PKRE Professional Marketing-OLD : simplebooklet.com

PASSIONATE ABOUT LOUISVILLE PASSIONATE ABOUT REAL ESTATE WWW PARKERANDKLEIN COM 502 498 4514 OUR MISSION Our mission is to live the philosophy of Realtor for Life to deliver it with care and respect and to achieve results beyond the ordinary while maintaining a personal and professional balance in life We understand that selling a home is one of the most important decisions a person or family will ever make and we always keep this top of mind when working with our clients We strive to bring unlimited energy and enthusiasm with a strong sense of courtesy and professional service to every aspect of our work Parker Klein continues to grow even in the most challenging economic times Because of our deep and long standing roots in the area we think beyond the transaction and take a holistic approach to our business We consider ourselves to be entrepreneurial business leaders with a deep sense of responsibility to our community clients friends and family This booklet is full of useful information to get you started but here is what you can expect when we work together 1 We ll meet to review and discuss your questions Then we will confirm that we will be working together to sell your home 2 After I have supplied you with a comparative market analysis absorption rate and other important data we will work together on appropriate pricing for your home 3 Finally we ll discuss what you can do to your home to help it sell quickly and at the price you want Thank you for the opportunity to share our expertise with you we look forward to working with you T H E PA R K E R K L E I N T E A M 2

Page 3

Page 4

GET TO KNOW PA R K E R K L E I N JACQUELINE KLEIN Broker Owner OUR TEAM Jacqueline is a CRS Broker and has been a licensed Realtor since 1996 This education affords a higher level of service to her clients She works hard to make sure her clients consider her to be their REALTOR for Life 98 of her business is repeat referral so she has the right formula Buyers enjoy working with Jacqueline because she is patient and knowledgeable She finds properties for her clients on a customized basis keeping an eye on resale value She is not afraid to guide clients away from homes that are not appropriate due to construction or pricing Sellers appreciate that Jacqueline saves them time and worry She keeps them informed They know that she has a marketing plan in place as well as systems to run her business in a way that eliminates wasted time and delays HAL RIEDLING JONATHAN BEERY GRACE JONES Agent Agent Agent Hal started his real estate career in 2004 Being a life long Louisvillian gives Hal unique insight into both the mainstream and off thebeaten path neighborhoods that our city has to offer His practical and sensitive approach gives him balance in finding what his clients need and want in a home His easy going manner allows him to connect with his clients on a personal level Jonathan brings a vast array of real estate experience to the table As a partner in the largest commercial real estate appraisal firm in the region he works daily with clients across the nation solving complex valuation problems This experience is invaluable when he is helping a client choose the perfect house to call home Jonathan has developed business skills and customer service relations that continue to provide the backbone of his business philosophy Jonathan is a graduate of the University of Kentucky and lives in St Matthews with his wife He enjoys boating and watching college sports Licensed since 2003 Grace comes to Parker Klein with many years of experience in the real estate industry She is passionate about guiding her clients through the complex world of real estate With excellent customer service solid business systems and proven negotiation skills Grace is your Realtor for Life As a resident of Crescent Hill Hal enjoys the urban lifestyle He loves being close and connected to his neighborhood and downtown He also enjoys all things outdoors from camping and hiking to bicycling and rock climbing Hal is married and has two active outdoor boys and a new born daughter 4 Grace was born in Central America but spent most of her life living in Kentucky Her father and brothers have proudly served in the U S Army She attended University of Louisville and Jefferson Community College and holds a degree in Business Management

Page 5

ASHLEY PARKER Broker Owner Ashley Parker has been passionately helping her clients buy and sell homes since 2001 Driven to be their Realtor for Life she truly listens and understands their needs and they greatly value her responsive and flexible nature As a business owner with lifelong connections in the area Ashley brings market sensibility professionalism and passion to every aspect of her work This is why 98 of her business is repeat referral Ashley is a graduate of Colorado State University holds a Broker s License and is a Certified Residential Specialist As a business leader in the community she is a graduate of Leadership Louisville currently serves as Vice Chair of the Board for the Louisville Independent Business Alliance and the Clifton Center She is married with two children practices yoga refuses to miss a good concert and loves to travel KELLI SCHMIDT BARBARA JOSEPH JENNIFER BAIRD Agent Executive Assistant Escrow Coordinator Kelli is a great asset to the Parker Klein team and has been a licensed agent since 2013 Whether working with previous clients or first time buyers she is known for providing excellent customer service market knowledge professionalism and overall enthusiasm Barbara s experience includes a 30 year career as a Mortgage Loan Officer and she enjoys being involved in the real estate field from a new perspective She is able to utilize her expertise and customer service skills as she assists her co workers and their clients Kelli is passionate when it comes to client satisfaction and her negotiating skills are second to none As a longtime resident of the Louisville area Kelli has developed strong community ties She often spends her time volunteering for several local organizations as well as being strongly involved with her children s schools Barbara grew up in Louisville and returned in 2015 to be close to family after living in Bloomington Indiana for 32 years She graduated from the University of Kentucky and remained a Big Blue fan even while living in Hoosier country Jennifer has worked with Parker Klein Real Estate as an Escrow Coordinator since it launched in 2007 She comes from the mortgage loan industry which gives her a deeper understanding of how the contract to close process works Parker Klein s clients comment on how Jennifer listens to them has the answers to their questions and is available to take care of concerns before they become problems Jennifer is a graduate of Western Kentucky University is married and has four children She volunteers at her children s school weekly She enjoys family time and a good book 5

Page 6

R E A LT O R C O D E O F E T H I C S Accepting this code of ethics as their own our REALTORS pledge to observe its spirit in all their activities and to conduct their business in accordance with the tenets set forth below Protect and promote their clients interest while treating all parties honestly Refrain from exaggerating misrepresentation or concealment of pertinent facts related to property or transactions Cooperate with other real estate professionals to advance their clients best interests When buying or selling on their own account or for their families or firms make their true position or interest known Do not provide professional services where they have any present or contemplated interest in property without disclosing that interest to all affected parties Disclose any fee or financial benefit they may receive from recommending related real estate products or services Receive compensation from only one party except where they make full disclosure and receive informed consent from their client Keep entrusted funds of clients and customers in a separate escrow Make sure that contract details are spelled out in writing and that parties receive copies Give equal professional service to all clients and customers irrespective of race color religion sex handicap familial status or national origin Are knowledgeable and competent in the fields of practice in which they engage or they get assistance from a knowledgeable professional or disclose any lack or expertise to their client Paint a true picture of their advertising and in other public representations Do not engage in unauthorized practices of law Willingly participate in ethics investigations and enforcement procedures Make only truthful objective comments about other real estate professionals Respect the exclusive professional relationships that other Realtors have with their clients Arbitrate financial disagreements with other Realtors and with their clients WHY THE PINEAPPLE According to legend ship captains from New England would mount a pineapple on their fence post upon a safe return from sea as an invitation for others to visit share food and hear tales of their voyage Today the pineapple serves as a symbol for the highest quality hospitality which is why we chose it to represent our company and our philosophy of delivering the highest quality personal service with care and concern for our clients 6

Page 7

HOW IT WORKS 1 Getting Started 3 Meet to discuss your goals and a few other basics and to take a tour of your home Answer questions you have about selling or marketing your home Decide whether or not we will work together to sell your home Getting The Offer Discuss the offer to purchase and any negotiations needed Ensure that buyers meet all terms and conditions of the contract 2 Listing Your Home Together Coordinate all inspections and prepare closing documents for you Inform you of your required actions changing utilities address and closing information Review final closing documents and determine your total proceeds Attend the closing together and sell your house W H O I S PA R K E R K L E I N I appreciate you considering listing and marketing your property with me and look forward to working with you We obviously have the same goal to get you the best possible price in the shortest amount of time with the least amount of inconvenience to you Communication is key for a satisfactory business relationship and it will guide our work together Discuss market data and other specifics about your home your neighborhood and the current market After reviewing the data provided and considering advice offered determine the list price of your home together Sign the listing agreement and prepare your home for sale Launch the six week marketing system After closing I am happy to help you with anything else you may need relating to the sale of your home moving or getting settled I am also eager to help friends and family you refer to me with their real estate needs so please pass along my name 7

Page 8

A FEW GOOD WORDS FROM LIFE LONG CLIENTS Thank you guys so much for helping us find our dream home You made the process painless and exciting You and the rest of your team have been so great and I sincerely appreciate all of your knowledge help and encouragement every step of the way Thank you for your personal professional integrity humor and expertise We trusted you from day one I m sure we gave you some headaches but you never let it show THANKS FOR BEING MY REALTOR FOR LIFE RELOCATION ASSISTANCE If you are relocating we will work through a network of agents and put you in touch with a qualified agent in your new town We will also make sure you have the information you need to buy your next home wherever it may be REFERENCES 8 MR AND MRS ROBERTS 513 910 8869 MR AND MRS CAVANAUGH 614 560 0996 MR AND MRS KELLY 502 640 8965 MS WILLIAMSON 859 576 5524

Page 9

WHY US SELECTING AN AGENT A great agent has long experience with recent sales and can walk a tightrope balancing optimism with realism and diplomacy with brutal honesty So what should you look for when selecting your Realtor Here are some questions to ask 1 3 5 How long have you been selling residential real estate Is this your full time job How do your average days on market compare to the market average What marketing strategies will you use to sell my home How will you keep me updated about the progress of the sale of my home 2 4 6 7 OUR PROMISE NO DUAL AGENCY Part of our Mission is to be completely fair to our buyers and sellers One of the biggest ways we are different from other Realtors is that we strive not to have the same agent represent both the buyer and seller in the same transaction What certifications and designations do you have On average how close to the list price do your homes sell How often do you represent the buyer and seller in the same transaction What is your business philosophy W H O I S PA R K E R K L E I N A good real estate agent will help you set the right price market the home professionally qualify the buyers and expertly negotiate and finalize the deal Legally one agent can represent both the seller and the buyer it s called being a dual agent Both parties deserve an independent agent who will look out for their best interests That s why we feel so strongly about not offering dual agency with one agent If one of our buyer clients is interested in making an offer on the home we re selling for you we will refer that client to another agent This ensures we have only your best interests in mind 9

Page 10

W H O I S PA R K E R K L E I N Certified Residential Specialist CRS a designation that only 4 of Realtors hold Our mission is to make the knowledge of green real estate practices available to everyone and to encourage our industry to produce more sustainable new and existing homes By providing the community with the information they need to reduce consumption and implement sustainable practices we can make a significant impact on the world around us The mission of the Louisville Independent Business Alliance LIBA is to preserve the unique community character of the Metro Louisville area by promoting locally owned independent businesses and to educate citizens on the value of purchasing locally Keep Louisville Weird Members since 2007 C O M M U N I T Y I N V O LV E M E N T Parker Klein is committed to giving back and supporting our community Last year our company as a whole donated a total of 580 hours of time as well as financial support to local organizations in need Several of our agents choose to contribute to a specific charity or organization after each closing as a way of giving back to the community We at Parker Klein want to build a better community through compassion personal involvement and contribution Below is a list of organizations that we continue to support Bingham Fellows Breast Cancer Walk Clifton Center Douglass Hills Swim Team Farmer Elementary Girl Scouts Hand and Ben s Bike in Kentucky Humane Society KY Refugee Ministries Louisville Independent Business Alliance LIBA 10 Louisville Leopards Louisville Sustainability Council Portland Elementary School Ramsey Middle School Shirley s Way Special Olympics St Joseph s St Marty s St Patrick The Forgotten Louisville

Page 11

Page 12

PROFESSIONAL MARKETING FEE We are a full service real estate company and pride ourselves on incorporating value added services Not all companies are the same We believe if you compare Realtors you ll agree we offer unmatched service Our professional marketing fee is 3 or 4 depending on which option suits your needs The buyer s agent fee is 3 for a total of 6 or 7 of the final sale price of your home 6 Full color feature sheets placed inside outside of your home along with yard sign pointers Your home on the MLS website with at least 30 photos Your listing on all local national real estate websites including enhanced features on Realtor com Your listing presented through Social Media A weekly marketing report and market trend updates A six week marketing system E mail and direct mail marketing including a just listed postcard mailing Over committed with work or family Letters to your neighbors letting them know of the sale List of recommended service providers Limited up front funds to cover costs A showing service who sets up appointments with APP Prompt feedback after every showing Open houses as needed A caravan of company agents to tour your home 7 A 30 day review of your homes progress Minimizes days on the market Estate multiple owners or out of town sellers Anyone in need of someone to manage the home preparation process In addition to everything we offer in our 6 system 7 also includes 12 Why would you choose the 7 option Home Staging Consultation Roof Inspection Landscaping Heat Air Inspection Home Cleaning Termite Inspection Home Enhancement Professional Home Measurement Sketch Home Warranty Hosted Home Video

Page 13

SUPPORT STRATEGY I have a detailed proven marketing strategy that includes direct mail e mail social media and networking with other agents and clients COMMUNICATION OUR I will call you weekly with a market update and email a marketing report for your home PROVEN SYSTEM OUR PROVEN SYSTEM Our in house staff members are always available to you along with our network of service providers to help with the sale of your home According to the National Association of Realtors Homes sold by Realtors sell for an average of 28 more than homes sold by owners The typical For Sale By Owner home sold for 208 700 compared to 235 000 when assisted by a Realtor 13

Page 14

THE 6 WEEK MARKETING PLAN each week you will re ce i ve Post your listing on all local and national real estate websites 1 Place a sign with color feature sheets in your front yard and place feature packets in your home 2 Send out your glossy full color JUST LISTED postcard 3 4 5 6 14 Send a letter to your neighbors about your listing they may know friends looking to move into the neighborhood Add listing information to the Parker Klein 24 hour showing service which will provide information on showings and feedback Prepare various marketing materials to be used throughout the six weeks Hold an open house if appropriate Send e mails to my contacts about your listing Send e mails to other agents working with buyers in your area Continue preparing direct mail and e mail communication Post on Parker Klein Facebook Twitter pages Host a tour for company agents to see your home Send postcards about your home to other agents Send mailer to targeted buyers who might be interested in your neighborhood Perform an update of the market analysis Discuss with you the market activity and progress to assess any changes that need to be made Ask you to fill out a 30 question survey about my service Discuss changes in the market that can affect your home s list price value Review any negative feedback and collaborate to find solutions to drive offers Discuss possible price adjustments If the price is reduced advertise as a new listing on websites and hold an open house Update all print materials and launch a continued marketing plan E mail agents working with buyers in your area about your new price Contact all agents who have previously shown your home

Page 15

MARKETING EXPOSURE Crescent Hill 398 000 New Listing Sutherland OPEN SUNDAY July 28th 1 00 3 00pm 4 Bedrooms 3 Baths 2617 Square Feet Open Updated Kitchen 10 Foot Ceilings Handsome Wood Floors 3 Original Fireplaces Newer HVACs 7210 Edmonson Place 2930 English Avenue Come see this beautiful 4 bedroom 3 full bathroom home located in the heart of Crescent Hill The charming front porch leads you into the living room with a gas fireplace built in bookcases and handsome wood floors throughout the first floor The 10 foot ceilings original 1906 transoms and solid wood doors have conserved the original charm There is a beautiful chandelier and ornamental fireplace in the dining room The kitchen has been updated and sports a center island stainless appliances walk in pantry and opens up to a family room In addition there is a bedroom and full bathroom on the first floor The master bedroom on the second floor is quite spacious with an en suite master bathroom and walk in closet There is a private balcony off the master bedroom overlooking the quaint backyard Also on the second floor are two additional bedrooms a full bathroom laundry room and large attic storage area PLUS a second high efficiency HVAC and new windows Postcards ASHLEY S PARKER cell 502 345 8952 email Ashley ParkerAndKlein com www ParkerAndKlein com Flyers 2930 English Avenue Updated kitchen 559 000 Maximum Exposure For Your Listing Thursday February 5th 2015 To Neighbors of Nottingham Parkway RE Listing for 8315 Nottingham Parkway The owners at 8315 Nottingham Parkway have contracted with me to market and sell their home There will be an Open House this Sunday February 8th from1 00 3 00pm I encourage you to stop by to take a look at the inside You are probably curious about the interior of the homes surrounding yours and the Open House will offer you the opportunity to see how updated and well kept this one is My hopes are that you have a friend or relative who would like to live in the area and could bring them with you If you cannot make the Open House but have questions don t hesitate to call If you are thinking about making a move please allow me to share my knowledge about the local market including detailed statistics for Hurstbourne regarding absorption rate and your odds of selling Parker Klein s strategic marketing plan has proven that if we follow established systems listen respond to the market and work together as a team you will be moving when you want with a price you are pleased with Please feel free to call if I can be of assistance 502 345 8952 Sincerely Bedroom on the first floor 3610 Lexington Road Louisville Kentucky 40207 tel 502 498 4514 fax 502 498 4131 web www ParkerAndKlein com Third bedroom Master bathroom Fourth bedroom Back of home Letter to Neighbors Flyers Social Media Realtor com LouisvilleRealtors com Trulia com Zillow com All local real estate company websites Postlets com Other national sites 15

Page 16

Page 17

PRICING YOUR HOME WASTING TIME MISSING THE MARKET When you price your home too high you waste valuable time on the market and require several price reductions to reach the appropriate price You can waste up to five months on the market if your home is priced too high If you price your home higher than its value the buyers who want and can afford your home won t see it The buyers in the higher price point will want more home and upgrades for their money and your house will not be able to compete P R E PA R I N G YO U R H O M E TO S E L L Pricing is one of the most important decisions you will make concerning the sale of your home Proper pricing can mean an easy smooth sale while pricing too high can deter potential buyers and drag out the process I ll make sure you have all the information you need to set the right price When pricing your home consider these factors AN OVERPRICED HOME WILL RESULT IN ORIGINAL ASKING PRICE PRICE REDUCTION 2 M O N TH 3 M O N TH 2 M O N TH 1 PRICE REDUCTION 1 MARKET VALUE O M TH N 4 AN EVENTUAL SALE PRICE BELOW MARKET VALUE 17

Page 18

Page 19

S TAG I N G TRY THESE LOW COST DECORATING IDEAS 1 Make your driveway look like new with a fresh coating of asphalt house A new mailbox and a shiny doorknob also help make a good first impression 3 Freshen your living room and bedrooms with light sheer curtains and new pillows 4 Set your table and add a pretty centerpiece fresh fruit in a bowl or a vase of flowers 5 Brighten bathrooms with new towels hanging on the racks 6 Work with a professional home stager 7 Replace light bulbs with higher watt light bulbs 249 Pope Street 40206 13716 Lake Spring Drive 40299 Sold in 9 days Sold in 4 days P R E PA R I N G YO U R H O M E TO S E L L 2 Buy a bright doormat and a nice light fixture for the front of your 6020 Innes Trace 40222 Sold in 3 days 19

Page 20

P R E PA R I N G YO U R H O M E TO S E L L TIPS TO HELP YOU SELL CLEAN YOUR HOUSE Having it professionally cleaned is a good idea but you can scrub your house from top to bottom to make it sparkle for buyers Thoroughly clean all appliances switch plates and baseboards throughout the house Clean all of your floors and steam clean carpets Don t forget to wash your windows CLEAR THE CLUTTER Make sure buyers can really see your home Clean out closets and the garage Make sure all toys and tools are stored neatly and out of sight Clear out mail newspapers magazines and personal items you have laying around You may need to rent a POD or other storage unit or store items off site GET RID OF SMELLS Don t overpower your home with candles plug ins or other fragrances A good cleaning and some open windows will do the trick and show you are not trying to mask any lurking odors Clean rugs and carpets curtains furniture and any other materials that may hold odors from pets food or smoke UPDATE YOUR LIGHTING Replace all your light bulbs with bright high wattage bulbs for a clean look to your rooms especially in basements or other dark areas Make sure all of your light fixtures are working FIX THE SMALL THINGS Repair doors that stick or squeak replace any screens with holes replace caulking and fix a leaky faucet DO YARD WORK A well kept yard makes the whole house look better so make sure your grass is cut leaves are raked bushes are trimmed and walkways are neatly edged A few pots or baskets of flowers can brighten up your exterior CLEAN UP YOUR HOME S EXTERIOR Make sure gutters are empty and your driveway is free of holes and weeds Clean off any dirty siding or cobwebs on the front of your home and polish your doorknob and house numbers MAKE SURE VALUABLES ARE LOCKED UP It s important to keep jewelry money prescription drugs and other valuables securely stored 20

Page 21

NEXT STEPS ONCE UNDER CONTRACT HERE ARE THE THINGS THE PARKER KLEIN TEAM WILL TAKE CARE OF FOR YOU Make sure that all work orders are complete Negotiate the repair request from the buyer if applicable Escrow Coordinator will oversee the following buyer pre approval clear title report appraisal and confirmation that the HUD 1 settlement statement is correct YOUR CLOSING CHECKLIST I ll complete all requirements stated in the contract by the appropriate dates Bring your driver s license and materials for buyer to closing Review settlement statement and know the final totals Cancel insurance and automatic mortgage or insurance payments Disconnect or transfer all utilities UNDER CONTRACT Deposit the earnest money from the buyer into Parker Klein s escrow account Prepare all appliance manuals keys garage door openers and a list of any other helpful information for your buyer Prepare for the buyer s final walk through of your home Activate mail forwarding 21

PKRE Professional Marketing-OLD

Page 1

Page 2