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Market analysis of women's clothing segment. Focus on company brands Ella Moss. Lucy

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Women's clothing



  • Ready-to-Wear (RTW) designer lines

  • casual/contemporary apparel & accessories for women

  • designer fashion accessories

  • scarves and wardrobe accessories

  • active wear




"Companies that do the best job of marketing to women will dominate every significant product and service category."

Women comprise 51% (145 million) of the U.S. population and control or influence 81% of all household purchase decisions.

Women are now earning more college and master's degrees than men, which translates into more senior positions & higher pay.

  Balancing work and family are the #1 concerns for women and almost half "hardly ever" take care of their personal needs; one out of five women would like to have time to do a little shopping!

Marketing to women