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Message September 10-14, 2025

For over half a century, the National Championship Air Races have captivated hearts and stirred imaginations, achieving legendary status as one of the most thrilling spectacles in motorsport. Known for pushing the boundaries of human and machine, the Air Races have long drawn a dedicated following of aviation enthusiasts and speed lovers from around the world. This year, we open an exhilarating new chapter as the iconic races soar into Roswell, New Mexico for the first time. Set against the mystical desert backdrop of one of America’s most storied locations, the 2025 Air Races promise to be more breathtaking, more unforgettable, and more fiercely competitive than ever before. To sponsor the National Championship Air Races is to enter an elite realm of visibility and prestige. With extensive global advertising reaching hundreds of millions across every media platform, your brand will not just be seen; it will be celebrated. This is more than an opportunity to advertise—it’s a chance to embed your brand into a legacy of high-performance and daring innovation, aligning it with the brave spirit of the pilots who risk it all in pursuit of victory. As a sponsor, you gain access to unparalleled visibility and a platform that places your message in front of a passionate, engaged audience that spans the globe. Secure Your Place in Legendary Air Racing The National Championship Air Races

But it’s not only about visibility—it’s about creating unforgettable experiences. Onsite at the event, we are dedicated to offering our sponsors and their guests the thrill of a lifetime. Imagine the roar of the engines as you and your clients watch from the best seats in the house, savoring the breathtaking rush of each high-speed pass. VIP access guarantees exclusive experiences, with impeccable hospitality, private pavilions, and up-close interaction with the racers and their incredible machines. This is more than a front-row seat; it’s an immersion into the power, precision, and spectacle of air racing. We invite you to explore the sponsorship offerings within this guide. Each package can be tailored to meet the unique needs of your brand, ensuring you are represented in a way that’s as distinct as your vision. Join us in Roswell and take your place in an evolving legacy. This is the chance of a lifetime, and itʼs yours for the taking.

A Wealth of Options 2025 National Championship Air Races Sponsorship Benefits As a sponsor of the 2025 National Championship Air Races in Roswell, New Mexico, your brand gains unmatched access to a thrilling, one-of-a-kind platform that combines exceptional hospitality, extensive brand visibility, and cutting-edge digital engagement. Here’s how your investment can propel your brand to new heights: Hospitality: Premium Access & Unforgettable Experiences Imagine treating your top clients, partners, and guests to a day of pure exhilaration at the Air Races - where the excitement of the race meets the highest standards in hospitality. As a sponsor, your brand can provide VIP experiences that place guests at the center of the action. From luxurious private suites with the best views in the house to exclusive meet-and-greets with racing legends, your guests will enjoy a behind-the-scenes experience typically reserved for the elite. This unforgettable access strengthens client relationships and leaves a lasting impression of your brand’s commitment to extraordinary experiences. Highlights of our hospitality packages include: • PRIVATE VIP CHALETS: Exclusive, front-row viewing of the race course and premium seating • GOURMET CATERING & BAR SERVICE: High-end cuisine and beverage service available throughout the event (sponsor procures) • PYLON VISITS: Opportunities to actually go out on the race course to experience head-to-head air racing up close • COMMEMORATIVE PROGRAMS: Our program books are the highest quality air race mementos to ensure your guests take home lasting memories

Brand Awareness: Showcase Your Brand on a Global Stage By sponsoring the National Championship Air Races, your brand will gain immense visibility on an international scale. The Air Races attract a passionate audience of aviation fans, speed enthusiasts, and media outlets from across the globe. Your brand will be front and center with logo placements on banners, racer uniforms, signage, and more, reaching live audiences and millions more through media coverage. Our event is promoted across major networks and publications, giving your brand extensive global exposure in a thrilling, high-stakes setting. • Available Naming Rights to the overall event, as well as high-value areas within the event space, like the Grandstands, Main Entrance Plaza, VIP Chalet Compound, Pit Area, and Campground • Event Signage & Banners: Prominent logo placements on race day throughout the venue • Media Coverage: Exposure through international press, TV • In-Flight Announcements: Brand recognition over PA systems at key moments during the event networks, livestreaming, and specialty aviation channels • Merchandising Opportunities: Logo placement on official race merchandise

A Wealth of Options Digital Advertising Sponsorship: Expansive Online Reach In addition to physical presence, your sponsorship also includes digital advertising across our extensive online channels. The National Championship Air Races command a broad online following, amplified by partnerships with major social media platforms, streaming networks, and our own website. Your brand will be featured in digital content campaigns, reaching millions of viewers and creating long-term digital impact. • Targeted Social Media Campaigns: Customized promotions on platforms like Instagram, Facebook, and TikTok • Livestream Branding: Logo and mentions integrated into race livestreams watched worldwide • Website Placement: Dedicated sponsor sections and banner ads on our official website • Engaging Content Opportunities: Branded video segments, interviews, and exclusive race previews • Influencer Access: We’ll place your brand with our onsite influencers to boost your company even more!

Event Livestream Set Your Brand Apart - Present our Global Livestream! Seize the opportunity to put your brand in front of a captivated global audience with exclusive sponsorship of the National Championship Air Races Daily Livestream! As the official livestream sponsor, your brand will be the center of attention across every race heat, final competition, and thrilling highlight reel from Thursday through Sunday. This isn’t just network-quality race coverage; it’s an immersive experience, blending high-speed competition with lifestyle stories of the daring racers, their aircraft, and the dedicated crews behind them. With every dramatic turn and breathtaking pass, your brand will be prominently positioned on a platform reaching millions of fans worldwide. And the exposure doesn’t stop at race week: after the event, we break down the best action from each race class into compelling video vignettes, shared on YouTube and social media for ongoing visibility, long after the dust has settled. As the Livestream Sponsor, your brand gains unmatched global recognition, transforming race moments into unforgettable connections with an audience that values precision, performance, and courage - just like you.

Post-Event Network Broadcast After the Races, We Reach the World Again Capture the spotlight and extend your brand’s reach by sponsoring the official post-race broadcast of the National Championship Air Races! Airing on a premium network or streaming platform in May or June 2026, this high-impact broadcast brings all the adrenaline, precision, and drama of the races into millions of living rooms around the world. Imagine your brand presented alongside the most heart-pounding moments of the event, where fans relive the thrill and new viewers discover the magic. This is your chance to align with a legendary event and enjoy unparalleled visibility - take flight with us and make your brand unforgettable! Previously Broadcast On*: *Broadcast is negotiated annually. Previous partners are shown for examples only and are not intended to imply a recurring agreement.

$80,730,235 1,771,274,578 4,579 The 4,579 media clips from print stories, online articles and TV coverage published between Oct. 2022 and Sept. 2023 are estimated to have reached nearly 2 billion people. TOTAL MENTIONS TOTAL PUBLICITY VALUE TOTAL REACH Marketing Reach (NCAR 2023) WEB & DIGITAL USERS 357,128 SESSIONS 657,272 63% ORGANIC SEARCH 17% 5% OTHER DIRECT4% REFERRAL 4% PAID SEARCH 3% EMAIL 3% SOCIAL 1% DISPLAY PUBlIC RELATIONS Social MEDIA Total Social Media Impressions: 28,436,259 Total Social Media Engagements: 1,373,399 Total Facebook Followers: 69,055 Total Instagram Followers: 34,500 Total Twitter Followers: 7,800 Total YouTube Subscribers: 11,838 Email Campaigns EMAIL CAMPAIGNS 52 SUBSCRIBERS (INCREASED FROM 28,910) 37,874 OPEN RATE 49.1% PAID STREAMING & TV MARKETS: CALIFORNIA & NEVADA AudioGo & Spotify Impressions: 410,405 Connected TV Impressions: 197,865 AmAzon Prime Network Reach 800,000+ VIEWS PAID DIGITAL & SOCIAL MARKETS: ARIZONA, CALIFORNIA, IDAHO, NEVADA, OREGON, UTAH, WASHINGTON & WISCONSIN (VARY BY CHANNEL) Facebook & Instagram Impressions: 3,560,019 Google Ad Grants Impressions: 49,149 TikTok Impressions: 3,767,818 YouTube Impressions: 1,015,118 LIVESTREAM DATA RARA FACEBOOK TOTAL VIEWS THURSDAY-SUNDAY: 76,800 RARA YOUTUBE TOTAL VIEWS THURSDAY-SUNDAY: 426,700 (APPROX. 30,000 INCREASE FROM LAST YEAR) WEBSITE VIEWS: 55,200 Global access to Over a Billon People Imagine your brand at the heart of a breathtaking spectacle that captivates audiences worldwide - the National Championship Air Races. With unparalleled marketing reach, our event places sponsors in front of a vast, global audience of over one billion each year. Our integrated marketing strategy combines high-impact advertising, dynamic social media engagement, substantial earned media, strategic partnerships, and a widely watched livestream. This powerful blend captures attention not just for a moment but for an entire season, embedding sponsor brands into the unforgettable stories, heart-stopping action, and unmatched energy of the Air Races. By joining us, your brand gains access to a captivated, loyal fanbase across many demographics, driving exposure that’s as thrilling as the races themselves and as enduring as the legends born here.

Sponsorship Levels Ready to take your sponsorship to new heights and be part of a lasting legacy? Become the Title Sponsor of our internationally acclaimed, world-class event. The Title Sponsor renames the event to <Your Company’s Name> National Championship Air Races. You’ll be the premier sponsor for all aspects of the event and will be featured on: • All Printed and Digital Materials • All Broadcast and Radio, including Network and Livestream • Website • Social Media • Digital • All Branding Materials, including our Event Program, Event Poster and much more! • Exclusive commemorative co-branded merchandise • DEADLINE - March 31st, 2025 TITLE SPONSOR $500,000

PRESENTING SPONSOR $400,000 • 2 (20' X 40') Flight Line Chalets – Includes Outside Viewing Area • 2 Connections in the Chalet for Watching the Livestream (TVs available upon request) • 80 Corporate Chalet Tickets (Season or Daily) • 20 VIP Season Parking Passes and 1 Gate Pass for the Chalet • 7 Pylon Visits (Friday–Sunday) • Home Pylon Banner (Based on availability) • 10 (3' X 10') Banner Display Positions • Commercials/Features in Broadcast Programming (Pending Availability) • Ads on Jumbotrons and Livestream • 5 (:30) Daily Public Address Announcements • 9 Social Media Postings on Facebook, Instagram and Twitter • Logo recognition within the Official Event Program as a sponsor, logo on event sponsor boards, and a listing on the official Air Race website with a direct link to the sponsorʼs website • 1 Double-Page Ad in the Official Event Program • 75 Official Event Programs

Sponsorship Levels DIAMOND SPONSOR $150,000 • 1 (20ʼ X 40ʼ) Flight Line Chalet – Includes Outside Viewing Area • 1 Connection in the Chalet for Watching the Livestream (TV available upon request) • 50 Corporate Chalet Tickets (Season or Daily) • 20 Reserved VIP Parking Passes and 1 Gate Pass for the Chalet • 6 Pylon Visits (Friday–Sunday) • 6 (3ʼ X 10ʼ) Banner Display Positions • Commercials in Broadcast Programing (Pending Availability) • Ads on Jumbotrons and Livestream • 4 (:30) Daily Public Address Announcements • 8 Social Media Postings on Facebook, Instagram and Twitter • Logo recognition within the Official Event Program as a sponsor, logo on event sponsor boards, and a listing on the official Air Race website with a direct link to the sponsorʼs website • 1 Full-Page Ad in the Official Event Program • 50 Official Event Programs

GOLD SPONSOR $100,000 • Option A: 3 Private Boxes accommodating up to 15 Seats each with appropriate parking passes • Option B: 15 VIP Hospitality Passes (Season or Daily) with appropriate parking passes • 4 Pylon Visits (Friday–Sunday) • 3 (3ʼ X 10ʼ) Banner Display Positions • Ads on Jumbotrons and Livestream • 3 (:30) Daily Public Address Announcements • 6 Social Media Postings on Facebook, Instagram and Twitter • Logo recognition within the Official Event Program as a sponsor, logo on event sponsor boards, and a listing on the official Air Race website with a direct link to the sponsorʼs website • 1 Full-Page Ad in the Official Event Program • 40 Official Event Programs

Sponsorship Levels SILVER SPONSOR $50,000 • Option A: 2 Private Boxes accommodating up to 15 Seats each with appropriate parking passes • Option B: 10 VIP Hospitality Passes (Season or Daily) with appropriate parking passes • 4 Social Media Postings on Facebook, Instagram and Twitter • Logo recognition within the Official Event Program as a sponsor, logo on event sponsor boards, and a listing on the official Air Race website with a direct link to the sponsorʼs website Announcements • 4 Pylon Visits (Friday–Sunday) • 3 (3ʼ X 10ʼ) Banner Display Positions • Ad on Jumbotrons and Livestream • 2 (:30) Daily Public Address • 1 Half-Page Ad in the Official Event Program • 20 Official Event Programs

• Option A: 1 Private Box accommodating up to 15 Seats Each with appropriate parking passes • Option B: 6 VIP Hospitality Passes (Season or Daily) with Appropriate Parking Passes • 2 Pylon Visits Per Day (Friday-Sunday) • 3 (3ʼ X 10ʼ) Banner Display Positions • 1 (:30) Daily Public Address Announcement • 3 Social Media Postings on Facebook, Instagram and Twitter • Logo recognition within the Official Event Program as a sponsor, logo on event sponsor boards, and a listing on the official Air Race website with a direct link to the sponsorʼs website • 1 Half-Page Ad in the Official Event Program • 10 Official Event Programs BRONZE SPONSOR $25,000

Sponsorship Levels PATRON SPONSOR $15,000 • Option A: 1 Private Box accommodating up to 10 people with appropriate parking passes • Option B: 4 VIP Hospitality Passes (Season or Daily) with appropriate parking passes • 2 (3ʼ X 10ʼ) Banner Display Positions • 1 (:30) Daily Public Address Announcement • 2 Social Media Postings on Facebook, Instagram and Twitter • Logo recognition within the Official Event Program as a sponsor, logo on event sponsor boards, and a listing on the official Air Race website with a direct link to the sponsorʼs website • Discounted Advertising Pricing • 5 Official Event Programs SUPPORTING SPONSOR $7,500 • 2 VIP Hospitality Passes (Season or Daily) with appropriate parking passes • 1 (3ʼ X 10ʼ) Banner Display Position • 1 Social Media Posting on Facebook, Instagram and Twitter • Logo recognition within the Official Event Program as a sponsor, logo on event sponsor boards, and a listing on the official Air Race website with a direct link to the sponsorʼs website • 2 Official Event Programs

CUSTOM HOSPITALITY OPTIONS We offer numerous hospitality and VIP options. Whether youʼre entertaining a large group for the week at the Races or just holding a short meeting, weʼll work with you to customize an experience that fits your specific needs. • One-day Chalet Rentals (Limited Availability) • Corporate Meeting Space • Group Ticket Sales • VIP Experience Packages Corporate Chalet Options CHALET SPONSOR $35,000 • 1 (20ʼ x 40ʼ) Flight Line Chalet – Includes Outside Viewing Area • 1 Connection in the Chalet for Watching Livestream (TV available upon request) • 35 Corporate Chalet Tickets • 17 Reserved Season Parking Passes and 1 Gate Pass for the Chalet • 4 Pylon Visits (Friday–Sunday) • 4 (3ʼ x 10ʼ) Banner Display Positions • 3 (:30) Daily Public Address Announcements • 4 Social Media Postings on Facebook, Instagram and Twitter • Logo recognition within the Official Event Program as a sponsor, logo on event sponsor boards, and a listing on the official Air Race website with a direct link to the sponsorʼs website • 1 Half-Page Ad in the Official Event Program • 35 Official Event Programs

Brand Attribution Sponsorships Grandstand Title Diamond $200,000 1 "The Runway" (Main Entrance Plaza) Gold $150,000 1 Pit Area Title Sponsor Gold $100,000 1 VIP Chalet Compound Silver $75,000 1 Military Plaza Bronze $50,000 1 Main Display Hangar Bronze $50,000 1 “Official” Product Designation Bronze $50,000 1 Campground Title Bronze $50,000 1 STEM Education Zone Bronze $50,000 1 Parking Lot Patron $50,000 1 Area Sponsorships Sponsor Level Cost Qty Avail Make Your Brand the Heart of the Action!* Elevate your visibility and make a lasting impression by securing naming rights to the most sought-after areas of the National Championship Air Races. Imagine families and fans texting, “Meet me at the *[Your Brand]* Grandstand!” or coordinating to park in the *[Your Brand]* Lot. With your brand featured on event maps, our website, and across race-day materials, your name becomes woven into the very language of the event experience. This is more than just a sponsorship - it’s a memorable presence at the core of every attendee’s experience. Go big, and enjoy unmatched exposure and recognition! *Multi-year contracts are available to negotiate

Event and Digital Sponsorships Daily Airshow Presenting Gold $150,000 1 Awards Banquet Patron $25,000 1 Event Sponsorships Sponsor Level Cost Qty Avail Livestream Presenting Gold $150,000 1 EBlast / Newsletter Presenting Bronze $50,000 1 1 YouTube Leadup Video Series Presenting Bronze $50,000 Digital Sponsorships Sponsor Level Cost Qty Avail Go digital or name the “event within the event”! Attach your brand to the pulse of the National Championship Air Races by sponsoring our digital products or “events within the event.” From exclusive branding on live-streamed broadcasts viewed by millions worldwide to title sponsorships of fan-favorite events like the thrilling Daily Airshow or the grand Awards Banquet, your brand will enjoy premium exposure during these high-traffic moments. It’s an extraordinary way to connect with a global audience, as fans engage with every heart-pounding moment both online and onsite, with your brand at the forefront of their experience.

September 10-14, 2025 airrace.org ROSWELL, NM