2021 2022 playbill advertising Stephanie Dattellas Artistic Director AUDIENCE REACH Est 6 000 PERFORMANCE SEASON September 8 2021 June 25 2022 PERFORMANCES Up Close Fall November 5 6 2021 The Nutcracker December 2021 Aladdin April 2022 Up Close Spring May 2022 Visit or click www dancebtc org advertise with us to see a sample digital version Connect with a diverse audience of over 6 000 in our performance playbill Both printed and digital versions of the 23rd Season Playbill will be distributed to every audience member or ticket holder in all performances of our four productions Our audience is diverse consisting of all ages genders and ethnicities and attracted to the wide range of works that we present By advertising in our 23rd Season Playbill your business information will reach this lively cultured and interested market Your business logo will be featured on our website and as a special bonus we will be sharing the playbill digitally through PR Newsletters and Social Media campaigns throughout the 23rd season Artwork and copy deadline is NOVEMBER 29 2021 ADVERTISEMENT ORDER FORM AD SIZES RATES BLACK WHITE To begin please put a check mark by your ad selection Contact Name ____________________________________________________ Quarter page vert 2 125 w x 3 5 h 200 Quarter page horiz 4 5 w x 1 875h 200 Half page 4 5 w x 3 5 h 300 Contact Email ____________________________________________________ Full page 4 5 w x 7 5 h 500 Contact Phone ___________________________________________________ COLOR Business Organization _____________________________________________ Business Address _________________________________________________ Quarter page vert 2 125 w x 3 5 h 300 Quarter page horiz 4 5 w x 1 875h 300 City _________________________________State _______Zip ____________ Half page 4 5 w x 3 5 500 Business URL website _____________________________________________ Full page 4 5 w x 7 5 h 750 SPECIFICATIONS See specification sheet for more information Resolution 300 dpi Accepted formats pdf jpg tif ai ind SUBMIT TO advertising dancebtc org DEADLINE November 29 2021 An additional fee of 50 applies to ads that do not meet size resolution specifications Contact our graphic designer Laurel Hoskins dancebtc org if you would like your ad created for you for a flat fee of 50 Ads will not print unless full payment is received Social Media handles FB Instagram etc ______________________________ PAYMENT METHODS Please place a check mark before your payment method below _____ I will send a completed form with payment by mail to Ballet Theatre Company 20 Jefferson Avenue West Hartford CT 06110 Please make checks payable to Ballet Theatre Company _____ I prefer to pay online with a credit card and agree to have an invoice sent to my email address listed above ____ I have already paid through BTC s website Special Instructions _______________________________________________ BTC 20 Jefferson Avenue West Hartford CT 06110 www dancebtc org 860 570 0440 BTC is a 501 c 3 not for profit organization
2021 2022 playbill advertising Stephanie Dattellas Artistic Director WHY ADVERTISE For the past 23 years BTC has fulfilled its mission of bringing performing arts to Greater Hartford and beyond with the support of advertisers and sponsors like you BTC is currently the only professional ballet company in the area that provides its roster of professional dancers with a bi weekly stipend and shoe allowance In addition BTC s performance season including two full length ballet productions is unmatched OTHER REASONS TO ADVERTISE Advertising in BTC s Season Playbill supports BTC s Community Youth Outreach Program CYOP The CYOP enriches the lives of under resourced children in Greater Hartford through experiences in the performing arts Through CYOP s A Children s Ballet performances of The Nutcracker and Aladdin will be made accessible to more than 2 000 children from local child and family advocacy agencies free of charge Advertising demonstrates a commitment to the local community and aligns your business with a cultural institution Prior to the performance and during intermission patrons are focused on seeking information about the event and are likely to be receptive to your creative and informational business advertisement in the playbill Many audience members take playbills home with them from the theater to peruse later and to keep as a souvenir from a special evening of entertainment Business advertisements donor listings and cast biographies are referred to for future reference Ballet _AD_Fi nal_CL _05202 1 pdf 1 5 6 21 3 07 PM C M Y CM MY CY CMY K if only Snow White h ad gon e to Scre enin g Save Book s Liv Your es Mam mog ram JEF Ruth Whitney and Boris Richir in BTC s The Nutcracker Photo by Thomas Giroir BTC 20 Jefferson Avenue West Hartford CT 06110 www dancebtc org 860 570 0440 FER SON RAD IOL O G Y COM Sample ads in BTC s Snow White Playbill BTC is a 501 c 3 not for profit organization
2021 2022 playbill advertising PLAYBILL AD TEMPLATES AND DIMENSIONS actual size Inside Front Back Cover 4 5 x 7 5 border or 5 5 x 8 5 plus 125 bleed Full Inside Page 4 5 w x 7 5 h Half Page 4 5 w x 3 5 h Quarter Page vertical 2 125 x 3 5 Quarter Page horizontal 4 5 w x 1 875 h BTC 20 Jefferson Avenue West Hartford CT 06110 www dancebtc org 860 570 0440 BTC is a 501 c 3 not for profit organization