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FEDUP PRODUCTIONS Pro tips for businesses in the beauty service industry Presented by Stacey A

You need a website YOU RE LIMITING YOUR REACH In the age of social media where everyone can build a following via IG TikTok etc it s easy to believe that this is the best way to reach your clientele And while using social media to market your services isn t a bad idea you are faced with one big problem You don t own the platform If your primary way of connecting with your clients gets disrupted what is your next step Do you have a mailing list to reach them via email If IG locks you out of your page how will you correspond with your followers Or worse if the social media network removes your page from their platform then what

SEO and whatnot Having your own website gives you the flexibility of controlling your narrative Once you re online and have an SEOoptimized website you have a chance of showing up in Google search results This means that when people are searching for a product or service there is a chance your website will show up in the results This gives you the opportunity to drastically increase your customer base

Your personal profiles should remain personal As a new business owner your first thought may be to reach out to the friends and family that you already have to boost your business Again this isn t a bad tactic But your clientele isn t always going to be on your friend s list Conducting business on a personal profile is a big no no and against ToS for most social media platforms Your business should have it s own profile

YOU AREN T LIMITED TO 5000 FRIENDS YOUR BUSINESS PAGE IS PUBLIC The information shared should only be about your business Compare this with your personal page which may contain more intimate details about your life than you want the world to see A good practice would be to lock down your personal page and again only use your business page to discuss business matters You can however share posts from the business page to your personal profile ADDITIONAL FEATURES Having a business page allows you to create ads events shops and see insights about the people who follow you Your personal profile doesn t Take FB as a example

SCHEDULING When it comes to scheduling appointments there are countless apps that help you keep your book in order The top issue that I see beauty industry service providers dealing with is collecting deposits

STOP CHASING DEPOSITS Ideally you should not have to chase a client down for a deposit Using schedulers like Acuity or Schedulocity removes this extra step for making a deposit While there may be a price difference between Acuity and Styleseat the ends certainly justify the means

Access Whether you work three days a week or seven your time handling clients should end on your terms Everyone should have business hours Additionally your clients do not need to have access to you 24 7 If they have questions about a service a simple FAQ sheet on your website or business page can be their reference Business inquiries should be sent via email And lastly your clients should NOT have your personal phone number If you aren t able to obtain a business number a Google Voice number can easily be used as an alternative and it s free

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