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Real Estate ChatGPT GuideCo-Written and Produced by Kelly MirabellaCo-Written by ChatGPTPrompts, inspiration and funactivities for ChatGPT
Contents02030405071213141720212425262728Come on in; the AI's fine!ChatGPT: Your New Secret WeaponWhat the heck is ChatGPT anyway?!No, ChatGPT Won't Take Your Job (and Other FAQs)How to Build the Perfect PromptYour Real Estate Assistant in the Digital AgeReal Estate Specific Prompts to TryCreate a guideCommunity DescriptionContent CalendarWriting Blog ArticlesSocial Media ContentMarketing EmailsCommon Pitfalls to AvoidConclusionTools and Resources for Mastering ChatGPTwww.StellarMediaMarketing.com
Welcome to the world of ChatGPT, the AI-powered tool that's revolutionizing theway we approach marketing and content creation. As a real estate professional ormarketer, you're no stranger to the challenges of generating fresh, engaging contentthat resonates with your audience. That's where ChatGPT comes in.But first, allow me to introduce myself. I'm Kelly Noble Mirabella, a digital marketingstrategist and social media trainer who's been helping real estate professionalsnavigate the ever-changing world of online marketing for over a decade. I've workedwith everyone from top-producing agents to small boutique firms, and I'm excited toshare my insights and experience with you in this guide.In this guide, we'll explore how you can use ChatGPT to supercharge your marketingand content creation efforts. Whether you're struggling to come up with fresh blogpost ideas or looking to create more engaging social media content, ChatGPT canhelp. By leveraging the power of AI, you'll be able to create high-quality contentfaster, streamline your workflows, and engage your audience in new and excitingways.So grab a cup of coffee, settle in, and get ready to discover the many benefits ofChatGPT for real estate professionals and marketers alike. Let's get started!2Come on in; the AI's fine!Kelly Mirabella
ChatGPT: Your New Secret WeaponGenerate content ideas: Use ChatGPT to generate new and creative ideas for blog posts, socialmedia content, and email newsletters that are tailored to your audience's preferences andbehavior.Automate responses: ChatGPT can help automate responses to frequently asked questions, suchas property availability, price, and location, freeing up time for agents to focus on more complextasks.Personalize messaging: ChatGPT can help personalize messaging by using customer data tocreate more relevant and engaging content, improving customer experience and engagement.Become your virtual assistant: Use ChatGPT as your executive assistant to help you write emails,research, and save time on various administrative tasks, allowing you to focus on more importantaspects of your business.Improve customer service: ChatGPT can help provide real-time support and assistance to clients,improving customer satisfaction and retention.Streamline workflows: Use ChatGPT to automate repetitive tasks and workflows, such asscheduling appointments and sending follow-up emails, freeing up time for agents to focus onmore important tasks.Write property descriptions: Use ChatGPT to help write detailed and engaging propertydescriptions that capture the essence of the property and highlight its unique features.Support social media marketing: ChatGPT can help generate content for social media posts andads, improving the efficiency and effectiveness of your social media marketing efforts.Optimize email marketing: Use ChatGPT to create more personalized and engaging emailcontent, such as property updates and market reports, improving the effectiveness of your emailmarketing campaigns.Improve SEO: ChatGPT can help generate high-quality, keyword-rich content that can improveyour website's SEO and online visibility.As a real estate professional, generating fresh and engaging content that resonates with youraudience is crucial for your success. However, creating content that is both high-quality and timelycan be a daunting task. That's where ChatGPT comes in. This AI-powered tool can help youstreamline your content creation process and improve the effectiveness of your marketing efforts.Let's explore ten different ways real estate agents can use ChatGPT to enhance their marketing andcontent creation strategies.1.2.3.4.5.6.7.8.9.10.3
By using ChatGPT as a virtual assistant, real estate professionals can save time andstreamline their administrative tasks, allowing them to focus on more important aspects oftheir business. Whether you're looking to improve your customer service, enhance yourcontent strategy, or optimize your marketing efforts, ChatGPT can help take your real estatebusiness to the next level.What the heck is ChatGPT anyway?!ChatGPT is an AI-powered tool created by OpenAI, a leading research institute focused ondeveloping cutting-edge artificial intelligence technology. ChatGPT is built on the GPT(Generative Pre-trained Transformer) architecture, which uses deep learning algorithms togenerate human-like responses to prompts.ChatGPT is designed to be a versatile tool that can be used for a wide range of applications,from content creation and customer service to lead generation and workflow automation. Byleveraging the power of AI, ChatGPT can help businesses and individuals save time andresources while improving the quality and effectiveness of their marketing andcommunication efforts.One of the unique features of ChatGPT is its ability to learn and improve over time based onthe data it receives and the feedback it receives from users. This allows ChatGPT to becomemore accurate and effective with each use, providing businesses and individuals with anever-improving tool for their marketing and communication needs.Overall, ChatGPT represents a major advancement in the field of AI and has the potential totransform the way businesses and individuals approach marketing and communication. Withits powerful capabilities and dedicated team of researchers and developers, ChatGPT is sureto be a leading tool in the AI space for years to come.4
No, ChatGPT Won't Take Your Job (and Other FAQs)Q: WHAT IS CHATGPT, AND HOW DOES IT WORK?A: ChatGPT is an amazing language model developed by OpenAI that uses natural languageprocessing and machine learning to understand human language and generate responses that soundlike they're coming from a real human. It's like having your very own AI assistant that's always readyto chat with you!Q: HOW WAS CHATGPT TRAINED, AND WHAT DATASET WAS USED?A: ChatGPT was trained using a ton of text from the internet, including books, articles, and socialmedia posts. It's like a giant brain that's been fed a bunch of internet knowledge. ChatGPT iscurrently running on GPT-3.5 and some account holders have access to GPT-4, which is loads moredata points and training, so it is more accurate. Q: CAN CHATGPT UNDERSTAND AND GENERATE RESPONSES IN MULTIPLE LANGUAGES?A: Yes! ChatGPT is a multilingual superstar that can understand and generate responses in severallanguages, including English, French, German, Spanish, and more. It's like having your own personalpolyglot on speed dial.Q: IS CHATGPT CAPABLE OF GENERATING INAPPROPRIATE OR OFFENSIVE CONTENT?A: While ChatGPT is designed to generate appropriate and helpful responses, like any AI tool, it's notperfect and may occasionally generate inappropriate or offensive content. However, the folks atOpenAI are always working hard to improve ChatGPT's abilities and ensure that it generatesrespectful and helpful content.Q: HOW ACCURATE ARE CHATGPT'S RESPONSES, AND HOW DOES IT HANDLE COMPLEX ORNUANCED TOPICS?A: ChatGPT is pretty darn accurate, thanks to its vast knowledge base and advanced languageprocessing abilities. However, it's important to keep in mind that it's not perfect and may occasionallymake mistakes or struggle with more complex or nuanced topics. But since it is built as a chatplatform, you can help it along to ensure the output you need is achieved. Answers to the most common questions about ChatGPT5
Q: CAN CHATGPT BE USED FOR COMMERCIAL PURPOSES OR INTEGRATED INTO OTHERSOFTWARE APPLICATIONS?A: Absolutely. ChatGPT is a versatile tool that can be used for a variety of purposes, includingcustomer service, language translation, and information retrieval. It can also be integrated into othersoftware applications through the OpenAi API and used to improve the overall user experience.Q: HOW DOES CHATGPT DIFFER FROM OTHER AI LANGUAGE MODELS LIKE GPT-2 AND GPT-3?A: ChatGPT is actually part of the GPT family of language models developed by OpenAI. While itshares many similarities with other models like GPT-2 and GPT-3, it has been specifically designed foruse in conversational applications and has a unique set of capabilities and features. So, while theymay be related, each model has its own strengths and weaknesses.FAQAnswers to the most common questions about ChatGPT6
To get the most out of ChatGPT, crafting the right inputs is crucial. Regardless of the type of contentor output you're aiming for, the quality and detail of your input will significantly impact the resultsyou get.In this section, we'll go over how to create high-quality inputs that will make ChatGPT shine. We'llcover everything from sentence structure and language nuances to fine-tuning your content withadditional prompting.First, let's define what a prompt is. A prompt is the text or question that you enter into ChatGPT togenerate a response. To get the best possible output from ChatGPT, you need to create your promptcarefully. And remember, you can continue to fine-tune as you work with ChatGPT to create yourperfect output. 7How to Build the Perfect Prompt
CLARITYCONTEXTRELEVANCETONEBuilding a perfect PromptTo get the best possible results from ChatGPT, there are a few key elements tokeep in mind when crafting your inputs. These include:Your input should be clear and concise, with a specific focus ortopic. Avoid vague or overly broad inputs, as these can lead toless accurate or relevant responses.Providing context for your input can help ChatGPT betterunderstand the meaning behind your query and generate moreaccurate responses. This can include providing additionalinformation or examples related to your query.Ensuring that your input is relevant to the task at hand is key togetting the best possible results from ChatGPT. For example, ifyou're asking for a recipe, ensure your input includes the type ofcuisine, specific ingredients, and any dietary restrictions.The tone of your input can also impact the type of response youreceive from ChatGPT. Use a more formal tone if you want aserious or factual response. If you're looking for something morefun or lighthearted, try using a more casual or playful tone.By keeping these elements in mind when crafting your inputs, you can help ensure that you get the bestpossible results from ChatGPT. So go ahead and get creative because the possibilities with ChatGPT arepractically endless.8
I asked ChatGPT to give us some examples keeping the key elements in mind. 9
Because I like it, let's see what ChatGPT comes up with for the 4th exampleabout Superheroes. Notice how I edited the prompt to give more informationto ChatGPT so I can get the type of output I am looking for. 10
There are different ways to enhance the level of detail in your prompts, which include:REQUEST A PARTICULAR TONE OR STYLE:Specify the tone or style that you want the response to have. For instance, you could ask for anoptimistic tone, an informative style, journalistic flair, or witty (one of my personal favorites). Anexample of this could be, "Can you please respond with an informative tone, sharing relevantstatistics and data to support your response?"ASSIGN A ROLE:Ask ChatGPT to assume a specific persona or role to provide an answer. For instance, you could ask itto respond as if it were a CEO or a marketing manager, a doctor or a teacher, etc. For example,"Please respond as if you were a marketing manager and share your insights on the most effectivemarketing strategies for a new product launch."EMPHASIZE CLARITY AND CONCISENESS:You can request that the response be clear, concise, and action-oriented to prevent ambiguity andencourage action. For instance, you could ask for a call-to-action in the response. An example of thiscould be, "Please respond using clear and concise language, outlining the steps necessary to completea successful job interview."PROVIDE SPECIFIC FORMATTING INSTRUCTIONS:You can also give detailed formatting directions to ensure that the response meets your expectations.You can specify the length, layout, and even the individual characters used in the response. Forexample, "Please respond using bullet points and limit the response to no more than 250 words."Enhance Uour Prompt11
Your Real Estate Assistant in the Digital AgeChatGPT can help realtors stay ahead in the fast-paced real estate industry. By automating certaintasks and generating high-quality content, realtors can improve lead generation, create better contentfor their website and social media, and save time. Whether you're a busy professional or just lookingto take your business to the next level, ChatGPT is definitely worth checking out.For example, Realtors can use ChatGPT to:MARKETING & SOCIAL MEDIA COPY:ChatGPT can help you generate loads of content about an existing listing you wish to market. LISTING DESCRIPTIONSGive ChatGPT the highlights of your listing and let it go to work. With a few clicks, you canhave listing descriptions that will make your properties stand out. WRITE EMAIL DRIP CAMPAIGNSHave ChatGPT outline, then write out a series of emails you can schedule out in your ESP.This way you are always staying top of mind for your leads!AD COPYChatGPT can be your personal ad copywriter! Quickly write ad copy for various platforms tohelp market your listings, your services or get you leads!TRANSLATIONIf you are looking to be in the real estate industry, chances are you will come across peoplewho do not use English as a first language. That's okay! ChatGPT can translate your materialsto any language you need. 12
Now that we've covered how to construct a prompt to get the desired input from ChatGPT, it's time toput our knowledge into practice with some real estate specific prompts. In this section, I've curated a listof prompt examples tailored specifically for real estate professionals. From writing property descriptionsto generating engaging social media posts, these prompts will help you harness the power of ChatGPT tostreamline your content creation process and boost your marketing efforts. Don't forget, you can access even more prompts at https://stellar247.media/prompts. So, let's dive inand explore some of the best real estate prompts to try with ChatGPT!Make sure to carefully review the prompts and outputs showcased in the screenshots, as they willprovide you with a comprehensive understanding of how you can fine-tune your prompts to achieve thedesired results.I am going to tell ChatGPT what it is and what I want it to do for me. I will also include my targetaudience. In the first prompt, I am looking to create a short guide for first-time homebuyers explainingthe difference between a fixed-rate and adjustable-rate mortgage. Real Estate Specific Prompts to try13
Objective: Guide explaining the difference between a fixed-rate andadjustable-rate mortgage.14
The first draft is just okay for me, so I am going to instruct ChatGPT on what I want it to do next withthis content. My objective is to have content I can basically cut and paste into a design tool likeCanva to create a one-page guide. 15Prompt output continued on the next page...
I liked this output much more and can now use it to create my guide in Canva. I will makesome minor tweaks. For example, I will take out "Call to action" and include any legalrequirements for my industry.16
Objective: Create a description for a community17In this example, I want to show you how to create a community or neighborhood description. In thefirst example, I am going to be vague. In the second example, I will give ChatGPT more informationabout the community. Keep in mind that as of this writing, ChatGPT's data only goes to September2021, so it you need more up-to-date content, you will need to provide that information in yourprompt. Prompt output continued on the next page...Example 1:
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19Example 2:
Objective: Create a content calendar20Are you tired of spending hours trying to come up with new ideas for your content calendar? Look nofurther than ChatGPT! In this example, we'll show you how to use ChatGPT to generate fresh ideasfor your content calendar in a matter of minutes. By using carefully crafted prompts and fine-tuningthe output, you can create a content calendar that's engaging, informative, and tailored to youraudience's needs. So, let's get started and learn how to use ChatGPT to streamline your contentcreation process!
Objective: Use the content calendar to write blogs21Now that we have used ChatGPT to create our content calendar let's build on it by having ChatGPThelp us write the blog posts in our calendar! By using its AI-driven technology, ChatGPT can help ussave time and create content that is informative, engaging, and accurately reflects our brand's voice.With a few clicks of the mouse, we'll have an entire blog post written in no time! Let's get started. Prompt output continued on the next page...
Important Note: Make sure you take the time to read and fine tune the outputs. It can be very tempting to just cut andpaste but you do not want to be putting out incorrect content. For example, in the above output Inoticed that ChatGPT said that Mustang Lakes had a 20 acre lake, but really they have a 20 acre parkthat features a lake. Make those changes using your knowledge and be sure you check your work! 22
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Objective: Create social media content to promote blog post.Now that we have a blog written, we will need to promote it on our social media accounts. In thisnext example, we will create social media content that will help drive people to read our blog. 24
Objective: Create an email to promote blog post.Let's take it a step further and create an email we can send out to our lead list and email subscribersto get more eyes on the blog. 25As you can see from the examples we've provided, ChatGPT is a powerful tool that can help youcreate a wide variety of content quickly and easily. However, it's important to remember that you arethe producer of the content. ChatGPT is simply a tool to assist you in the process. As a real estateprofessional or marketer, you have unique insights into your industry and target audience that no AIcan match. By taking ownership of the content creation process and infusing your own expertise andcreativity into your work, you can produce truly exceptional content that sets you apart from thecompetition. With ChatGPT by your side, the possibilities are endless.
26Common Pitfalls to Avoid:While ChatGPT is an incredibly useful tool for content creation, there are some common pitfalls to beaware of. By avoiding these pitfalls, you can ensure that you get the most out of ChatGPT andproduce high-quality content that truly resonates with your audience.RELYING TOO HEAVILY ON CHATGPT-GENERATED CONTENT: While ChatGPT can be a powerful tool for generating content, it's important not to rely on it tooheavily. ChatGPT should be used as a starting point for your content creation process, but it's up toyou to add your own voice and expertise to the content to make it truly unique and valuable to youraudience.FAILING TO EDIT AND REFINE GENERATED CONTENT PROPERLY: While ChatGPT can generate high-quality content quickly, it's important to remember that thecontent it produces is not always perfect. To ensure that the content you produce is of the highestquality, it's important to edit and refine the content generated by ChatGPT thoroughly. This mayinclude rephrasing sentences, adding or removing information, or adjusting the tone and style of thecontent.NEGLECTING TO INCORPORATE YOUR OWN VOICE AND EXPERTISE INTO YOUR CONTENT: While ChatGPT can help you generate content quickly and easily, it's important not to neglect yourown voice and expertise in the process. Your audience wants to hear from you, not just a machine. Besure to incorporate your own unique perspective, insights, and expertise into your content to make ittruly stand out.USING OVERLY VAGUE OR GENERAL PROMPTS: The quality of the content generated by ChatGPT is highly dependent on the quality of the promptsyou provide. If your prompts are overly vague or general, the content generated by ChatGPT may notbe very useful. To get the best results, be sure to provide specific and detailed prompts that giveChatGPT clear direction on what you're looking for.By avoiding these common pitfalls, you can ensure that you get the most out of ChatGPT andproduce high-quality content that engages your audience and drives real results for your business.
In Conclusion...As you can see from the examples we've provided, ChatGPT is a powerful tool that can helpyou create a wide variety of content quickly and easily. However, it's important to rememberthat you are the producer of the content. ChatGPT is simply a tool to assist you in theprocess. As a real estate professional or marketer, you have unique insights into yourindustry and target audience that no AI can match. By taking ownership of the contentcreation process and infusing your own expertise and creativity into your work, you canproduce truly exceptional content that sets you apart from the competition. With ChatGPTby your side, the possibilities are endless.In conclusion, using ChatGPT can be a game-changer for real estate professionals andmarketers who work with realtors. With its powerful language capabilities and vastknowledge base, ChatGPT can help you create compelling and informative content thatresonates with your target audience. From community descriptions to content calendars,blogs, social media posts, and marketing emails, ChatGPT can help you generate new ideas,refine your messaging, and deliver high-quality content consistently.However, it's important to note that ChatGPT is not a replacement for human creativity andexpertise. While it can provide valuable assistance in content creation, it's ultimately up tothe writer to craft a compelling and effective message. Therefore, it's essential to useChatGPT as a tool to support your creative process rather than relying entirely on it.In summary, incorporating ChatGPT into your real estate marketing strategy can help yousave time, generate fresh ideas, and produce high-quality content that engages youraudience. By using the prompts and examples we've provided, you can unlock the fullpotential of ChatGPT and take your content marketing efforts to the next level.27
ACCESSACCESSACCESSACCESSPromptsCheck out my Google Sheet of Prompts. I amalways adding to it, so check back whenever youneed inspiration. For more fun tips and tricks for ChatGPT, Jasper Ai andbeyond, be sure to follow me on Instagram and TikTok!Get ChatGPT PremiumFor just $20 a month, you'll get faster responsetimes and priority access, so you can get yourquestions answered and your content generatedeven more quickly and efficiently.OpenAI Help CenterChatGPT is owned and operated by OpenAI. Ifyou want to really nerd out on this stuff checkout their help center. Jasper.aiWhile I absolutly love ChatGPT, sometimes Ineed something more geared toward businessapplications. Where ChatGPT is the Subaru of aitools (dependable, affordable, etc.), Jasper is theMercedes-Benz. (More expensive but with all thebells and whistles). Try it out free!Want to continue your learning? Check out the resources and tools below. Tools and Resources for Mastering ChatGPT@Stellar24728