Lennox 2025 RFP_MGME Response : simplebooklet.com

Dear Lennox Team,Hello, and thank you for inviting us to participate in the Creative and Production RFP for Lennox LIVE, SSMM, and Leadership Conference.Our partnership with the Lennox Team has been thriving and continuing to grow in recent years. MGME works with our clients to create synergy. This opportunity to include our best-in-class Production and Creative Teams will streamline your processes even further.At MGME, we follow directions and understand the power of memorable moments. Our submission includes a PDF with the required information and a creative approach to the RFP. Being experts in experiences, we realize this is an excellent opportunity to deliver something special, so we developed a theme, two General Session designs, collateral pieces, and Lennox activations in a narrative digital format.What follows are our initial thoughts on your meetings, and we look forward to collaborating with you and your teams to deliver powerful moments for Lennox.Cheyenne Nelson, MMP, HMCCDirector, Strategic Accounts, MGMEBest Regards, Cheyenne NelsonAmplifying Success Together

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Now let’sget started! MGME is More Than an Acronym.At MGME, we’re proud of the family that makes up our company. Our approach focuses on building a team structure and working environment that translates to your success and peace of mind. Our team is passionately meticulous. We dig into the details ensuring even the little things will be done right. We are Passionate About Pixels.We see things differently. We deliver value by harnessing the BIG idea, because creativity is a major part of our DNA.We Think Big!Before we put pen to paper or pixel to page, we do our research into your unique business challenge. Our proven process fosters creativity and thoughtfulness, enabling us to strategically deliver effective solutions that are always on target.We Work Hard to Understand Your Challenges.

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DICE (Data Insights Creative Execution), founded by former Google and Creative Agency executives, revolutionizes how we gather and utilize data.Unlock Unprecedented Insights:Brand Perception Analysis: Gain a comprehensive understanding of Lennox and the HVAC market.Audience Intent/Behavior: Decode the intent and behavior of your core audiences.Strategic Validation: Ensure your current strategies are data-backed, eliminating guesswork.Market and Consumer Insights: Discover potentially overlooked insights into the HVAC market, dealers, and consumers.Actionable Event Metrics: Measure the right data points at your events.Gain an unfair advantage with MGME and D.I.C.E. by elevating your strategic impact and connecting deeply with your audiences using unmatched data, insights, and AI.Power in PartnershipsMGME + DICE

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SAMPLE ATTENDEE JOURNEYEngage your attendees at every point pre-event, on-site, and post with curated brand and theme activations.Tease the Location. Ramp up the Buzz and Excitement!SAVE THE DATEEstablish the Destination. Generate Excitement around Events and Activations!EVENT REGISTRATIONIntroduce Theme.Provide Know Before You Go and other Virtual Collateral in the Theme.PRE-EVENT COMMUNICATIONGreeted by Staff and Welcomed into the Hotel Space.ARRIVALSA Warm Welcome awaits by a Friendly Face. Themed Items Build the Anticipation for General Session.EVENT REGISTRATIONSet the Tone for the Entire Event with a Warm and Welcoming Reception giving everyone a chance to Connect.WELCOME RECEPTIONAttendees Enter a Themed General Session that will Invite Learning and Foster Learning.GENERAL SESSIONA Tradeshow that Allows Immersion into the Brand and Continued Learning on Product Line.BRAND ACTIVATIONSAWARDSRECEPTIONElevating the already exciting Lennox Branded Merch into a Bespoke Experience.GIFTING EXPERIENCEDEPARTURES POST-EVENT SURVEYLaunch this tool for organizers to gather insights, enhance attendee satisfaction, and drive improvement in event experiences.Recognition of Amazing Service and Sales. With a Unique Opportunity to Thank Their Supporters.A Farewell and a Sizzle Reel to Build Anticipation for Years to Come.|

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A DRIVING FORCEIn the dynamic landscape of modern living, Lennox emerges as a trailblazer of innovation, fundamentally transforming our residential and commercial environments. Positioned at the vanguard of HVAC solutions, Lennox is propelled by a relentless pursuit of excellence, advancing at the pace of evolving needs.Lennox epitomizes the catalyst for a future where homes and workplaces transcend mere spaces to become havens—sustainable, resilient, and endlessly inviting. Through a fusion of innovation, sustainability, and unwavering dedication to customer satisfaction, Lennox pioneers a path towards inspired living, where every facet is imbued with comfort, efficiency, and delight.With a rich legacy spanning 130 years, Lennox has been a stalwart in shaping accountability, elevating customer experiences, and spearheading innovations. Indeed, Lennox embodies more than a brand—it represents A Driving Force, propelling us toward a future defined by ingenuity, comfort, and prosperity.|

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Attendee-Sourced Highlight ReelOur proposed attendee-sourced highlight reel is based on an aggregated video platform that delivers authentic content from the POV of the attendees, the people who are in the heart of the moments Lennox has delivered. This attendee engagement offering puts the attendees in charge and keeps them active at every point during the meetings. How it Works:• Using CTA signage, we’ll ask attendees to record their favorite moments by following a unique QR code.• The videos will be collected, reviewed, edited, and enhanced with graphics and music to create an attendee highlight reel. • This approach will create a new intellectual property for Lennox that attendees will anticipate every year and at every event. |

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We’ll gamify Lennox’s air purification products with a money-grabbing-style arcade game. Instead of grabbing fake money, contestants compete to see who can remove the most contaminants.• The items inside the chamber will be designed like different contaminants that Lennox systems remove.• Particles – pollen, dust mites, dirt, and pet dander.• Germs – bacteria, viruses, mold spores, fungi,…• Odors/Chemicals – pet odors, cooking fumes, chlorine,…• A leaderboard will record the top performers, providing them with bragging rights.• Winners will get their picture taken to be used as social currency.PureAir Contaminant Removers!Pollen Dust Mite Dirt Bacteria|

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Chris “Douggs” McDougall|Professional Skydiver, BASE Jumper, Wingsuit Pilot Australian Champion, and World Record Holder.Through his extreme sports background and expertise in risk management, he founded the world's leading BASE jump school Learn to Base Jump, training hundreds of students - from beginners to experts. His life has been a series of mind-blowing ups and harrowing downs - life experiences that he brings to his courses.Outside of the extreme sports world, his passion since 2007 is to share his story and experiences with people, to inspire their dreams, to always chase them and to never give up.From humble beginnings as a construction carpenter in Australia and venturing into a Rope access NDT specialist on oil rigs in Africa, the UK, and Australia, he can communicate his message to a wide audience. His talks center on his mantra: "Dream. Challenge. Inspire."

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Eric WahlErik Wahl is a pioneering figure in the world of keynote speaking, seamlessly blending his roles as an internationally recognized graffiti artist and a #1 bestselling business author. With over two decades of expertise, he crafts dynamic presentations that combine captivating content with live on-stage painting, creating an immersive experience that brings his message to life. Through this innovative approach, Erik motivates organizations to embrace innovation and strive for excellence, driving them towards increased profitability and success.In his book, "The Spark and the Grind," Erik delves into the essential elements of transforming ideas into action, earning acclaim from prominent figures in both the art and business realms. His previous bestseller, "Unthink," was praised by Forbes Magazine as the blueprint for actionable creativity and by Fast Company Magazine as "provocative with a purpose." Erik's clientele includes prestigious organizations such as AT&T, Disney, the London School of Business, Microsoft, FedEx, Exxon Mobil, Ernst & Young, and XPrize.|

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Lee RubenFormer Captain of the Penn State Football Team; Expert in Building High Performance Teams.Five Characteristics of a Championship Culture. Diversity, Equity, and Inclusion are critical issues that require constant attention. Leaders who are having lasting success in those areas are focusing their efforts on building a championship culture. Any efforts to manufacture quantitative results without an inclusive culture where everyone can bring their best selves to work each day will be short-lived. This insightful, engaging talk identifies the specific areas of focus that contribute to a championship culture.Specifically, championship cultures are identified by:• Team members who leverage a diverse collection of individual strengths to achieve a COMMON GOAL.• Open & Honest COMMUNICATION to foster a culture of trust.• CHEMISTRY: Challenges are embraced as opportunities to learn and grow as a team.• CURIOSITY: Team members seek to understand the teams' uniqueness.• CONSISTENCY: Since there are no quick fixes, teams make a long-term commitment to the behaviors that contribute to a culture of inclusion.|

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Alex WeberAward-Winning Speaker, Author, TV Host, and American Ninja Warrior.In our unpredictable environment, how do you create teams that bond together, grow together, and achieve together? We need a consistent and reliable method to build sincere trust rooted in genuine care between the team members, leaders, and organization. That's exactly what Alex Weber, Award-Winning Speaker, Author, TV Host and American Ninja Warrior, gives you in his Keynote, Unstoppable Teams. With a focus on what Alex calls "Aligned Winning", team members will be able to positively identify their own goals and align these goals with those of the team creating a culture of mutual and Aligned Winning.KEY OUTCOMES:• How to create a culture of engagement, empathy, and empowerment.• Aligning goals of individuals, leaders, and organization so we can achieve Aligned Winning.• A human-first approach which strengthens meaningful and long-lasting bonds within our teams.• How to avoid the dangerous pitfalls that doom most teams to apathy and contempt.• A genuine connection between team members that power achievements together far beyond what we could accomplish alone.|

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Steve CadiganFormer LinkedIn VP of Talent, and co-founder of ISDI Digital University.The Future of Work and Leadership.The modern workplace has experienced a radical transformation over the past 30 years. There are many forces that have driven this transformation, and today we find ourselves faced with the new reality that we have the most fluid and disengaged workforce in history, and we have a massive skills gap. What it takes to attract, hire and create value in an organization is substantially different than it used to be. What skills and abilities you need to thrive in this new reality of work are also quite different. Steve Cadigan has built some of the most successful cultures in business at LinkedIn and Cisco and today he advises some of the most dynamic organizations in the world on how to build a talent strategy and culture to thrive in this constantly evolving new world of work. Takeaways:How to build a talent strategy with an increasingly disloyal and fluid workforce.The new workforce demands many things from employers – what are they and how can you leverage this to win?How to build a company when the skills you need are constantly changing?|

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Ben CasnochaTalent Development Thought Leader, Entrepreneur, Investor, Author.• What all innovative companies do with their best employees.• Why it’s possible to rebuild trust and loyalty with your employees even though you can't guarantee lifetime employment.• How to manage employees who seek constant career growth by defining unique “tours of duty.”• Why it pays to empower your employees to build their personal brands and expand their professional networks.• How to develop an employee value proposition that resonates with millennials and their peers.Through keynotes and interactive workshops, this is the management and business framework that will help your company generate Silicon Valley-style innovation, delivered by one of the field’s most engaging speakers.|

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Bid Form|Event NameUoMLeadership ConferenceSales & Stores Managers Meeting (SSMM)LIVEOrlandoLIVEKansasLIVEVegas% of DiscountPer Event Category Description Amount Amount Amount Amount Amount 2-3 Events 4-5 EventsAudio / Video Set Up and Lighting DesignGeneral Session and Breakouts AV - Technical GearsLS $107,734 $259,613 $236,876 $236,876 $236,876 3% off management fees 5% off management fees Lighting DesignEvent LightingLSLabor / ManpowerLabor and CrewLS $93,714 $174,225 $133,113 $146,384 $169,729 Set / ScenicScreens, BannersLS $11,664 $27,129 $72,450 $72,450 $72,450 Project ManagementPre - Production TeamLS $81,600 $101,220 $65,620 $65,620 $65,620 Event ManagementOn Site Show Management TeamLS $115,450 $133,450 $124,450 $124,450 $124,450 LogisticsInc Travel and ExpensesLS $42,500 $50,500 $40,000 $57,500 $46,000 Creatives Creative Content, Video Production, Graphic Design, Speaker Support, ScriptwritingLS $32,050 $32,050 $19,650 $19,650 $19,650 EntertainmentKeynote Speaker, MC, Host, PerformanceLS $16,675 $16,675 $16,675 $16,675 $16,675 MiscellaneousPermit, Security, Etc.LS $4,223 $8,195 $8,195 $8,195 $8,195 Sub Total$505,610 $803,056 $717,028 $747,799 $759,644 Administrative Service FeesLSGrand Total$505,610 $803,056 $717,028 $747,799 $759,644

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Technology User ConferenceTechnology Company User Conference Omni PGA Resort, Frisco, TexasFor the third consecutive year MGME planned, executed and managed a user conference for a leading technology company, focused on development in the AI space. The event was held at the Omni PGA Resort in Frisco, TX and attended by over 1,000 clients.The General Session content was vividly displayed on a 150’ long, 3-part LED wall and flawlessly executed by our technical team. The opening moment was beautifully executed to include visuals, lighting, and sound to fully immerse and energize the attendees.MGME also operated six large ancillary presentation spaces with full production, dozens of sponsors and kiosks, and two huge outdoor parties with entertainment performing on a custom outdoor stage made to fit within the existing infrastructure. The party was made truly unforgettable by a 200-unit, 8-minute drone show.• 1,000+ Attendees• Full Program Design and Execution• Registration & Gifting Experience• General Session & Breakouts• Two Large Outdoor Parties• Sponsor booth and Kiosk Design• Content Coordination and Production of 2D/ 3D graphics and video• 200-Unit Drone Show

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International Senior Leaders Leading Financial Services Company CEO Leadership Meeting Hotel Sofia, Barcelona, SpainOur payment technology client sought a full-service agency who could provide the highest-level of creative artistry, event planning and execution paired with tailored customer service. For the first time the client selected an international location for their event to help better serve their international attendee group along with meeting extensive sustainability goals.Leveraging our in-house creative team, we developed a location influenced theme and overall event aesthetic that carried from pre-event all the way through to all aspects of the onsite experience. MGME’s production, creative and logistics expertise provided a customized experience for our Client’s international senior leadership team meeting. MGME also worked closely with the client to define a clear sustainability strategy that met the client’s sustainable goals throughout all stages of the meeting and evening events. • 210 Attendees• 3 Day Event• Welcome Reception, General Sessions, Dinner & After Party• Audio Visual Production• Theme and Creative Development• Environmental Design• Talent Management• Content Management • On-site Logistics, and Space Management• Sustainability Tracking & Reporting

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AwardsAccreditationsLegacy of excellenceShowcasing prestigious affiliations, awards and accolades earned through unwavering commitment and industry-leading expertise.16x Winner 2x Winner3x WinnerSTYLE AWARDGALA AWARDSBEST IN STRATEGIC MEETINGS MANAGEMENTSUSTAINABILITY LEADER OF THE YEAR"Hello everyone,We have been receiving LOTS of feedback on what a successful and flawlessly executed meeting it was, thank you and BRAVO! I couldn’t be more appreciative of the work we did to create a beautiful, thoughtful, and flawless program for our guests.My team and I couldn’t have been happier to work with MGME for a third year and this year’s fabulous team was nothing short of wonderful. Some new folks and some old, it was great. Thank you for your patience, dedication, and the passion you put into each of your roles. Please extend our thanks to the production team and designers!Wishing you all safe travels and much-needed rest."Director Meeting & Travel ServicesMastercardTestimonial

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MGME Sustainability StatementMGME began establishing a sustainability program in 2022 and is a Certified Sustainable Event Professional agency through the Events Industry Council.Together, with the MGME Sustainability Committee, our SEP works to train our staff on best practices and SOPs to implement green practices in events. As we are a 100% remote workforce with no central office location, storage facilities or physical locations of any kind. As such, our company’s carbon footprint is minimal outside of events we manage, with no Scope1 or Scope2 emissions to report.To encourage our clients in their choices we review all factors, including hotel selection, excursions according to proximity to attendees, all meeting materials, and seek locally sourced products and foods. Additionally, we use local and seasonal menus, renting décor items instead of buying, donating leftover equipment and food, and sourcing local talent. We also offer Pre, and Post-Event reporting of an event’s carbon footprint via a 3rd party company — Event Decision. Alongside benchmarking, the report offers top event-specific mitigation tactics and an offset value for carbon neutrality. As part of our Meeting and Events programs, MGME fully supports carbon offset programs to counteract emissions. These green programs vary from planting trees to donations to environmental groups, and much more.MGME strives to work with our partners to ensure every meeting and event is planned and executed to minimize the carbon footprint as much as possible.

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Policy Statement: Diversity, Equity, Inclusion, and Accessibility (DEIA)At MGME, we are deeply committed to embracing and advancing diversity, equity, inclusion, and accessibility (DEIA) within our company. We firmly believe that fostering a diverse and inclusive work environment not only enhances our organization's culture and performance but also contributes to the overall progress and success of our industry.Embracing DEIAWe recognize and respect the unique perspectives, backgrounds, and experiences of individuals from all walks of life. We actively promote an inclusive and welcoming environment that celebrates diversity in all its forms, including but not limited to ethnicity, race, gender, sexual orientation, disability, and veteran status.Accountability and TransparencyWe are committed to being accountable for our actions and decisions related to DEIA. We maintain transparent communication channels that encourage dialogue, feedback, and collaboration among employees, members, partners, and stakeholders.Equal OpportunitiesWe strive to provide equal opportunities for all individuals, irrespective of their diverse attributes or backgrounds. Our policies and practices ensure fairness in recruitment, selection, professional development, promotion, and access toresources and benefits.Supplier DiversityWhile we value and actively seek partnerships with Diverse Business Enterprises (DBEs), we also emphasize supplier diversity as a means to support and promote DEIA. We proactively engage with diverse suppliers, including minority-owned, women-owned, LGBTQ-owned, and disabled veteran-owned businesses, to foster economic growth and contribute to a more inclusive business ecosystem.Education and TrainingWe invest in ongoing education and training programs that enhance awareness, knowledge, and skills related to DEIA. We empower our employees, members, and stakeholders to become advocates for DEIA, driving positive change within our organization and the broader events industry.Continuous ImprovementWe recognize that DEIA is an ongoing journey, and we are committed to continuously improving our practices, policies, and initiatives. We regularly review and assess the effectiveness of our DEIA efforts, incorporating feedback from our stakeholders and implementing necessary adjustments to further advance our goals.Through our unwavering commitment to DEIA, we aim to create an inclusive and equitable environment that fosters innovation, collaboration, and excellence. We embrace diversity as a strength and firmly believe that by cultivating a culture of inclusivity, we can contribute to a more just and prosperous industry. This policy statement reflects our organization's dedication to DEIA and serves as a guiding framework for our actions, decisions, and initiatives. We encourage all employees, members, partners, and stakeholders to embrace and uphold these principles, actively participating in the realization of our DEIA goals.

Lennox 2025 RFP_MGME Response

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