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Brand Standards & Campaign Style Guide 2022
2 2022 PIP, INC. ALL RIGHTS RESERVED.Brand Standards Guide3 Brand Name and Trademark4 Logo with Tagline5 Logo without Tagline6 Logo: Tagline Usage7 Logo: Usage8 Logo: The Speed Line9 Logo: Unauthorized Usage10 Logo: Logo Mark11 Business Stationery12 Email Signature13 Social Media14 Promotional Products15 Delivery Boxes16 Building Signs18 Exterior and Interior Signage19 Window Graphics20 In-Center Graphics21 Posters22 Vehicle GraphicsCampaign Style Guide 25 Campaign Overview26 Campaign Elements: Design Cues27 Campaign Elements: Wordmark28 Campaign Elements: Logo Lock-Up29 Campaign Elements: Typography30 Campaign Elements: Photography31 Campaign Elements: Color PaletteTable Of Contents
3 2022 PIP, INC. ALL RIGHTS RESERVED.Brand Name & TrademarkOverview The PIP brand encompasses what current and potential customers encounter anytime they see or experience our name, logo or service. Whether that’s through our products, services, marketing, a sales call, or even the way in which the phone is answered, they form an opinion about our brand and, more importantly, your business. When they encounter consistency in all we do, it sends a clear message of strength, cohesion and quality, which are important elements to building a favorable customer experience. The purpose of this PIP Brand Standards Guide is to help you achieve consistency in the use of the PIP logo as well as other design and messaging vehicles. Be sure to keep this guide as a reference and adhere to its guidelines at all times. Current versions of this guide, as well as all versions of the PIP logo, can be found on the BMSS Resource Library under Marketing.TRADEMARKThe PIP logo is a key vehicle for establishing a strong brand identity. It is a registered brand trademark of PIP and is also representative of your local company name. Here are a few rules for displaying the PIP name:In written communication: PIP In website URLs: All franchisees must adhere to the PIP URL Policy, which can be found in the Operations Manual. All URLs containing any variation of the PIP name must be approved by Franchise Services, Inc.LOGO USAGEThe icon and word elements are to be treated as a single unit—do not separate the elements (see examples following).Altering the colors of the PIP logo is not allowed (see examples following).The PIP logo is also representative of your local company name. Altering the logo in any manner to reflect a local presence is not allowed (see examples following).As a rule, the PIP logo should always be used with the tagline. However, in some cases spacing, sizing or visibility issues may prevent using the tagline. Discretion and good judgment should be used to ensure the PIP brand is always represented in a professional-looking manner. The typeface used is Sharp Sans Font Family.
4 2022 PIP, INC. ALL RIGHTS RESERVED.Logo with TaglineAuthorized Use Cases: Logo with TaglineTo preserve the integrity of the brand, please follow these guidelines.4C GRADIENT VERSION (C/M/Y/K):NAVY BLUE: 100 / 66 / 0 / 56LIGHT BLUE: 75 / 25 / 0 / 0ORANGE: 0 / 49 / 98 / 0 WITH GRADIENTRGB GRADIENT VERSION:NAVY BLUE: 100 / 66 / 0 / 56LIGHT BLUE: 75 / 25 / 0 / 0ORANGE: 248 / 149 / 33 HEX GRADIENT VERSION:NAVY BLUE: #002d61LIGHT BLUE: #1c9ad6ORANGE: #f89521 WITHOUT GRADIENTPMS COLOR VERSION:NAVY BLUE: PMS 289LIGHT BLUE: PMS 298ORANGE: PMS 715 BLACK VERSION:BLACK: 100KREVERSE VERSION:WHITE REVERSED-OUT OF BACKGROUNDUse this version over black, other solid colors, or dark photosPANTONE: 289 CVCCMYK: 100 / 66 / 0 / 56RGB: 0 / 45 / 97HEX: #002d61PANTONE: 298 CCMYK: 75 / 25 / 0 / 0RGB: 28 / 154 / 214HEX: #1c9ad6LIGHT BLUENAVY BLUE ORANGEPANTONE: 715 CCMYK: 0 / 49 / 98 / 0RGB: 248 / 149 / 33HEX: #f89521
5 2022 PIP, INC. ALL RIGHTS RESERVED.Logo without TaglineAuthorized Use Cases: Logo without TaglineTo preserve the integrity of the brand, please follow these guidelines.4C GRADIENT VERSION (C/M/Y/K):NAVY BLUE: 100 / 66 / 0 / 56LIGHT BLUE: 75 / 25 / 0 / 0ORANGE: 0 / 49 / 98 / 0 WITH GRADIENTRGB GRADIENT VERSION:NAVY BLUE: 100 / 66 / 0 / 56LIGHT BLUE: 75 / 25 / 0 / 0ORANGE: 248 / 149 / 33 HEX GRADIENT VERSION:NAVY BLUE: #002d61LIGHT BLUE: #1c9ad6ORANGE: #f89521 WITHOUT GRADIENTPMS COLOR VERSION:NAVY BLUE: PMS 289LIGHT BLUE: PMS 298ORANGE: PMS 715 BLACK VERSION:BLACK: 100KREVERSE VERSION:WHITE REVERSED-OUT OF BACKGROUNDUse this version over black, other solid colors, or dark photosPANTONE: 289 CVCCMYK: 100 / 66 / 0 / 56RGB: 0 / 45 / 97HEX: #002d61PANTONE: 298 CCMYK: 75 / 25 / 0 / 0RGB: 28 / 154 / 214HEX: #1c9ad6LIGHT BLUENAVY BLUE ORANGEPANTONE: 715 CCMYK: 0 / 49 / 98 / 0RGB: 248 / 149 / 33HEX: #f89521
6 2022 PIP, INC. ALL RIGHTS RESERVED.Logo:Tagline UsageAppropriate Tagline Usage with the LogoEvery attempt should be made to use the tagline, Marketing Signs Print, with the logo when there is an appropriate amount of space. Do not alter the order of the words, which is always listed in the following order from left to right: Marketing Signs Print - always upper and lowercase.PIP is a wordmark. The type weight for PIP should not be altered from these specifications.Permissible Uses without the TaglineMULTIPLE USE When the use of a logo appears on multiple items within close proximity, the smaller of the executions can exist without the tagline. Examples of acceptable uses are a wall graphic behind a reception desk (with tagline) and a counter card in foreground (no tagline).LIMITED SPACE In the case of a small space where legibility is an issue, or mechanical specifications won’t allow for the tagline.TAGLINE
7 2022 PIP, INC. ALL RIGHTS RESERVED.THIS LINE DEFINES THE MINIMUM AMOUNT OF SPACE NECESSARY AROUND THE LOGO.1/2 X1/2 X1/2 X1/2 XTHE WIDTH OF THE CIRCLE LOGO = XTHE LOGO SHOULD BE AT LEAST 1/8” AWAY - OR THE “X” DIMENSION - (WHICHEVER IS GREATER) FROM THE EDGE OF PAGE.Logo:Logo UsageLogo Usage The position of the logo and the spacing of the elements around it are an important part of proper logo usage. Please use the reference below as guidance for proper usage.POSITION OF LOGO IN A SPACE
8 2022 PIP, INC. ALL RIGHTS RESERVED.Logo:The Speed LineThe Speed LineThe PIP speed line graphic is an integral part of the PIP logo and should not deviate in size/relationship within the logo lockup.The speed line may be extracted from the logo and used as a design element outside of the logo lockup. It can bleed off the left edge, or it can left justify. Below are examples of usage in current marketing pieces.THE SPEED LINE GRAPHICSPACE & SIZE PROPORTIONSStreet Ad dressCity, ST ZIPpip.com/locationStreet AddressCity, ST ZIP999•999•9999pip.com/locationEverything You Need.One Resource.LETTERHEAD: 1 : 1 POCKET FOLDER: 1 : .58 DONUT BOX: 1 : .435BUSINESS CARD: 1 : 1.35Ratio: When using the speed line outside the logo as a design element, the height of the isolated speed line varies based on the application. Below are some guidelines. For example, on the letterhead, the speed line is the same height (thickness) at the bottom as in the logo at the top. However, on the donut box, the isolated speed line at the bottom is .435 less in height (almost half the thickness) than in the logo above it on the side of the box. For the pocket folder, it is .58 less than the logo, and for the business card, the isolated speed line at the bottom is 1.35 larger in height than the logo in the upper left corner.
9 2022 PIP, INC. ALL RIGHTS RESERVED.Logo:Unauthorized UsageUnauthorized Logo UsageThe logo should not be altered in any way from the official versions provided.PERMISSIBLE USES WITHOUT THE TAGLINEDO NOT ANGLE. DO NOT ALTER THE PROPORTIONS. Use the logo artwork as provided. Do not condense or stretch.DO NOT PLACE THE COLOR LOGO ON A BUSY BACKGROUND. The color logo should always be against a white or very light background.DO NOT REVERSE OUT OF A VERY LIGHT BACKGROUND. Use care to ensure that the logo is legible and strong against the background.DO NOT CUT OFF THE LOGO IN ANY WAY. The logo must always reside in the live area and a minimum of 1/8” from the edge of the printed page.DO NOT ALTER THE TAGLINE. Do not change the words, the order of the words, or the font. Only use the provided tagline artwork.DO NOT CHANGE THE COLOR. Do not alter the colors as they have been provided. Do not apply colors or gradients to the letters in the mark.DO NOT ADD TEXT OR DESIGN TO THE LOGO. Including city or market name.DO NOT REARRANGE THE ELEMENTS.Print • Signs • FulfillmentSACRAMENTO, CALIFORNIA
10 2022 PIP, INC. ALL RIGHTS RESERVED.Logo:Logo MarkLogo MarkThe logo is typically represented in full color. However, there are instances where it is shown in two-color navy blue and orange, one-color black and reversed to white. Refer to examples below.The speed line graphic may be extracted from the logo and used as a design element. It should always be displayed at the straight-on position provided. EXAMPLES OF USENAVY BLUE: CMYK, RGB, PMS, HEXBLACK REVERSED OUTFULL COLOR: CMYK, RGB, HEXGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsGot an idea? We have lots of them. Give us a call today.Details Inside!WeDo More Than You Think WeDo<STREET ADDRESS><CITY>, <STATE> <ZIP>Graphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsCAPABILITIES BROCHURECAPABILITIES MAILER
11 2022 PIP, INC. ALL RIGHTS RESERVED.Business Stationery Business StationeryLETTERHEAD:STOCK:BRIGHT WHITE, 24-POUND,25% RAG CONTENT,SMOOTH FINISHCOLORS:GRADIENT: 4C PROCESSCOLOR GUIDELINES ARE ON THE LOGO PAGETYPEFACE:SHARP SANS MEDIUMENVELOPES:STOCK:BRIGHT WHITE, 24-POUND, SMOOTH FINISH, MATCHING LETTERHEAD STOCKCOLORS:GRADIENT: 4C PROCESSCOLOR GUIDELINES ARE ON THE LOGO PAGETYPEFACE:SHARP SANS MEDIUMSIZE: STANDARD NO. 10BUSINESS CARDS:STOCK: BRIGHT WHITE, 100-POUND COVER, SMOOTH FINISHCOLORS:GRADIENT: 4C PROCESSGRAY: CMYK 66/59/55/36 (COLOR IS ON THE LOGO GUIDELINE SHEET)TYPEFACE: SHARP SANS MEDIUMFRANCIS FRANCHISEETitle999•999•9999ffranchisee@pip.com/locationStreet Addres sCity, ST ZIPpip.com/locationStreet Addres sCity, ST ZIPpip.com/locationStreet Addres sCity, ST ZIPpip.com/locationStreet AddressCity, ST ZIP999•999•9999pip.com/locationStreet AddressCity, ST ZIPBACK SIDE OPTION 1 BACK SIDE OPTION 2 BACK SIDE OPTION 3FRONT SIDEPOCKET FOLDER:COLORS:GRADIENT: 4C PROCESSGRAY: CMYK 66/59/55/36 (COLOR IS ON THE LOGO GUIDELINE SHEET)TYPEFACE:SHARP SANS MEDIUMEverything You Need.One Resource.
12 2022 PIP, INC. ALL RIGHTS RESERVED.eMail Signature eMail SignatureNAME:12 PT SHARP SANS BOLD; PMS 289TITLE:8 PT SHARP SANS BOLD; PMS 289INFORMATION:8 PT SHARP SANS MEDIUM; PMS 289VERTICAL RULE:2 PT; PMS 715John DoePresident PIP Marketing | Signs | Printp: 309.691.6500 ext2006 m: 309.208.7307a: 123 Main St. | City, Statew: PIP.comJohn DoePresident PIP Marketing | Signs | Printp: 309.691.6500 ext2006 m: 309.208.7307a: 123 Main St. | City, Statew: PIP.com
13 2022 PIP, INC. ALL RIGHTS RESERVED.Social Media Social Media HeadersFACEBOOKLINKEDIN (PREMIUM)TWITTERYOUTUBE
14 2022 PIP, INC. ALL RIGHTS RESERVED.Promotional ProductsPromotional ProductsAPPAREL AND PROMOTIONAL PRODUCT EXAMPLES:
15 2022 PIP, INC. ALL RIGHTS RESERVED.Delivery Boxes Delivery BoxesDELIVERY BOXES BUSINESS CARD BOXES AND CORRUGATED BOXESAvailable in 100 count, 500 count and 1,000 count Available in two sizes: 11x10x9 and 17x11x11
16 2022 PIP, INC. ALL RIGHTS RESERVED.28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteMonument SignsPIP-MON-SSSpecificationsDouble Sided Monument Signs Self-Contained Faces – .080 aluminum Painted PMS 715C Yellow Backed w/ 3/16” Acrylic w/ UV Print Cabinet Return – Painted PMS 715C Yellow Lighting – Principal QwikMod 2 White LEDs Power Supplies – Principal 60W Electrical – Prewired 10' Lead Mounting – Pole well – pole not includedSingle Sided Monument Signs Self-Contained Face – .080 aluminum Painted PMS 715C Yellow Backed w/ 3/16” Acrylic w/ UV Print Cabinet Return – Painted PMS 715C Yellow Lighting – Principal QwikMod 2 White LEDs Power Supplies – Principal 60W Electrical – Prewired 10' Lead Mounting – Pole well – pole not includedSign Type ABPricePIP MON-DS-48- 48” 72” $3296PIP-MON-DS-60 59.5” 89.25” $3919PIP-MON-DS-72 72” 108” $5444PIP-MON-SS-48 48” 72” $2810PIP-MON-SS-60 59.5” 89.25” $3302PIP-MON-SS-72 72” 108” $4500P4BPantone 715C CMYK: 0, 49, 98, 0RGB: 248, 149, 33Hex: #f89521Pantone 289C CMYK: 66, 0, 56 100,RGB: 0, 45, 97 Hex: #002d61Pantone 2925CCMYK: 75, 18, 0, 0RGB: 0, 157, 234Hex: #009DEABuilding Signs Building SignsExterior sign options can vary depending on your building and possible limitations due to the building owner or other local restrictions. All approvals will be done on a case-by-case basis.MONUMENT SIGNSHALO LIT BUILDING SIGN28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteChannel Logo w/ FC LettersPIP-CONSpecificationsSingle Sided Box Signs UL Listed with UL labels Face – Acrylic with UV Print Trim – 1” 2050 Blue trim Return - 3” or 4” 2050 Blue trim Backs – PolyMetal -3MM Lighting – Principal QwikMod 2 White LEDs Power Supplies – Principal 60W Electrical – Prewired 10' Lead Mounting - ” Nutserts w/ 6” Threaded Rod1/4 Options – Remote or Self ContainedSubcopy Options: Flat Cut Letters - 1/8” PolyMetal w/ UV PrintP3Pantone 715C CMYK: 0, 49, 98, 0RGB: 248, 149, 33Hex: #f89521Pantone 289C CMYK: 66, 0, 56 100,RGB: 0, 45, 97 Hex: #002d61Pantone 2925CCMYK: 75, 18, 0, 0RGB: 0, 157, 234Hex: #009DEASign Type ABCPricePIP-CON-REM-48 48” 90.85” 5.325” $1289PIP-CON-REM-60 59.5” 11 ”2.62 6.595” $1555PIP-CON-SC-48 48” 90.85” 5.325” $1375PIP-CON-SC-60 59.5” 112.62” 6.595” $1628B28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteDouble Sided Cabinet SignsPIP-CAB-DSSpecificationsDouble Sided Cabinet Signs Self-Contained Faces – .0 0 aluminum Painted 8 PMS 715C Yellow Backed w/ 3/16” Acrylic w/ UV Print Cabinet Return – Painted PMS 715C Yellow Lighting – Principal QwikMod 2 White LEDs Power Supplies – Principal 60W Electrical – Prewired 10' Lead Mounting – Pole well – pole not includedSign Type ABPricePIP CAB-DS-60- 59.5” 109” $4472PIP-CAB-DS-72 72” 132” $6342PIP-CAB-DS-84 84” 154” $7161P5BPantone 715C CMYK: 0, 49, 98, 0RGB: 248, 149, 33Hex: #f89521Pantone 289C CMYK: 66, 0, 56 100,RGB: 0, 45, 97 Hex: #002d61Pantone 2925CCMYK: 75, 18, 0, 0RGB: 0, 157, 234Hex: #009DEA
17 2022 PIP, INC. ALL RIGHTS RESERVED.Building Signs Building SignsExterior sign options can vary depending on your building and possible limitations due to the building owner or other local restrictions. All approvals will be done on a case-by-case basis.FLAT-CUT LETTERS28625 HARVEST VIEW ROAD STOUTLAND MO 65567PHONE 800-544-6381FAX 417-286-3350E-MAIL SALES@SIGNFAB.COMColor PaletteFlat Cut LogoLetters &PIP-FC-REMSpecificationsFlat Cut Letters & Logo – Remote ACM 1/8” / UV Print Mounting – ” Nutserts w/ 6” Threaded 1/4Rod P6Sign Type ABCPricePIP-FC-REM-48 48” 90.85” 5.325” $683PIP-FC-REM-60 59.5” 11 .61”2 6.595” $800Pantone 715C CMYK: 0, 49, 98, 0RGB: 248, 149, 33Hex: #f89521Pantone 289C CMYK: 66, 0, 56 100,RGB: 0, 45, 97 Hex: #002d61Pantone 2925CCMYK: 75, 18, 0, 0RGB: 0, 157, 234Hex: #009DEAB
18 2022 PIP, INC. ALL RIGHTS RESERVED.Exterior and Interior SignageExterior and Interior SignageDOOR GRAPHICS:ROLL-UP BANNERS:SIZE:36.5 X 90• Signs• Printing & Copying• Direct Mail & Mailing Services• Online Ordering Portals• Graphic Design• Marketing Services• Tradeshows & Events• Labels & PackagingGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics Labels• Signs• Printing & Copying• Direct Mail & Mailing Services• Online Ordering Portals• Graphic Design• Marketing Services• Tradeshows & Events• Labels & PackagingMon - Fri 7am - 7pm888.555.5555pip.com/yourcityMon - Fri 7am - 7pm888.555.5555pip.com/yourcity• Signs• Printing & Copying• Direct Mail & Mailing Services• Online Ordering Portals• Graphic Design• Marketing Services• Tradeshows & Events• Labels & PackagingSuite 153Suite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERS
19 2022 PIP, INC. ALL RIGHTS RESERVED.Window Graphics Window GraphicsGray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERSMon - Fri 7am - 7pm888.555.5555pip.com/yourcityGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsEverything You Need. One Resource.Suite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERSMon - Fri 7am - 7pm888.555.5555pip.com/yourcityEverything You Need. One Resource.Show-StoppingQualitySuite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERSMon - Fri 7am - 7pm888.555.5555pip.com/yourcityWhere Great Ideas HappenEverything You Need. One Resource.Show-StoppingQualitySuite 153Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERSMon - Fri 7am - 7pm888.555.5555pip.com/yourcityEverything You Need. One Resource.WhereGreatIdeasHappenSuite 153NOTE: Gray tint in background is to indicate clear glass. Black outlines indicate window & door frames. DO NOT PRINT THESE LAYERS
20 2022 PIP, INC. ALL RIGHTS RESERVED.In-Center Graphics In-Center Look Featuring the New PIP LogoAdopting elements of the New Look is an excellent way to better position your business as a marketing, signs and print services provider. And what better time to do so than with the brand-new PIP logo.For questions or additional information, please contact your Business Management Consultant.IN-CENTER GRAPHIC EXAMPLE
21 2022 PIP, INC. ALL RIGHTS RESERVED.Posters PostersPoster series available for use, samples of which are shown below.SIZES:24 X 36
22 2022 PIP, INC. ALL RIGHTS RESERVED.WHITE VEHICLEVehicle Graphics Vehicle GraphicsBranding your vehicle(s) is an excellent way to build brand awareness in your market, and brand awareness is a key first step to generating leads. Studies have shown that people can recall a brand name nearly 80% of the time due to seeing a branded vehicle. The PIP vehicle graphic artwork is available on the BMSS. FULL-WRAPSILVER VEHICLE
Campaign Style Guide 2022WeDo™
24 2022 PIP, INC. ALL RIGHTS RESERVED.WeDo™ Campaign Style Guide 25 Campaign Overview26 Campaign Elements: Design Cues27 Campaign Elements: Wordmark28 Campaign Elements: Logo Lock-Up29 Campaign Elements: Typography30 Campaign Elements: Photography31 Campaign Elements: Color PaletteTable Of Contents
25 2022 PIP, INC. ALL RIGHTS RESERVED.WeDo direct mail & mailing services.From list acquisition and data management services to printing, mailing and fulfillment, depend on PIP to get your direct mail done right. We’ve helped businesses with their campaigns and mailing services for more than 50 years. So when you’re ready to boost sales, create loyalty and maximize your ROI, take your direct mail to the experts—PIP.Personalized MailPostcards and Self Mailers Targeted CampaignsCall us today 999.999.9999 and explore all our possibilities at PIP.com/Center_URL<STREET ADDRESS><CITY>, <STATE> <ZIP>Campaign OverviewWeDo®The WeDo campaign is focused on communicating our commitment to an outstanding customer experience paired with extensive products and services designed to support our clients’ needs. • The new campaign, WeDo is a positive armation. It conveys confidence and ability.• Tells customers that WeDo things they don’t know we do.• Shares how WeDo more, providing the business community with a broad spectrum of products and services.• WeDo right by our customers because we care.WeDo is a concept that not only builds on the brand, it also allows us to broaden awareness and alter perception to reflect the capabilities of PIP.Sales DriverGraphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsCAPABILITIES BROCHUREPOSTCARD MAILEREverything You NeedThat’s our mission. To provide the wide range of communications and marketing capabilities that assist you in running your business. We are passionate about delivering quality products and providing you with the best possible service. This means we are well versed in the latest technologies. Handle projects large and small, simple to complex, and take you from idea to final execution quickly and eciently. If you have a lot to do with little time to waste, let us take care of it. Enjoy the ease and confidence of working with a local resource that’s part of a nationwide network—PIP. Graphic DesignSignsPrintingDirect MailMailing ServicesOnline Ordering PortalsMarketing ServicesTradeshows & EventsWall GraphicsPackagingPromotional ProductsFulfillment ServicesCopyingPresentation Materials Training MaterialsEvery Door Direct MailList Management ServicesInterior Oce & Lobby DecorCampaigns & ConsultationADA & Wayfinding SignsCar Graphics & WrapsManuals & CatalogsCollateralPostcardsBrochuresWindow GraphicsBannersPostersFloor Graphics LabelsEMAIL MARKETING
26 2022 PIP, INC. ALL RIGHTS RESERVED.Design CuesThe WeDo campaign is modern and bold, purposefully devoid of design cues. The design landscape is meant to be clean and uncluttered, allowing messaging and product to be the hero.The only design cue in the entire campaign is the WeDo wordmark. When it makes its first appearance in any marketing piece, either graphically or in text, the trademark subscript should be used.Campaign Elements: Design CuesSales DriverTRADE GOTHIC NEXT LT PRO HEAVYIN WHITE OR BLACK DEPENDING ON BACKGROUNDTRADEMARK TO BE PRESENT IN FIRST APPEARANCE OF LOGO ON EVERY MARKETING TOUCHPOINT. PLEASE USE THE PROVIDED LOGO FILE FOR PROPER TRADEMARK PLACEMENT.TRADE GOTHIC NEXT LT PRO HEAVY ITALICIN BLUE
27 2022 PIP, INC. ALL RIGHTS RESERVED.WordmarkThe font is Trade Gothic Next LT Pro Heavy and Heavy Italic. “We” is always displayed in italics and “Do” in regular font. When the campaign wordmark is displayed in a 4-color environment, the preference is to display “We” in the PIP signature blue and “Do” in white. In circumstances where the white “Do” is dicult to read against the background, it is permissible to default to black. If the wordmark is used in a non-color environment (e.g., black and white ad), “We” should be in black and “Do” in white.Campaign Elements: WordmarkTRADE GOTHIC NEXT LT PRO HEAVYIN WHITE OR BLACK DEPENDING ON BACKGROUNDTRADE GOTHIC NEXT LT PRO HEAVY ITALICIN BLUE
Sales Driver28 2022 PIP, INC. ALL RIGHTS RESERVED.PIP Logo Lock-UpIn marketing pieces where “WeDo” is displayed more than once, the logo lock-up should be the first visual impression. From that point on, WeDo can standalone.WeDo, whether in the lock-up or as a standalone, should always include the trademark subscript (use logo provided to ensure proper size and position). The PIP logo is always nested above WeDo and should always remain proportional.Provide sucient space around the lock-up to avoid content crowding.When the lock-up appears against a photo, the preference is to knock out the PIP logo to white. If legibility is an issue, display the PIP logo in 4-color.Campaign Elements: Logo Lock-UpVERTICAL LOGO WITH PIP LOCK-UPWeDo direct mail & mailing services.From list acquisition and data management services to printing, mailing and fulfillment, depend on PIP to get your direct mail done right. We’ve helped businesses with their campaigns and mailing services for more than 50 years. So when you’re ready to boost sales, create loyalty and maximize your ROI, take your direct mail to the experts—PIP.Personalized Mail Postcards and Self Mailers Targeted CampaignsCall us today 999.999.9999 and explore all our possibilities at PIP.com/Center_URL<STREET ADDRESS><CITY>, <STATE> <ZIP>Sales DriverPOSTCARD MAILER FRONTPOSTCARD MAILER BACKLOGO LOCK-UPLOCK-UPSPACING REQUIREMENTSTHE LOGO LOCK-UP SHOULD BE A MINIMUM OF 1/4” AWAY FROM THE BOTTOM RIGHT OR BOTTOM LEFT SIDE OF THE PAGE.
29 2022 PIP, INC. ALL RIGHTS RESERVED.Campaign Elements: TypographyTrade Gothic Next LT Pro Heavy Trade Gothic Next LT Pro HeavyFor Headings and Subheadings.TRADE GOTHIC NEXT LT PRO HEAVYFor Subheadings and Technical Copy — In All-Caps and U/LC.Trade Gothic Next LT Pro Bold and Regular For Body Copy.Arial Bold & Arial Regular For word processing or digital uses when Trade Gothic Next LT Pro is not available.Primary Campaign FontThe only font used in the campaign is Trade Gothic Next LT Pro. Usage for headings and body copy are shown below. No other font should be used in the campaign. For online use, if Trade Gothic Next LT Pro is unavailable, use Arial.
30 2022 PIP, INC. ALL RIGHTS RESERVED.Campaign Elements: PhotographyStyle & Subject MatterThe WeDo campaign visually represents positivity and authenticity. Photography reflects real-life business moments where professionals display happiness, confidence, satisfaction, laughter, etc. Lighting should be natural and the setting business casual. The ideal subject matter is the relationship between the customer and their PIP representative. The scene should convey an emotionally happy customer, thanks to his/her interaction with PIP. CRITERIA FOR PHOTO SELECTION IS AS FOLLOWS:ATTIRE: Business casual. No suit & tie worn together; however one can be worn without the other. SUBJECT MATTER: The customer is the hero. It is their expression/emotion we see. PIP, when included in the image, is shown in a support capacity.PEOPLE: Should reflect a mix of genders, diverse ethnicities, various abilities, and business professionals in a modern oce setting.
31 2022 PIP, INC. ALL RIGHTS RESERVED.Specificity of UseThe WeDo campaign color palette uses three primary colors: PIP signature blue PMS 298, black and white. FOLLOWING ARE GUIDELINES ON USAGE:The WeDo wordmark is always meant to be displayed as a two-tone mark except when used in body copy. In those instances, it is shown in all black with the “We” in “WeDo” italicized. When shown in color, “We” is displayed in the signature blue and “Do” in white. In cases when the background will not support the use of white, “Do” can be shown in black.Campaign Elements: Color Palette PROCESSC 0M 0Y 0K 100PANTONEPMS BlackRGBR 0 G 0 B 0HEX# 231f20 PROCESSC 0M 0Y 0K 50PANTONEPMS Cool Gray 7RGBR 150 G 150 B 150HEX# 98999b PRINT COLOR PALETTE FOR MARKETING MATERIALSPROCESSC 75M 25Y 0 K 0PANTONEPMS 298RGBR 28 G 154 B 214HEX#1c9ad6 LOGO/SIGNATURE COLORShow-Stopping QualitySignsBanners & PostersPull-Up Banners & FlagsCar Graphics & WrapsWindow, Wall & Floor GraphicsInterior Oce & Lobby DecorTradeshow & Event SignsADA & Wayfinding SignsMonument & Building SignsYard & Outdoor SignsWall Lettering & Stando GraphicsCounter & Pop-Up DisplaysPrinting & CopyingBrochures & Collateral Postcards & Direct MailersBusiness Cards & StationeryNewsletters, Flyers & Rack CardsPresentation & Training MaterialsManuals, Catalogs & BookletsBusiness & Annual ReportsCards & InvitationsBusiness FormsLabels, Stickers & DecalsWeDo beautiful. Elevate your business marketing with a creative partner who has been turning ordinary into extraordinary for more than 50 years. We’re known for producing exceptional quality —polished and professional materials that make your brand shine. For superior print, signs and marketing, we’re your go-to, one-stop resource. Pull-Up Banners Monument & Building SignsWall GraphicsBrochures & CollateralPresentation MaterialsManuals, Catalogs & BookletsShow-Stopping QualitySignsBanners & PostersPull-Up Banners & FlagsCar Graphics & WrapsWindow, Wall & Floor GraphicsInterior Oce & Lobby DecorTradeshow & Event SignsADA & Wayfinding SignsMonument & Building SignsYard & Outdoor SignsWall Lettering & Stando GraphicsCounter & Pop-Up DisplaysPrinting & CopyingBrochures & Collateral Postcards & Direct MailersBusiness Cards & StationeryNewsletters, Flyers & Rack CardsPresentation & Training MaterialsManuals, Catalogs & BookletsBusiness & Annual ReportsCards & InvitationsBusiness FormsLabels, Stickers & DecalsWeDo beautiful. Elevate your business marketing with a creative partner who has been turning ordinary into extraordinary for more than 50 years. We’re known for producing exceptional quality —polished and professional materials that make your brand shine. For superior print, signs and marketing, we’re your go-to, one-stop resource. Pull-Up Banners Monument & Building SignsWall GraphicsBrochures & CollateralPresentation MaterialsManuals, Catalogs & Booklets
2022 PIP, INC. ALL RIGHTS RESERVED.