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Advertising opportunitiesBallet Theatre Company is a 501(c)(3) not-for-profit organization20 Jefferson Avenue, West Hartford, CT | www.dancebtc.org | giving@dancebtc.orgSeason 25
btc celebrates 25 yearsWithin the past quarter-century, Ballet Theatre Company (BTC) evolved from a humble start to become Connecticut’s largest professional ballet organization.In honor of this milestone, Artistic Director Stephanie Dattellas has curated a performance season designed to appeal to ballet aficionados and first-time performance goers alike. Woven into its history is a rich tradition of innovative artistic “firsts” at BTC. One such "first" was the launch of a paid company of resident dancers in 2021. BTC remains the first and only professional ballet company in Connecticut that pays dancers bi-weekly wages for training, rehearsing, and performing.We hope you will join us for this historic season as an advertising partner.Your support will truly make an impact!INNOVATION becomES tradition
YOUR IMPACTThis is where we need your help.BTC runs a Community Enrichment Program (CEP) to spread the joy of dance. The CEP consists of four different dynamic programs, including professional dance experiences for children free of charge or at a discounted rate to the public. And company dancers tour Greater Hartford to bring the art of ballet to libraries, museums, and retirement communities. Your playbill advertisement exclusively funds this Community Enrichment Program.Join us to keep the arts accessible to our community!Your donation makes the arts accessible to all.Ballet Theatre Company demonstrates the power of thearts to uplift and enrich individuals and theircommunities.BTC's commitment to this work is evident, from theirinclusive ballet programming and strategic educationalinitiatives to their leadership in providing a steady wageto their artists…”Audience members at the Sensory-Friendlyperformance of The Nutcracker, 2022 Marion Barrak, PresidentMaximilian E. & Marion O. Hoffman Foundation
Adults64.3%Youth 10-1822.6%BIPOC7.8%LGBTQ+5.2%Adults60%Youth Ages 3-1440%Our AudienceTicket SalesBTC is returning to The Bushnell for its 25th Anniversary season. BTC’s professional ballets will be performed in the 910-seat Belding Theater. The company's ballets broke sales records at The Bushnell during Season 24. We are thrilled to include an additional performance of The Nutcracker in December 2023. This means your business will be in front of even more potential customers.Audience DetailBTC’s ballets attract a wide variety of patrons and funders from across lower New England. Ticket-buyers skew towards diverse, upper-middle and high-income earners, families, and arts-oriented millennials. By advertising with BTC, your business info will reach this cultured market.meet the crowdDemographics from Up Close:Fall 2022 Ballet PerformanceAges at a typical main-stageballet such as The NutcrackerThe most recent Americans for the Arts national survey reports that the Arts Sectorin Connecticut generated $727.2 million in economic activity, supported 23,114jobs, and generated $72.3 million in state revenue. DID YOU KNOW?
Playbill AdvertisementSolidify your organization’s commitment to giving back withBallet Theatre Company (BTC).WHAT: Printed and digital versions of BTC's Season 25 playbillare distributed to every ticket holder. The playbill is seen atBTC's The Nutcracker, Snow White, and Up Close performances.WHY: Before the performance and during intermission,patrons focus on seeking information about the event and areinterested in your informational business advertisement in theplaybill. The Nutcracker's digital playbill typically attracts 500unique views.Connectwith adiverseaudience ofover 7,000 in ourperformanceplaybills. $1,000 $500 $250COMMUNITY SUPPORT MAKES BALLET ACCESSIBLE to allTo celebrate25 yearsConsider a$250 adfull-page ad half-page adquarter-page ad
Email giving@dancebtc.org or call 860-570-0440 for any questionsBallet Theatre Company is a 501(c)(3) not-for-profit organization 20 Jefferson Avenue, West Hartford, CT | www.dancebtc.org1/4 Page 4.5" x 1.75"Full Page 4.5" x 7.5"Playbill size referencehalf Page 4.5" x 3.75"
Name:Company/Org: Address:Number: Email: Submission FormYes!your Ad's details:I will provide my own 300 dpi ad.Please design an ad for meI will place an ad inthe BTC Season 25playbill.PaymentEnclosed is a check for $________ Please mail it to: Attn: B. Dunlap Ballet Theatre Company 20 Jefferson Avenue #7 West Hartford, CT 06110For credit card payments, visit:dancebtc.org/advertise-with-btcBallet Theatre Company is a501(c)(3) not-for-profitorganization. Sponsorships andunderwriting opportunities aredeductible to the extent allowedby law.THANKYOUSEE your company's ad in all Ballet Theatre Company PlaybillsFull Page AD$1,000Half Page Ad$5001/4 Page Ad$250Early bird deadline: September 20thStandard deadline: November 10th