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 This campaign started in 2010 when smart phones started to become a distraction to drivers.The message is to keep your eyes open and on the road and not on your phone. AT&T launched a nationwide virtual reality to help people understand that it isnt possible to drive safely while using a Smartphone.

When and Where it began

In addition, AT&T offers,a free mobile app for AT&T Android and also iPhone users that silences message alerts and auto-replies when the person is driving to let your friends and family know that you can't respond at the moment because you are trying to get to your destination safely.The campaign has resulted in more than millions of downloads of the app. The app will decrease people from texting while driving if you download the app and keep less accidents from happening.

Their mission statement

In 2014, more than 500 It Can Wait events and engagements took place around the country. Many of these events took place in September, leading up to the annual national day of action on September 19. These events and engagements included writing contests with high schools, statement of unity signings, social media engagement and more. As part of many of these events, AT&T brought a texting-while-driving simulator to 128 stops in 2014, which allowed nearly 8,000 people to experience the dangers of texting and driving first-hand.


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Is there any existing laws, legislation that the group has achieved as a result of their efforts?

Not that I know of but, texting while of driving is illeagal in 46 States and the district of columbia. In addition, novice drivers are banned from texting in two states which are Missouri and Texas.Many localities have enacted their own bans on cellphones or text messaging.