simplebooklet thumbnail

This is a collaborative magazine produced by the Arizona Lolita community.


FALL 2016



1. The Newbie's Guide to Arizona Lolitas

3. Silhouettes and You

4. ART - [Martha Sweets]

Makeup Recommendations

Upcoming Trends




Acknowledgements, etc.

An introduction to our group by Chloe Surrett

Are you new to the Arizona Lolitas Facebook group? Have you just started dressing in lolita fashion? Trying to figure things out? Welcome! This guide is for you!



  • Don't be shy—introduce yourself! Once you're added to the group, feel free to make an intro post with a picture of yourself and whatever details you think are important: how you got into the fashion, what substyles you like, your interests, what area you live in, etc.

  • Keep personal posts to a minimum—or rather, make your posts something that other people can interact with. A post like “Wore lolita to school today!!” doesn't have much of a place in the group. If you want to post about personal experiences, phrase it in a way that will encourage discussion. Adding things like “What schools do you all go to? Maybe we can dress up together!” or “What kinds of things have happened when you've worn lolita in public?” can get people talking together and make a post worthwhile!


  • If you've been invited to a group event, or are interested, make sure to update your RSVP status accordingly. A lot of meetups are booked at locations where the amount of people attending effects price, so for the host's sake, stay true to your RSVP status.

The Newbie's Guide

to Arizona Lolitas

  • Don't be afraid to join in discussions. A lot of people feel like they can't contribute to conversations unless they know the people posting, but that's how you get to know new people in the first place!

  • Make sure to read the FAQ and the Google Doc on the page before asking questions! Members are usually happy to help, but if you ask a question that already has a detailed answer, chances are you'll just be told to read the FAQ anyway.



  • Don't be afraid to be the first to talk. Introduce yourself to everyone and start chatting. Compliments are always a good icebreaker; eg, “I love your coord! What brand is that dress from?” If you make a first move like that, things will usually go pretty naturally from there. No lolita will ever pass up the chance to talk about her clothes!

  • If you're creating an event, it's usually best to make a few posts about it first: one to gauge interest to see if it's even something worth doing, and another to let the members know an event has been made so they can join.


  • Selling an item? Always include the measurements. Measurements are best taken with a measuring tape when the garment is lying completely flat. We have a sales album in the group that you can use to cut down on shipping costs when buying/selling items.
  • Keep in mind when joining our community that it is an all ages group. While “Lolita” may have some unsavory connotations, we are a group of fashion lovers and the fashion is just about clothes. We are a group that is very open to all types of people, but inappropriate behavior will not be tolerated by our moderators or members.

If you're interested in learning more about lolita fashion or joining us, you can find us on facebook at the "Arizona Lolitas" facebook group!

  • Treat others within the community how you would want to be treated yourself. There will always be bad apples in every bunch, but the AZ Lolitas group is largely friendly and welcoming. Just make sure to set the standard you want to see and you'll be making friends in no time!
  • Be punctual! A lot of meets are time-sensitive as well, whether it's restaurant reservations, movies, tours, etc. Even if it's not, it's just good manners to be on time!

Lolita is a fashion focused around elegance, grace, and modesty. While it has its rules, it still has room for an incredible amount of variety. A full skirt is characteristic of lolita fashion and details such as length, hair style and accessories, as well as other elements like purses and shoes will impact an outfit’s silhouette and the feel of a coordinate. In this article, I will provide a few examples focused on hairstyles. I hope you find my suggestions helpful and informative, and that you find occasions to try them out yourselves and expand on this concept.


Laurel can be found on Instagram @Laurelartery



>> With elegant and complex headgear like crowns, consider a short hairstyle to create a gap at the neckline, which draws attention to the area by creating a gap in the silhouette.


A simple guide to working with different lolita silhouettes by Laurel Weston.

Silhouettes and You

<< With salopettes, consider wearing long braids with pretty accents at the end of each tie--this mimics the vertical lines of the garment, and has a youthful active feel that salopettes represent.

<< When accenting a border print with lots of poof for more casual or toned-down coords, consider a hairstyle with lots of volume to prevent the silhouette from becoming far too bottom heavy. This is also accomplished with voluminous headgear like large headbows.







  Chloe Surett aka Candyblood Art

  Ink on paper


My name is Martha and I've been into lolita fashion for almost 4 years! Primarily I wear sweet but I've been trying to branch out into gothic. I have a real passion for makeup and am always trying out new products and looks. When I do sweet lolita makeup, my goal is to make my skin look as flawless as possible. I want my eyes to look big and bright and my cheeks to be rosy! Essentially I try to go for the "dolly" type look. When it comes to gothic, I like a more vampy and mature style of makeup.


I have compiled a list of makeup products I swear by that can be utilized in many different types of looks to suit multiple substyles and skin tones! I hope you find it helpful!


Essential products for every lolita style as recommended by Martha Herrera

I have used this mascara for about 2 years and it's my absolute favorite! It's water resistant so it'll last through tears and/or sweating but comes off easily with no scrubbing.

Too Faced Chocolate Bon Bons Eyeshadow Palette $50

This palette is very versatile and would pair well with sweet or classic looks. The best part is that the shadows smell like chocolate!
If you're on a budget, I'd highly recommend checking out Wet n Wild and Milani eyeshadows. They make great quality drugstore eyeshadows and even have shades and palettes that would work well for gothic!

Benefit Cosmetics They're Real! Mascara in black $24

Milani Eyeshadow Primer $7

Essence Cosmetics Waterproof Eyeliner Pen in black $3

Personally I find liquid eyeliner pens to be the easiest to use and most beginner friendly. This eyeliner is very inexpensive and does a great job! 
I love this primer because it really helps your shadows stay in place and not crease even in the roasting Arizona heat!

Essence Cosmetics Eyebrow Designer $2



This pencil works great for the price! The only downside is that it is limited to two shades. A great alternative is the NYX  Micro Brow ($10) because it comes in multiple shades! 


Maybelline Fit Me Matte+Poreless Foundation $6

This is a medium to full coverage foundation that comes in a ton of shades! There's even a dewy version for those of you with dry skin.

Tarte Shape Tape Concealer $24 Maybelline Instant Age Rewind Dark Circle Eraser $8

I love both of these for different reasons. Tarte Shape Tape is a fantastic full coverage concealer that makes your skin look AMAZING all day and doesn't crease! The Maybelline Age Rewind concealer works wonders on dark circles. It comes in a good range of shades as well. I use the shade Neutralizer! 

Wet n Wild Color Icon Blush $3

The color icon blushes are very pigmented and blend well. They have some nice neutral shades that would work well for classic and gothic. The shade I use is Fantastic Plastic Pink!

Coty Airspun Loose Face Powder in Translucent Extra Coverage $7

I love Coty Airspun for baking under my eyes and setting my whole face. It has a "grandma's perfume" type of scent but it doesn't linger. It's a bit difficult to find online but it's commonly sold at drugstores such as Walmart! 
E.L.F Baked Highlighter $4 E.L.F Contour Palette $6
The contour palette includes a highlighting powder but personally I like a moreintense highlight! ELF has a few different shades of their baked highlighter. My favorite is Moonlight Pearls!

I’ve always been on the chubby side even when I was little. It got worse after I dislocated my knee by tripping over my friend’s backpack in middle school and needing surgery. I basically couldn’t do PE any more let alone running or jumping. When I took PE, I had to have a special doctor’s note saying I had to take it easy. Compound that with my dad’s side of the family being really overweight, I just lost control of my weight.


You can see why I never thought myself to be pretty or cute no matter what. I would wear hats to hide my face without realizing that was what I was doing. I wouldn’t even bother to try and look “pretty” because I saw there is no reason as I wasn’t even remotely pretty.


It wasn’t until I found J-fashion, namely lolita, that I found something that interests me in terms of looks. For the longest time when I dressed in lolita, I was terrible. I was casually interested in it and saw it more as a costume than anything. It wasn’t until I really got into it and joined a comm that my viewpoint changed. I saw it more as fashion, something I would like to wear as much as I could outside of a convention. I started to improve in how I dressed.


It also gave me more of a reason to lose weight. I already wanted to lose weight for the sake of my health, but to wear brand for a change would be nice. I figured that while I try to lose the weight, I can build up my accessory collection and practice my coordinating skills. Meanwhile, I could make my clothes with my mom and pick up a skill at the same time.


Everyone in my comm was nice and the meetups got me out of the house. I was enjoying myself, and for once I felt pretty when I was dressed up. I didn’t know the ugly side of lolita about a year after joining the comm.


My mom was in the hospital from something we still have no clue exactly. I got a message from one of my friends on Facebook that someone had made fun of an outfit my mom had just finished before going into the hospital along with my weight. I was devastated since I we had worked hard on it. I was already pretty low, but that just took me to another whole new level of low. I wanted to quit lolita, the one thing that made me feel cute and pretty. It was from the support of my friends that I kept going on. This was not the last time that it happened. I kept being made fun of because of my weight, each time I just wanted quit. It doesn’t help that my parents don’t like how I look in lolita, but they just let it be.



Life as a Plus Size Lolita

A personal essay by Rubai Sora

Yet I haven’t quit. I’m slowly losing the weight and still improving my skills. In fact, I’m trying to branch out to other J-fashion styles so I can experience others to see if lolita is my true calling. The one thing that keeps me going is the fact that it makes me feel happy. There will always be those who will hate me for whatever reason no matter how healthy I get or how well dressed I become. Be it that I’m not dressed to their liking, I’m too fat, or they just hate me. While their words will hurt at the time and I want to quit, I keep on going.


By Rubai Sora

Acrylic on canvas


A personal essay by Laura Marie

I was made aware of the event through some vis a vis on Facebook, over-sharing my friends’ activity in the way that Facebook does. In my feed, I saw an old friend of mine had RSVP’d with interest to an event titled “LOLITA FASHION AND FILM: Kamikaze Girls at the Art Theatre of Long Beach” which immediately piqued my own interest.


The event wasn’t for nearly two months away at that point, and I’d put out feelers among other local people to see if they’d be willing to make the trip with me, but I started making my own plans to go regardless.

When I started out as a young, fresh-faced lolita I was introduced to Kamikaze Girls (known as Shimotsuma Monogatari in Japanese). While the film was released in Japan in 2004, its US release by VIZ Media was in 2006 which was the year I really dove headfirst into the fashion as a hobby. The film, which is based on a novella of the same name, centers around a teenage lolita girl living in rural Japan, Momoko, who is obsessed with the real-life brand Baby, The Stars Shine Bright. In the story, she meets a delinquent (yanki) girl named Ichiko when Momoko tries to sell off some bootleg Versache merchandise through an ad in a magazine. The girls bond and the story is ultimately a tale about female friendship and closeness.

A lot of things in Kamikaze girls resonated with me when I read it as a teen girl, and gives me feelings of nostalgia today. I lived in a rural city (pop. 30 thousand) and came to find lolita through my love of anime and Japanese culture. A close friend of mine helped me begin in the fashion and she and I started our lolita journeys together. While she drifted away from the fashion, I have somehow managed to remain passionate about it for nearly a decade. Part of that, I believe, is absolutely because of the great friends I have made through the fashion. I have met so many different people across 


Photo: Event hostesses announcing the raffle prizes

state lines that I feel so much gratitude toward the fashion and the internet for making that possible.

I got together the best old-school coordinate I could muster, which wasn’t terribly hard since much of my wardrobe is so old. It was classic black and white color scheme, nearly all Baby, The Stars Shine Bright, and it featured the very first Baby dress. While I didn’t win anything, it was very fun to participate and see what people came up with.

During the shopping and the contest it felt so fun to talk and reminisce with people about the “old days” of lolita fashion. There were so many great “old-school” styled coordinates, and so many genuinely old lolita brand dresses worn to the event.

bringing a pop-up shop of Baby merchandise for people to buy before the show and potentially win a gift certificate to the shop. The pop-up shop featured a nice selection of pieces that were very suitable to the old-school theme: cottons, solid colors, white lace. 


Photo credit: Patrick McIntosh

Closer to the event, the hype was built up. They were going to not only be showing the movie in a theater setting with an old-school lolita theme, but they were also going to be having more activities like a raffle, polaroid “purikura” and a coordinate contest.



The biggest announcement was the sponsorship with Pacific Media Expo and Baby, The Stars Shine Bright San Francisco, which would be

I’m originally from Maryland and moved to Phoenix, Arizona in late 2013 to try and pursue things in my life that my rural city wasn’t helping me to do. Some of my other East Coast friends have also, over the years, migrated out west. Most of the ones who moved now live in the Los Angeles area, which is another reason that I felt such determination to go to this event--it meant a reunion with long-time friends.

My favorite part of the event though, was being able to re-watch Kamikaze Girls with all of my old friends, and to meet new people in the SoCal community as well. Lolita fashion is truly an amazing tool in that sense.

New friends and old friends in Los Angeles

Photo credit: Patrick McIntosh


Laurel Weston

Ink & Color pencil

"Earth - Garden"

Rubai Sora

Acrylic on canvas