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Message July 2025withPar tner
Why?We are a trusted partner already delivering over 1,900 high-quality rental homesthroughout the UK. Watch here to nd out Placerst is a leading build-to-rent provider with over 15 years of experience creating high-quality homes that transform challenging areas into thriving neighbourhoods. Working with councils and communities, we design developments that meet local needs and support a variety of lifestyles.Unlike traditional landlords, we manage every aspect of maintenance and customer service after move-in. With a proven track record of delivering successful build-to-rent projects across the UK, Placerst is reshaping rental living for the better.
Tackling the housing challenge03The missing middle - homes designed specically for rent. The UK’s housing crisis leaves many stuck between unaffordable home ownership and poor-quality private rentals. Placerst bridges this gap by providing high-quality, professionally managed rental homes for those who don’t qualify for social housing but can’t or choose not to buy. Working with councils and communities, we deliver energy-efcient homes at scale and speed - creating vibrant, long-term neighbourhoods where people can put down roots.1,900Built and managedin-house812In the pipeline with planning 736In construction
Who are 'skey worker residents?Placerst residents04Placerst have undertaken signicant research to understand who our tenants are, their background, why they choose to rent our properties, and how long they rent our properties..Age: Location: Already lived in locality (40%), from within the region (c.18%), from outside the region (c.42%), larger skilled workforce having a booster effect to authorities.Occupations: Key workers (incl. healthcare & police), retail, education, hospitality and IT.Hear from some of our key worker residents here. Why they rent with Placerst: Good locations, affordable rents, quality product, unable to buy property, family breakdown (divorce), later life get togethers etc.3.3yrs25-547 Days 19Enquiries per unit AvailableDays to let:Average tenancy term:For all 2024
We work best in partnershipSome of our PartnersOur Partners5
Placemaking & Sustainable Specication6LETI Climate Emergency Design Guide principles, photovoltaic panels, mechanical ventilation with heat recovery, fabric rst approach to maximise thermal efciency, air source heat pumps, waste water heat recovery, electric vehicle charging and resident car club. sustainable EPCBABCDEFGregeneration87%80%57%Supporting local economies - 57% of labour procured locally. 87% of our homes are located within the top 20% most deprived areas in the country. We use local contractors where possible, for example over 80% of sub-contractors at The Welsh Streets are from the local area.Invested completed stock £184.5 million (£141.2m excluding Revive) A further £5.2 million is spent by residents in the local area annually. Noticeably less vandalism and crime in the areas we regenerate.Less Crime£184.5m£5.2m
7Plac...firs. PuttingThe importance of green spaces within our neighbourhoods goes beyond connecting people with nature. It’s a focus on creating vibrant, friendly environments that help build cohesion by encouraging people from different backgrounds to explore hobbies, enjoy community events, and gather together for greater levels of social interaction in our community spaces.
Neighbourhoods managed in house by PlacerstA dedicated asset management plan with long term investmentOn site resident services managers, overseeing everything from lettings to community eventsRegular landscaping maintenance to ensure the neighbourhood flourishesResident Portal with virtual home user guides to encourage sustainability and energy efciency Homes designed and built specically for rent, with the long-term modern renter in mindPlacerst Management8Dedicated resident services
9The TeamPhil Jones Development DirectorDavid Mawson Chief Executive OfficerHenry Marshall Investment DirectorMark Hawley Operations Director Ian McDonaldHead of Maintenance Graeme Mill Head of TechnicalEverythingunder one roofPlacerst is a vertically integrated company, with expert in-house teams working closely together across every stage of the process - from investment and development to customer service roles such as lettings and maintenance.Anna Hwang Chief Investment Officer
10The TeamMatthew Rudolph AssociateSheryl Ainsworth Head of Resident ServicesOliver Baldwin Investment Manager Charlie Alcroft Development Manager Rachel White Design Coordinator Alun Davies Head of PlanningDom White Head of Project Management Kirsty Jolley Head of MarketingNatalie Froese Investment Analyst James RoxboroughSenior Development Manager
11YourTrusted Partner
The Welsh Streets,LiverpoolWorking within the heart of Liverpool L8 (Toxteth), Placerst has rejuvenated historic Victorian terraces, alongside introducing new build homes through comprehensive masterplanning. £42.8m investment and £2.5m in constructionInvestment new build: £12.1m + 2.5m in construction297 homes with a mix of 1-5 bed homes682 People housed Residents spend £1.7m annually in the local economyAverage time taken to occupy a property: 6 days *Information taken from a social impact report from The Good Economy, October 2021. Further homes and investment has been delivered subsequently. 2016 2024Construction startedCompleted12
13Before – Refurbishment400 empty houses before refurbishment 93% of existing properties retained and remodelled
14After – Refurbishment
15After – Refurbishment100% of units with an EPC rating of C or higher
16Before - New Build
17After - New Build80% refurbished20% new-build
Skye Edge,ShefeldRedevelopment of former mining site on the east side of Shefeld which overlooks the city. £22.9m investment113 homes with a mix of 3 and 4 bed homesPublic open spaceUnrivalled views over the CityShort-listed for Insider South Yorkshire Outstanding Development of the Year 20232018 2019 20222019Planning submissionConstruction startsDevelopmentcompletePlanningapproval18
19Before
20After
New - key pipeline projectsbuildCanalside, WolverhamptonNumber of Homes: 366Investment: £83.6m Status: Planning approved2020 2023 20252021Planning submissionSiteassemblyConstruction startsPlanningapprovalBenwell Dene, Newcastle Number of Homes: 146Investment: £30.2m Status: Under construction2023 2024 20272023Planning submissionConstruction starts Development Complete PlanningapprovalHumphrey House, BuryNumber of Homes: 74Investment: £12mStatus: Preferred developer2025 2025 20272025Planning submissionConstruction startsDevelopment complete Planningapproval
New - key pipeline projectsbuildFarringdon Row, Sunderland Number of Homes: 165Investment: £31.4m Status: Planning approved 2024 2025 20272025Planning submissionConstruction startsDevelopment complete Planningapproval
New - housebuilder partnerships key pipelinebuildLunts Heath, Widnes Number of Homes: 76Partnership with Miller Homes Status: Under construction20262024Development completeAcquisitionNile + Villers, Sunderland Number of Homes: 75Partnership with Sunderland City Council Status: Under construction20262024Development completeAcquisitionPortside Village, EstonNumber of Homes: 98Partnership Miller Homes Status: Under construction20272024Development completeAcquisition
New - housebuilder partnerships key pipeline buildRadial Park, Leeds Number of Homes: 128Partnership with Strata Status: Under construction20272024Development completeAcquisitionChingford Meadows, Nottingham Number of Homes: 104Partnership with StrataStatus: Under construction20282025Development completeAcquiredCopper Street, Shefeld Number of Homes: 48Partnership with Sky-House Co Status: Under construction2024 2025 20262024Planning submissionConstruction startsDevelopment complete Planningapproval
New - housebuilder partnerships key pipelinebuildCastleward, Derby Number of Homes: 112Partnership with LovellStatus: Under construction20272025Development completeAcquisitionRedruth Drive, Manseld Number of Homes: 139Partnership with Vistry Status: Under construction20272024Development completeAcquiredRed
Recentlycompleted The Rise, Newcastle Number of Homes: 40 Partnership with Keepmoat Status: Nearing completion 2024/252024Development completeAcquiredRedThe Oaks, Esh Winning Number of Homes: 89Investment: £14.2m Status: Nearing completion2024/252024Development completeAcquisition]Deansgate Gardens, BoltonNumber of Homes: 167Investment: £33.6m Status: Nearing completion 2020 2023 20252022Planning submissionConstruction startsDevelopment complete Planningapproval
Recentlycompleted Priors Hall Park, Corby Number of Homes: 34Partnership with Jelson Status: Complete 20252024Development completeAcquisitionBolt Works, HalifaxNumber of Homes: 122Investment: £19.9mStatus: Complete 2022 2023 20252022Planning submissionConstruction startsDevelopment complete PlanningapprovalBay Mill, MorecambeNumber of Homes: 42Investment: £5.3m Status: Complete2024Development complete
Facilitate work with local authorities to support housing outputsProvide quality housing for those who are reliant on the rental marketTackle challenging areas and/or development sites in collaborationHelp provide a good housing mix that responds to local needAccelerate housing supply and delivery of residential led developments for private rental homes.We want to work with you to:28
LLand, Development, &Partnership OpportunitiesPhil Jones Development Director m. 07388 903 846e. phil.jones@placerst.co.ukForward Fund OpportunitiesHenry Marshall Investment Directorm. 07809 627 564 e. henry.marshall@placerst.co.ukplacerst.co.uk