THE FIRST COMPANY TO DISRUPT THE ESTABLISHED HOUSING MARKET NOW
California is experiencing a severe housing crisis The nation s largest home builders have largely given up leaving money on the table and the problem unsolved Combining extensive industry knowledge expertise cutting edge technology and time tested methods PHNX Development builds homes where others can t
THE HOTTEST NICHE IN REAL ESTATE Single family Build to Rent The rapid acceleration of investment in the SFR BTR space is expected to continue into 2022 and beyond Pete O Neil Research Director Northmarq capital market resources
The Build to Rent Market is Hot
2023 HUNTER HOUSING ECONOMICS FORECAST Annual Build to Rent Housing Production Projections Thousands of Annual BTR Starts Activity is expected to continue to gain momentum in 2024 and 2025 heading toward 160 000 per year and continuing to rise Even at these volumes the occupancy rate is projected to be 95 Brad Hunter President Hunter Housing Economics Estimated utilizing Census and NAHB Data with Hunter Housing Economics Forecast https hunterhousingeconomics com built to rentsfr
But not in California where it s needed most CA was ranked 41st in new single family home production in 2021 not good for our most populous state Source U S Census Bureau 2020 Census Redistricting Data U S Census Bureau Building Permits Survey Data 2021
CALIFORNIA HOUSING Why aren t we building more in California
Undeveloped land is very expensive to build on Entitlement Approvals Expensive Reports Studies New Infrastructure Negative Environmental Impacts Undeveloped land is land that has never been built on it has no existing utilities services or infrastructure PR Challenges NIMBY ism
Traditional developers believe undeveloped land is the only place we can build new homes but that s not true
THERE IS LAND TO BUILD ON 30 000 California homes have been destroyed since 2018 Towns completely leveled since 2018 Grizzly Flats Caldor Fire Aug 21 Greenville Dixie Fire July 21 Berry Creek Feather Falls North Complex Fire Aug 20 Paradise Magalia Camp Fire Nov 18
Greenville CA before the fire
Greenville CA after the fire
Magalia CA before the fire
Magalia CA after the fire
Paradise CA before the fire
Paradise CA after the fire
The nation s largest housing developers are leaving California money on the table fi fi fi fi Traditional developers are not able to design build unique homes on individual sites pro tably fi fi HOMES ARE NOT BEING REBUILT Smaller spec builders are not pro table in low tomedium income areas Building in burned areas requires private nancing banks won t loan there Rebuilding is long complicated for re survivors and dif cult to impossible when underinsured Parcels become available as owners nd rebuilding too challenging
THE SOLUTION PHNX can build where others can t
GENESIS OF AN IDEA PHNX Founded in 2019 Laurie C Fi er Award winning CA registered architect for 25 years specializing in custom residential hospitality Worked with 2018 Santa Rosa Tubbs Fire survivors Trained in Trauma Informed Care Laurie tasked herself with creating a better process for traumatized fire survivors Tony P na sh President Penna Construction Leading installer of Insulated Concrete Forms in California for more than 25 years Highly respected concrete contractor in Southern California for three generations en
MILESTONES PHNX1 Palos Residence SANTA CLARITA CALIFORNIA Original home lost in 2019 Tick Fire Started design April 2020 move in Jan 2022 11 months construction time amid Covid supply chain issues Finalist Best Small Residential 2023 ICF Builder Awards On time and on budget
MILESTONES PHNX Homes to Date 15 PHNX Homes have been designed One complete PHNX1 Santa Clarita Two have been permitted Type I A Net Zero one is breaking ground Tuolomne County Capistrano Beach Two are in plan review with the jurisdiction Los Angeles San Diego Awards Achievements
THE SOLUTION How do we do it Streamlined Design Methodology Cutting Edge Construction Methods Proprietary BIM Design Technology Two Patentable Innovations PHNX Cost Dashboard
THE SOLUTION We apply the franchise build out model Franchises have been building out unique buildings on unique parcels quickly and affordably for decades Standardized brand specification manuals Pre qualified and pre trained contractors Methodology delivers unique site built new construction buildings in 6 8 months Franchise model never before applied to residential new home construction Laurie began her California career in 1998 designing franchise restaurant locations build outs
THE SOLUTION We don t Build to Sell we Build to Rent Property values in burned communities take time to recover build to sell loses money Rents provide revenue during upsidedown period 1 2 years PHNX builds quickly as more people return to the community property values go up Properties acquired become valuable assets in a Decarbonized Real Estate Portfolio Option to sell always available either to a SFR BTR company or an individual All PHNX Homes are approved permitted as Net Zero per California Energy Code
PHNX can build homes quickly and affordably in California Build on land that has already been built on Affordable predictable budgets fast build Proven franchise build out methodology Build to Rent not to sell
But we didn t stop there
Low Risk Low Maintenance Climate Forward The rst noncombustible home in the nation permitted as a Type IA Structure No wood means no rot bugs pests warping peeling and no exterior painting PHNX Homes are true Net Zero buildings per California Energy Code The PHNX Family of Companies can provide tenant maintenance design services fi Type IA is the most re resistant category in the building code typically used in high rises and hazardous facilities fi fi fi THE PHNX BUILD TO RENT ADVANTAGE Smart sustainable re resistant homes will make PHNX Home the rst choice for renters
2017 UNIVERSITY OF IOWA RYERSON UNIVERSITY STUDY Dollars per month in rent single family Renters want energy efficient features and are willing to pay a premium for them f Source Energy ef ciency in U S residential rental housing Adoption rates and impact on rent Iowa State University Ryerson University 2017 Elsevier Ltd
COMPETITION The PHNX Advantage
COMPETITION Single Family Build to Rent Redwood Living OH MI IN IA the Carolinas American Homes 4 Rent 22 states Largest BTR in the US exclusively BUILD to Most BTR units under construction in the US rent no acquisitions 3 0B in assets Privately owned solicits private investment 133 communities 14 000 homes 700 investors Publicly traded financials available 55 000 homes in portfolio mainly acquired SFR s Over 10B in real estate assets acquired new construction Over 1 5B in revenue in 2022 AMH Development homebuilding arm subsidiary
COMPETITION Single Family Build to Rent Average per unit development cost 250k 400k outside of California No new SFR BTR development presence in California produced by their tenants For AMH these emissions are out of their control Source 2021 AH4R Sustainability Report Source November 2022 AMH Investor Highlights 96 of AMH s carbon emissions are
THE PHNX ADVANTAGE Single Family Build to Rent Average per unit development cost fi
DEVELOPMENT COSTS PHNX Build to Rent
DEVELOPMENT COSTS Land in burned communities is less expensive to buy and less expensive to build on Berry Creek Available Parcels
DEVELOPMENT COSTS Land in burned communities is less expensive to buy and less expensive to build on Grizzly Flats 30 miles from Lake Tahoe
DEVELOPMENT COSTS Land in burned communities is less expensive to buy and less expensive to build on Weed Lincoln Heights
PRO FORMA Magalia CA Camp Fire 2018
Current Magalia Listings Community amenities clubhouse rec area
Magalia CA selected properties for pro forma
BUILD COSTS 758 000 900 SF ADU 3BR 2BA 2 car garage 520 000 1 600 SF Residence Single Family Residence ADU TOTAL BUILD COST 2BR 1BA Site Development Soft Costs fees 183 000 20 000 35 000
BUILD COSTS 10 Units 393 000 EACH UNIT 10 UNITS Land Acquisition 140 000 Build Cost 3 790 000 Total 3 930 000
But that s just the beginning
PHNX FAMILY OF COMPANIES MANUFACTURING Patentable Products Roof Assembly HVAC components DESIGN CONSTRUCTION ASSET MANAGEMENT Trade Secret Innovations PHNX BIM database design templates PHNX Cost Dashboard Fire survivor FINANCE PHNX FIRE INSURANCE PHNX MAINTENANCE PLAN Apps Tech Tips Access to VisionBuilder PHNX Maintenance Program PHNX Upgrades Updates OWNER TENANTS CLUB VISION BUILDER Self guided Interior Design System SaaS Patentable cloud based tagging technology General Public free paid subscription Pro architects contractors free paid subscription Enterprise branded UI custom content In App purchasing Featured 3rd Party Celebrity Designer Collections
What we have 100 combined years of design construction industry experience commercial residential Trauma informed training Franchise experience History of working with fire survivors What we need Finance expertise preferably in land development REIT s CFO Real estate expertise Legal trademark patent Investment
Investors Ownership shares available Investment on a per project basis
www PHNXDevelopment com THANK YOU AND CONTACT Laurie Fisher laurie PHNXDevelopment com M 619 252 2312