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PreListing Packet

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February 2024Surpassing Your Expectations!An Uncompromising Approach to Home Sales

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Rumana’sValuePropositionYour GoalsHome PreparationMarketingCommunicationNegotiationReputationFiduciaryMy TeamMy Team Principals

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Your GoalsHighest PriceGreat TermsFast CloseEasy ProcessWhat matters most to you?Are all that matter

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My goal is alwaysto surpass yourexpectations, inall ways

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Home PreparationEvaluation: I will only recommendupdates that will bring you ahigher return in the sale priceVendors: We will organizecraftsmen to take care of repairsand remodels to make your homelook it’s absolute bestStaging: The right placement offurniture and art will broaden theappeal to buyersPhotos: Professionalphotographers will capture yourhome’s elegance in video andpictures

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By adding to yourhome’s appeal andremoving anyobjections, we canget you the highestprice...guaranteed.

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MarketingComing soon buzzBlitz of targeted online adsFacebook/Instagram/TikTok/LinkedIn/YouTubeDesignated websites and Real Estate websitesZillow/Redfin/www.YourAddress.com/100’s moreInternational, Top Agent and Luxury websites

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Every qualifiedbuyer that is lookingfor a home likeyours will knowabout yourhome...guaranteed.

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CommunicationI will share marketing statisticsand analytics of every ad andposting of your homeI will communicate directly withevery agent that shows orpreviews your homeI will give you regular Feedbackfrom showings and Open Houses

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You will know how much your home is beingexposed, and how buyers are responding.

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NegotiationI communicate with thebuyers’ agents during thiswhole processI know the motivation andpurchasing power of eachbuyerI use this knowledge tonegotiate even more for youI don’t stop working when wereceive several great offers; Iget you more

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On average, Inegotiate anadditional 2% overthe initial offerprice, as well asterms that best suityour needs.

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Case study: 642 Harvester Dr, Foster CityNegotiationby the NumbersHome ComesOn the MarketList Price$1,675,000With high interest generated inthis Eichler home by ourtasteful updates and targetedmarketing, we set an offer dateafter just one week of being onthe market. We received 6 offers. 6%Price ExpMarkAverage$1,78Over List

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The average offer was6% over asking price.Most agents wouldstop here, but I assuredmy client I could doeven better for her. Inegotiated three offersto a higher price,accepting the highest and selling the home at$1,920,000. That is14% over the list price. That is how I negotiate.I do it all the time.14%Over List PricePrice AfterNegotiationFinal Sale Price $1,920,000%Frompertetinge Offer 6,000t Price

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Reputation22+ Years ExperienceHas reached: °Top 100 Agent °Top 1% °#1 KW agent in Northern California & Hawaii regionLuxury International statusTop agents prefer to dobusiness with other top agents Recognized for thoroughness;no surprisesReputation for bringing highvalue to sellers; thus agentssubmit better, cleaner offers

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My sign in your yardwill bring you moreoffers, at a higherprice, with cleanerterms. Offers for myproperties average6% over asking pricein 2023 (compared to2% for other agents).

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FiduciaryBecause I negotiate so fiercely for myclients, I will not represent buyers fora home I am listing; I negotiate onlyfor YOUOur Keller Williams brokerage has anin house attorney who helps us avoidlegal pitfallsMy responsibility is to be sure you endup with the highest possible price atthe close of escrow, and no headachesdown the road

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You will not leave anymoney on the table. Ipromise, I can bring youmore than any otheragent, and protect yourinterests and assets.

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My Team

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Alvin JohnsonSocial Media DirectorKyle HenryDirector of MarketingMichael SchmitzOperations ManagerGina TocchiniListing ManagerRumana JabeenLead Agent

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Our Team Principals“She is honest, direct and anoutstanding communicator.” Nancy M----------------“We enthusiastically recommendRumana, a realtor with undeniableintegrity and professionalism (notto mention charisma)” Victoria H.“She worked with us to makesure we wrote a compellingoffer. I felt very supportedthroughout the wholeprocess.”Berenice NWe believe that honestyand integrity comebefore all else.We create bespokeexperiences for everyclient, supplier andpartner, leaving eachperson feeling special,unique and supported

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“She is savvy in all aspects ofselling a house - from curbappeal and staging tomarketing and promoting thelisting, to analyzing offers andnegotiations. …with a sale price far abovewhat we had expected… solelydue to Rumana’s firm but fairapproach to negotiating.” Rob & Stephanie K“Rumana is awesome as a realestate agent and a friend.” Deepak JWe negotiate the bestpossible outcome foreach client, every time.We value trusting,loyal relationshipsthat last a lifetime.

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We practice proactiveproject management inevery transaction,monitoring the roles andresponsibilities of allparties to minimize riskand ultimately securethe desired outcome foreach client.“With Rumana at our side,we had an outcome beyondour wildest dreams!”Susan B“Rumana and her team maintained aclear timeline for the whole process,kept us informed, and handled theprocess in a very professional way.”Karthik VWe pride ourselves inkeeping our clientsinformed and educated,every step of the waybecause knowledge ispower.

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“Rumana is very professional,dedicated, super responsive, andhighly experienced with anexcellent network.” Priya NBoard member, RebuildingTogether PeninsulaCommunity OvercomingRelationship Abuse (CORA)Meadow Heights ElementarySecond Harvest Food Bank We uphold the highest levelof service to our clientsacross all team membersand all stages of atransactionWe believe we all havean inherentresponsibility to giveback to our communitywith gratitude.

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Rumana Jabeen(650) 743-4503rumana@rumanajabeen.comwww.RumanaJabeen.com Looking forward to serving you!