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Ballet Theatre Company is a 501(c)(3) not-for-profit organization20 Jefferson, West Hartford, CT | www.dancebtc.org | giving@dancebtc.orgSPONSORSHIP opportunitiesSeason 25

1Supporters The Ellen Jeanne Goldfarb Memorial Charitable TrustAhearn Family FoundationThe John and Kelly Hartman FoundationHenry Hall Charitable Trust, Bank of America, N.A. TrusteeThe Buchalter Breslow FamilyBallet Theatre Company (BTC) makes it possible to solidify your organization’scommitment to giving back.BTC is grateful for the generosity of our donors who collectively help to build thisgrowing organization one season at a time.Your investment to create stunning ballet performances, fund programs and supportjob opportunities will grant you access to unique opportunities for brand recognitionand art experiences.PARTNERSHIPS MAKE DANCE ACCESSIBLE

Dear Community Supporter:Ballet Theatre Company (BTC) is celebratingits 25th performance season. Especially inthe past six years, BTC has experiencedsustainable growth, increased the caliberand size of its professional ballet offerings,and doubled its School of Ballet TheatreCompany offering classes for ages 3 and up.Accomplishments are seldom achievedalone, which is why BTC looks forward toeach new and renewed sponsorship.For this special 25th Anniversary Season, Iextend my invitation for you to become aSponsor. Sponsorship with BTC is anopportunity to make a financial,philanthropic, and community impact. I’m asking you to join the finest balletcompany in Connecticut, to help makeHartford the arts center of New England andto help enrich the Greater HartfordCommunity for the next 25 years, too.Please review the following sponsorshippackage for more information about thebenefits you’ll receive from a partnershipwith us. Should you have any furtherquestions about our organization, pleaseemail giving@dancebtc.org.With gratitude,Stephanie Dattellas,Artistic & Managing Director25 Years of BalletJOB OPPORTUNITIES | STAFFINGBUDGETTICKET REVENUESTUDENT BODY & TUITION2 DOUBLED125% INCREASE$890,000 TO OVER $1 MILLION FROM 3 TO 7 STAFF&FIRST RESIDENT PROFESSIONALDANCE COMPANY

3 BTC partners with peer community nonprofits to make the art of danceenjoyable and accessible to all through its Community Enrichment Program.BTC offers multiple enrichment programs and company dancers tour to bringthe art of ballet to libraries, museums, and retirement communities in GreaterHartford.YOUTH EDUCATION & COMMUNITY ENRICHMENT BTC maintains an inclusive environment for all races, ages, religions, sexualidentities, gender expressions, and abilities. BTC renounces systems thatperpetuate exclusion and cause harm. BTC leadership knows that artistic and organizational excellence derives fromdiversity, and we commit to continue challenging ourselves as well as old ideasand outdated norms in ballet. Internally, company evaluation processes aim toensure transparency, increased equity, and open communication.DIVERSITY & INCLUSION Connecticut's economy benefits because BTC creates 150 jobs seasonallythrough BTC's productions, programs, and training school. BTC hires artists,technical, and production professionals to create its ballets. BTC creates opportunities for ballet dancers to step up into arts- administrativeroles. Some of BTC's professional dancers are also on faculty as teachers or onstaff as program administrators. Ballet is intense on the body, so a viable careerafter dance is critical.The most recent Americans for the Arts national survey reports that the ArtsSector in Connecticut generated $727.2 million in economic activity, supported23,114 jobs, and generated $72.3 million in state revenue.WORKFORCE DEVELOPMENTDid you know that a pair of pointe shoes roughly costs $80, and on average aballet dancer goes through 12 pairs per year? BTC supplies a pointe shoestipend so that these artists do not use their own salary to purchase therequired tools (shoes) for their work.EQUITY IN BALLETYOur Impact

Adults64.3%Youth 10-1822.6%BIPOC7.8%LGBTQ+5.2%Adult60%Youth Ages 3-1440%4Our AudienceBTC's newsletter reaches over 6,000 mailboxes in greater Hartford. With its sponsorship partner, Connecticut Public, BTC's on-air ad delivers318,600 impressions and 54,000 digital impressions. And BTC's directmarketing reaches all of Greater Hartford.Digital ImpressionsTicket sales have steadily increased over the past six years. This Season,BTC is performing at the 910-seat Belding Theater in The Bushnell for thethird year in a row, and we are adding showsto keep up with demand. Ticket SalesBTC ballets attract a wide variety of patrons and funders, especially withinWest Hartford's business community. Ticket-buyers skew towardsdiverse, upper-middle and high-income earners, families, and art-oriented Millennials. By sponsoring Season 25, your business info willreach this cultured market.Audience Detailmeet the crowdDemographics from Up Close:Fall 2022 Ballet PerformanceAges at a typical main-stageballet such as The Nutcracker

SponsorshipSEASON SPONSORSHIPS Make your mark with BTC’s most popular sponsorship option. Seasonsponsorship supports all Season 25 main stage performances - The Nutcracker,Snow White and two Up Close productions. For your support, you receive comp tickets, pre-show marketing, show-nightmarketing and acknowledgment, and special hospitality suited to each level. 5SPECIAL FOCUS SPONSORSHIPSSpecial-focus sponsorship allows you to participate in a customized opportunity.This can mean support for a program or equitably supporting artists. See page 7for more information.Up Close: Spring 2022Photo by Tracy Dorman$25,000 - Season Sponsor$10,000 - Lead Sponsor$5,000 - Partner Sponsor$2,500 - Community Sponsor

PACKAGE LEVELSSeasonSponsor$25,000LeadSponsor$10,000 PartnerSponsor$5,000CommunitySponsor$2,500Logo Fixed on Main Curtains at The Bushnell(The Nutcracker or Cinderella)Exclusive recognition in promotionsusing language “Presented by”Opportunity to host Artistic Staffand Dancers for an exclusive meet and greetTickets to The Nutcracker8 tickets6 tickets4 tickets2 ticketsTickets to Cinderella10 tickets8 tickets6 tickets4 ticketsComplimentary tickets to Ballet SoireeFull Table4 tickets2 ticketsInvitation to exclusive rehearsalperformance at The Bushnell Logo on promotional posters, flyersand postcardsCurtain speech mention at all BTCperformances & eventsRecognition in Press Releases for the SeasonLogo on updated BTC website for the SeasonInvitation to Open Dress Rehearsalsat the StudioDigital Promotions in the parent lobbySocial Media RecognitionVideo promotionopportunityFull Page Ad in BTC’s playbill

In the past 25 years, BTC has grown to become a communityleader in making dance accessible through a dynamic andresponsive program called the Community EnrichmentProgram. BTC did not get this large overnight or by itself. Wonderfulpatrons of the arts make this all happen. The numerousprograms for children, adults, and senior citizens require yoursupport to ensure that the healing power of arts can continuereach everyone. The Community Enrichment ProgramWorkplace Development in the Arts BTC provides 150 jobs per season, including resident danceprofessionals, choreographers, costume designers, lightingdesigners, master electricians, scenic designers, stagehands,and teaching artists. Show that Greater Hartford provides a robust and artist-friendly economy by becoming a Workforce DevelopmentSponsor. Your sponsorship will support BTC’s hired artists andprofessionals, benefiting the strength of the artistic communityin the heart of Connecticut. 7Special focus sponsorshipSEquity with Pointe Shoe PatronaGE Pointe shoes are critical for dancer safety and technicalwork. The average ballet dancer can spend $1,000 perseason on pointe shoes. Patrons can cover these costsfor the BTC Resident dancers by helping BTC provide anequitable shoe stipend fund. By becoming a Pointe ShowPatron, you cover the tools of the trade for all BTCprofessional dancers.Contact the Development Director to discuss the level of support that works best for your company.

Let's ConnectAchieve your marketing andphilanthropicgoals byaligning withBallet TheatreCompany, amainstay in theConnecticutarts andculture scene.Ready to Sponsor?Contact Brianna DunlapDevelopment Directorgiving@dancebtc.org8

Name:Company/Org: Address:City: State: Zip:Number: Email: Ready to Sponsor?SUBMISSSION FORMYes!For your Full-sized Ad:I will provide a 4.5 w x 7.5h, 300 dpi adPlease design an ad for meI will sponsor the work andmission of BTC for Season 25Season Sponsor$25,000Community enrichmentsponsorArtist WorkforcesponsorPointe Shoe PatronPaymentEnclosed is a check for $________Please mail it to:Attn: B. DunlapBallet Theatre Company20 Jefferson Avenue #7West Hartford, CT06110For credit card payments, visit:dancebtc.org/corporate-sponsorshipBallet Theatre Company is a 501(c)(3) non-profit organization. Sponsorships and underwriting opportunities are deductible to the extent allowed by law.THANK YOULEAD SponsorPARTNER SponsorCOMMUNITY Sponsor$10,000$5,000$2,500