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Product Management in Fashion ToolBox Nathalie RAMANANTSOA FRAT

Table of content o Brand Platform p 3 o Costing Pricing Principles p 39 o Customer profiling p 5 o Basics of stitches Seams p 45 o Product classification p 15 o RFP essentials p 59 o Design Briefing p 23 o Lab dip submission form p 67 o Launch Plan Integrated Marketing Plan p 26 o Developping Samples fitting p 69 o Line planning Core Range p 29 o Generating EAN codes p 79 o Line Follow up p 35 o Sourcing Business Review p 81 o Pricing grid p 37 o Examples of Promotional Tools p 86

Brand Platform Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Brand Platform Framework VISION Brand promises why it exists Pledged experience Points of differenciation USP 2 8 Mission Physique 4 Brand specific character how it differentiate Personality 7 1VALEURS Mirror Reflection The stereotypical user of the brand its outward mirror Culture 5 6 3 Relationship How the brand engages interacts with its customers climate Univers Territory Self Image Mentalisation Image clients want to give when they use the brand Brand area of competency and know how History heritage Strategic Concept Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT Brand Charter Cultural Corpus Singularity Value Proposition INTERIORISATION EXTERIORISATION Appearance Physical traits Functional attributes

Customer profiling Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Learning about your customers attitudes interests and opinions is vital Objectives Understand how people make decisions at a deep unconscious level Predict how consumers will respond to your offer and marketing initiatives know your clients personally by understanding their complexities life experiences and the influences that motivate them Tools Focus groups individual in depth interviews IDIs participant observation DILO s Force field analysis Uses pictures objects drawings collages and or stories or any other creative exercise Discourse analysis analysis of the words and speech patterns Latent beliefs structure Archetypal structure Desired output A qualitative profiling which involves creating a detailed description of the habits motivations and buying behaviours of your target customers Buyer personas are presented as a means of templated profile building Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Indicative typical content for efficient Client Profiling Demographics Age Gender Family Lifecycle A consumer stage in that life cycle determines many of her needs and wants Cf single married childless family with young children Family with older children Empty nesters children left Retirees Businesses use this demographics to determine who buys what for whom Socio professional category allows to determine how many consumers can afford the product service and will be prone to do so Educational levels Income levels Ethnicity Culture understanding the target market s culture is essential for success Psychographics measures consumers opinions interests behaviours They are much harder to measure Values Attitudes Geographics Behavioural Buying patterns Lifestyle Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Gallery of portraits C cile Lawyer Tidy organised Workaholic she evolves in a formal and conventional professional environment She represents her company and as such she has to comply to a dress code Still she endeavour to bring a discrete touch of chic and fantasy in her wardrobe She indulges in short shopping sessions and tries to preserve her leisure time at home Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT Caroline Art Gallery Manager Free Caroline Office employee Hedonist Accomplished woman she obeys to no norms and no constraints She is acknowledged for her refined taste her joy of living and her warm relationships In her private life she takes great care of her family tribe Well educated she likes reading hours on end She is a working woman living on a small apparel budget She loves buying small designer pieces that can liven her wardrobe She takes avail of her free time to go shopping at every king of fashion retailers In her private life she spends a lot of time with her friends and her family

Gallery of portraits Brigitte Health Manager show off Anne Housewife active She takes full time care of her family and has lots of cultural and social activities She shops during her free time She belongs to no brand but look for authentic signature pieces that she mixes match with basics Active woman she likes differenciating herself She loves displayings the brands she wears Brands addict she shops logos in every possible places outlets private sales Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT M lissa Housewife designers addict She loves signature pieces Her purchases are influenced by advertising She loves RTW acessories And shops outlets and private sales

C cile s universe C cile Lawyer Tidy organised Workaholic she evolves in a formal and conventional professional environment She represents her company and as such she has to comply to a dress code Still she endeavour to bring a discrete touch of chic and fantasy in her wardrobe She indulges in short shopping sessions and tries to preserve her leisure time at home Her food errands t l market Monoprix march Franprix Popular districtor near subburbs Levallois Batignolles 9 me 12 me Province Montpellier donwtown Com die Saint Roch She lives in a flat Modern functional Habitat Department stores Her outings french exotic restaurants Small city car Peugeot 106 Her Press business hebdo f minine et loisirs With family or friends In France Renting in mountains or at seaside in Corsica Abroad in leisure clubs Her sport tennis gym Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT Her family

What she buys Her parfumes modern classics Allure Tr sor Her bags big practical small for parties Vanessa Bruno Longchamp Lancel Vuitton Her jewelry Gas Agatha Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT Her cosmetic Clinique Lauder Her lingerie good value for money Etam Princesse Tam Tam Darjeeling Her shoes Tod s Free Lance Accessoire Diffusion Puma

Her shopping list Skirt suit or trousers G rard Darel Max Mara Angora jumper knits Gap Comptoir des cotonniers Trenchcoat Comptoir des Cotonniers Other brands Darel Max Mara Comptoir des cotonniers IKKS Gap MFG Zara Jupe en tweed brod e et jupe longue en denim froiss Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT Zara MFG Pants Slim jacketpoches poitrine IKKS boot cut vintage jeans stretch Gap

Her season s best For professional intents she shops Kenzo mainly for suits She wears more casual outfits on her weekends Silhouette 1 Checked jacket Kenzo Paris Tweed pants Kenzo Paris Other brands Darel Max Mara Comptoir des cotonniers IKKS Gap MFG Zara Silhouette 2 Embroidered knit Kenzo Jungle Patched Jeans Kenzo Jeans Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

3 main clients C cile Caroline and St phanie Clients profiles weight in T O Baseline S S03 of T O i e 4 6M was earmarked for the following 3 target clients Brigitte Health Manager 8 M lissa Housewife designer brands lover 5 Anne Active housewife 10 Caroline Art gallery Manager 21 C cile St phanie Caroline C cile The lawyer 33 Clients profiles weight in T O Baseline S S05 St phanie the hedonist 23 M lissa Housewife designer brands lover C cile 12 Brigitte Health Manager 32 11 Anne 14 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT St phanie Caroline 15 16

Product Classification Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

In Fashion Product Classification maps along the body parts Head Short Sleeves Other Accessories Bottoms Outerwear Long Sleeves 1 piece Light Tops Today assigning a piece of clothing to a function is an actual challenge Sleeveless Suits Tops Heavy Tops It is an ever evolving system cf Typology Destination Folklore The fashion creation process is often rooted in interpreting adapting and mixing existing garments Feet Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 16

Examples of Some Loungewear Light Tops 1 2 Top Tank Vest T Back Top Tank Camisole Top Negligee FR d bardeur FR marcel FR caraco FR n glig Warp Top T shirt Tunic Blouse FR cache coeur FR tee shirt FR casaque FR blouse Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 17

Examples of Some Loungewear Light Tops 2 2 Oversized shirt Tunic Blouse Over Blouse Kurta FR liquette FR tunique FR vareuse FR kurta Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 18

Examples of Some Loungewear Heavy Tops Cardigan FR cardigan Slim Fit Jumper Smoking Jacket FR pull chaussette FR veste d int rieur Kimono FR kimono Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 19

Example of Some Loungewear Bottoms Sweat Pants FR pantalon de jogging Baggies Capri Pants FR baggy FR corsaire Sarouel Pants FR saroual Harem Pants FR pantalon de harem Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT Bermuda Shorts FR bermuda Leggings FR cale on leggings 20

Examples of Some Loungewear 1 Pieces Suits Track Suit FR surv tement Pinafore dress FR chasuble Dressed up Pyjamas Culotte Suit FR pyjama habill FR combi short T shirt Dress FR robe tee shirt Shirtwaist Dress Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT FR robe chemisier Sarouel suit FR combinaison saroual Caftan Frscaftann Chinese Dress FR qipao 21

Examples of Some Loungewear Accessories Slipper FR chaussons Eye mask Shawl FR masque FR ch le Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 22

Design Briefing Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

Key Principles to Keep in Mind when Setting Style Directions An ideal creative sequence might maps as follows 1 2 3 4 5 6 Determine the colour palette for the whole season Breakdown the colour palette by period then by story Design and develop the prints value add embrodreries as early as possible Sketch out the shapes define the volumes Source fabrics trims Once the AOP are available work out the variantes and images Take into account as early as possible technical financial constraints Product Managers Designers must liaise to ensure that all designs Match the needs in terms of functions Are technically feasible at a price consistent with the target Retail Price Are adapted accordingly Keep a consistent story across all sublines Mind not to have 100 challenges in terms of product developement Spot the base that are already mastered in production and can be continued or adapted Check their target proportion in the overall collection Keep a balance Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 24

Example of Style Directions Framework MOOD BOARD COLOURS PALETTE STORY En Irlande LINE SEGMENT Infant PURPOSE Start of season equipment Main wardrobe LAUNCH DATE 6 Sep 200X A casual and authentic theme dedicated to outdoor use Wild open fields are portrayed in the intriguing Irish moors A journey through the Irish countryside A story featuring a baby sheep getting ready to get shaved Choice of fabrics trims colours tell about genuineness cf horn buttons hand embroidered stitches Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT For baby girls A floral print in neutral hues printed over a light tartan inspired a base of light weight denim could be lined with micro polar fleece Likewise knits worked in light stiches and natural colours For baby boys Full tartan spirit in a bi colour piqu Jersey knit flamed 25

Line Plan Launch Integrated Marketing Plan Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

Carefully Schedule Store Animation Beforehand Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

And Connect All Marketing Levers Together Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Line Planning Core Range Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

Collection Plan or line planning stands at the inception of any collection Cornerstone of fashion management and key function generally held by fashion merchandisers or product managers buyers crucial to achieving a successful season of sales and ensuring profit margins Key objectives are too propose and define a products selection taking into account coherence with brand image season trends and garment variety evaluate line financial aspects considering targets profit margins budget and pricing asses potential sales Line planning starts with a review of the previous season s sales by style and product category Sales trends in the market will be carefully evaluated as part of a team discussion between designers merchandisers and buyers Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Sheet Range Board The Designer Product Manager will be expected to create a range board also known as a line sheet This is a presentation board that visually clari es a collection proposal by style and fabric Garments are drawn at with front and back views to accurately represent each garment Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Top tips to produce a Best in Class Line Sheet 1 A line sheet is a document designed to assist buyers in the placement of their orders 2 Make it product informative For each item you should have the following information 3 Make it practical and functional 4 Help the buyer select It s a sales tool which is not to be confused with a marketing tool As such line sheets depict styles in flat black and white sketches can propose front and back views to accurately represent each garment Put separate categories of merchandises in separate documents makes it easier for buyers to sort out Style number style description fabric composition wholesale price colour sizing and MOQs N B Your line sheets should contain sufficient information that any buyer could order your products without an order form Add fabric and colour swatches Put a coloured or solid block block in the upper right hand corner of the line sheet for visual reference refer to collection coding cf Season theme etc Put your company contact information on every single page Put your delivery dates and order cut off dates on every single page Put your minimum order amount on the page as well Do not put any information in the top left hand corner of the sheet bound to by stapled by buyer Develop a product matrix i e a synthetic overview of the whole collection printing tiny version of all style which enables buyer to select mix and matching pieces see example on next page Leave a earmarked space for buyers to note their wishes Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Example of a Product Matrix Most practical when holds on a single A3 format page Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

The Product Matrix Helps Optimise Your Mix Match Options Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Line Follow Up Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

Line Follow Up Template Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 36

Pricing Grid Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

Typical Structure of a Pricing Grid Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 38

Costing Pricing Principles Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Costing implies to take into account the whole Value Chain Costing is a very complex procedure that should take into account all activities required to complete the collectioning process Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

What to take into consideration when costing and pricing Raw materials fabric consumption etc Trims labels tags badges twill tapes buttons bows etc Other charges print embroidery etc Production costs o o o PROFITS INDIRECT COSTS DIRECT COSTS Animal based cf running the machine maintenance power fuel worker wages and salaries Losses due to shrinkage wastage grading Financials Interest on investment loan working capital depreciation etc Overheads and administrative expenses cf size Price elasticity of demand Psychological price travelling telephone couriers legal issues taxes Animal based Accessories hangers inner boards polybags cartons etc Agent commissions Need to identify variable vs fixed costs Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT Profit depending on the order Animal based

Garment Cost Sheet 1 3 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Garment Cost Sheet 2 3 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Garment Cost Sheet 3 3 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Basics of Stitches and Seams Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

What is a Seam and How to Classify Seams A seam joins two pieces of fabric in producing the three dimensional shape of a garment Properties of good seam are Smooth fabric joints No Missed or Uneven stitches No damage to the material being sewn Achievement of strength elasticity durability security and comfort Comfortable while garment is in use Seams are usually categorized into eight classes Class 1 Plain seam French seam Class 2 Welt seam or Lapped seam Class 3 Bound seam Class 4 Channel seam or flat seam Class 5 Ornamental seam Class 6 Turned hem or edge neatening Class 7 Edge stitched seam Class 8 Enclosed seam Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 46

1 Plain Seam or Superimposed Seam Formed by superimposing the edge of one piece of component over the other these seams are produced with a minimum of two pieces of component This is the most common construction seam on garments which is formed by superimposing the edge of one piece of material on another Applied variants of plain seams Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 47

1 Lapped Seam or Welt Seam Formed by lapping two pieces of component they are produced with minimum of two pieces of component Applied variants of lapped seams Two or more plies of fabric are overlapped with the raw edges exposed for fabrics resistant to raveling or the seam allowance is folded under and stitched with one or more rows of stitching Used for Main seaming of denim jackets jeans and overalls Fabrics that will not ravel Unlined garments Side seams of shirts Joining lace to another fabric attaching patch pockets decorative finish Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 48

3 Bound Seam Produced with minimum two pieces of component Applied variants of bound seams Constructed by binding the component edge with another narrow component The raw edges of the seam allowance of one ore more plies of fabric are covered with a bias binding and stitched with one ore more rows of stitching Used for finishing necklines finishing seams on unlined jackets and coats finishing raw edges Sleeves hems Inside waistbands of trousers and pants Adding interest as a design or decorative detail continuing the motif design of lace Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 49

4 Flat or Channel Seam Applied variants of flat or channel seams Produced with at least two pieces of component Two pieces of fabric are laid flat with their edges closing each other without overlapping The raw edges of the fabric plies are abutted or just slightly overlapped and joined together with stitching that covers the joint Flat seams do not contain seam allowances reducing fabric usage but increasing thread quantity Used for Close fitting garments where the seam allowance may put pressure on the body High stretch fabrics athletic apparel shape wear undergarments lingerie thermal underwear swimwear sweatshirts with side panels or with raglan sleeves eliminating bulk at seams seaming pelts Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 50

5 Ornemental Seam Applied variants of ornamental seams Add ornamentation to one or more plies of fabric by creating straight or curved lines or a designated design Used for Adding a design detail Cording Piping Tucking welting Box or inverted pleating Decorative stitching Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 51

6 Turned hem or Edge neatening Illustrations Produced with one piece of component This seam has one limited edge on one end Stitching work made on the fabric edges for neatening There are three finishing types within this classification 1st secures a folded edge to the shell fabric by stitching either on the face or back 2nd stitching is used at the edge or to cover the raw edges and may or may not be folded 3rd applies a binding on a single ply of a seam allowance to finish raw edges Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 52

7 Edge Stitched Seam Seams are produced with minimum of two pieces of component One component is limited on one end and the other narrow one is limited on both ends A narrow piece is sewn to the edge of a garment part Illustrations Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 53

8 Enclosed seam Illustrations A single piece of component is involved in the seam construction stitches are applied on its edge s Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 54

Basic hand stitching techniques Source https www sewingmachinelife com beginner info different types of stitches Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 55

Basic machine stitches illustrated 1 2 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 56

Basic machine stitches illustrated 2 2 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 57

Anatomy of a needle Hand sewing needles Machine needles Source https www sewingmachinelife com beginner info different types of stitches Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 58

RFP essentials Tech Packs Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

RFP s Essentials Need for requirements alignment A good RFP document is one that will clearly set out what you expect the vendor to deliver under what conditions And In which time frames An RFP document also sets out your process and time lines for finalizing a vendor Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 60

A typical RFT s has 5 key sections 1 Overview and scope Conditions of tender time line for tender delivery schedule validity of tender condition of acceptance etc List of information to be supplied by tenderers Evaluation Etc 2 Vendor qualification 3 Tech pack detailing the technical and functional specifications cf following pages technical files including artworks Estimated quantities Samples Packaging Etc 4 Financial considerations price and payment terms Procedures for placing order Etc 5 Legal framework Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 61

Tech pack typical information Season and style code Information Design specs Detailed technical sketches for the style with front and back view of the garment containing stitching details Color details for each color combo preferably pantone code Artwork any additional detail sheet for the graphics embroidery in original size and details mentioned Details of accessories and trims Detail of main label wash care labels or side labels patch label Fabric specs Details for body and trim fiber content fabric type weight Finishes fabric swatch when applicable Fabrication specs assembly of the garment equipment used stitch types and density Size specs body measurement chart to implement in order to produce sales counter samples size set samples pre production samples Production series Testing specs Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 62

Example of a simple Tech Pack 1 3 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 63

Example of a simple Tech Pack 2 3 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 64

Example of a simple Tech Pack 3 3 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 65

Size grids complete the tech pack Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 66

Lab Dips Approval Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

Lab Dip Submission Form Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 68

Developing Samples Fittings Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

Samples are developed based on the Tech Pack information transformed into a pattern 1 3 Sample specifications or specs are garment measurements and details that are included in design packages and tech packs Many apparel specs are shown along with fashion flat sketches and are extremely important for accurate sample development Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 70

The flat sketches must be turned into pattern before prototyping Pattern for a coat style Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

The prototyped Sample Samples forms from the pattern The same coat style in 3D paper Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 72

To Be Well finished Garments Must Undergo a Product Fitting Process 1 2 Fitting is the process of making sure a sample garment meets all necessary measurement and detailed specifications to achieve the desired fit Conducted by technical designers the apparel fitting process involves Measuring a sample garment Checking all hardware topstitching and details Communicating any necessary comments or revisions with factories Designers and Product Manager should attend together any fitting sessions to monitor needs for revisions and check they fit within overall directions Five basic factors present in every fitting decides whether a garment fits well or not These five are interrelated Ease Line Grain Set Balance Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 73

To Be Well finished Garments Must Undergo a Product Fitting Process 2 2 It is the difference between the actual body measurements and the garment measurements Ease A rightly sized garment is neither too loose not too tight varies with the fashion type of garment and personal taste Lines should be smooth without folds and neat Line Grain smoothly graded curves in back and front Armhole should be oval but not pointed or round in shape The curve lines should not be too low which will hinder the movements of the hand Heavier threads tend to drape well on when gathers pleats and ruffles occur on the straight grain If the grain line is not corrected wrinkles or sagging occur If the material is not cut carefully the grain line goes astray A well fitted garment has a smooth set without any wrinkles Set N B graceful folds created by gathers or unpressed pleats or draped features can be style lines not to be confused with wrinkles The garment should look balanced from left to right and front to back Balance E g a skirt should hang so that it extends the same distance from the center to the right and left sides The necklines should fit snugly at all points If the shoulder seam stands away from shoulder at neck point and fits tightly at armhole point the garment will look out of balance Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 74

How to Assess the Good Fit of a Garment 1 2 Fitting is the process of making sure a sample garment meets all necessary measurement and detailed specifications to achieve the desired fit Conducted by technical designers the apparel fitting process involves Measuring a sample garment Checking all hardware topstitching and details Communicating any necessary comments or revisions with factories Designers and Product Manager should attend together any fitting sessions to monitor needs for revisions and check they fit within overall directions Five basic factors present in every fitting decides whether a garment fits well or not These five are interrelated Ease Line Grain Set Balance Source https www modelscouts com blog fit modeling Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 75

How to Assess the Good Fit of a Garment 1 2 The garment should be tacked and tried on The garment should be worn right side out to check the fitting on the body The garment is thoroughly inspected and carefully analyzed for fitting The openings are pinned together accurately properly and securely The basting line that marks centre front and back helps in giving a good fitting https www humanb com fashion business blog 2017 3 10 the perfect fitting session Until a satisfactory fitting is achieved repining and alterations for fitting is done In the second round of checking the fitting concentration must be on The sleeves and arms cycle Necklines Waistlines should be curved to fit comfortably and naturally Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 76

How to Assess the Good Fit of a Garment 2 2 The garment should be comfortable while walking or working If any alterations are to be made on the garment then Mark the correct line with tailors chalk Tack the corrected seam line or dart line from the inside of the garment The paper patterns should also be altered on the basis of changes made in the garment Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 77

Main Reasons for Poor Fitting Insufficient ease in darts Careless cutting and or stitching Garment should be cut and stitched accurately to fit on the curves of the body Flawed pattern not of the right size not altered according to the body measurement Poor posture might be the reason for differences in the bodice blocks Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 78

Generating EAN codes Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

Two Online Tools to help generate your EAN and barcodes https www gs1 ch fr home offre barcode calcul de chiffres de contr le g n rateurde code barre ean 13 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT https barcode tec it com fr

Sourcing Business Review Template Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

Sourcing Business Review Template 1 4 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Sourcing Business Review Template 2 4 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Sourcing Business Review Template 3 4 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Sourcing Business Review Template 4 4 Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT

Examples of Promotional Tools Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRATc

Sharing Product Information Key to ensure collection commercial success For internal use and Sales staff training Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 87

Example of store window Translates the spirit of the collection dream factor AOP reinterpreted Typography Strong product focus Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 88

Mini Collectible Comics Library on the Go Toolbox Product Management in Fashion Nathalie RAMANANTSOA FRAT 89