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EVENT SUMMARY S t J a m e s S c h o o l O p e n H o u s e S u n d ay J a n u a r y 2 6 2 0 2 0 St James School in Arlington Heights IL is ready to form all students in academic excellence and moral character which is paired with the importance of developing a relationship with Jesus Christ We promise to continue a long tradition of excellence already established and to FindAWay to continue pushing St James to the forefront of Catholic Education EVENT DATE Sunday January 26 2020 VENUE St James School Arlington Heights IL ATTENDANCE 200 guests HIGHLIGHTS The St James Open House was a success in that we had 42 Prospective families with 62 students show up for tours and information about the school Each prospective family Received a Future Bulldog t shirt SJ Find Your Way Cookies Folder of Information Application and given a one on one guided tour throughout the school For current families we had a scavenger hunt which allowed for lively hallways and for our current students to take part in the day as well

PROSPECTIVE FAMILIES S t J a m e s S c h o o l O p e n H o u s e S u n d ay J a n u a r y 2 6 2 0 2 0 OPEN HOUSE BY THE NUMBERS 42 FAMILIES with 62 students TOURS TOWNS Arlington Heights MOUNT PROSPECT PROSPECT HEIGHTS ROLLING MEADOWS CHICAGO Elk Grove BUFFALO GROVE PALATINE GLENVIEW LAKE ZURICH SOUTH BARRINGTON CURRENT SCHOOL S LISTED BY FAMILIES St Mary Buffalo Grove Wyspa Dzieci Riley Elementary NWSuburban Montessori School Red Wagon Child Care Center St Anne St Jerome Fairview Elementary Homeschool WHERE DID THEY HEAR ABOUT OPEN HOUSE 12 FAMILY FRIENDS 12 SOCIAL MEDIA 10 SJS WEBSITE 5 PARISH BULLETIN 3 SJS NEWSLETTER GRADES OF PROSPECTIVE PREK 3 PREK 4 KINDERGARTEN 1ST GRADE 2ND GRADE 3RD GRADE 4TH GRADE 5TH GRADE 6TH GRADE

PRINT ADVERTISING S t J a m e s S c h o o l O p e n H o u s e S u n d ay J a n u a r y 2 6 2 0 2 0 St James School in Arlington Heights IL continuously Advertises the school throughout the year but beings Open House promoting in November December Daily Herald Full Page Ad Back Cover Post Cards for events and mailings St James Parish Bulletin Ad 100 Yard Signs spread through surrounding neighborhoods IN US Arlington Heights Buffalo Grove Palatine Schaumburg Mount Prospect Heights JO PRE REGISTER AT WWW STJAMESSCHOOLAH ORG OPEN HOUSE FindYourWay JANUARY 26 12 45pm 2 00pm

DIGITAL ADVERTISING S t J a m e s S c h o o l O p e n H o u s e S u n d ay J a n u a r y 2 6 2 0 2 0 St James School in Arlington Heights IL secured Publicity and per registration through social media channels like Facebook Instagram Twitter E Newsletters were also Instrumental in securing Prospective families We also put money to boost social media posts and reach more people with testimonials and Facebook ads Facebook Twitter Instagram E Newsletters Event Posting through Social Media Targeting Ages 25 50 Locations United States Arlington Heights 25 mi Buffalo Grove 25 mi Elk Grove 25 mi Mount Prospect 25 mi Palatine 25 mi Prospect Heights 25 mi Illinois Men Women Reached 87 9 of Women and 12 1 Men View Locations Mobile Apps 93 9 vs Desktop Computers 6 1 People reached per day 800 2 100

DIGITAL ADVERTISING S t J a m e s S c h o o l O p e n H o u s e S u n d ay J a n u a r y 2 6 2 0 2 0 St James School in Arlington Heights IL secured Publicity and per registration through social media channels like Facebook Instagram Twitter E Newsletters were also Instrumental in securing Prospective families We also put money to boost social media posts and reach more people with testimonials and Facebook ads Facebook Twitter Instagram E Newsletters Facebook BOOST testimonial post through Social Media Targeting Time Duration 11 Days Budget 50 Ages Top 25 34 35 44 18 24 45 54 Men Women Reached 44 7 of Women and 55 3 Men Locations United States Arlington Heights 25 mi Buffalo Grove 25 mi Elk Grove 25 mi Mount Prospect 25 mi Palatine 25 mi Prospect Heights 25 mi Illinois View Locations 77 4 Instagram Mobile App 21 7 Facebook Mobile App 0 8 Mobile Web 0 Desktop Post Engagement 402 People Reached 2 160 Cost per Engagement 0 14

DIGITAL ADVERTISING S t J a m e s S c h o o l O p e n H o u s e S u n d ay J a n u a r y 2 6 2 0 2 0 St James School in Arlington Heights IL secured Publicity and per registration through social media channels like Facebook Instagram Twitter E Newsletters were also Instrumental in securing Prospective families We also put money to boost social media posts and reach more people with testimonials and Facebook ads Facebook Twitter Instagram E Newsletters Instagram Awareness Posting through Social Media Targeting Time Duration 7 Days Budget 30 Ages Top 18 24 25 34 35 44 Locations United States Arlington Heights 25 mi Buffalo Grove 25 mi Elk Grove 25 mi Mount Prospect 25 mi Palatine 25 mi Prospect Heights 25 mi Illinois Men Women Reached 51 of Women and 49 Men Impressions 2 723 People Reached 1 892 88 weren t following SJS

DIGITAL ADVERTISING S t J a m e s S c h o o l O p e n H o u s e S u n d ay J a n u a r y 2 6 2 0 2 0 St James School in Arlington Heights IL secured Publicity and per registration through daily herald Digital Web Ads Daily Herald Digital Ads WAITING FOR ANALYTICS Email sent on 1 27 and 1 31

ON SITE BRANDING PROMO S t J a m e s S c h o o l O p e n H o u s e S u n d ay J a n u a r y 2 6 2 0 2 0 St James School in Arlington Heights IL Open House featured numerous branding and promotional elements that were integrated into the day Besides the enrollment and admission folder that was given to each prospective family other promotional elements Embellished the event such as Future Bulldogs T Shirt Find Your Way Cookies Signage throughout the school K For a Day Post Cards and Signage Red Blue and White Balloons Club and Activities Tables and Bulldog Selfie Scavenger Hunt Future Bulldog T Shirts Find Your Way Cookies Signage Scavenger Hunt

POST EVENT COVERAGE S t J a m e s S c h o o l O p e n H o u s e S u n d ay J a n u a r y 2 6 2 0 2 0 St James School in Arlington Heights IL secures strong postevent awareness through post Open House new family Registration for the Fall 2020 Follow up emails and Hand written thank you cards signed by Principal Mr Kendrick were sent to each prospective family that attended Open House Handwritten Note Follow Up Email