision MakingSales Psychology PrinciplesCompetitive AnalysisUnique Value PropositionsPricing PsychologyKey Persuasion PrinciplesArchetypes and ProfilingPower of Cognitive BiasesThe Simplicity TheoryCommunication TechniquesBeing Human in SalesCertificate of Completion awardedand School of Mind Alumni AccessThe core of consumer psychology is that people don't really know what motivates theircustomers. But when you understand their behaviours, you're no longer stabbing in the dark;you have the mindset, skillset and toolkit to create INFLUENCE.Sales Psychology Accreditation Course is unique and far from a cookie-cutter approach. Theprogram has been meticulously crafted with decades of business, sales, and marketingexperience using the most of all tools...Neuroscience.COURSE HIGHLIGHTSSales Psychology and the Art of PersuasionThe Sales Psychology Accreditation Course consists of a robust program that teaches you theskills, strategies, and tactics to occupy a unique position in the marketplace, ethically influenceyour customers, and sell more effectively.Learn how to use behavioural science and psychology principles to amplify your sales strategy,uncover customer behaviours and blow your competitors out of the water.© L E A N N E E L I C H C O N S U L T I N G . C O MS A L E S P S Y C H O L O G Y C O U R S E G U I D EAssociate NeuroplasticianCertification

Learn the systems we put in place to increase our clients’ win-rate from 50% to 90% in just8 weeks10 – 30 x your engagement by applying the principles of behavioural science, emotionmapping and persuasionKnow how to get into the minds of your customers to emotionally motivate them to theright decisionsHow to get your customers from no to yes quicklyCreate a brand that works well on all levels, visually, mentally and energetically for betterconversion ratesPersuasively price your products with the power of Pricing PsychologyLearn to negotiate with confidence and kindness using Negotiation PsychologyGain unstoppable belief in yourself to step out into the world of sales with an irresistibledriveAnd much more!The Sales Psychology Accreditation Course, a unique blend of sales strategies andneuroscience, has been accredited by the prestigious Institute of Organizational Neuroscience- ION.Are You Ready to Become an Associate Neuroplastician®?Participants who complete the course will be awarded their Fundamentals in NeuroscienceCertification and are eligible to become an Associate Neuroplastician®, a testament to theirproficiency and knowledge in the fundamentals of neuroplasticity in business.Neuroscience is an emerging discipline with a surging demand in organisations. The AssociateNeuroplastician® status, recognised by the post-nominals A.npn, equips you with theprofessional credibility and the competitive edge you need to excel within your industry.Register now for the Sales Psychology Course and unlock the potential to grow your businessusing the power of neuroscience and psychology.Associate Neuroplastician Certification - A.npnWhat you will learn© L E A N N E E L I C H C O N S U L T I N G . C O MS A L E S P S Y C H O L O G Y C O U R S E G U I D ESales Psychology and the Art of Persuasion

IntroductionBehavioural Science andPsychology in SalesSales PreparationCustomer Journey MapCustomer ProfilingCustomer Pains & GainsHow People Make DecisionsMODULE 1SALES SCIENCE12 Step Sales ProcessSales CycleGatekeeper CycleObjection HandlingIdentifying Start, Stop, Continue &ImproveResilience & a Healthy MindsetAccountabilityMODULE 2SALES ESSENTIALSBuilding a Sales MindsetPeriodic Table of SalesThe Sales EquationMindset ElementsCompetitive AdvantageDifferentiationUnique Value PropositionsBuilding a UVPMODULE 3SALES MINDSETBuilding a Sales SkillsetSkillset ElementsLimiting BeliefsNegotiating PsychologyDiscountingClosingPricing PsychologyColour PsychologyMODULE 4SALES SKILLSETBuilding a Sales Toolkit Toolkit ElementsNeuroscience in SalesScience of CommunicationConversational IntelligenceD.I.S.C. Personality ProfilingCommunication StylesIdentifying BehavioursMODULE 5SALES TOOLKITCreating Influence7 Principles of InfluenceCognitive & Psychological Biasesin Sales10 Commandments of CustomerPsychologyPower of PersuasionShaping Decision MakersMODULE 6SALES PSYCHOLOGY© L E A N N E E L I C H C O N S U L T I N G . C O MS A L E S P S Y C H O L O G Y C O U R S E G U I D E

March 7thMarch 14thMarch 21stMarch 28thApril 4thApril 11thMarch 7th - April 11th 20259:00am - 11:00am AEDT9:00am - 11:00am AEDT9:00am - 11:00am AEDT9:00am - 11:00am AEDT9:00am - 11:00am AEDT9:00am - 11:00am AESTCOURSE 1June 6thJune 13thJune 20thJune 27thJuly 4thJuly 11thJune 6th - July 11th 20259:00am - 11:00am AEST9:00am - 11:00am AEST9:00am - 11:00am AEST9:00am - 11:00am AEST9:00am - 11:00am AEST9:00am - 11:00am AESTCOURSE 2October 17thOctober 24thOctober 31stNovember 7thNovember 14thNovember 21stOctober 17th - November 21st 20259:00am - 11:00am AEDT9:00am - 11:00am AEDT9:00am - 11:00am AEDT9:00am - 11:00am AEDT9:00am - 11:00am AEDT9:00am - 11:00am AEDTCOURSE 3Sales Psychology Course Dates 2025© L E A N N E E L I C H C O N S U L T I N G . C O MS A L E S P S Y C H O L O G Y C O U R S E G U I D E

6 Specialised ModulesAccess to all recordingsAccess to all slides and resourcesIndividual Client PortalBusiness Mastermind Published WorkbookDISC Profiling ToolsBusiness Archetype AssessmentBusiness Archetype GuidePersonality Intelligence Guide Ongoing Development Tools and ResourcesSubscription to School of Mind AcademyPreparation with Dr Leanne Elich for your Associate Neuroplastcian CertificationSales Psychology Accreditation Course$ 1590 + GST Per ParticipantWhat's Included...One of the best sales workshops ever attended!Leanne has been at the peak of the sales and strategy for more than 20 years.She has been at the forefront in bringing advancements to business world,making her widely respected within the industry. Her extensive knowledge teamed with a smart business sense and the ability tobe agile and innovative delivers results. She has a contagious positive attitudeand a proven track record of success.Chris Roots, Journalist - Sydney Morning Herald© L E A N N E E L I C H C O N S U L T I N G . C O MS A L E S P S Y C H O L O G Y C O U R S E G U I D E

2023Top 20Women in Business Awarded by NSWGovernmentDr Leanne Elich is an unshakeable optimist.Described as “a visionary thinker with a rare intellect,”Leanne has devoted her professional life to helpingadvance a vision of the world. She is fascinated by thepeople and organisations that make the greatest andlongest-lasting impact. Her work has uncovered remarkable patterns in howpeople think, behave, and communicate in theenvironments in which they operate at their best.An award-winning. Sales Psychology and BusinessStrategist, Author and Master Neuroplastician, Leanneis a pioneering thought leader and sought after expertin psychology and neuroscience applied to business. With a PhD in Cognitive Neuropsychology and a graduate of the University of Sydney, HarvardBusiness School and Harvard Medical School, Leanne teaches businesses how to thinkdifferently, create value and set pathways for industry leadership. She continues to share inspiration through her books, courses and award-winning programs. Inaddition, Leanne is the founder of Leanne Elich Consulting, an advisory firm specialising inteaching the tools, tactics and strategies to ethically influence consumer behaviour.Leanne currently has a catalogue of publications and was awarded the 2023 - Top 20 Womenin Business.Leanne’s unconventional and innovative views on business and leadership have attractedinternational attention. She regularly contributes to local and national media outlets, includingABC Radio and the Sydney Morning Herald. Leanne is also an Honorary Clinical Fellow at theQueensland University of Technology, an international Keynote Speaker and a Women inLeadership advisor. Her mission: Changing business, one brain at a time.Meet Dr Leanne Elich BMedSc., PhD, GAICD, M.npn.

Leanne's Sales Psychology program was fantastic- in-depthi yet highlypractical, I'm so excited to embed my learnings into my daily work life and I nolonger see 'sales' as intimidating and overwhelming.Sean Rowlands - Vulcan CybersecuritySalesProfessionalsWho attends our courses?The Sales Psychology Course has been curated using consumer psychology techniques toestablish brand clarity, business growth and outstanding success.This package is built for visionaries, game changers and challengers and is the key totransforming innovative ideas into extraordinary business solutions.The program will be systematically designed to teach the skills, strategies, and tactics tooccupy a unique position in the marketplace, ethically influence customers and clients, buildrelationships and sell more effectively.© L E A N N E E L I C H C O N S U L T I N G . C O MS A L E S P S Y C H O L O G Y C O U R S E G U I D ESales Psychology and the Art of PersuasionCoaches &ConsultantsLeaders &ManagersSales &MarketingTeamsAcademics& AnalystsCorporateInnovatorsEntrepreneurs& BusinessOwnersHR, Learning &Development

WHERE IS THE COURSE HELD?The course is held in the Virtual Classroom via Zoom.HOW BIG ARE THE CLASS SIZES?We only accept 12 applications per class to ensure a rich learning experience for everyone.CAN THE SALES PSYCHOLOGY COURSE BE DELIVERED IN-HOUSE?Yes. We can tailor a course for an organisation or group. Ask us about opportunities to bringthis course to your organisation, institution or professional network.ARE THERE ANY ENTRY LEVEL REQUIREMENTS?There are no formal entry requirements. Participants must be over 18 years. Virtual delivery isin English.RECOGNITION, REWARDS & POST-NOMINALSYou will receive a Certificate of Completion toward your ongoing professional developmentand eligibility for Associate Neuroplastician Certification with post-nominals A.npn. WHEN DO I ENROL?Applications are accepted all year round. This course is extremely popular, so we recommendyou apply as early as possible. To guarantee your place, we recommend that you apply at least4 weeks before the course commences.WHAT IS THE COST OF THE COURSE?The fee for the course is AUD $ 1590 + GST per person.Group discounts: 10% off the full fee when three or more people from the same organisationregister and attend the same course.FAQ'S"WOW!!!!! Mind-blowing!!!!Your head will literally explode (in the best possible way) with the amount ofamazing information super applicable to your day-to-day sales activities.There is theory, but each part we were given has a practical side; it was amazingto see how different industries have similar approaches and challenges and yetsuch different opportunities to improve their sales process!Every sales team should do this course!"© L E A N N E E L I C H C O N S U L T I N G . C O MS A L E S P S Y C H O L O G Y C O U R S E G U I D E

e l i c hC O N S U L T I N Gl e a n n eLET'S GET STARTED!info@leanneelichconsulting.comWe are here to help and support youthroughout your learning journey. Should you have any questions orqueries, please contact our SupportTeam at the email below:QUESTIONS?1300 996 160 www.leanneelichconsulting.com© L E A N N E E L I C H C O N S U L T I N G . C O M