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Child Abuse Prevention Month 2018 Chapter Toolkit
Child Abuse Prevention Month 2018 Chapter Toolkit Within this toolkit you will find sample communications pieces that you can use during Child Abuse Prevention Month in your state Whether you use these tools in their entirety in part or simply for inspiration we at the National Office of Prevent Child Abuse America are here to help The sample releases within this book are also being provided in editable Word template form and all images have been made available for download If you need assistance customizing any of these pieces please reach out to Zach Hiner For 2018 we are building off of the success of last year s campaign while extending and deepening the messages rooted in our social norms research This year s theme is Help Great Childhoods Happen While 87 of adults across America believe that child abuse and neglect is a preventable problem most don t know how they can help In fact only one in four reported that they engage in child abuse prevention when nearly 3x as many actually had in practice You might be helping without even knowing it From donating time or money to organizations that support children and families to volunteering and mentoring to helping babysit for an overburdened family activities that support the overall well being of families and communities contribute to the prevention of child abuse and neglect You too can help make great childhoods happen by mentoring advocating or donating today There are three components of the Help Great Childhoods Happen campaign Help Great Childhoods Happen Digital Campaign Throughout April we ll demonstrate how we can all support great childhoods and promote the 30 things you should know to help make great childhoods happen Wear Blue Day On Friday April 6th individuals and organizations across the US will band together to make a visible commitment to preventing child abuse and helping make great childhoods happen nationwide by wearing blue Pinwheels Pinwheel Gardens The pinwheel has come to serve as the national symbol of the great childhoods we want for all children Throughout April planting pinwheel gardens in honor of children in communities nationwide demonstrates how we can all support great childhoods and promote ways to help great childhoods happen The more we can show people how simple actions relate back to child abuse prevention the better people will understand what prevention is in the first place Child Abuse Prevention Month is the perfect time to encourage action and we hope that this toolkit is helpful in activating people in your state You can access and download all of the components included within this toolkit including images and templates on the 2018 Chapter CAP Month Toolkit page
Table of Contents Help Great Childhoods Happen Content 4 12 Sample Press Release 4 Sample LTEs 5 Tips and Talking Points 6 Social Content Calendars 7 10 Twibbon Campaign 11 Infographic 12 Wear Blue Day Content 13 15 Sample Press Release 14 Social Media Content 15 Pinwheel Garden Content 16 19 Sample Press Release 17 Talking Points 18 Sample Social Media 19
Help Great Childhoods Happen Sample Press Release Prevent Child Abuse America Help Great Childhoods Happen this April National non profit is encouraging people to get involved with child abuse prevention by taking part in activities like mentoring advocating or donating on behalf of children CHICAGO IL This April the leading organization dedicated to the primary prevention of child abuse and neglect has a message for all Americans you re doing great things for children keep it up April is Child Abuse Prevention Month and Prevent Child Abuse America is spreading the message that everyone can help great childhoods happen in their community Research suggests that many people are already playing a role in preventing child abuse and creating great childhoods in their communities they just don t realize it A study commissioned by Prevent Child Abuse America shows that only 27 of Americans report that they are engaged in prevention However that same study showed that 80 of Americans reporting donating goods money or time to an organization supporting children and families 70 reported volunteering with children through places of worship schools and sports or academic clubs and 56 provided mentorship to a child in their family neighborhood or community These numbers show that many people are already involved in activities that prevent child abuse and neglect they just don t realize it said Dan Duffy President and CEO of Prevent Child Abuse America This April we are working to educate the public regarding how they are already helping to prevent child abuse as well as offering some positive ideas about how we all can help children and families thrive In response to their research Prevent Child Abuse America is encouraging the public to learn more about how three specific actions mentoring children and parents advocating for family friendly policies and donating time and money relate to child abuse prevention while giving the public the tools and resources they need to get involved in these activities Some suggestions from Prevent Child Abuse America for how people can get involved include Volunteering to staff an after school program like a sports or academic team Mentoring a new parent by reaching out to your neighbor and offering to help such as by babysitting or cooking Advocating for federal and state policies that support children and families such as home visiting programs paid family medical leave Learning about abuse prevention curricula in place at local schools or churches and advocating to create one if there is not yet a program in place Donating time to organizations that support children such as by offering to be a free tutor or getting involved with a local mentorship program Donating money to organizations that fight for children and families such as a local Prevent Child Abuse America state chapter At Prevent Child Abuse America we believe that we all play a role in the healthy development of children That is why this April we are sharing 30 Ways in 30 Days that people can help create great childhoods for all children said Duffy We hope you will learn more about how your actions can help prevent child abuse and encourage your friends to join you in making a difference for children and families 4
Help Great Childhoods Happen Sample Letters to the Editor Sample 1 Long 300 words April is Child Abuse Prevention Month and I encourage everyone in STATE to join me this month and stand up for the future of children in our state Each of us has the ability to help children and families in our neighborhoods Did you know that when you mentor a child or parent advocate for policies that support the next generation or donate time or money to local child serving organizations you are actually helping to prevent child abuse and neglect Don t worry if you didn t according to research from Prevent Child Abuse America most other Americans didn t know either But these actions do make a difference By donating time and money to prevention organizations taking the time to volunteer for before or after school programs or offering to help families in your own neighborhood you can have a meaningful impact on the lives of children throughout the community Actions like these help bring communities together reduce isolation and help children and families succeed Research shows that most Americans are already involved in helping to prevent child abuse and neglect through one of those actions If you re not already April is a great time to start As we observe Child Abuse Prevention Month this April I hope you ll take one of three simple steps to make a difference mentor a child or parent advocate for family friendly policies or donate to a child serving organization If we all pledge to do each of these activities at least once during the month of April we can make a real difference More importantly if we all continue to take steps like these beyond April and into the future we can help grow the next generation of American leaders entrepreneurs and innovators Will you join me NAME Sample 2 Short 170 Words Recent coverage of APPLICABLE STORY IN YOUR LOCAL NEWSPAPER has made me want to take a stand for children and since April is Child Abuse Prevention Month there is no better time than now As the ROLE of Prevent Child Abuse STATE I m encouraging my friends and neighbors to join me and help great childhoods happen by taking one of three steps become a mentor to a child or parent advocate for policies that support children and families or donate to child serving organizations in your community Each of these simple actions can help increase the protective factors in our communities creating a better environment that allows families to thrive and children to have the great childhood they deserve To learn more about how these actions make a difference as well as tips and tools to help you get started visit LINK If each of us commits to taking one of these steps this month we can build a better STATE for everyone NAME 5
Help Great Childhoods Happen Social Media Tips and Campaign Talking Points Make sure whatever you post has an image attached Use the images provided by the National Office or create your own You can find quality and free stock images at websites like Unsplash com and MorgueFile com If you need help creating or designing any social media assets remember that the National Office is here to help Email Zach Hiner with your request and we will be happy to help you out Don t overload your Facebook page with donation requests event invites etc Always try to add value to your page and provide interesting and informative content for your audience Make use of Facebook Insights to learn more about the demographics of your audience what times of day they are the most active and which types of your content are being interacted with the most Include a call to action to encourage your audience to interact with your posts Whether you want people to click through share or comment make sure you tell your audience what you want Your calls to action can be anything from an intriguing question a tease to entice people to click or read more to an explicit request such as share this with five friends Experiment and see what works best for your audience Below are some key takeaways from our social norms research as well as other messages we will be using during Child Abuse Prevention Month Feel free to adapt these talking points to fit in with your own state s campaign April is Child Abuse Prevention Month it is a time to celebrate the good things our communities do to promote healthy child development as well as a time to reflect on the work that still remains We all have a role to play in healthy child development and our goal this April is to help others recognize that role and the ways in which we can maximize our impact Did you know Research commissioned by Prevent Child Abuse America shows that most people are already involved in prevention by mentoring children or parents 70 donating 80 or advocating for children and families 77 However people don t realize these actions relate to prevention Only 27 of respondents engaged in those activities reported involvement with child abuse prevention According to our research there is a strong message of hope Most people think child abuse and neglect is a serious problem and most people believe that the problem is preventable Even more importantly our research shows that it s normal for adults to be involved in prevention 97 of adults have said they would take action on behalf of children they just don t know how By helping to show others how they can be involved in child abuse prevention and explaining how every day actions can create the context for thriving communities we can activate those people who want to be involved and encourage even more to learn more about what prevention is and how they can play a role This year we are encouraging people to join with most Americans and take one of three simple actions Mentor a child or parent Advocate for policies that support children and families Donate time or money to child serving organizations 6
V2 April 2018 Help Great Childhoods Happen FACEBOOK Social Media Content Calendar Social art Headline Content OnDate these pages you will find social media content calendars use with Facebook twitter and new to the PREVENT CHILD ABUSEfor AMERICA National Office this year Pinterest In each table there suggested content with a specific image along Sample calendar chapters Every child deserves to isfor Every parent needspaired support to help GreatChildhoods with the date that the content will be going out on the National Office accounts You are encouraged to use the April grow up feelingV2 safe and2018 happen That s why we re here but we need your help M content and images and are empowered to use the content as is or to put your own spin on it All of the associloved too April is Child Abuse Prevention Month CAPMonth 4 2 ated images along with a Word version of this calendar are available for download at the Chapter Toolkit link Wear blue on AprilFacebook 6 to Get ready for WearBlueDay this Friday Show your Social Media Calendar FACEBOOK support GreatChildhoods Headline support for GreatChildhoods and help prevent child abuse pinwheelsforprevention Content M F 4 6 4 2 Wear blue April 6 to to Every child on deserves support grow up feeling safe and GreatChildhoods loved It s WearBlueDay Wear your favorite blue jeans blue Every parent needs support to help GreatChildhoods hoodies That s blue everything everyone you support happen why we re Show here but we need your help GreatChildhoods pinwheelsforprevention too April is Child Abuse Prevention Month CAPMonth W M 4 9 4 4 Wear on April 6 to Great blue neighbors make support GreatChildhoods GreatChildhoods Get for WearBlueDay thiswhen Friday Show your Lotsready of parents need help even they don t know support for for GreatChildhoods andneed help prevent child how to ask it Be the help they so abuse pinwheelsforprevention GreatChildhoods can happen CAPMonth FW 4 6 4 11 Speak blue up for Wear on April 6 to GreatChildhoods support GreatChildhoods Your WearBlueDay voice can makeWear a difference for kids from your It s your favorite blue jeans blue hometown to everything the halls of Congress Speakyou up for safer hoodies blue Show everyone support kids we ll help you get started GreatChildhoods GreatChildhoods pinwheelsforprevention pinwheelsforprevention Great neighbors make Help GreatChildhoods GreatChildhoods happen Lots of parentshelp needkids help even when they don t know Our programs families create how to ask for it Be the help they need sotogether we GreatChildhoods Help us help them and GreatChildhoods can happen CAPMonth can prevent child abuse CAPMonth Speak up for We are always teaching GreatChildhoods our children by our examples Heather Your voice can make a difference for kids from your How can you help prevent child abuse Get involved hometown to the halls of Congress Speak up for safer with local groups that help young moms We ll show kids we ll help you get started GreatChildhoods you how GreatChildhoods CAPMonth pinwheelsforprevention Help kids be more ready GreatChildhoods for school happen Kids in Healthyhelp Families America nearly twice as Our programs kids familiesare create likely to excel at kindergarten learning behaviors That s GreatChildhoods Help us help them and together we how GreatChildhoods can prevent child abuse happen CAPMonth pinwheelsforpreven on M F 4 16 4 20 We are always teaching Every child deserves to our children by our grow up feeling safe and examples Heather loved How canplay you prevent child abuse Getabuse involved You can can playahelp arole role preventing child by You inin preven ng child abuse by ge ng with local groups that help young moms We ll show getting involved and letting your voice be heard involved le ng your voice be heard Learn how you can you how GreatChildhoods CAPMonth Learn how youarea canhave helpthe kids in our area havethey the help kids in our GreatChildhoods GreatChildhoods they CAPMonth deserve starting today deserve star ng today M Great neighbors make GreatChildhoods You can help prevent child abuse by helping parents be 7 the best moms and dads they can be We ll show you W 4 4 Date M F 4 9 4 13 W M 4 11 4 16 FW 4 13 4 18 Social art
F 4 20 Every child deserves to grow up feeling safe and loved You can play a role in preven ng child abuse by ge ng involved le ng your voice be heard Learn how you can help kids in our area have the GreatChildhoods they deserve star ng today CAPMonth Great neighbors make GreatChildhoods You can help prevent child abuse by helping parents be the best moms and dads they can be We ll show you how to get involved GreatChildhoods CAPMonth Speak up for GreatChildhoods Tell your elected o cials at every level that you support programs that promote GreatChildhoods We ll help you get started pinwheelsforpreven on Facebook continued M 4 23 W 4 25 F 4 27 M 4 30 30 things you should know April is Child Abuse Preven on Month but helping kids to help GreatChildhoods have GreatChildhoods is important all year long Here happen are lots of ways you can help parents and kids in our community CAPMonth Help GreatChildhoods happen Thank you for your dona ons during Child Abuse Preven on Month pinwheelsforpreven on You ve helped create GreatChildhoods in our community all year long Make Your Content Go The Extra Mile Paid social media advertising is a cheap and effective way to make sure your content is getting in front of people who you re not already talking to Facebook and other social platforms collect a ton of data that helps target ads towards the people they ll be most interesting to Here are a few tips on how to get started Get started with Facebook Ads Manager tool You can access the Ads Manager directly by going to facebook com ads Follow the step by step instructions to get your Ads account up and running Determine your target audience and goals Who do you want to see your ads Are you trying to reach potential donors new volunteers or just folks interested in your cause A good tip is to look at your Facebook Insights page to see what kind of demographics you re already reaching most effectively and where your money would be most effective Set your budget You don t have to spend a lot of money to see a return on the ads You have the option to set a daily budget or a lifetime budget and these numbers represent the maximum amount you would spend on your campaign Use exciting images or video In the provided chapter toolkit we have some images that are optimized for Facebook ad specifications We ve also provided some images that are meant to be used in Carousel ads as well as an animated ad that will really grab attention If you need help managing any of these assets please reach out to the National Office 8
Help Great Childhoods Happen Great neighbors make Parents need help even when they don t ask for it Be Social Media Calendar Twitter TWITTER TU 4 3 Date GreatChildhoods Social art Headline the help they need so GreatChildhoods can happen CAPMonth Content TH M 4 5 4 2 Wear blue April 6 to to Every child on deserves support grow up feeling safe and GreatChildhoods loved Get ready forneeds WearBlueDay Friday Show your Every parent support tothis help GreatChildhoods support for GreatChildhoods and help Month prevent child happen April is Child Abuse Preven on abuse CAPMonth FTU 4 3 4 6 Wear blue on April 6 to Great neighbors make support GreatChildhoods GreatChildhoods It s WearBlueDay Wearwhen your they favorite blue Parents need help even don t askeverything for it Be Show everyone you so support GreatChildhoods the help they need GreatChildhoods can happen CAPMonth TH TU 4 5 4 10 Wear blue on April 6 to Help GreatChildhoods support happen GreatChildhoods Get for WearBlueDay this Friday Our ready programs help kids families create Show your support for GreatChildhoods prevent GreatChildhoods Together weand canhelp prevent childchild abuse CAPMonth FTH 4 6 4 12 Wear blue on April 6 to We are always teaching support our children by our GreatChildhoods examples Heather It s Wear your How WearBlueDay can you help prevent childfavorite abuse blue Helpeverything young Show youyou support moms everyone We ll show how GreatChildhoods GreatChildhoods CAPMonth kids be more ready Help GreatChildhoods for school happen Kids programs in Healthyhelp Families America nearly twice as Our kids familiesare create likely to excel in kindergarten That s how child GreatChildhoods Together we can prevent GreatChildhoods abuse CAPMonthhappen Great neighbors make We are always teaching GreatChildhoods our children by our examples Heather You child child abuseabuse by helping Howcan canhelp you prevent help prevent Helplocal young parents We ll We llshow showyou youhow how GreatChildhoods GreatChildhoods moms CAPMonth Speak up for Help kids be more ready GreatChildhoods for school Your voice can make a di erence for nearly kids from your Kids in Healthy Families America are twice as hometown to in thekindergarten halls of Congress likely to excel That s how pinwheelsforpreven on GreatChildhoods happen 30 things you should Great neighbors makeknow to help GreatChildhoods GreatChildhoods happen Here arehelp lots prevent of ways you helpbyparents kids You can childcan abuse helpingand local create GreatChildhoods in our GreatChildhoods community parents We ll show you how CAPMonth Help GreatChildhoods Speak up for happen GreatChildhoods Thankvoice you for during CAPMonth Your canyour makedona ons a di erence for kids from your You ve helped create in our hometown to the halls GreatChildhoods of Congress community all year long pinwheelsforpreven on TU 4 17 4 10 TH 4 19 4 12 TU 4 24 4 17 TH TH 4 26 4 19 TU M 4 24 4 30 TH 4 26 30 things you should know Here are lots of ways you can help parents and kids to help GreatChildhoods create GreatChildhoods in our community 9
Social Media Calendar Pinterest Date Social art M 4 2 M 4 9 full infographic Every parent needs support to help GreatChildhoods happen That s why we re here but we need your help too April is Child Abuse Preven on Month CAPMonth 6 ways you can help parents and kids in your community Anyone can help GreatChildhoods happen Even you Connect with your neighbors tutor kids at your local schools or help parents with job training We ll help you get involved to help prevent child abuse CAPMonth 30 things you should know Every kid should have a great childhood and every to help GreatChildhoods parent should have support You ll nd lots of prac cal happen ways you can help make GreatChildhoods in our community CAPMonth You can play a role in preven ng child abuse and your voice can make an impact from your own backyard to the halls of Congress We ll show you how you can help kids in our area have the GreatChildhoods they 6 ways you can help Parents need help today even when they don t know how to deserve star ng CAPMonth parents and kids in your ask for it We can help you pitch in with local groups 6community ways you can help Parents need even when don t who help kidshelp and families andthey share easyknow wayshow youto can parents and kids in your ask it We canarea helphave you GreatChildhoods pitch in with local groups helpfor kids in our community who help kids and families and share easy ways you can CAPMonth help kids in our area have GreatChildhoods 4 ways your voice can help CAPMonth GreatChildhoods happen 4 ways your voice can help Your voice can help prevent child abuse Tell your GreatChildhoods happen elected o cials from your hometown to the halls of Your voice can help abuse that Tellhelp yourkids Congress that youprevent supportchild ini a ves elected o cials from your hometown the halls of have GreatChildhoods Make sure theytoknow where Congress that you support ini a ves that help kids you stand CAPMonth have GreatChildhoods Make sure they know where you stand CAPMonth M 4 23 M 4 23 F 4 27 F 4 27 4 30 Every child deserves to grow up feeling safe and loved Every child deserves to grow up feeling safe and loved F 4 20 10M Content 4 ways your voice can help Have you ever posted about a children s issue on social GreatChildhoods happen media Then you re already an advocate for GreatChildhoods Learn how you can help prevent child abuse during Child Abuse Preven on Month CAPMonth F 4 13 M 4 16 Headline full infographic 30 things you should know April may be Child Abuse Preven on Month but helping to help GreatChildhoods kids have GreatChildhoods is important all year long 30 things you should know April mayplay be Child Abuse Preven on helping happen You can a role here are lots of Month prac calbut ways you
Help Great Childhoods Happen Twibbon Campaign Twibbon is a tool that allows people to add badges to their social media profiles showing support for a particular cause The best part of Twibbon is that it s temporary and incredibly easy for people to do This year our twibbon badge looks like this How do I use the Twibbon 1 In March PCA America will send out a link when our campaign goes live 2 Click the link to add the badge to your own social media pages 3 Click the Share this campaign button on the same page you used to add the badge 4 A message will be sent to all of your friends encouraging them to join Ways to Maximize the Twibbon Share the twibbon early and often The more people who sign up early the bigger traction the campaign gets as the month goes on Encourage local businesses high profile supporters and partner organizations to take part in the campaign Often one share from a higher visibility follower can have an exponential impact Remind people that the Twibbon is temporary and that their profile picture will automatically change back once the campaign is over 11
Infographic Content This infographic is meant to show the different ways that people can get involved with child abuse prevention during CAP Month 2018 and beyond The content is organized around the idea of 30 Things You Should Know to Help GreatChildhoods Happen and can be used as stand alone web content broken up into social media posts printed out for distribution or any number of other creative ways Note the image below is just the first few pieces of the infographic the full content is available for download at the Chapter Toolkit link 12
Wear Blue Day 13
Wear Blue Day Sample Press Release Prevent Child Abuse STATE is turning STATE Blue on Wear Blue Day 2018 The non profit is encouraging everyone in STATE to take action on behalf of children during Child Abuse Prevention Month CITY STATE On Friday April 6th Prevent Child Abuse STATE is participating in Wear Blue 2018 a day dedicated celebrating child abuse prevention efforts across the country April is Child Abuse Prevention Month and Wear Blue Day is a chance to highlight the ways that people can help great childhoods happen across STATE and the country said NAME TITLE of Prevent Child Abuse STATE You can get involved in Wear Blue day by Wearing blue on April 6 and tell people you are participating in a national day to highlight child abuse prevention Take a picture of yourself and your colleagues all dressed in blue and share it on your favorite social media platform using the WearBlue hashtag Share a story of how you help mentor children advocate for policies that keep kids safe or donate time or money to a local child serving organization and inspire others to get involved during Child Abuse Prevention month We encourage everyone in STATE to check out the hashtag WearBlue on twitter and Facebook to see how they can get involved during Child Abuse Prevention month said NAME DESCRIBE YOUR WEAR BLUE DAY EFFORTS HERE FOR EXAMPLE This year Prevent Child Abuse America will be using WearBlueDay to highlight ways that people can prevent child abuse by mentoring donating or becoming advocates in their community Prevent Child Abuse America will be using their social media channels to explain how those actions connect to child abuse prevention and highlight stories and snapshots of people around the country who help great childhoods happen in their community Wear Blue Day is a great chance to shine a light on the great work done on behalf of children and families around the country said Dan Duffy President and CEO of Prevent Child Abuse America From public health officials to law enforcement officers to parent advocates Wear Blue Day is a chance to show the world how many different ways there are to get involved with prevention The organization encourages others to join them at EVENT EVENT DETAILS HERE SUCH AS DATE TIME SPONSORS IF APPLICABLE AND SUGGESTED DONATION For more information on child abuse prevention or to learn more about what you can do to help visit Prevent Child Abuse STATE on the web at WEBSITE About Prevent Child Abuse STATE Your boilerplate here For reference below is what the national office uses About Prevent Child Abuse America Founded in 1972 Prevent Child Abuse America is a national organization with chapters in all 50 states and nearly 600 Healthy Families America home visitation sites We lay the groundwork to deliver the great childhoods that all children deserve We promote services that improve child well being and develop programs that help to prevent all types of abuse and neglect Ninety four cents of every dollar spent goes directly into programs and services which is why we have received top ratings by a variety of charity watchdog organizations including Charity Navigator GreatNonprofits and GuideStar To learn more about what we re doing to prevent child abuse and neglect and how you can help visit us at preventchildabuse org 14
loved 4 2 too April is Child Abuse Prevention Month CAPMonth blue on April 6 to Wear Blue DayWear support W 4 4 GreatChildhoods Get ready for WearBlueDay this Friday Show your support for GreatChildhoods and help prevent child abuse pinwheelsforprevention F 4 6 Wear blue on April 6 to support GreatChildhoods It s WearBlueDay Wear your favorite blue jeans blue hoodies jackets blue everything Show everyone you support GreatChildhoods pinwheelsforprevention Great neighbors make Great neighbors make GreatChildhoods GreatChildhoods Parents need help even when they don t ask for it Be Lots of parents needso help even when theycan don t know the help they need GreatChildhoods happen how to ask for it Be the help they need so CAPMonth GreatChildhoods can happen CAPMonth Wear blue on April 6 to Speak up for support GreatChildhoods GreatChildhoods Get ready for WearBlueDay this Friday Show your Your voice make a difference forhelp kids prevent from your support forcan GreatChildhoods and child hometown to the halls of Congress Speak up for safer abuse kids we ll help you get started GreatChildhoods pinwheelsforprevention It s WearBlueDay Wear your favorite blue everything Show everyonehelp youkids support GreatChildhoods Our programs families create GreatChildhoods Help us help them and together we can prevent child abuse CAPMonth Sample Facebook Post TU M 4 3 4 9 Sample Twitter Posts TH W 4 5 4 11 Wear blue on April 6 to support Help GreatChildhoods GreatChildhoods happen F F4 6 4 13 TU 4 10 M 4 16 TH 4 12 Your Story Firstname Firstname We are always teaching Firstnam our children by our examples Heather How can you help prevent child abuse Help young moms We ll show you how GreatChildhoods When sharing content try to include CAPMonth HelpInkids Check Kids in Healthy Families America are nearly twice as likely to excel in kindergarten That s how GreatChildhoods happen Firstname Want to share an update Prevent Child Abuse Live TU 4 17 Our programs help kids families create GreatChildhoods Together weabuse can prevent child How can you help prevent child Get involved abuse CAPMonth with local groups that help young moms We ll show you how GreatChildhoods CAPMonth The Anatomy of a Facebook Post Search Direct Help GreatChildhoods happen We are always teaching our children by our examples Heather Photo be more ready for school Prevent Child Abuse America Thursday at 2 04 PM Remember Show your support for GreatChildhooods and child abuse prevention by wearing blue tomorrow Great neighbors TH 4 19 TU 4 24 TH 4 26 Barack Obama and 89 others Like Comment a link whenever possible so that your content goes the extra mile Keep the message short Facebook calls make GreatChildhoods You can help prevent child abuse these headlines by helping local parents We ll show you how GreatChildhoods CAPMonth Speak up for GreatChildhoods Your voice canotherwise make a di erence for kids from your people will just scroll past hometown to the halls of Congress pinwheelsforpreven on Always include an image in your post Respond tocan your community answer 30 things you should know Here are lots of ways you help parents and kids questions and leave positive comments to help GreatChildhoods create GreatChildhoods in our community Share happen CAPMonth Help GreatChildhoods Thank you for your dona ons during CAPMonth 15
Pinwheels and Pinwheel Gardens 16
Pinwheels and Pinwheel Gardens Sample Press Release Similar to the Wear Blue template above this skeleton release can be used to quickly fire off a notice to local media about your events Simply edit the called out sections in green and you have a send ready press release Prevent Child Abuse STATE Celebrates Pinwheels for Prevention at LOCATION Pinwheels serve as a visual reminder that we all play a role in child abuse prevention CITY STATE Prevent Child Abuse STATE will be at LOCATION on DATE to recognize Child Abuse Prevention Month and the fact that we all play a role in helping great childhoods happen During April Prevent Child Abuse STATE will be holding events across the month to help people in STATE better understand the different ways that they can get involved in child abuse prevention At Prevent Child Abuse STATE we know that we can make a positive impact on the future by preventing child abuse and neglect today said NAME TITLE at Prevent Child Abuse STATE The best way to increase that impact is by involving the public in our work and that s why we re out here today Today s event at LOCATION is part of the nationwide Pinwheels for Prevention campaign that has seen more than 4 million pinwheels distributed nationwide since 2008 Pinwheels are the national symbol of child abuse prevention and a visible reminder of the happy and healthy childhood that all children deserve Each year advocates and volunteers plant pinwheel gardens in recognition of Child Abuse Prevention Month a national month dedicated to recognizing the ways that people can get involved in the healthy development of children This year Prevent Child Abuse STATE is planning of pinwheels in recognition of suggestions include number of births number of children served by direct service programs The year your chapter was founded Prevent Child Abuse STATE has done an incredible job engaging citizens of STATE in taking action in support of children and families said Dan Duffy President CEO of Prevent Child Abuse America This event is a great way to recognize Child Abuse Prevention Month and to show people how they can help great childhoods happen and get involved in child abuse prevention About Prevent Child Abuse STATE Your boilerplate here For reference below is what the national office uses About Prevent Child Abuse America Founded in 1972 Prevent Child Abuse America is a national organization with chapters in all 50 states and nearly 600 Healthy Families America home visitation sites We lay the groundwork to deliver the great childhoods that all children deserve We promote services that improve child well being and develop programs that help to prevent all types of abuse and neglect Ninety four cents of every dollar spent goes directly into programs and services which is why we have received top ratings by a variety of charity watchdog organizations including Charity Navigator GreatNonprofits and GuideStar To learn more about what we re doing to prevent child abuse and neglect and how you can help visit us at preventchildabuse org 17
Pinwheels and Pinwheel Gardens Talking Points for Pinwheels Below are some talking points you can use with the general public or on social media to respond to frequently asked questions about the pinwheel as a symbol and pinwheel gardens Why do you use the pinwheel In 2008 Prevent Child Abuse America introduced the pinwheel as the new national symbol for child abuse prevention through Pinwheels for Prevention What our research showed and what our experiences since then have borne out is that people respond to the pinwheel We believe that the pinwheel is a perfect way to represent whimsy and childhoods Over the years the pinwheel has taken off and is a popular symbol of the great childhoods we want for all children Why should I care about child abuse prevention When we invest in healthy child development we are investing in community and economic development Unfortunately children are sometimes exposed to extreme and sustained stress like child abuse and neglect which can undermine a child s development Research conducted by Prevent Child Abuse America estimates that implementing effective policies and strategies to prevent child abuse and neglect can save taxpayers 80 billion per year The cost of not doing this is measured in increased costs for foster care services hospitalization mental health treatment and law enforcement as well as loss of individual productivity and expenditures related to chronic health problems special education and the justice system How can I help There are also simple things you can do every day to make a difference and in fact research from Prevent Child Abuse America suggests you are probably already helping Whether it s mentoring children through a local pre or after school program providing relief to an overburdened family by volunteering to babysit or preparing a ready make meal or calling your local legislators to advocate for policies like home visiting there are many things you can do to help promote great childhoods and the prevention of abuse and neglect During Child Abuse Prevention Month connect with your Prevent Child Abuse America state chapter to learn more about the ways you can make an impact locally I want to plant a pinwheel garden at my school daycare home What can I do Get in touch with your local Prevent Child Abuse America state chapter to learn how you can buy pinwheels to make your own garden By purchasing pinwheels from your local chapter you can further support programs and services that are helping reduce child abuse and neglect in your own state NOTE When people ask to plant their own pinwheel gardens gently remind them not to use the pinwheel to message around graphic content a common example or stat that people jump to is the number of child deaths in a given year that make people disengage with our cause Do you have any fun pinwheel activities I can do with my children students Absolutely You can download a pinwheel coloring sheet that are great for children of all ages For older children download instructions on how to make your own paper pinwheel 18
Pinwheels and Pinwheel Gardens Sample Social Media Language Tweets or FB Headlines Why are there pinwheels in the ground everywhere Find out at WEBSITE LINK here DYK April is Child Abuse Prevention Month and we re planting pinwheels across STATE to represent number of children born number of families served Learn more at WEBSITE LINK here All children deserve GreatChildhoods How are you helping to make this a reality for children where you live Want a fun way to get involved in CAPMonth and help GreatChildhoods happen Plant a pinwheel garden Contact us for info on how to get involved Pinwheels represent the happy healthy childhood all children need to thrive You can help by mentoring advocating or donating on behalf of kids in our community Find out more here LINK In STATE we re working to prevent child abuse and neglect all year round Here s how you can help us as we recognize April as CAPMonth LINK Pinwheels are whimsical and fun just like a childhood should be Will you join us as we work to prevent child abuse and neglect in STATE Find out what you can do to get involved and help GreatChildhoods happen at LINK Longer Posts All children deserve great childhoods and this year during Child Abuse Prevention Month we re planting a pinwheel garden on behalf of all the children and families in STATE You can get involved during CAP Month and help great childhoods happen in several ways and in fact research suggests you re probably already helping Contact us to learn how you can maximize your impact plant your own pinwheel garden or learn about volunteer opportunities that will make a difference in your own community Did you know that you may be doing something that is enhancing the lives of children and families you know Do you know how your role as a coach volunteer or listening ear is helping to prevent child abuse and neglect As we recognize Child Abuse Prevention Month this April now is the perfect time to learn more about the ways that folks who mentor advocate and donate time or money are playing a role in child abuse prevention Contact us to learn how you can increase the impact you re already making for children in STATE 19
