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Project Management Experience Implementation of Project Management Tools Standardization Process Procedure Development Training Reporting Management

Implementation of Project Management Tool In 2014 the evolution of the documentary FARMLAND s communication plan and distribution efforts revealed a need for a more collaborative method to managing communication processes and content As the organization began managing more projects internally that need intensified and I began the transition to using formal project management principals Implemented and managed organization wide project management Smartsheet collaboration tool Initially it was used to manage many of the day to day organizational processes and FARMLAND distribution then extended for use with all projects across the organization

Standardization Processes Procedures Developed processes and procedures for managing ongoing fiscal projects ongoing programs and tracking internal and vendor communication Process development included procedures and templates for concepts proposals initiating project plans timelines budgets weekly reporting roll up reports lessons learned recap reports closing Worked with team and customized sheets based on project needs Developed automated processes to manage information flow using alerts and reminders triggered by circumstance Worked with team to develop procedures for storing historical documents

Training Reporting Management Trained staff of 9 on PM tools and processes Managed a variety of project in a cross matrix environment Guided staff with development of proposals project plans timelines resource management budgets final reports lessons learned closing and content housing Owned and managed complex projects from conception to completion Developed and managed ongoing PM status reports for all staff providing leadership with weekly roll up report Managed project fiscal budgets of 750k to 1M Developed project management measurements protocol incorporating the AMEC framework

Project Portfolio Farmland Film Discovering Farmland Curriculum Smithsonian Governor s Food and Farm Partnership Food Dialogues Events Reports Other Metrics Events

Discovering Farmland The Partnership About The U S Farmers and Ranchers Alliance USFRA partnered with Discovery Education the leading provider of digital content and professional development for K 12 classrooms to develop a curriculum guide inspired by FARMLAND a film by Director James Moll The curriculum serves as an educational resource for high school teachers on topics surrounding food choices agriculture sustainability and entrepreneurship while covering food issues such as antibiotics GMOs crop inputs and sustainability The curriculum was designed to meets Next Generation Science Standards C3 Social Studies Standards and agribusiness standards under the National Association of State Directors of Career Technical Education Consortium NASDCTEc Need for Secondary School Based Agricultural Education Nearly 60 000 high skilled agriculture job openings expected annually in U S Yet only 35 000 graduates available to fill them In next 5 years 40 of food ag environmental science jobs will go unfulfilled January 2017 USDA NIFA funding to strengthen ag education in K 12 Of the 3 5 mil 2016 17 high school graduates the almost 8 000 schoolbased agricultural education programs reach only 7 of these students

Discovering Farmland Measuring Success Goals Partnership to engage urban educators and students bringing agricultural education into secondary schools Curriculum developed for grades 9 12 To provide teachers with a variety of tools to engage students To create conversations about sustainability science and entrepreneurship in agriculture Measuring Success July 2018 Total Student Reach 1 5 Mil Lesson Plan Downloads 25 000 Video Views 15 200 Page Views 104 000 Visits 64 000 Sum of lesson downloads video views and VFT views x 30 Avg class size

Discovering Farmland The Curriculum Content Virtual Experiences 8 Digital Lesson Bundles 4 Video Vignettes Activities 1 Digital Exploration with 2 Activities Educator Guides 1 Virtual Field Trip with Pre Post Activities 5 360 Videos with Activities Educator Guides Resources page for educators students Farrowing Barn Lessons The lessons are student facing digital presentations that combine engaging visuals and animation to power deeper learning around ag innovation 30 45 Minute Lessons Pair with video vignettes Day On A Cattle Ranch Day On A Produce Farm Day On A Dairy Farm How To Use Trash To Help Crops Grow 90 120 Minute Lessons Sustainability Practices In Modern Farming What s Loam Got To Do With It Geographical Factors That Influence Farming Marketing Messaging And Your Meals 45 60 Minute Lessons Pair with FARMLAND Film Farming As An Industry Educated Consumers Breaking Down Stereotypes Challenges In Farming Ranching Virtual Field Trip The SMART Farm Where Technology and Innovation Meet VFT Pre Post Activities 360 Videos Each include downloadable activities Students can enjoy 1 2 minute exclusive 360 experiences and behind the scenes passes to view exciting state of theart farm activity hubs The videos are accompanied by hands on activities created to enhance the student experience and foster classroom discussion around key themes Pig Barn Technology Robotic Milkers Automatic Feed Pushers Seed Technology Digital Exploration Virtual Shopping Experience 15 20 minutes Students to move at their own pace as they investigate and experience agricultural topics concepts processes and problem solving Students investigate food product label claims by choosing a product from virtual grocery store aisles featuring produce meat and cereal 2 Activities with Educator Guides Get to Know GMO Activity Water Budget Activity Resources Resources for educators and students to use with all activities and enhance learning

Discovering Farmland The Website Layout Curriculum Lesson Plans Digital Exploration Virtual Experiences Educator Resources

Discovering Farmland The Promotion Promotional Activities State Projects Educator Database Curriculum Inclusion Educator Resource Websites Teacher Feedback Session Twitter Chats Takeover Affiliate Promotional Toolkit State Projects Immersion Program Two day immersion involving Farmer leaders with a focus on agricultural technology sustainability as they relate to current issues and how to incorporate Discovering FARMLAND curriculum in the urban classroom Day 1 Farm Tour Day 2 Training session Distribution Program Distribution of virtual reality kits that include viewers and insert with instructions on accessing the apps for 360 videos and information about Discoveringfarmland com turnkey tools available free for teachers to download Educator Database Expand educator database to promote Discovering Farmland Increase visibility and access to the curriculum Curriculum Added To Educator Resource Websites Teacher Feedback Session Select group of Discovery Education Ambassador teachers reviewed and provided feedback on the curriculum results from implementation in their classrooms student responses and website feedback that was utilized when revising the website and creating new content Twitter Chats Takeover Several Twitter Chats and a Twitter Takeover were utilized to promote certain content additions events and website relaunch Coincided with Ag Day or other appropriate events Affiliate Toolkit A toolkit with all promotional material and overview for promoting the Discovering Farmland curriculum tools with in their respective channels

Smithsonian Partnership Inaugural Food History Weekend Oct 24 2015 Innovation On Your Plate FARMLAND screening panel with Randy Krotz Leighton Cooley Ask A Farmer Program Apr Sep 2016 A public program at the Smithsonian s National Museum of American History Skyped in programs Mar 18th Thomas Titus Mar 31st Jay Hill Apr 15th Carla Warden In person 3 part series programs Jul 28 Women in Agriculture Vanessa Kummer Rachel Gray Morgan Kontz Val Wagner Aug 5 Family Farms Family Carla Warden Cherie Anderson Leighton Larry Cooley Brenda Paul Kirsch Sep 16 Latino Americans in Agriculture Rigo Rios Jesse Larios Video Vignettes from in person series for social media promotion Video overview of Ask A Farmer program for promotion Smithsonian Tour Sustainability Training Sep 12 2016 15 farmers participated in sustainability training Q A with Joyce Bedi Senior Historian Private exhibition tour with museum curator Peter Leibhold Food Evolution Screening Jan 2018 Ag Sustainability Report Promotional Event Audience Food Companies End Users

Smithsonian Partnership Innovative Lives Pioneers of Genetic Engineering November 17 2016 Celebrated 20 years of crop based biotechnology Evening conversation with Curator Peter Liebhold and Biotech pioneers Drs Robert Fraley and Mary Dell Chilton followed by a special tour of the exhibitions American Enterprise and Inventive Minds Inventing Green Attendees included congressional staffers legislative assistants governors staffers and industry leadership The event was recorded as part of the Lemelson Center s Innovative Lives program series and can be viewed on the Smithsonian s website During the Innovative Lives event curator Peter Liebhold interviewed scientists MaryDell Chilton Robert Fraley

Smithsonian Partnership 2nd Annual Food History Weekend Politics on Your Plate Oct 27 29 2016 Sponsorship includes speaking opportunities at Smithsonian s influential Politics on Your Plate event Event brings together culinary leaders researchers practitioners and scholars as they explore the relationship between food politics and consumers Amplify farmer rancher participation at events via social and traditional media tactics paid media op eds local market media outreach Conduct in person briefings with key regulators participating in events Host one additional event at the museum in the year following explore Smart Farm VR exhibit

Governor s Food Farm Partnership Governors Food Farm SMART Farm Discovering Farmland Content promoted to Governors Quarterly Value Chain Council Meetings September 14th USFRA will present SMART Farm SMART Farm Governors Summit Virginia Oct 30th James Madison University Nebraska Fall 2017 Wyoming Winter 2018 360 Video Distribution Project Endorsed by Governors and sent to High Schools Partnership THE GOVERNORS FOOD FARM PARTNERSHIP VALUE CHAIN COUNCIL

Food Dialogues Trade Shows Food Dialogues st rd The Sustainability Consortium May 1 3 Panel Discussion Sustainability 2 0 Technology Modern Agriculture Reached 150 participants and conducted meetings with companies including Kroger Yum Brands Walmart and General Mills National Restaurant Association Show May 19th 22nd Panel Discussions Modern Technology Friend or Foe to Sustainability on Farms and Menu Marketing Are We Pushing Fake News Secured media interviews with Gourmet News Entrepreneurial Chef and Cuisine Noir and garnered 300 leads Sustainable Brands June 4th 7th Panel Discussion What s on Your Label How Marketing Affects Food Farming Reached 150 participants and generated media interest from Corporate Responsibility Magazine brandchannel News Deeply and Farm Journal

Reports Agricultural Sustainability in America Report As part of the team effort created and distributed the first ever Agricultural Sustainability in America Report Conducted research and curated content of agriculture s achievements in the area of environmental sustainability for distribution to end users Research Roadmaps Stakeholder Reports Worked in collaboration with vendors to develop annual stakeholder and research roadmap reports Brand Style Guide Oversaw development of Brand Style Guide working with team and vendors

Additional Metrics Events

FARMLAND Building Momentum as an Entertainment Property Dish Direct Academy Award winning director IVOD Film Festivals 170 Theaters 20

21 FARMLAND Earned Partnerships Exclusive run on Hulu from Oct 2 to Nov 3 117 870 views 43 11 average view through rate Digital distribution following Hulu includes iTunes YouTube vudu com Sony Playstation XBOX Dish Direct TV Retail distribution at Walmart

FARMLAND PAID METRICS HIGHLIGHTS Paid boost on 22 posts on Farmland s Facebook in Fiscal 15 drove an additional 1MM in reach Total spend was 18 915 Paid amplification on 42 Tweets drove 2 56MM in impressions and 22K engagements for 24 379 50 in spend Cost per engagement was 1 11 with a 0 86 engagement rate FACEBOOK POST PAID REACH TWITTER POST PAID REACH

23 FARMLAND Promotion Trailers earned 600 000 views online 25 markets participated in the ticket giveaway totaling 5 7 million impressions Zosia Mamet Liz Phair and Everclear among celebrity attendees at premiere Paid media campaign during the theatrical run netting 14 8 million impressions and 320 257 paid engagements

FARMLAND Private Screenings 24 21 private screenings National agriculture premiere in Washington DC for National Ag Day New York premiere during Tribeca Film Festival

25 FARMLAND Media 507 placements 93 Neutral to Positive Placements 60 articles referencing USFRA 57 film reviews 45 leaning neutral to positive 2 816 007 40 in estimated online ad value 5 736 800 radio impressions 56 4 million impressions

FISCAL 2015 OWNED CHANNEL HIGHLIGHTS USFRA Farmland Film 25 711 Twitter Followers 2 308 Twitter Followers 427 241 Facebook Fans 107 523 Facebook Fans Surpassed Fiscal 2015 goals for follower and fan growth by 23 for Twitter and 5 for Facebook Surpassed Fiscal 2015 goals for follower and fan growth by 1 for Twitter and 2 for Facebook

FISCAL 2015 PERFORMANCE FARMLAND KPIS Farmland Twitter Followers Twitter Engagement s Twitter Earned Impressions Facebook Page Likes Facebook Engagements 2 308 1 371 5MM 107 523 72 664 FISCAL 15 TWITTER FOLLOWERS FACEBOOK LIKES 2 308 2 310 107 600 2 305 Surpassed Fiscal 2015 goals for follower and fan growth by 1 for Twitter and 2 for Facebook 107 500 2 300 2 295 2 295 107 400 107 300 107 300 2 290 107 200 2 285 Fiscal 15 Goal FarmlandFilm was mentioned 2 5k times on Twitter amounting to 5MM impressions 107 100 Twitter Followers Facebook Likes Fiscal 15 Goal Fiscal 15 Actual Fiscal 15 Actual Over 200 owned posts on Twitter garnered 1 3k engagements in the last year FACEBOOK ENGAGEMENTS TOTAL 72K TWITTER ENGAGEMENTS TOTAL 1 371 engagements Likes 62 346 Retwee ts 746 Shares 9 017 Favorite s 79 Comme nts 1 301 Replies 546 0 HIGHLIGHTS 107 523 500 1 000 0 20 000 40 000 60 000 80 000 Authored over 100 posts on Facebook securing 72k engagements including 62k post likes 9k shares and 1 3k comments

QUARTERLY BENCHMARKS FARMLAND KPIS FARMLANDFILM Posts Earned FARMLANDFILM Twitter Impressions Facebook Posts Facebook Reach Q1 77 1 478 72k 26 724K Q2 48 218 916K 24 303K Q3 52 559 156 1 2MM 31 26 459K 52 Q4 66 249 55 568K 100 43 342K 34 TWITTER FOLLOWERS 2 320 FACEBOOK LIKES 2 308 2 300 2 284 2 280 2 260 2 260 107 262 106000 2230 2 240 107 523 108000 HIGHLIGHTS As of September 30 2015 FarmlandFilm had 2 308 Twitter followers and 107 523 Facebook likes 105240 103 072 104000 2 220 102000 2 200 2 180 Twitter Followers Q1 Q2 Q3 100000 Facebook Likes Q1 Q4 TWITTER ENGAGEMENTS Q4 744 Q3 226 Q1 Retweets 9 453 Q4 26 568 15 751 20 892 Q1 500 Replies 1 000 Favorites Q4 FACEBOOK ENGAGEMENTS Q2 239 0 Q3 Q3 162 Q2 Q2 0 10 000 Likes 20 000 Comments 30 000 Shares In Q4 FarmlandFilm authored 66 tweets garnering 744 Twitter engagements In Q4 Farmland Film authored 43 Facebook posts securing 9 4k Facebook engagements Top posts included promotion of streaming capabilities on Hulu and Netflix

Documentary Long Tail Rollout and Impact School Curriculum Guide Launch Summer 2015 Digital Distribution Kicks off on Hulu October 2014 Satellite and Cable TV Video on Demand Retail Launch December 2014 March 2015 Internet Video On Demand College Campus Showings November 2014 Spring 2015 through Fall 2015 Community Toolkit May 2015

Agriculture Teacher Awareness Programs IMMERSION Program 2 day immersion involving Farmer leaders with a focus on agricultural technology sustainability as they relate to current issues and how to incorporate Discovering FARMLAND curriculum in the urban classroom Day 1 Farm Tour Day 2 Training session DISTRIBUTION Program Distribution of virtual reality kits that include viewers and insert with instructions on accessing the apps for 360 videos and information about Discoveringfarmland com turnkey tools available free for teachers to download GOALS OBJECTIVES Raise awareness among urban high school educators of today s agricultural practices thus impacting their students knowledge An increased engagement of educators with the Discovering FARMLAND program assets through a one day educator training session Endorsement Sponsorship Branding brought to you by

MN Soy Agriculture Teacher Awareness Program August 29th Minneapolis St Paul Program Tour of Wolf Creek Dairy Farm involving Farmer leaders with a focus on agricultural technology sustainability as they relate to current issues and how to incorporate Discovering Farmland curriculum in the urban classroom 15 STEM teachers Farmers from various commodities August 31st Sacramento GOALS OBJECTIVES Raise awareness among urban high school educators of today s agricultural practices thus impacting their students knowledge An increased engagement of educators with the Discovering Farmland program assets through a one day educator training session Endorsement Sponsorship Branding brought to you by Program Tour of UC Davis Agricultural Sustainability Russell tour of Bayer Crop Science Research facility followed by a training session on how to incorporate Discovering Farmland curriculum in the urban classroom 26 STEM teachers Farmers from various commodities

MN CA IMMERSION METRICS PRE SURVEY RESULTS POST SURVEY RESULTS 1 survey 41 Teacher participants in total were surveyed 26 taught science 7 taught social studies 8 taught other STEM classes Majority noted teaching several subjects and grade levels Over half have taught some type of agriculture with majority also having taught science A third felt they did not have the resources or knowledge to adequate teach agriculture The majority reported being very interested in teaching agriculture In both the MN CA groups the topics Crop Protection Animal Welfare Care Biotechnology Hormones Ag Technology were of equal interest All but 4 teachers were interested in bringing their students to a farm Pre survey about half of the teachers reported having a very positive perception of conventional agriculture 5 teachers reported a somewhat negative perception 40 Teacher participants in total were surveyed When asked to rate the overall program participants responses were 27 excellent and 13 as good As a result of the program three fourths of teachers now felt they had sufficient resources to teach agriculture in their classrooms Those that responded no said they wanted more information about the Discovering Farmland curriculum and additional accurate resources for support and research Post survey three fourths of the participants responded with a very positive perception of conventional agriculture a 25 increase Of the 5 participants that reported in the presurvey a somewhat negative perception of conventional agriculture post survey none reported somewhat negative perception