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Recruiting Brand Booklet

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1Discover the Power of Corcoran Perry & Co.

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3On to your next adventure!The Corcoran Perry & Co. difference is simple. We have the heart of a small company with the power of a big company. We help you discover who you are as a real estate agent so you can better connect and serve your clients. We will empower you to nd your authentic self. Corcoran Perry & Co. has built a reputation as one of the most innovative and dedicated rms, offering personalized service like no other brokerage in Denver. Our carefully crafted, authentic lifestyle brand integrates the expertise of seasoned real estate brokers and playfully spirited staff, connecting us with our community.

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4The Corcoran story.The Corcoran Perry & Co. story.1990Cherry on TopPerry & Co. becomes the rst real estate company to open a retail location in Denver’s posh Cherry Creek North shopping district. 1971The A TeamPerry & Co. is established by four partners, Ken Perry, R. Don Larrance, Ed Talmadge, Ken Grunwald, and six agents on September 30th, 1971 after splitting from previous brokerage Bishop-Perry & Co.2000New EraKen Perry ofcially retires and full company ownership transitions to then CEO R. Don Larrance, the youngest of the original four partners. 2001Hello Tech CenterPerry & Co. acquires friendly competitor Aspinwall & Assoc. and then opens new doors in the Denver Tech Center/Greenwood Village, expanding service into Denver’s fast growing South Metropolitan area. 2006Urban LivingLive Urban Real Estate is established, by John Skrabec and Mark White, on January 1, creating an innovative, marketing-centric, and client-focused brokerage with an ofce in Denver’s West Highland neighborhood. 2007Going InternationalPerry & Co. formally establishes the Perry & Co. Relocation Department in order to take advantage of the company’s growing international real estate connections. 1983Made in Manhattan Corcoran opens a downtown ofce then expands to the Upper West Side in 1989. 1973My Name is Barbara 23-year old Barbara Corcoran founds Corcoran® in a tiny ofce on the Upper East Side of Manhattan with seven eager agents and a $1,000 loan. 1995New Developments Corcoran partner Pamela Liebman founds Corcoran Group Marketing.1998Brooklyn Bridged Corcoran crosses the East River with 30 agents in three Brooklyn ofces. 2001CEO for a New Century Corcoran becomes part of the Anywhere company. Barbara Corcoran taps Pamela Liebman to become the company’s new President and CEO. 2003Hamptons Homecoming Corcoran acquires a pair of prominent brokerage rms and debuts in the Hamptons with close to 200 agents.

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52018On the AvenueLive Urban expands their city-wide presence, opening a second ofce along East 6th Avenue, in Denver’s Congress Park neighborhood. 2009Leading in LuxuryPerry & Co. is invited to join Leading Real Estate Companies of the World and then became Denver’s original Luxury Portfolio International member in 2012. 2011Innovation ReignsLive Urban Real Estate is named one of the nation’s most innovative real estate brokerages by real estate media organization, Inman. 2018It’s all in the FamilyJon Larrance becomes CEO of Perry & Co. and takes over ownership from his father R. Don Larrance, preserving the Perry & Co. legacy for future generations.2020Happy AnniversaryPerry & Co. proudly begins its 50th year in business as Corcoran Perry & Co. 2021Two Become OneCorcoran Perry & Co. merges with Live Urban Real Estate, bringing an experienced team of urban-focused agents & marketing professionals to the brokerage, further expanding the brands’ presence into Central Denver and beyond.2017Higher Intelligence Corcoran opens Agent Studio designed to enrich each agent’s experience and knowledge base. 2003A Place in the Sun Corcoran plants a ag in Palm Beach, acqiring two of the city’s most respected real estate brokerages. 2005Good Day Sunshine Corcoran Group Marketing and Sunshine Group merge to become Corcoran Sunshine, NYC’s premier new-dev rm.2006Words to Live By Corcoran denes its inclusive world view with the lauded “Live Who You Are” campaign.2020Ready for the World Corcoran goes national, launching its rst franchisees in select prime property markets across the U.S. and beyond.2021Our Global Debut In February of 2021 Corcoran marks the one-year anniversary of our successful afliate launch with a global debut in British Virgin Islands.

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6Our ambitious plan to be a powerhouse throughout the state of Colorado.In 2020, one of Colorado’s most ambitious plans to integrate a locally owned “client-rst” real estate company into a network of other world-class Corcoran brokerage afliates across the country came to fruition.The Corcoran name is known and respected in markets across the country and well beyond. Thousands of talented agents are already leveraging the power of this great brand, and we’re just getting started.

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8We Live Where We WorkWe have more than 4,500 sales associates in 36 markets across New York City, The Hamptons, Westchester, Hudson Valley, New Jersey, Florida, California, Chicago, Hawaii, Denver, Charlotte, the British Virgin Islands, St Barth, the Bahamas, Puerto Rico, The Woodlands, Savannah, Greenwich, the Cayman Islands, Athens, Seattle, Columbus, Nashville, Turks & Caicos, Charleston, and Italy.We’re Attention-GettersCorcoran.com is the top 1% of real estate websites and top 0.05% of all active websites globallySimilarrweb.com 2022We’re InternationalCorcoran’s exclusive international partnerships, Anywhere alliances, and membership in the Anywhere Leads Network gives us unmatched global access, reaching 6U+ countries.We’re New Development LeadersCorcoran Sunshine represents 10 out of the 15 top-selling developments currently on the market in 2022. The REBNY RLS, Attorney General lings, ACRIS, Streeteasy, Corcoran Sunshine Internal Sales DataWe’re Relocation ProsWe relocate thousands of people each year, 80 percent of whom are personal referrals. nrtllc.comWhy Corcoran?Glad you asked.

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9We’re part of the Anywhere family, the world’s biggest residential real estate network.20,000 118 337,000TOTAL OFFICES NATIONWIDE COUNTRIES AND TERRITORIES REAL ESTATE ASSOCIATES WORLDWIDE

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10The Corcoran DNA.Our ‘Live Who You Are” philosophy is infused in everything that we do and is embodied by our brand DNA.Our DNAPersonalPlayfulFun & WarmHuman TouchWith an EdgeSharp

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11The human-first real estate company.Corcoran is a modern real estate company built on traditional values of service, integrity, market expertise, and neighborhood fluency.

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12Corcoran’s bringing you home, and beyond.

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13The whole world. One address.Corcoran.com is in the top 1% of real estate websites and top 0.05% of all active websites globally.SimilarWeb 2022Google Analytics 2022Facebook 2022Google Analytics 2022Corcoran.com logs over 10 million website visits, generating more than 36.5 million page views. Corcoran has a combined social media following that’s fully 16% larger than our closest rival.Corcoran.com sends more than 195,000 company-generated leads to our agents each year, with a response time measured in minutes.

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14As soon your listing goes live with Corcoran, it greets prospective buyers on Corcoran.com and across hundreds of prominent partner websites in our extensive real estate network.Around the web, across the globe.

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15This is Corcoran’s digital dierence.27M19K+12%309M75%5.5MCorcoran.com pageviews driven by paid and organic search in the last 12 monthsGoogle Analytics 2022Estimated leads generated in the last 12 months Google Analytics 2022Percentage of corcoran.com visitors actively searching for a homeSimilar Web 2022Display impressions overall to corcoran.comGoogle Search Console 2022Percentage of web searches containing the word “rent” for which Corcoran is a top resultBullseye 2022Web clicks specically related to listings on corcoran.comGoogle Analytics 2022We drive millions of potential buyers to your Corcoran.com listing with our proprietary formula of paid search, retargeting, and search engine optimization.

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16Our local billboards help us stand out from the competitionAs a proud member of the fastest growing real estate franchise, we have a distinct advantage. At Corcoran, we go beyond the traditional approach of buying and selling properties – we strive to make a bold statement. That’s why we joined forces with the exceptionally gifted Simone Massoni, who brought our local market to life through an awe-inspiring billboard that demands attention.

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19The heart of a small company with the power of a big company.ABOUT CORCORAN PERRY & CO.

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20Our winning dierences.105% 85% #1Average original list to sold price. A direct result of top-level agent representation, local market knowledge and the expert marketing provided by Corcoran Perry & co.Of our sales last year were from repeat clients, referrals, friends & family. Our commitment to personal service has earned us one of the highest referrals rates in the industry.At the Denver Metro Association of REALTOR® excellence awards. In 2022 our ofce was awarded rst place in sales volume and transactions for our ofce category. Year over year we fall in the top 5 honored with this award.

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21Corcoran Perry & Co. by the numbers.50+4K+#1$965K8K+145+102,500+24K+Years in the Denver real estate marketInstagram followersTop website visibility amongst local brokerage websitesAverage sales priceFacebook followersNeighborhood pages on our websiteAverage days on marketBlog posts & adding more Property page views per month

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22Our core values.Corcoran Perry & Co. has established a new standard in Denver real estate by providing our clients with individualized experiences that connect dream homes with investment goals. Our mission is to be the premier real estate company in Metro Denver by creating a unique customer experience emphasizing extraordinary service. We pride ourselves on our commitment and dedication to our company’s core values: family, integrity, innovation, and independence. We’re a community of people who trust, care about, and support one another. We are committed to delivering high-quality and original methods, systems, and solutions. We are devoted to the freedom to control our own destiny.The Corcoran Perry & Co. Value StatementFamilyWe are a community of people who trust, care about, and support one another.IntegrityIn every interaction, we are honest, authentic, respectful, ethical, and non-prejudicial.InnovationWe are committed to delivering high-quality and original methods, systems, and solutions.IndependenceWe are devoted to the freedom to control our own destiny.

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23Our local community & company culture.We’re dedicated to fostering an inclusive, accepting, empathetic work environment and a space for agents to feel heard and respected. We are a community of people who trust, care about, collaborate, and support one another and champion your authentic self. Corcoran Perry & Co. believes in being active members of our communities, including our ofce community, through personal development classes, agent events, happy hours, volunteering, corporate sponsorships, and our Live + Give program. Through our Live + Give Program, at the closing of each transaction, our clients can select a local cause, chosen by our agents, for Corcoran Perry & Co. to donate to. It’s just one little way we give back to the community

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24Location, location, location.Our centrally located retail ofce in Cherry Creek North is situated at the corner of two popular walking and shopping streets. In Denver West, our ofce in Highlands Square is surrounded by boutiques, coffee shops, and dining options. The south suburban retail ofce in Greenwood Village, located at the Village Shops at the Landmark, maintains steady walk-in trafc. Our Congress Park headquarters house our executives and administrative staff. With brokers available in the ofce every day and on-call after hours, we prioritize accessibility and pride ourselves on being available to assist you.

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25Cherry Creek North2902 E 3rd Avenue, Denver, CO 80206Denver Tech Center5375 Landmark Place #104, Greenwood Village, CO 80111Congress Park - HQ2818 East 6th Avenue, Denver, CO 80206West Highland3627 West 32nd Avenue, Denver, CO 80211

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27Prioritize work-life balance with full-service agent support.CORCORAN PERRY & CO.’S SERVICE OFFERINGS

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28Growing your business with Corcoran Perry & Co.Our expansive agent offerings are provided to support and meet your business needs, from one-on-one coaching and custom collateral creation to extensive digital libraries and seamless transaction management. Our extensive library of tools allows our agents to provide best-in-class service while prioritizing career development and growth.

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29Digital ResourcesCorcoran Perry & Co. agents are empowered to do business the way that supports who they are as a unique individual. The digital resources offered through MyCorcoran and LiveLink offer agents the resources to grow their business through education, marketing, CRM management, and lead management, all with the support of Brokerage Engine, a digital platform for seamless project management and transaction organization.LeadsOur top-notch SEO strategy has situated Corcoran Perry & Co.’s website as the top search amongst local brokerages in Denver. As a result, our strong lead generation generates many opportunities for agents to work a oor shift in one of our ofces or remotely and capitalize on those leads. EducationIn addition to our digital resources, we offer training, coaching, and business development support for all levels of production. We pride ourselves on our commitment to continual education through our monthly sales meetings, Thrive training classes, skill builders, one-on-one marketing strategy sessions, and managing broker coaching sessions so you can remain up to date on the real estate industry, stay ahead of the competition, and grow your business.

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30Our in-house marketing team will create visually striking and emotionally powerful storytelling campaigns for your individual brand, helping you stand out from competitors. Our customized campaigns can be in print or digital format, showcasing your unique story to truly connect with your clients.We’re a marketing powerhouse.

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31Custom designed listing presentations.Our beautifully designed presentations offer an easy-to-read and attractive way to present the most compelling aspects of a home. Through our effortless and user-friendly presentations tool you’ll be able to customize your listing presentations with your personal details, bio, testimonials, past sales, specic property information, and comps.

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32Unmatched propertymarketing.Elevate your property marketing with our stunning yers, postcards, videos, and social graphics, designed to captivate your audience and leave a lasting impression.Listing FlyersDouble sided yers that feature your listings. Social MediaCustom digital content including images and videos to post on your social media proles. Listing BrochuresCustom made vertical or horizontally folded yers that professional feature your listings.Email BlastsSend out emails to our curated list of 7000+ agents to gain more visibility for your listings. Listing BookletsProfessionally printed booklets that showcase your luxury listings. Choose from 8, 12, or 16 page booklets. PostcardsSend out just listed or just sold postcards to promote your listings and personal brand.

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33Personal branding & graphic design support.We provide a complete, in-house marketing team dedicated to delivering rened and imaginative collateral, freeing up your valuable time to focus on your business. All marketing meetings and design work are complimentary.Market ReportsElevate your client communications with our all-in-one monthly market report package, including yers, social graphics, videos, and a blog post.Social Media ContentGet fresh, hyper-local curated social content every week from our in-house Content Strategist to cultivate your social following.Video SupportMaximize the power of video marketing with our expert strategy sessions, professional ofce video shoots, and top-notch editing support.Custom MarketingMarketing curated and crafted just for you and your business needs.Client EventsCompany hosted events make it easy to entertain your clients and prospects.EmailStay top-of-mind with your sphere or leads with on of our six email campaigns.NewslettersSend your sphere one of our quarterly newsletters containing lifestyle articles, market report, and your featured properties.Farming ProgramSend out custom designed postcards monthly or quarterly to your geographic farm area.Agent WebsitesTake your real estate business to the next level with our customizable agent websites tailored to your brand audience.

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34 ; NO OFFICE FEES ; PERSONAL TRANSACTION MANAGERS Concierge support to ease your business operations. ; YARD SIGN PRODUCTION, INSTALLATION, & REMOVAL We’ll cover yard sign production, install, and removal costs. ; DIRECT DEPOSIT COMMISSIONS For faster commission check payments. ; NATIONWIDE REFERRAL PROGRAM Anywhere Real Estate broker network (Cartus). ; LIVE & GIVE PROGRAM A portion of the company commission is given to a non-prot of your client’s choice from our list of partners for the year. ; EXPERIENCED LEADERSHIP STAFF Our experienced team of managing brokers will help you troubleshoot and strategize your transactions. ; 1-ON-1 STR ATEGY SESSIONS Transform your business and personal brand with unlimited personalized strategy meetings with your managing brokers and marketing team, designed to help you gain a competitive edge and maximize your success. ; FLOOR SHIFTS IN 4 OFFICES - NO LEAD FEES Lead opportunities via web, phone and walk-in. ; WORK FROM ANY METRO OFFICE Cherry Creek, Congress Park, Denver Tech Center, or West Highland. ; LOCAL ADVERTISING STRATEGY Local billboards, print ads, Google ads, and national website that bring brand awareness to the Denver market.All-inclusive services & programs.

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35 ; MYCORCORAN Corcoran’s online portal to access marketing tools, education, and resources. ; PRINT, SOCIAL, & VIDEO LISTING COLL ATERAL Elevate your marketing game with our stunning yers, postcards, videos, and social graphics, designed to captivate your audience and leave a lasting impression. ; SOCIAL MEDIA CONTENT Fresh, hyper-local curated social content distributed weekly to post on social. ; CUSTOM DESIGNED COLLATERAL Marketing curated and crafted just for you and your business needs. ; LIVELINK Streamline your real estate business with our website’s back end, featuring a CRM, resource center, property searches, and lead capture. ; EMAIL & DRIP CAMPAIGNS Stay top-of-mind with our curated lifestyle and real estate content, expertly crafted and delivered on your behalf every week to help you established your brand and captivate your audience. ; VIDEO SUPPORT Maximize the power of video marketing with our expert strategy sessions, professional ofce video shoots, and top-notch editing support, designed to elevate your brand and drive results. ; PERSONALIZED AGENT WEBSITES Elevate your real estate business with our customizable agent websites featuring a personal blog, tailored to your brand and audience.

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303.399.7777 | corcoranperry.com | 2818 E 6th Ave, Denver, CO 80206Cherry Creek | Congress Park | Denver Tech Center | West Highland