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RISHM_BrandGuide

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Brand Guide

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White Logo Black Logo Full Color Logo Option 1 Full Color Logo Option 2Typographic Option: 2Graphic Only OptionTypographic Option: 1Our Logos1Our Logos1

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Rustica RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.,!?”’Rustica MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.,!?”’Rustica BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzTypeface21234567890.,!?”’

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Colors3HEXRGBCMYK#CF6C46207 108 709 74 86 1HEXRGBCMYK#530E0983 14 937 96 91 58HEXRGBCMYK#221F2034 31 3270 67 64 74

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Visual Elements4Background Pattern Graphic

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Banners: Option 15Color ChoiceThe banners make use of vibrant and vivid colors that engage the reader. We made this choice because we believe that using brighter colors will appeal to a wider range of people. The colors are pulled directly from the mural painting to capture the earthtones you requested. Lastly, the addition of white space has brightened up the design to balance the darker colors.Content on Banners:The three pop-up banners shown on the le are meant to introduce RISHM to those attending the event. 1. The first banner contains RISHM’s mission statement.2. The second banner shows the RISHM Logo so that it can be recognized from far away. 3. The third banner talks about what the Slave History Medallion program is and how it works.

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Banners: Option 26Content on Banners:Content on banner is the same as in option 1, except for the image, which has been changed to the medallion.

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Medallion Map7Eddy-Cutler HouseWarren2James Driscoll HouseWarren2Patriot’s Park Portsmouth4John Stevens Shop Newport5Colony House Newport5Bowen’s Wharf Newport5Linden PlaceBristol3DeWolfe Warehouse & WharfBristol3East Ferry Wharf Jamestown6Smith’s Castle North Kingstown7Stephen Hopkins HouseProvidence1BristolWest WarwickNewportSmithfieldWesterlyPortsmouthProvidenceNorth KingstownLittle Compton1234567

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Rack Card8STORES FOR PRINTING:cheapdoorhangers.com $102.71 3−5 Business Daysvistaprint.com $144.40 3−5 Business Daysuprinting.com $131.27 6 Business Daysbrowardflyerssprinting.com $110.00 4 x 9 inchOrange and Dark Red VersionsBleeds 0.125 pt1000 printsGlossy Print (14−16 pt)*Prices are subject to change* RISHMRhode Island Slave History MedallionsJoin Us for multicultural Medallion ceremonies in sites throughout the state- plus tours, films, lectures, and youth education programsOur Goal is to document and honor the legacies of the enslavedTake A Tour of Rhode Island ‘s historic locations through the Rhode Island Slave History ProjectWhat is RISHM?The Rhode Island Slave History Medallion organization is a statewide public awareness program committed to marking those historic sites connected to the history of slavery in Rhode Island. In each city or town, a QR coded Medallion with the history of its designated locations will appear on the website. The QR code on the Medallion will provide a link to this website with historical content about each location.DonationsSocial MediaContact UsRhode Island Slave History MedallionsPO Box 2505Newport, RI 02840Charles Roberts:Founder/Executive Director401−339−3035www.RISHM.org@RISlaveHistory@rislavehistoryRhode Island Slave History Medallions - RISHMFollow us on social media to be updated on events, information, and our community!As a nonprofit organization, it is extremely hard to cover expenses when it comes to events, informational posters, and other products. Please consider donating if you want to see more content and events from RISHM, we appreciate anything that is donated! Front Back

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T-Shirts: Front Options9Front Option 2Front Option 1

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T-Shirts: Back Options10Back Option 2Back Option 1

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White w/ ColorBurgundyT-Shirts: Color Options11Orange/Coral

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Stickers12

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Pin Buttons13

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Email Sign-Up Sheet14

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Social Media15Instagram Posts:Engaging with followers is important, especially for keeping them interested in your organization. The images above are an example of a carousel post on instagram. Followers can swipe through the post to find out the answer to the daily question and learn more information.

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Business Cards16