Q2 2024 AHA Newsletter : simplebooklet.com

Congratulations! We are at the halfway point of the year with our focus on UPLEVELING… it’sa good time to check in. How is your leveling-up game going for you? It’s never too late tostart and it’s always a good time to pick up and dust off those goals that may have fallen bythe wayside. Your goal-journey is your own and you can decide today is your day! Let’s talk Intentionality. In relation to Upleveling, Intentionality goes hand in hand. I woulddefine Intentionality as being deliberate in your actions with a laser focus on the detailsrequired to get to a desired end result. [My definition, not Google’s]. I think the wordintentional has meaning. There is an element of strength and measured control to beingintentional. This example might bring it home for us…I was recently at a seminar, and the concept of intentionality was discussed in relation to therestaurant business. There are many parallels between the restaurant industry and ouroperations; both are rooted in service and hospitality. And similarly to our own success, arestaurant’s success hinges on intentionality and attention to detail. The speaker presented astory of a New York restaurant called Eleven Madison Park. The brand-new owners werethrilled when they made the list of the 50 best restaurants in the world. Certainly, to make atop 50 anything in the whole wide world list is pretty remarkable and no small feat. They wentinto the evening of the awards ceremony wanting to be anywhere on the list but number 50…when you’re number 50 out of 50 you simply don’t know how far away the performance of #51is. They took home the prize of #50 restaurant that night with excitement but alsodetermination to do better in hopes of making the list the next year. They already had the dream location, the beautiful ambiance, and the perfected menu…. Sowhat was missing? What was going to be the secret sauce to take a pretty darn goodrestaurant at #50 and make it even better? Intentionality. Every detail from the napkins tosilverware, and restrooms to the reservation system had to be looked at through the lens of,“let’s take this really great thing…. Uplevel it, and make it even better.” The entire diningexperience had to be looked at from the guests' perspective at every touch point and everydetail had to be deliberately considered. And there lies the concept of upleveling through intentionality. For you and I, intentionality isa choice to be found in every aspect of our lives: how we use our time, how we show up forour co-workers, how we fulfill our responsibilities, how we care for our buildings, and how wetreat our residents are all choices we make. Intentionality means deciding in advance how wewant to show up and then consistently acting in accordance with that decision.For Eleven Madison Park, their intentionality journey began with the goal of taking home thatgrand prize trophy, and along the way became so much more than that. And in theirintentionality mission, they landed Eleven Madison Park as the best restaurant in the worldthat very next year. Certainly, the accolades are an honor… but more importantly, I believe,the idea of laying your head down at night knowing you did your very best that day byintentionally being your best is the very best Upleveling we can do. Tami WegwerthPresident of Property Management02MID-YEAR CHECK-IN: UPLEVELING WITHINTENTIONALITY

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Waterford Place Townhomes6.01%rent growthWoodlane Place Townhomes6.12%rent growthShannon Glen Townhomes6.35%rent growthCollectively, our properties have also achieved 3.56% rent growth compared to 2023, withsome leading properties highlighted below:03RETENTIONKEY PERFORMANCE METRICSThus far in 2024, we have outperformed our 2023 resident retention goals. Jan-July 2023Jan-July 2024632586Move-Outs3,5573,566Total Units17.76%16.43%Turnover Rate1.33%2024 ImprovementRENT GROWTHRENTAL INCOME + CONCESSIONSAnother important statistic to consider when evaluating our rental income performance is ouroverall rental income and our use of concessions as a tool to help rent apartments. A deeperdive into those numbers will shed light on some of our successes.Budgeted Rental Income0.92%Jan-May 2023under goal0.47%Jan-May 2024above goalJan-June 2024 Rental Income Growth Goal: 6.8% | Actual Rental Income Growth: 7.3%Concession Usage19%Jan-May 2023more than budgeted22%Jan-May 2024less than budgetedWhile these are optimistic numbers, we still have much work to do. Focusing on confidentlyraising rent prices at lease renewal, enhancing our outreach and leasing consultations, andreducing concessions will be crucial. Additionally, a dedicated commitment to creatingenjoyable, reliable, and positive experiences for our tenants will help maintain high residentretention, positioning us well to raise rental rates and increase overall income as we head towarda successful conclusion to 2024.- Jeffery Lindberg, Director of Sales and Leasing

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PROPERTY SPOTLIGHT04Arbor Trails Townhomes will surpass your expectations. Located in Sartell, MNand part of the Sartell school district, these new construction townhomes feellike home with a connected two-stall garage, private entry, and patio equippedwith a gas grill. Top it off with upscale finishes and a spacious two-bedroomfloor plan with den (1,780 SF total) and know that we mean it when we say this isso much more than an average rental. As part of the Arbor Trails neighborhood,residents will enjoy quiet streets with access to walking and biking trails. Live atArbor Trails and experience living that exceeds. Find out more atArborTrailsMN.com.ARBOR TRAILS

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The Minnesota legislative session concluded on May 19,2024, bringing with it several changes to Chapter 504B -the statutory chapter that governs Minnesota landlord-tenant law. These updates and changes will impact variousaspects of our rental agreements, resident interactions, andproperty management practices. The majority of thesechanges will be effective January 1, 2025. In response to these statutory revisions, At Home's legalteam is currently reviewing the updated statutes and newlaws to ensure At Home remains in compliance with thenew regulations. Over the next few months, our Legal teamwill be coordinating with regional offices to providedetailed updates and training sessions on the specificchanges and their implications. We understand these changes can be overwhelming (andfrustrating), especially after getting used to the numerouschanges from the 2023 legislative session. Our legal teamremains committed to supporting our leasing and propertymanagement teams to ensure you are equipped with theknowledge and tools necessary to make your offices runsuccessfully while remaining in compliance with MN law.Please stay tuned for further communication from Legalregarding the schedule and content of these trainingsessions.LEGALDEPARTMENTUPDATES05

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The Marketing Master Folder for Mangers should be a go-to resource for ouronsite teams. In this folder you’ll find important marketing training, guides,media, and more! On top of the existing content, the marketing team isconsistently updating this folder with new resources to help our onsite teams.Here is a deeper dive into the content breakdown:MARKETING RESOURCE07MKTG MASTER FOLDER FOR MANAGERSView the MKTG Master Folder for ManagersView the Full Content BreakdownAHA Brand Toolbox: Find brand books, logos, and more that will help youcreate marketing materials that best showcase our brands.Advertising and Budget: Find the AppFolio directive and links to all of yourproperty's ILS listings.Collateral: Find pre-made referral flyers, connect with us flyers, welcome packetcontent, and more.Events: Find the Resident Event Master Plan and several other tools to help youplan and host fantastic events!Marketing Checklist: This is where managers can review their teams’ monthlymarketing checklist submissions. Property Information: Find floor plan information, the master unit mix, andportfolio fact sheets.Social Media: Find links to all property social media accounts as well as QRcodes for each account.

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July is National Ice Creammonth. Celebrate with anice cream food truck orlocal ice cream shop giftcard raffle. You could alsohost a sundae bar on July25th, National Hot FudgeSundae Day.Q2 EVENT IDEAS JulyaugustseptemberGet out an enjoy thesummer weather! Plan acommunity bike ride orgroup walk and exploreyour nearby naturescenes together.Help your residentscelebrate the 4th of Julyby setting a grab-and-gowith red, white, and blueitems. Plus, print out a listof local places they cango to watch fireworks.National ‘Tell a Joke’ Dayis August 16th. Host ajoke contest and may thefunniest resident win!Have a writing station andprompt set up outsideyour leasing office.Review submissions andpost them on the wall tohost voting.Celebrate National WaffleDay on August 24th witha waffle bar event!Host a popsicle makingevent! Provide popsiclemolds for the attendees,a recipe booklet, andpractice making a recipetogether. Everyone cantake what they makehome to their freezer toenjoy it the next day.September 12th is theNational Day ofEncouragement. Set up acard writing station whereresidents can write a noteof encouragement tosomeone in their life.National Coffee Day isSeptember 29th. Host acoffee gift card raffle orset up a coffee makingclass where people canlearn fun recipes tocreate their favoritedrinks at home.Ring in the changingseason by providing fallinspired recipes or a listof local fall attractions.12**REMEMBER TO GET YOUR BUDGET APPROVED PRIOR TO HOSTING A RESIDENT EVENT.

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EMPLOYEE SHOUTOUTS14New Hires This QuarterJose HernandezMaintenance Technician | MendotaAbraham GarciaMaintenance Technician | Saint PaulTim ArmajoMaintenance Technician | Saint PaulWalter VasquezMaintenance Technician | MinneapolisMargot AgenAssistant Property Manager | CityVueAntonio NajeraMaintenance Technician | Jade Lane/CityVueJon HoustonMaintenance Technician | WoodlaneTim TyrrillMaintenance Technician | Jade Lane/CityVueRosemary EdwardsLeasing Specialist Intern | Saint PaulNate RohrerSeasonal Maintenance | MinneapolisWilliam HunnewellSeasonal Maintenance | View Pointe/WaterfordCaden ConoryeaSeasonal Maintenance | CityVueRyan RohrerSeasonal Maintenance | Woodlaneamelia rowlandPT Leasing Specialist | Saint CloudRustin LawrenceLeasing Specialist | Minnetonka

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16“The level of service is off the charts, and the property isimmaculate. Molly, Jennifer, and Sarah have all been outstandingin their communications and they're just friendly, nice people.When they say they're going to do something, they do it. Whenthey say they're going to call me, they call me. And just their owncommunication network amongst themselves.”Recent Review for The Reserve at Mendota VillageCaught In Action“My boyfriend and I have been living here almost 1 year andevery experience with the office/maintenance has beenexceptional and we really enjoy the property. We recently had anissue with our washer and they replaced and fixed our issue in amatter of just a couple days. We are very happy!! Thank youWoodlane!”Recent Review for Woodlane PlaceWant to recognize someone on your team? Have anice note from a resident about a coworker? Head toMaintainAHA.com and select ‘CIA’ to enter yourstory about a coworker caught in the act of goingabove and beyond!EMPLOYEE SHOUTOUTSShow some recognition!“Lived in CV2 for two years, and I have nothing but good thingsto say about it! Incredible location, great amenities, andAMAZING staff. Especially Adam, he has always been so helpfuland nice! Prices were similar to those of other apartments in thearea that offer similar amenities and high quality. I’ll miss livinghere!”Recent Review for CV2 Apartments

Q2 2024 AHA Newsletter

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