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At Red Roof, our vision is, “To provide the best experience and value in the lodging industry for our guests, owners, team members, partners and communities.” This vision is realized daily through the strong relationships forged between Red Roof and our franchisees. Our partnership with them is reflected in our tagline, Genuine Relationships. Real Results®. And our drive to work together has led to an impressive 92% franchisee satisfaction rate.For more than 50 years, we’ve been proving economy and quality can share the same piece of real estate. Today, our brands are in demand, and well-positioned for profitable growth. As a leader in the economy sector, we are attracting budget conscious travelers in an era of belt tightening. Our brands support better service through smarter technology and innovative programs. For franchisees, this has led to consistently outperforming the competition on the RevPAR index. Through our robust pipeline of business development, we are entering new markets. We offer a meaningful business proposition with attractive brand standards across four successful brands. And with specially focused programs, we are attracting more and more women franchisees. In fact, 35% of our hotels are now owned or partially owned by women. By constantly listening to our owners, guests and communities, we’ll continue to bring extraordinary value to all.AT RED ROOF, RELATIONSHIPS LEAD TO RESULTS.NEARLY 700 LOCATIONS
FRANCHISEE SATISFACTION* *2022 FRANCHISEE SURVEY92OF RED ROOF PROPERTIES ARE OWNED OR PARTIALLY OWNED BY WOMEN35REAL RESULTS*The Brand Contribution is the percentage of room revenue generated for the properties through the Red Roof Inn website, call center, group bookings, National Sales, Global Distribu-tion systems (GDS), third party websites and by RediRewards members booked directly with Af-liate-owned and Franchised properties in the U. S. open and operating for at least 1 full year, and all of calendar 2023 with any temporary closures being less than 90 days, 499 properties.*The Brand Contribution is the percentage of room revenue generated for the properties through the Red Roof Inn website, call center, group bookings, National Sales, Global Distribu-tion systems (GDS), third party websites and by RediRewards members booked directly with Af-filiate-owned and Franchised properties in the U. S. open and operating for at least 1 full year, and all of calendar 2023 with any temporary closures being less than 90 days, 73 properties. $52.29REVPAR (INDEX 108.2%)*OUTSTANDINGBRAND CONTRIBUTION* 69.5% $38.77REVPAR (INDEX 103.5%)*OUTSTANDINGBRAND CONTRIBUTION* 53.5% $52.29REVPAR (INDEX 108.2%)*OUTSTANDINGBRAND CONTRIBUTION* 69.5% $38.77REVPAR (INDEX 103.5%)*OUTSTANDINGBRAND CONTRIBUTION* 53.5%NAMED #1 BEST BUDGET HOTEL 2023 BY USA TODAY READERS%%
PRESENTING THE BRANDS OF RED ROOF.Whether business or leisure, overnight or extended stay, in the heart of cities or on the road, Red Roof has every traveler covered, delivering a quality experience at a value price.Red Roof Inn® is the go-to economy lodging option, providing guests with an affordable stay in a clean, comfortable and modern room. Our hotels are warm, welcoming and while value priced, they consistently offer the quality and convenience travelers demand. Smart and stylish interior design makes guests feel at home.THE GO-TO ECONOMY OPTIONCOAST-TO-COAST $52.29REVPAR (INDEX 108.2%)*OUTSTANDINGBRAND CONTRIBUTION* 69.5% $38.77REVPAR (INDEX 103.5%)*OUTSTANDINGBRAND CONTRIBUTION* 53.5%Red Roof Inn *STR Average Revenue per Available Room Index based performance for all Affiliate-Owned and Franchised Red Roof Inns open and operating for at least one year and for all of calendar 2023 with any temporary closures being less than 90 days, 499 hotels.
PRESENTING THE BRANDS OF RED ROOF.Red Roof PLUS+® is the brand extension that created the Upscale Economy® segment. Red Roof PLUS+ provides guests with sleek and modern updates and amenities at a value price. Setting a new standard through enhanced and consistent experiences, PLUS+ properties feature PREMIUM Rooms and the highest level of comfort, style and service.UPSCALE ECONOMY®*STR Average Revenue per Available Room Index based performance for all Affiliate-Owned and Franchised Red Roof PLUS hotels open and operating for at least one year and for all of calendar 2023 with any temporary closures being less than 90 days, 73 hotels. $52.29REVPAR (INDEX 108.2%)*OUTSTANDINGBRAND CONTRIBUTION* 69.5% $38.77REVPAR (INDEX 103.5%)*OUTSTANDINGBRAND CONTRIBUTION* 53.5%Red Roof PLUS+
The Red Collection is a portfolio of midscale, hyper-lo-cal and unique hotels centrally located in the hearts of cities travelers love. The Red Collection offers guests modern, easily accessible and affordable accommodations inspired by the unique local vibe and culture of its cities. The hotels offer upscale options at value prices that travelers demand.In the Hearts of Cities Travelers Love.®city-centric modern furniturespa-inspiredbathrooms
HomeTowne Studios by Red Roof offers the essentials for a comfortable, clean and affordable extended stay. Our prototype is designed for maximum efficiency, longevity and guest appeal. Design elements can be adapted to enhance existing properties, affording an exceptional opportunity to expand in new markets in a segment that promises a long and profitable future. And a dual brand option with both a Red Roof Inn and HomeTowne Studios allows franchisees to attract both transient and extended stay guests.A brand new way to extended stay.®enhanced in-room design elementsdining table and chairskitchenette / refrigeratorEXTENDED STAY SEGMENT CONTINUES TO BREAK RECORDS IN DEMAND & ADR*The Brand Contribution is the percentage of room revenue generated for the properties through the Red Roof Inn website, call center, group bookings, National Sales, Global Distribution systems (GDS), third par-ty websites and by RediRewards members booked directly with Affiliate-Owned properties operating for at least 1 full year and all of calendar 2023 with any temporary closures being less than 90 days, 65 hotels. OUTSTANDINGBRAND CONTRIBUTION* 45.5%
If you want a brand that’s going to offer full support, like family, Red Roof is the way to go.If you need to speak to an exec, you can…they’re very available.They take care of their franchisees and that resonates with me. It’s more of a people brand.There is always somebody that you can reach out to, and you’ll get your answers in a timely manner.‘‘‘‘‘‘‘‘ Jigar (Jay) Dsai Red Roof Franchisee, Tucson, AZ Atul Patel Red Roof Franchisee, Locust Grove, GA Nany Patel Red Roof Franchisee, Corpus Christi, TX Jignsh Patel Red Roof Franchisee, Coldwater, MI, Auburn, IN
Our annual Circle of Excellence Awards recognize our franchise partners who have had an exemplary year. Circle of Excellence Award WinnersPRESIDENT’S AWARDAnant (Andy) Patel, Red Roof Inn College Station and Red Roof PLUS+, Dallas - AddisonOPERATOR OF THE YEARRohan Patel, Red Roof Inn London I-75 NEW DOORS NEW PROPERTY OF THE YEARJay Patel, Red Roof Inn, Hutchins, TXINSIGHTS TO ACTION PROPERTY IMPROVEMENT OF THE YEAR Dhaval Patel, Red Roof Inn, Chattanooga Airport Our genuine relationships truly set us apart. Owners who work with other brands say no one holds a candle to Red Roof when it comes to service ethics, great product and support. This leads to a more enjoyable working relationship – and better results for our franchisees.In 2023, our year-end RevPAR indexes meant a better return on investment for the franchise community. And the extended stay segment remained an outstanding performance leader, as HomeTowne Studios by Red Roof® continues to grow with new builds, and new dual brand options and conversion opportunities. FOR FRANCHISEES, STRONGER SUPPORT LEADS TO SUPERIOR PERFORMANCE. At Red Roof, we work collaboratively with our franchise partners. Our Franchise Advisory Council is made up of industry leaders. And we work closely with them to vet and design new initiatives and concepts for growing revenue, protability and guest service.
The educational resources and networking provided by Red Roof and RIDE were crucial to the success of the hotel’s conversion. I am excited to open my second hotel with Red Roof and am thrilled to continue deepening my relationship with this group and their wonderful team…Red Roof’s RIDE program assisted me with the conversion process every step of the way…The insight and understanding Red Roof provided has been invaluable.‘‘‘‘Kalpan PatelOwner of Red Roof Inn Richland, MS, first Red Roof exclusively owned by a womanJay Dsai HomeTowne Studios and Red Roof PLUS+,Madison, ALINNOVATIVE PROGRAMS TO SUPPORT, ELEVATE AND CELEBRATE FEMALE AND MINORITY FRANCHISEES. At Red Roof, we’ve made it our mission to expand and support hotel ownership for women and underrepresented groups. Our RIDE and SHE programs are proof of this enterprise-wide effort. In the hospitality sector, which is traditionally dominated by men, Red Roof has been an industry leader in promoting and nurturing the entrepreneurship of women. We’re committed to helping women build leadership skills, rise in the ranks, and find the confidence necessary to become successful business leaders. And we’re proud to say that about 35% of Red Roof properties are owned or partially owned by women. Red Roof’s SHE (Support, Help and Elevate) program is one way we’re bolstering the success of women. The annual SHE Leads forum is a gathering of owners, operators, in-dustry professionals and business leaders. It serves as an infusion of inspiration for women primarily in hospitality. By sharing professional experiences and participating in collaborative learning opportunities, attendees grow as leaders and advocates of change in the industry. To learn more about the SHE Leads forum, click here. The RIDE with Red Roof program is our “Road to Inclusivity and Diversity in Entrepreneurship.” This multifaceted effort brings women and minorities access and connections to capital, educational resources, networking opportunities and industry vendor partnerships. To learn more about the RIDE initiative, click here.
INITIATIVES FOR THE GREATER GOOD.Red Roof’s commitment to pressing environmental and societal challenges is a responsibility consistent with the history and vision of our company. We work to establish policies and habits that are solution oriented, and that advance a long-term sustainable future for our business, people and communities. By working with all our stake-holders – including our team members, our franchisees, our business partners and suppliers – we will improve our sustainability, better serve our communities, and deliver improved business performance for our franchisees and our company.Heart For The PlanetSM is our environmental pillar. It is focused on programs and practices aimed at reducing greenhouse gas emissions, energy consumption and waste, as well as stewardship of natural resources.Room In Your HeartSM is our societal pillar, including our legacy social responsibility program, and our means to participate in community-based initiatives and commitments related to industrywide challenges. Lead With HeartSM is our governance pillar designed to ensure we operate with the highest ethical standards. These standards include commitments to our team members and franchisees to work in a safe and harassment-free environment while providing a welcoming stay for our guests.Red Roof’s Purpose With Heart is a long-term commitment to improve the way we work and to create a lasting ethos as an example for our people, our partners and the communities we serve.Our Purpose With Heart initiative is a three pillared platform that includes:Room In Your Heart supports a range of organizations that benefit children, active military and veterans, working families, and pets. Recent beneficiary organizations include Canine Companions®, St. Jude Children’s Research Hospital®, No Kid Hungry® and more.To learn more about Purpose With Heart, click here.
Red Roof is a data driven company using effective data integration systems and cutting-edge, proprietary, analytical capabilities to guide decisions, creating competitive advantages to enhance guest experience and the value proposition for our franchisees. We call this integration the Revenue Generation Toolbox.In addition, we have partnered with leaders in various fields to make sure we are on target with our vision “to provide the best experience and value in the indus-try for our guests, owners, team members, partners and communities”.We are now partnering with HotelKey, a hospitality management platform designed to improve both the franchisee and guest experience. HotelKey streamlines hotel operations by integrating property management booking channels, revenue management, loyalty and point-of-sale systems. It includes state-of-the-art front desk assistance, housekeeping & maintenance systems, timekeeping tools and rate and revenue management support. Best of all, it’s secure and easy to use.Zeta is one of the world’s largest data-driven agencies with analytics on over 225 million American consumers. Zeta gives us insight into our guests and potential guests’ demographics, browsing habits, shopping behaviors, travel and hotel choices. This allows us to target our audiences more efficiently with digital, mobile and email marketing based on their preferences and customer journey.Ibex is a leading international customer service company, chosen to operate our reservation center and guest relations functions. The transition to Ibex has improved every aspect of the guest experience: faster answer times, lower abandon rates, higher conversion rates – all contributing to higher revenues for our properties. Ibex also provides us redundancy with multiple locations, and expands our services with Spanish-speaking agents and dedicated specialists to efficiently respond to all online reviews - taking that burden off our hotels and allowing them to concentrate on their guests in house.TECHNOLOGY & DATA ANALYTICS: INNOVATION DRIVES TRANSFORMATION.Transformational technology is imperative to operating more efciently and helping our franchisees run more protable businesses.
CONSUMER & LOYALTY INSIGHTS: customer, marketing and sales insightsAUTOMATION & BUSINESS INTELLIGENCE: automation, BI and revenue analyticsREDvenue SERVICES: new products and revenue growthDIGITAL ANALYTICS: digital experience (web and other digital channels)OPTIMIZING REVENUE: REDvenue program and R&MLeadershipDISTRIBUTION OPTIMIZATION:call center and 3rd party distributionMULTI-UNIT FRANCHISEE SERVICES: Multi-unit owner strategies and technology supportCUSTOMER EXPERIENCE: measure customer insights (Medallia)RevenueGenerationToolbox
SMART, LAYERED MARKETING: A KEY TO BUILDING SUCCESS• eCommerce – Focusing on digital channels, we meet our guests where they are—online—and it pays off.• Responsive Website – redroof.com is consistently updated to meet the needs of our guests. • Red Roof app – Helps guests find a room while on the go. It even features a “Book Tonight” button for quick 1-room, 1-night, day-of bookings.• Email Marketing Campaigns – Over 120 million emails annually keep our loyal and new guests engaged and informed with exciting promotions.• National Promotions – Our marketing team analyzes consumer data constantly to understand trends and preferences in the marketplace. Using this research as a guide, Red Roof reaches new customers through all communication channels through a robust, award-winning marketing program. • Public Relations – Free and earned media exposure keeps the Red Roof message front and center boosting results and public image.Our layered approach to marketing expands brand exposure and produces results:Hospitality Sales and Marketing Association International (HSMAI) 2023 TOP 25 EXTRAORDINARY MIND Lisa JordanBRONZE AWARD Public Relations/Communica-tions – Special Event Red Roof Celebrates its 50th Anniversary SILVER AWARD Digital – Social Media/Social Networking #PeopleStayFree – Red Roof TikTok BRONZE AWARD Integrated Campaign – Business to Consumer Red Roof’s Room In Your Heart Supports St. Jude Children’s Research HospitalRED ROOF IS CONSISTENTLY RECOGNIZED FOR SMART MARKETINGmobile enabled websitessolid impressionsbranding
On a more grassroots level, our marketing team is available to assist with property-specific design services for flyers, rack cards, outdoor and transit advertising and other local promotional tools. That includes providing guidance on media proposals, recommendations and execution. Best of all, these services are free of charge. Prior to the opening of a new or converted Inn, Red Roof provides franchisees with an easy-to-follow Grand Opening plan and generates support with press releases, mentions in newsletters, emails, sales support and announcements on redroof.com and in social media.SMART MARKETING EXTENDS TO THE PROPERTY LEVEL.
More than 5 million membersRichest program for guests with the lowest brand-wide points required for free nightsLeast expensive for franchisees 4% for Red Roof Inn, Red Roof PLUS+ and The Red Collection hotels2% for HomeTowne Studios by Red Roof
sales services entice clients with personalized service.A SALES APPROACH WITH NATIONAL REACH AND LOCAL RESULTS. Our National Sales team represents the brand at all major trade shows and cultivates a broad national account mix delivering business to hotels from day one.A game changer for national sales accounts.• A true centralized Direct Bill option to meet customer demand• One timely, accurate invoice with all Red Roof activity• No more invoices or collections to handle• Better cash flow for properties• Unique account reporting option®REDIBILL®
When I was a child, I would make hotels as projects. I called them Kenish Hotel. Today, my Kenish Hotel is a Red Roof.‘‘‘‘Knish Patel Red Roof Franchisee Bordentown and Egg Harbor, NJ
DEDICATED SUPPORT FOR DESIGN, CONSTRUCTION AND PROCUREMENT.Whether our franchisees are building or retrotting a property,the Red Roof design and construction team is there every step of the way. Our approach to design and construction gives properties an updated image, a level of standard that exceeds guests’ expectations, and competitive offerings that could increase ADRs and improve property performance. Our designs achieve the best of both worlds: they’re cost-effective and easy to implement, providing guests the comfortable, modern value they expect. constructiondesignprocurementMULTIPLE APPROVED VENDOR AND DISTRIBUTOR OPTIONS FOR OPERATING SUPPLIES, FFE AND BRAND STANDARD ITEMS, AND A WIDE CATALOG OF SERVICES FLEXIBLE, ALTERNATIVE SUPPLIERSFULLY VETTED BRAND STANDARD PRODUCTSCOUPLED WITH OUR PROCUREMENT SERVICES TEAM RED ROOF PROVIDES: i i i
A TRAINING PROGRAM THAT IS THE FOUNDATION FOR SUCCESS.Award-winning education program – Globally acclaimed education program and culture by Training Magazine, ELearning Magazine, Chief Learning Officer Magazine, and BizLibrary.Flexible scheduling – Red Roof understands and respects the time commitment it takes to open and operate a successful property. Our training program is currently a mix of virtual training sessions with a dedicated trainer and a library of on-demand content to train new owners and managers about Red Roof’s systems and processes.Best in Class/Property Opening/Conversion training – We’re onsite with our franchisees opening week to ensure the team is set up for success.LEARN | MANAGE | LEAD | GROWRed Roof’s orientation and training program is a true dierentiator and advantage. Some of the features include:Phase 1 – Learning the Brand – During this initial phase franchisees and managers have a one-on-one virtual meeting with one of our trainers to learn about Red Roof, followed by custom, on-demand training modules on our award- winning training platform, Red Academy. These courses focus on brand programs and culture such as our Loyalty Program, our beliefs on diversity and inclu-sion, and our human trafficking prevention training.Phase 2 – Managing the Brand – This phase consists of extended virtual training sessions with trainers and other peers who are joining the brand. Emphasis is placed on Red Roof operational brand standards, PMS training and man-agement routines.Phase 3 – Growing the Brand – The focus of this phase is about growing your property. Virtual and on-demand content in this section includes responding to guest feedback, marketing & sales and revenue management.CONTINUING EDUCATION. ONGOING TRAINING ENSURES PROPERTIES ARE WELL-EQUIPPED TO PROVIDE THE BEST SERVICE AND RUN EFFICIENTLY. EVERY MONTH, WE HOST A VARIETY OF WEBINARS SUCH AS REBUILDING GUEST CONFIDENCE, WOW SERVICE AND HURRICANE PREPAREDNESS.HOW IT WORKS
Red Roof has always placed a priority on the level of attention we give our employees, our guests and our franchise partners. When you partner with Red Roof, you’ll benet from our sig-nicant brand awareness, seasoned management team and an organization that measures its success by how well you succeed.Put it all together and that 92% franchisee satisfaction number makes perfect sense. NO CORPORATE RED TAPE. NO FACELESS BUREAUCRACY. NO EXCUSES.LET’S KEEP THIS CONVERSATION GOING. CLICK HERE.brandingmobile enabled websitesanalytics/datasolid impressionsdistribution channelsrevenuemanagementmanagement expertiseconstructiontrainingprocurementAll of the perks of doing business with Red Roof®.®
This is not an offer. No offer or sale of a franchise will be made except by a Franchise Disclosure Document rst led and registered with the applicable authorities. For New York: An offering can only be made by a prospectus led rst with the Department of Law for the State of New York. Such ling does not constitute approval by the Department of Law. For Minnesota: #F-5824. Red Roof Franchising, LLC, 7815 Walton Pkwy New Albany, Ohio 43054. 2024 Red Roof Franchising, LLCRed Roof Corporate Headquarters 7815 Walton Pkwy, New Albany, Ohio 43054 redrooffranchising.com 888.473.8861 LEARN MORE. CLICK HERE.Supporting franchisee success for more than 50 years.