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Frison & Company Film and PhotographyCommunity Healing Network

ABOUT THECOMPANY Frison & Co., led by Lend Frison, Chief Creative Officer, and Nya Moses,Chief Operations Officer, is a storytelling and branding powerhouse. Frison & Co. is the result of 402 Photo Group and La Mancha FilmCompany merging, creating a company committed to helpingorganizations and businesses tell their stories.C O M M U N I T Y H E A L I N G N E T W O R KP R O P O S A LIn case you haven’t been watching, over 6 billion videos are viewed on YouTube everymonth. That’s almost an hour for every person on Earth. (And for the record, they’re not allcat videos). Imagery is a valuable, powerful way to tell your brand’s story, showcase yourproduct or service, and engage with your target audience. We’re not talking infomercialshere; we’re talking about compelling, interesting, and emotionally engaging storytellingthat can make your business come to life online.And that’s what we do: we use stories to make your business come alive. Our team of brand strategists combinesbusiness, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brandsfor companies big and small, start-ups or stalwarts. We don’t just come up with what’s cool; we craft the message youraudience wants to hear and one that you can deliver on. We’ve seen firsthand how the power of a brand can elevate acompany from a commodity to a valued partner, how it can rescue a business from the trenches of an impossible-to-win price war, and how it can motivate employees and customers alike to become full-fledged fans. We develop thetools and show you how to use them. The rest is up to you.Nya MosesChief Operations Officer Frison & Co.

OVERVIEW & GOALS your logoyour taglineyour productyour serviceThe term “brand” has become one of those words that have almost propelled itself into the hallowed halls of businessjargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we heard the phrase ‘brand’, we’d beinternet millionaires. But a more lucrative situation would be if we had a bitcoin for every time we heard amisperception about branding, we could buy the entire internet. It might be easier to start with what a brand ISN’T.A brand is not:All of these things can be expressions of your brand, but they are not your brand.Here’s the simplest way we at Frison & Co. define the brand: Branding is about the promise of a distinct, memorableexperience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact withyour brand, whether it’s the way you answer the phone, how your website functions, your customer service process, howyour office looks, or how your product/service performs. It’s how you make your customers feel about themselves andtheir decisions when interacting with your brand. It’s why you shop at store A vs. store B, even if the price or productmight not be that much different.Developing a solid and authentic brand and delivering it consistently is the foundation for every successful business.And we can help you lay that first stone. We’ll help uncover what makes you unique, differentiates you from thecompetition, defines who you are and what you want to be, and what your target audience wants you to be. Thedevelopment of this brand will be essential to consistently delivering the right message to the right people to create justthe right reaction.C O M M U N I T Y H E A L I N G N E T W O R KP R O P O S A L

HOW WE WORKLogo designContent CreationPhotographyTagline developmentColors/fontsBusiness card template LetterheadWebsite designBrand DiscoveryThe first step involves our team getting to know your business, absorbing your mission and vision. This is not thecookie-cutter industry research. We become extensions of your organization, solely focused on communicating yourdesired message. This is also when we look at what your organization may have already done. Rework is a waste of timeand resources. We consider this to be the essential part of what we do as it establishes the foundation on which we'll build.Brand StrategyOnce the discovery is complete, our team will work with you to develop a unique brand strategy. We believe incollaboration to create a plan that is realistic for your organization. We'll present the promise you need to communicateand suggest tactics to express it throughout your business operations.Identity PackageOnce we've developed your brand strategy and you've approved this direction, our designers will move into interpretingyour brand characteristics more visually. A standard package includes:Brand GuidelinesOnce these steps are complete and you have signed off your approval, we'll develop brand guidelines for you. This isyour handbook for expressing your brand adequately: where and how to use the logo, colors, fonts, and just asimportantly, how NOT to use them to communicate your message consistently.C O M M U N I T Y H E A L I N G N E T W O R KP R O P O S A L

Below are the proposed timelines; we anticipate needing approximately six weeks for the discovery andstrategy development, depending on when we receive feedback at each milestone. TIMEFRAMEPhase WeeksDiscovery Meeting 2Strategy Development & Presentation 4Initial Design Concepts TBDRefined Designs TBDBrand Guidelines Document TBDC O M M U N I T Y H E A L I N G N E T W O R KP R O P O S A L

YOUR INVESTMENTDescription Price Qty SubtotalUpfront discovery meeting asdescribed in scope of service$2,500 1 $2,500Brand DiscoveryAs previously discussed, CHN willrequire a specialized approachand a segmented brand strategythat communicates with multiplegroups.$7,500 1 $7,500Brand StrategyTBD 1 TBDIdentity PackageTBD 1Brand Guidelines DocumentTotal 10,000.00TBDC O M M U N I T Y H E A L I N G N E T W O R KP R O P O S A L

OUR WORKC O M M U N I T Y H E A L I N G N E T W O R KP R O P O S A L

NEXT STEPSIf you have any questions at all, please let us know. We’re happy to clarify any points, and there may be some itemsthat we can sort out together. We’re committed to finding the best way to work together.Should you feel confident about everything and are ready to move forward, just let us know. If you’d like to speakto us by phone, don’t hesitate to contact Nya Moses via email at nya.moses@frisonandco.com, at the office at 531-772-0978, or directly at 337-546-5966.We are looking forward to working with the Community Healing Network team.F i l m & P h o t o g r a p h yC O M M U N I T Y H E A L I N G N E T W O R KP R O P O S A L

A FEW OF OURCLIENTSC O M M U N I T Y H E A L I N G N E T W O R KP R O P O S A L

F i l m & P h o t o g r a p h y2933 State St., Omaha, NE 68112info@frisonandco.com531.772.0978fb.com/frisonandco@frisonandco