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Spectrum Reach Laredo Monthly NewsletterQ 2 2 0 2 3For questions about advertising yourbusiness contact Account Executive Gabe Medellin at 956-337-3331.Jalisco Delegation Visits LosDos Laredos Looking toExpand Business RelationsA business delegation of over 50 peoplevisited Laredo in efforts to superviseinvestment opportunities, how their productscan be stored and what other investmentopportunities could be done between theMexican state entity and Los Dos Laredos. Read the full story HERE.'Laredo is Shaping theFuture of Global Trade'As trade expands globally, more growthopportunities will be available to Laredo-- the No. 1 inland port along the U.S.-Mexico border and in the nation -- thatwill benefit many areas of economicactivity, especially the trucking industry.Read the full story HERE.A delegation from the Mexican state of Jalisco visited Los Dos Laredosincluding as many as 50 public and private sector leaders looking to expandbusiness through the three cities. Economic Leaders Tout Laredo as Texas Ranked AmongLeast Expensive States to Start a Business“We are blessed to be in the state of Texas with low taxes, a pro-businessenvironment, fair regulations, economic incentives, a young population and plenty ofavailable land for development,” said Gene Lindgren, the president and CEO of theLaredo Economic Development Corporation.Read the full story HERE.Laredo Motor Carriers Association was formed in June 2016,as a non-profit trade association representing the truckingindustry and committed to support, promote and encourageefficiency and safety on highways, while providing educationalprograms, seminars and training.
Q 2 2 0 2 3Our award-winning, in-house creative agency, Kernel, provides the full-service creativesolutions you need to get the right customers’ attention and grow your business.SPECTRUM REACH CREATIVE SERVICES BY KERNELYour Business Has a Story. Spectrum Reach's KernelCreative Services Will Help You Tell It. View Kernel's Capabilities at a Glance BelowCut Through the Clutter with Expert CreativeData optimized creativecan achieve a 30%performance improvementand a 9X ROI.* 47% of a brand’s sales liftfrom advertising can beattributed to the quality ofthe creative.* 75% of advertisingimpact isdetermined bycreative quality.* 9X 47% 75%Our perfect mix of local creative teams supported by national resources means weoffer both affordability and scale. We produce insight driven creative designed to helpour clients grow their businesses.*Source: AdAge, TARGETING GETS WAY TOO MUCH CREDIT FROM MARKETERS AND CREATIVE FAR TOO LITTLE SURVEY FINDS, August 19, 2021; Billboard Insider, Why great creativeis essential, September 22, 2021; Creativex, Creative Quality Score Report 2021; Real Eyes, The high price of low-quality video in advertising, May 01, 2021For questions about advertising your business contact Account Executive Gabe Medellin at 956-337-3331.
Q 2 2 0 2 31. Who do you want to reach with your message?2. What are the three things that customers needto know about your business? 3. What do you want your advertising toaccomplish?How to Make Ads That Work. Three Thought Startersto Guide Your Creative Plan.LEARN MORE ABOUT KEY POINTS TOCONSIDERSPECTRUM REACH CREATIVE SERVICES BY KERNELKernel's Approach to Growing Brands with CreativeLEARN. We learn about your business goals, future plans and how you see yourcompany’s brand. We learn about industry trends and what the competition is doing.We learn about your consumers - what moves and motivates them and how we canconnect with them.STRATEGIZE. We define the overall messaging strategy designed to reachconsumers and move them to action. We determine production and messagingguidelines based on your budget and needs.CREATE. Our creative professionals develop engaging campaign concepts thatalign across platforms. Each creative asset complements and enhances theoverall campaign strategy.PRODUCE. Creative concepts are fully produced into a wide range of marketingmaterials based on your business's needs and media plan.OPTIMIZE. Whether we use A/B creative testing to inform future creativechoices or work with the Spectrum Reach team to analyze campaignperformance; we optimize for the best results.For questions about advertising your business contact Account Executive Gabe Medellin at 956-337-3331.
Q 2 2 0 2 3KERNEL OFFERS A FULL RANGE OF CREATIVE SERVICESFor questions about advertising your business contact Account Executive Gabe Medellin at 956-337-3331.