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APeeling is a magazine with stories about how to make life, business, and our world more appealing.

APeeling
Corporate
Culture
Reinforced
When
Opportunity
Knocks
Innovating
Recycling
Industry
Creating MarketAPeel
January 2020

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Publisher: MarketAPeel
Editor: Shanon Peel
Design: Shannon Peel
APeeling Magazine is published by
MarketAPeel
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ver, BC V6B 2W6
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eel. The publishers are not responsi-
ble in whole or part for any errors or
omissions in this publication.
ISSN: TBD
Photo by Marcy Peel
By Reecting on our Past we Find
the Rewards of our Struggles
Letter
from the
editor
The end of a decade
and the start of a new one
brings hope and renewal
as we think about what
we want out of life and the
next ten years.
The future is an abun-
dance of opportunity and
possibility, as long as we
continue to dream, plan,
and move forward towards
our goals.
Last month, I was for-
tunate to have interviewed
James Boskovic of Zero
Waste Inc about the future
of the waste management
industry. His company is
poised to revolutionize the
whole recycling industry
from collection to manufac-
turing, which is exciting.
If we are to have a
future where we are not
buried in garbage, killing
wildlife and choking the life
out of the planet, we need
innovative solutions like
his. There are lots of ideas
out there and this one has
traction to becoming the
new way cities manage our
garbage.
I have recently stepped
into a marketing / sales
role with a company who is
providing meal alternatives
based on current trends.
I have interviewed peo-
ple on my new podcast,
UnPeeled who are creating
new technologies to make
industries more efcient
and cost effective.
There are opportunities
everywhere we only have
to be open to them. If you’d
asked me about opportuni-
ty a few years ago I would
have told you I had none.
Today, I am innundated
with opportunities to help
make this world better, to
create a better future for
myself, and provide solu-
tions to everyday prob-
lems.
What changed? I
stopped interviewing for a
J O B and started building
my personal brand. I went
out into the world with the
sole purpose of meeting
people and offering my
talents and skills to help
make their projects a reali-
ty, without payment. Makes
rent day very stressful, but
it also opened doors to a
future I did not know was
possible.
The Apple Peels are
link buttons.

This year has been
full of surprises. Noth-
ing could’ve been pos-
sible if i didn’t take it all
in received what was
coming my way, this
has never been easy
for me, however a few
years ago, I was taught
and showed the impact
it can make.
A few years ago I
was given this little red
book “The Go-Givers”
by Bob Burg it was
given to me by the VP
of my company. That
weekend I read the
entire book a book I
nally read end to end
since the outsiders in
grade 9 One of the
sections of the book is
about receiving, spe-
cially the Law of Re-
ceiving where it states
“the key to effective
giving is to stay open to
receiving.
Does one thing just
solve everything? For
me it was The com-
pounding effect.
Over the past 7
years it’s been multiple
personal development
sessions, hypnother-
apy sessions to help
with my anxiety, read-
ing books, listening
to podcasts, having
mentors, Friends that
share, family members
guiding me, being open
to it all this has allowed
me to grow.
I used to be a very
anxious yer, I had to
travel with someone
and denitely take
Ativan. In the 25 years
of my IT company I can
count on 1 hand how
many business trips I
had taken. In the last
24 months I’m up to
around 40.
I’ve been transi-
tioning from Likky the
IT guy to a business
transformation coach
and keynote speaker…
This has been a fun
ride, learning method-
ologies over the years
that have helped 100’s
of companies. This
year I decided to take
the leap and receive
further training for my
speaking.
To some it’s not a
big deal, for me, a high
school dropout, this
investment of time,
money, travel is like
my college degree.
It’s been a ride, a ride
full of making choices,
some real big choices
in my conversations, in
my being. I’m thankful
to the team at Heroic
public speaking(HPS)
specically Michael
and Amy Port, Chloe
Devita, Mike Ganino,
writer Jen Singer and
D’Arcy Webb who lit-
erally made me sing
and asked me to speak
up and not be shut
down anymore.. Oh ya
and use my big bushy
eye brows and smile
more…this team has
My BS was
in the Way
By Likky Lavji

gone deep into my
heart and soul, brought
out emotions, hidden
talent, exposed vulner-
ability and took me out
of my comfort zone.
Most of all they had
my back and allowed
me to make some big
choices. Some more
BIG choices are in the
future.
Working on a new
keynote around my
own BS (bull shit or
blind spot) is being
created. For those
who have heard me
speak before, it’s been
around business trans-
formations and sales.
HPS helped me see
that I was not saying
what was really on
my mind, I started to
share my knowledge
because I had trans-
formed my IT company
and knew sales. How-
ever what I really want-
ed to share and teach
was my path and the
BS in the way. Once I
looked at myself and
found my Own BS, I
was free to share and
teach with full authen-
ticity.
So to be thankful
for Bob Burg and The
entire team at HPS for
a year full of receiving. 
I am so grateful to all
the people who came
into my life this year
and showed what life is
and expose me to the
unknowns, who knew
I’d love country music.
I’m thankful for my
entire family for the
support and love while
I pursue this new life.
Lastly for Sam, for
keeping it all together
while I’m traveling, tak-
ing care of the home,
kids, dog and being the
pillar for the business.
Likky Lavji is a speaker
and coach who specializes
in helping people identify
their blindspots and over-
come them to obtain suc-
cess.
Visit his website.

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Innovating the
Recycling Industry
By Shannon Peel
Since the 1980’s
we have been talking
about the three R’s -
Reduce - Reuse - Re-
cycle - and our govern-
ments have created
new waste manage-
ment services to bring
our recyclable waste to
manufacturers who can
reuse it in the produc-
tion of new products
for us to use and throw
away. So why do we
have a garbage prob-
lem?
Who hasn’t seen
videos of plastic
oating in water?
How does our garbage
end up in the water? It
can’t possibly be our
garbage in the water
ways, right? It must be
other countries who
are dumping plas-
tic into the seas, not
Canada, right? What
I learned about the
recycling process will
surprise you, it is so
inefcient most of our
plastic waste ends up
not being recycled.
With all major cities
in Canada having a re-
cycling program, it may
surprise you to discov-
er that Canada only
recycles 11% of its
Photo from Pixabay (RitaE)

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plastic waste with the
rest of it ending up in
landlls, water sys-
tems, and on road-
sides. (1) How does
this happen? How
come we can have
municipal recycling
programs and still
there is so much gar-
bage?
Recyclable waste
ends up in our environ-
ment due to the inef-
ciency of the waste
management process.
The current system
is fraught with rising
costs, falling prots,
and increasing envi-
ronmental devastation.
It is time for a new way
of processing our recy-
clable waste to make
it efcient, protable,
and environmentally
friendlier.
Current System
Municipal governments
recycling process con-
sists of ve steps:
1. Collection
2. Transportation
3. Sorting
4. Conversion
5. Recycling into new
manufactured prod-
ucts. (2)
Each step has
multiple steps, which
lead to contamina-
tion, pollution, and
decreased prots for
waste management
companies. “Our big-
gest concern and our
biggest challenge to-
day is municipal solid
waste and contami-
nation in our inbound
stream,” James Delvin,
CEO of ReCommunity
Recycling, which op-
erates 31 facilities in
14 states, told Green
is Good Radio. “It’s
an economic issue if
you think about, we go
through all this effort
to process this mate-
rial, and roughly 15 to
20 percent of what we
process ends up going
back to the landll. It’s
incredibly inefcient to
do that.” (3)
Let’s look at each
step of the process:
Photo by EyeAPeel
Collection
We all have the best
intentions when we re-
cycle, however, we are
lazy in our efforts be-
cause instead of edu-
cating ourselves about
what is recyclable and
cleaning our recycling
before putting it into
the bins, we contami-
nate our recycling with
garbage.
There are more
recycling materials
than demand for them,
resulting in an excess
amount of waste be-
ing stored or placed in
landlls because no
one is buying it. Cal-
gary tried storing 200
tonnes of clamshell
plastic containers while
waiting for the recy-
cling market to pur-
chase them, however
due to storage costs
hitting $330,000, they
buried the clamshell
packaging in the local
landll. (7)
Canada is not the
only country experienc-
ing a lack of demand
issue. “A large portion
of America’s plastic
and paper waste used
to go from our recycling
bins to China, where it
was refashioned into
everything from shoes
to bags to new plastic
products. But since the
end of 2017, China has
restricted how much
foreign trash—er, recy-
cling—it buys … As a
result, The Atlantic re-
ported Tuesday, some
American cities and
towns are sending all
those recyclables di
rectly to the landll.”(5)
When you add up the
costs of collecting our
recycling only to have
to send it to the
landll after paying to
sort it and store it, the
costs to taxpayers is
wasteful. Still, the big-
ger concern is the cost
to the environment,
which is irreversible.
Photo by Dustan Woodhouse on Unsplash
Transportation
You see the big
trucks come and col-
lect your household
waste and feel good
because you’ve done
your part to help the
environment, howev-
er, have you thought
about what it costs to
collect your recycling.
Not only do munici-
palities need to buy
specialized equipment,
hire people, and build
a facility to store the
recycling until it can
be sent to a sorting or
conversion facility, it
also costs us environ-
mentally due to carbon
emissions.
Sorting Facilities
Since municipalities
send our recycling to
sorting facilities as one
big pile of garbage, the
cost to sort our gar-
bage reduces the prof-
itability for recycling
companies, which are
overwhelmed with the
amount of contaminat-
ed material along with
the amount of recycling
materials available
to them. If the cost of
sorting, bailing, and
transporting the mate-
rial is higher than what
manufacturers will pay,
our recycling will end
up at the landll.
Take glass for in-
stance, broken glass
can contaminate the
paper and plastic prod-
ucts, it is heavy so the
cost of transporting it
is high, and the cost of
sand is lower than the
cost of recycled glass,
so it costs cities money
to recycle it. (4)
Conversion
Once the recycling
materials have been
sorted and pressed
into bales it is sent to
be shredded, melted,
or crushed into raw
materials for reuse be-
fore being sold to man-
ufacturers.
Most of our recy-
cling was purchased by
Photo by Bas Emmen on Unsplash
China until they closed
their borders to our
trash. Other developing
countries have picked
up the contracts, I’m
sure you heard about
the Canadian recycling
company who sent
containers of garbage
to the Philippines and
caused an International
crisis. When you con-
sider the emissions
of the trucks and the
cargo ships which take
our trash to the devel-
oping world for con-
version, the environ-
mental impact is huge.
A cargo ship running
on diesel will emit as
much sulphur into the
air as 50 million to 59
million new diesel cars,
depending on which
study you read. (6)
Manufacturing
The demand for
recycled materials
has decreased due to
a number of factors,
thinner bottles, lower
new resource prices,
and the switch to digital
from paper consump-
tion. The value of one
tonne of recycled ma-
terial went from $180
in 2011 to $80 in 2015
and has not recovered
to a highly protable
level. (4) When you
consider that, “The val-
ue of recovered waste
products has plummet-
ed over the past ve
years, and the amount
of effort required to ex-
tract them has risen.”
(4) you can see the
future of recycling is in
trouble without serious
innovation.
Photo on Pixabay (Hans)
Click for list of
resource articles
We all want to do
our part and recycle
our waste so it doesn’t
end up in landlls,
however our efforts are
not resulting in a clean-
er world or a cleaner
home with overowing
collection bins waiting
for someone to empty
them.
A solution to our
garbage problem is
being designed by
Zero Waste Inc. with a
new collection system,
which resolves the
problem of inefcien-
cy across the whole
recycling industry and
makes our lives clean-
er and easier.
Collection, 
Sorting, and
Conversion
The solution starts
with a new collection
Zero machine, which
scans the materials
in our hands and pro-
vides instructions to
get rid of the contam-
ination. Say you have
a paper coffee cup
with a lid and it is 1/3
full of cold coffee, the
machine will scan the
item, ask you to pour
out the coffee, and
then tell you which bin
to put the lid in and
which one to put the
cup in. To incentivize
people it has a points
system, which compa-
nies can utilize to re-
ward their clients.
Since the machine
scans the item on the
molecular level, it can
ensure the material
is sorted without con-
tamination and shreds
it into raw materials
at point of collection.
Once the bin is lled
with shredded mate-
rial, the machine then
wraps it with a com-
postable plastic and
stamps it with a bar-
code. The bar-code is
then uploaded onto an
e-commerce site for
manufacturers to pur-
chase, all before the
cup has left the prem-
ises.
Transportation & 
Manufacturing
The need for large
sized garbage trucks
to collect the materials
will be gone because
the packages can be
picked up by more en-
ergy efcient vehicles.
The packages of raw
materials will be sort-
ed for transport to the
closest manufacturers,
who have purchased
the materials. For add-
The Innovative Answer to
the Recycling Problem

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ed efciency, they can
be delivered by the
post ofce or a courier
company.
Zero Waste Inc.
new system will re-
duce the cost of the
recycling process from
collection to delivery
to manufacturer by
90%. Yes, 90%, which
will make the recycling
industry a protable
option to manufactur-
ers rather than being
subsidised by the tax-
payer. Municipalities
will save money in
collection with cheap-
er vehicles to pick
up the packages and
removing the cost of
sorting the material to
sell to companies who
manage the material
and deliver it to the
manufacturers. Since
the costs of collection,
sorting, and transpor-
tation have been re-
duced the cost of the
recycled raw material
for manufacturers can
be lower than using
new resources, thereby
ensuring a protable
use for our garbage.
I am certain it will
disrupt a whole indus-
try and make our world
a cleaner place. Keep
following me on so-
cial media and make
sure you subscribe to
APeeling to nd out
more about how James
Boskovic and his team
discovered this solution
and what it means for
the Waste Manage-
ment Industry.
Visit Zero Waste Inc
Vimeo 261566595
Are you feeling crowded
in the virtual world?
Are your Digital ads
not working?
Is your quality content
lost amongst the noise?
What is the solution?
Click to Discover
A 15 year old boy
was attending his un-
cle’s wedding. During
the reception he ap-
proached the band and
asked if he could play
on stage with them.
The lead singer start-
ed the next set by tell-
ing the audience, “This
kid is going to come up
and play a song with
the band. It takes a lot
of courage to stand up
here and he’s only 15,
so let’s be kind and
give him a chance.”
The band started
playing and the boy
blew them away. While
they played the drum-
mer’s mouth was open
in awe as he watched
him and the base gui-
tarist kept shaking his
head. At the end of the
song the lead singer
addressed the audi-
ence again, this time
he was enthusiastic
and full of energy as he
said, “Wow, now that
is talent. You can play
with us anytime.”
That is how my son
showed our family and
friends he is a rockstar
instead of telling them.
People assume a lot
when we talk to them
and even more when
we talk at them. In this
case the band looked
at the 15 year old kid
who’d only been play-
ing a couple years and
assumed it would be
a painful experience.
What they, the fami-
ly, and friends of the
newly wed couple ex-
perienced, was unex-
pected and that is what
made the moment
memorable.
What can you do to
show people how
you can solve
their problem?
Social media is a
good platform for
showing what you do,
however, most people
only tell what they do
and ‘hope’ for a sale,
which results in more
frustration than sales.
Marketing Tip
Show don’t tell what you do

Reinforce
Company
Culture
By Eugenia Gorkowa
Internal events or
meetings are organized
at all companies in
one form or another.
These can be as small
as a weekly team
meeting or as big
and complex as an
annual eld meeting.
Internal events reect
a company’s culture
and affect employees’
perception of their
company and its
leadership, which has
a signicant impact
on retention rates,
onboarding costs, and
ultimately ROI.
In today’s economy,
43% of younger
employees plan
to leave their jobs
within 2 years. This
represents a huge
amount of turnover
that translates into
increased recruiting
costs for organizations.
It leads to an increased
risk of negative word-
of-mouth from ex-
employees (which
has never been more
damaging with review
sites like Glassdoor
now a common part of
the job hunt), making
events all the more
valuable as a tool to
improve employee
satisfaction and loyalty.
In fact, almost 64%
of survey respondents
agreed that internal
events help retain
employees. 92% of
respondents admitted
that meetings are,
in fact, an excellent
opportunity to
contribute and a key
factor in their job
satisfaction. More
than two-thirds of
respondents to the
same survey deemed
internal meetings to
be extremely or very
productive.
With this in
mind, it’s vital that
organizations plan
internal events
strategically and
understand their
potential impact in
order to use them to
shift company culture
and lead to positive
outcomes for the
organization.
Internal events
are often planned by
non-event employees,
such as executive
assistants, who don’t
have the necessary
expertise to plan
strategic events. They
often nd themselves
in a difcult position
when tasked with
executing event
logistics and content.
This not only applies
to smaller, more
manageable events
but sometimes even to
big-budget company-
wide events. As such,
internal events don’t
always reach their
full potential as a way
to create a positive
company culture.

Let’s take a closer
look at three ways
companies can
leverage internal
meetings and events
to solidify company
culture.
Secure Top-down
Support from
Leadership
Certain internal
events, such as
executive retreats,
are inherently more
exclusive and cater
to the company
leadership.
These events
provide the opportunity
for executives to
regroup, brainstorm,
and strategize together
about the direction of
the company. They
may take place once
a year, once a quarter,
or at different intervals
depending on the
organization.
Culture is a key
aspect of the overall
company direction as it
ties into the executives’
vision for the company,
but retreats also give
leaders an opportunity
to decide how that
ought to be conveyed
to the rest of the
employees. Although
the adoption and
success of the desired
culture will ultimately
be determined by the
employees, executives
play an important
role in encouraging,
providing top-down
support, and setting
the foundation for
a positive work
environment and
culture.
best practices for
executive retreats:
Understand the
meeting owner’s
needs/objectives.
This goes for all
types of events, but
it’s something to pay
particular attention to
for high-level events
like this. The meeting
owner is likely to be
the CEO, and these
retreats often run the
risk of leaning too
heavily on leisure, so
be sure you’re on the
same page and are
able to deliver what
they’re looking for.
Make creative use of
venue/event space.
Executive retreats
usually take place at
off-site and (likely)
upscale venues and
resorts that allow for
more creativity than the
ofce boardroom. Try
to nd ways to spice
things up to encourage
both productivity and
relaxation in a way that
wouldn’t be possible
elsewhere. For
example, if the setting
allows for it, you can
organize an informal
meeting on the beach
or a sunset reception
on the rooftop. If a
boardroom setting is
absolutely necessary,
prioritize natural
daylight and rooms
that may have a more
quirky or interesting
vibe.
Send relevant
materials in
advance when
possible.
Retreats are usually
only a few days long at
most, so it’s important
that executives make
the most of their time
together once on site. If
there are any materials
or background
information that they
can look over on their
own ahead of time, be
sure to share this with
them in advance so
as not to waste time
unnecessarily during
the event.
Limit meeting/active
brainstorming time.
While these types of
events are obviously
precious opportunities
for leadership to
meet and discuss
future objectives and
initiatives, it’s important
to factor in a bit of R&R
as well. Pay attention
to event pacing and
ensure that executives
aren’t too burned out
from meetings to be
able to brainstorm and
process information
effectively.

Click play to hear podcast

Pushers of the Possible
Available on Amazon
Published!
Anthony C. Gruppo, CEO of Marsh Commercial, UK, talks
to business leaders who started out with a dream and the
determination to build successful companies by Pushing the
Possible in both life and business. Join Anthony and his guests as
they share their stories, the advice they received from some of the
greats, and how they Pushed the Possible in their lives.
Buy it Today
When
Opportunities
Happen
By Anthony C. Gruppo
When I was in my
early twenties, I
was working in the
construction industry. I
knew I could do more,
but I grew up in a blue-
collar environment,
so I thought, if a labor
job was okay for my
parents, it’ll be okay for
me.
Then one day, I was
on the job, building the
Berkheimer building
in Pennsylvania
when I started
talking to members
of the Berkheimer
family who were
on-site overseeing
construction. At one
point they said, “You
know, you don’t strike
us as someone who
is going to be in
construction all his
life.” I told them why I
didn’t envision a career
as a laborer either.
Next thing you know,
because I was local,
they introduced me
to a leader of one of
the local banks. Each
person they introduced
me to said, “This guy’s
not just a construction
worker.” However, I was
a construction worker.
I wore work boots,
a hard hat, gloves,
jeans and a T-shirt. I
had no badge, no title,
not even a corporate
business card. Yet,
I spoke with energy,
passion, drive, and
focus, which is what
set me apart from
others.
The next thing I
knew, I was being
asked if I wanted to
learn the banking
business or the
insurance, real estate,
or nance industries.
I chose nance
and became a bill
collector, which was
the launching pad to
the adventure of a
lifetime. We might ask
ourselves, was it luck?
I don’t think so. I
engaged with business
owners when no one
else I worked with on
the construction crew
did. They believed it
wasn’t their place to
speak to the owners. I
was the only one who
took the time to talk to
the guys in suits. No
one else was willing
to step outside of their
comfort zone and
make the leap into a
different life.
I think it was
positioning. I think it
was energy. I think
it was courage and
drive. I was willing
to put myself into
uncomfortable
situations. It wasn’t
natural for me to
walk up to business
Excerpt from Pushers of the Possible

leaders and ask them
questions, as I was
not sure if it was the
proper thing to do,
but I wanted to know
what it took to wear a
business suit and to
be the one making the
decisions. I wanted to
Push the Possible in
my life and see how far
I could go.
When I was trying to
learn multi-disciplines
in business insurance,
other people in the
ofce tried to keep
me in a box by being
unhelpful and blocking
my efforts to grow. I
knew I had to teach
myself things about
nance, business
insurance, operations,
employee health and
benets, retirement
services, and personal
lines of insurance. I
expected it was going
to be tough because
I was new to those
disciplines in the
industry. When I asked
questions, people tried
to block me by telling
me, “You don’t need to
know, just be good at
what you do and stay
over on your side of
the fence.”
It was not easy to
nd the information
at that time because
the internet was not
what it is today. I
had to rely on others
to help me nd the
sources of information
I needed, and most
people were not willing
to help. I did not let it
stop me, I pushed on
by learning as much
as I could about the
various disciplines in
the insurance industry
and after a while, the
more senior insurance
agents started to come
to me for answers.
This is when I
discovered the reason
people did not want
to help was because
they didn’t know the
answers, not because
they did not want
me to succeed. This
realization helped me
to gain condence. I
wanted to be valuable
to those with whom
I worked; constantly
learning, growing, and
pushing up.
If you want to be
valuable to the
company you work for,
be valuable to yourself.
Put on the correct
uniform, be it a suit
or work boots and a
hard hat. Leave your
problems at home,
focus on your tasks,
and be helpful to your
colleagues. Do not see
them as just people
sitting in a cubicle next
to you. Do not see
them as competition.
When you help them,
they will help you
because they will start
talking about you and
then opportunities will
appear. This is how
you will advance from
one position to the
next, through good
work, goodwill, good
humor, and a caring
attitude. Leaders and
managers are looking
to advance and team
up with the people who
have the skills and
talents they may not
have.
My podcast
producer, Caryn
Ojeda, is always
positive and always
has a good attitude.
She never has a bad
day, ever. There are
days I would complain
to her, but she has
never complained to
me. I see in her what
I want in myself. I’m
searching for people
who can apply a band-
aid to my cut when I’m
hurt. They can patch
me up and put me
back in the game. I do
the same for them.
At Marsh &
McLennan Northeast,
they have a
community, not a
culture. Cultures are
simple. Everybody
wants to work in a
good culture. It is not
hard to do, if we are
just decent to each
other. When you build
a team of people who
support each other,
help one another, and
push each other to be
better, you are forming
a rich community.
Leaders want people
who are energetic,
focused, have a can-
do attitude, and don’t
take credit for work.
They never say, “Look
at what I did.” They
always say, “Look at
what somebody else
did.” They always
congratulate others for
their success.
This is the type of
person leaders want on
their team.
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ments” id=”f8765555_1575822362”></div>
How do you stay Open
to Opportunity?
Roaming Coffee
By Shannon Peel
There is no doubt
that Vancouverites love
their coffee, all one has
to do is take a walk to
discover we have a
healthy coffee culture
and a variety of coffee
house options on al-
most every corner.
In 2015, Benny
Doro saw a need in
Vancouver for a Euro-
pean style mobile cof-
fee shop to bring our
favourite beverages to
places where coffee
shops were not readily
available.
He found a small
sleek van and had it
outtted with an indus-
trial espresso machine,
a Cummings genera-
tor, a sink, and fridge,
along with everything
else one needs to
make great tasting cof-
fee.
Over the last four
years the van has
served coffee on movie
sets, on site TV sets,
at markets, in parking
lots, on the street, and
in industrial parks.
To learn about the
company, I spent some
time serving coffee and
handing out their de-
licious banana bread
to employees of an
industrial plant. It was
fun getting to know the
guys as they started
their work day with a
coffee, a treat, and a
smile.
It really is the ‘ex-
tra’ little things we do
to make someone else
happy, which makes
the world a better
place. The great thing
about this little van is it
brings smiles to others
in the form of coffee
and pastry.
Coffee always
makes me smile, what
about you?
According to U.S.
News & World Report,
the failure rate for New
Year’s resolutions is
said to be about 80
percent, and most
lose their resolve by
mid-February. Here’s
my view on why I think
they fail:
New Year’s Reso-
lutions are mostly an
inefcient stereotype
of wishful change.
The main reason is
that one is condition-
ing the change upon
something else being
needed to happen - in
this case starting a
new year. How come
the decision to change
comes in December?
What if you decide to
make a change in Jan-
uary - do you wait until
next year’s January to
start?
Moreover, accepting
that change needs to
have a condition other
than your decision that
you want to do it, will
only make the condi-
tioning even stronger.
Next time you’re think-
ing of a change, you’ll
probably look for anoth-
er conditioning factor
- I’ll do X when(mean-
ing if) Y will happen.
I’ll start a business
when(equals if) I’ll have
this amount of money.
I’ll start eating healthier
when(equals if) I’ll be
more relaxed. I’ll go to
the gym when(again if)
I’ll have the time. And
so on. Conditioning op-
tions never end.
This pattern can
draw its power and at
the same time reinforc-
ing another unhealthy
belief - that you are not
enough to just make
the change. That you
need something else
to happen for you to be
enough/able/powerful
enough to do it. It’s a
lose-lose situation.
The decision and
drive to change must
come from within, from
a strong will to be-
come a better version
of yourself. Only then,
the changes you make
can become healthy,
sustainable habits. And
you don’t need a new
year to make that deci-
sion.
On goals and
systems
Setting goals is
easy, anybody can do
it. When you assess
people at the start line,
you can’t see any dif-
ference. Both future
winners and losers
have identical goals,
they want to win the
race.
What will make the
difference is the ca-
pacity to implement the
systems and processes
needed to ensure sus-
tainable progress that
leads to achieving the
goals.
It’s the approach for
everyday decisions,
Feed Forward
not Back
By Gabriel Rosentall

actions and habits that
makes someone more
likely to achieve the
goals.
Contrary to pop-
ular belief, goals are
the starting point, not
the outcome. To make
them meaningful, you
need to have a plan,
design systems and
processes down to rou-
tines, habits and pre-
cise actions on a daily
basis.
If your focus is con-
centrated on goals,
you won’t have any
left for using on the
daily activities need-
ed to achieve the
goals. Moreover, if you
over-emphasize the
importance of achiev-
ing the goal, once you
achieve it, you may
feel demotivated to go
on, since the main driv-
er to getting there is
now gone.
Think of it this way:
when you’re frequently
catching a cold, you
may take drugs and x
it, every time. However,
you’re only treating the
symptoms, not the root
cause. In this case, the
cause is probably a
weak immune system.
If you only focus on x-
ing the cold, but not g-
ure out how to improve
your overall health and
immune system, you’ll
have a recurring prob-
lem and not really sus-
tainable progress.
Feedback or
Feed-forward?
Some say it’s better
to spend more time
on planning in order
to achieve better exe-
cution. That in a way,
planning is more im-
portant than execu-
tion or that if you plan
better, your execution
would be better.
I believe they’re
both interdependent
and interconnected. If
you have an exquisite
plan but your execution
is lacking precision and
efciency, the net out-
come is less desirable.
Viceversa is equally
valid.
What could adjust
the two parts so that
they work seamlessly
together it’s an analy-
sis-adjustment process
loop. After each phase
of the planning-execu-
tion cycle, you need to
assess the results and
go back to the planning
phase to see what you
can adjust based on
the data you now have.
The usual method is
to look for and process
the feedback. Ana-
lyze what didn’t work,
where mistakes have
been made and try to
x them. A lot of time,
energy and resources
are spent on this ap-
proach. Sometimes it
works, most of the time
it’s quite low in terms of
efciency.
Feed-forward is in a
way an evolved level of
the feedback. Instead
of focusing on what
went wrong, who’s
fault it is and other
negative-charged per-
spectives, you work on
identifying new ways to
improve what went well
and could be better.
Vist Website:
UnPeeled Podcast Episode
with Gabriel Rosentall

Click play to hear podcast

Mobile Devices - swipe like your reading a book to turn the pages.

#ThatsLife is a Novel
Gary left for work
and dropped the kids
off at school, leav-
ing me home alone. I
work from home. I’m
one of the so called
lucky ones. My daily
task list pops up on
my computer. Today is
my day to analyse the
data from last week.
I like analysing the
data of campaigns to
see what’s working
and what’s not,so I
can efciently allocate
resources. It’s a lot of
work testing, analys-
ing, trying to gure out
what people will en-
gage with.
It’s a game.
I reserve Mon-
days and Tuesdays
for content creation
and scheduling it to
automatically post.
Wednesdays are for
analysing, so that on
Thursday, I can plan
next week’s content.
Fridays are for re-
search. There is so
much information on-
line it can take all day
to read it, analyze it,
and decide what is
relevant and what is
complete BS.
Most of it is BS.
The noise online is
deafening at times.
Everyone is scream-
ing look at me at the
same time, it’s easy
to miss relevant in-
formation and hard
to get a message in
front of eyes. People
share the dumbest
things and ignore the
most intelligent infor-
mation. The amount of
fear based posts and
articles going viral,
shows just how stupid
the populous is. Most
of the facts in these
articles are made
up, rumours, gossip,
and lies. Still gullible
people believe it and
pass it around as if it’s
gospel, just because
someone wrote it on
the Internet.
My least favourite
social media posts
are the ones about
celebrities and their
stupid lives. They are
just people and they
can’t even get a cup of
coffee without some-
one making up some
meaning about it.
“A-list celebrity was
seen alone buying a
cup of coffee, does
this mean splitsville for
this Hollywood power-
house couple?”
Always Something
By Shannon Peel
Excerpt from #ThatsLife
God, who cares? I
guess the majority of
those wasting time on
social media because
sites capitalizing on
high trafc don’t offer
up good content. They
offer up sensational-
ized content, celebrity
gossip, and complete
mind numbing click
bait garbage. People
click on it, the sites get
huge amounts of trafc
to entice advertisers
to pay the big bucks. It
makes my job harder.
I had one client sug-
gest we attach a ce-
lebrity to his product
by photoshopping the
product onto a celebrity
pic, which he stole off
the web.
“Think of the hits we’ll
get and the sales.” He
says.
“We can’t do that.” I
say.
“Why not? Just take
this pic, paste the prod-
uct in and viola, instant
celebrity endorse-
ment.”
“The photo is copy-
righted, you can’t use
any photo you nd
online. It has to be a
photo you either took
or bought.”
“Buy one.”
“It’s not that easy or
cheap. Sure I could
buy a stock photo for
ten bucks, but a celeb-
rity photo, that’ll cost
thousands.”
“No one is going to
care.”
“The celebrity will
because they will want
a fee for using their
image and the pho-
tographer will sue you
for use of his property.
That’s two law suits.”
“The publicity will be
great.”
My head begins to
hurt.
“It’s illegal, unethical,
and bad taste. I’m not
going to do it. And if
you do, it’s time we re-
think our arrangement.”
I tell him.
“What? You thought I
was serious? I was just
kidding, Justine. I know
we can’t do it, but can
you imagine the trafc
if we did?”
He wasn’t kidding.
I nally cut ties with
him over another hair-
brained scheme to
use cat photos. His
product has nothing to
do with cats. I hate it
when companies start
using cat gifs and pho-
tos to attract attention,
it’s inauthentic and
screams desperation.
Clients like him, end up
nding someone who
will bend the rules, nd
the loopholes, and,
for the short term, it
works. Thing is, these
same clients are call-
ing me crying about
how their website and
proles are blacklisted
by search engines and
the social media com-
panies. They beg me
to take them back, but
by then, the damage
is done and it will cost
way too much to x.
The only thing they
can do is start over.
It’s like authenticity
and integrity got lost
on its way down the
information highway.
Everyone wants quick
overnight success and
my clients expect me
to get it for them. They
don’t look beyond last
week to see the years
of work that it took for
big names to get over-
night success. Not to
mention, the foresight
and luck.
Phone Rings.
“Hello, Justine here,
how may I help you?”
“Mom, I forgot my
Math book and I need
it for next period. Can
you bring it?” It’s my
son, Harper.
“I can, I’m totally
able to get up, nd the
book, get in the car
and drive it to you. The
question is, will I?” I
ask.
“Mooooom. You
know what I mean. I
need the book for class
or I’m gonna get a de-
tention.”
“Maybe you’ll re-
member it next time.”
“You know, other
moms bring their kid’s
their books.”
“Do they now?”
“Pleeeeeeease?”
Why do I go through
this farce? I know I’ll
end up taking him his
math book. It’s what
good moms do. We
save our children from
the evils of detention.
We save them from
their mistakes, just like
Gary saves me from
mine.
“What time?” I ask.
“In an hour. I’ll clean
my room when I get
home.”
“Riiiiiiiiiight.”
Photo from Pixabay (Gerd Altman)
“No really. I will.
Cause I won’t be in
detention.”
“Alright. Meet me out
front in an hour.”
“Thanks mom.”
“So, where is it?”
“Where’s what?”
“The book.”
“I don’t know. I think
it’s in my room some-
where.”
“Be out front.”
I download the ana-
lytic data onto my com-
puter, I’ll head over to
the closest coffee shop
and work from there
today for a change of
scenery.
Harper’s room is a
disaster area. I don’t
even know where to
start looking for the
damn book. I put the
dirty clothes, which are
acting as carpeting,
into the empty basket.
I put the books on the
shelf and carry all the
dirty dishes into the
kitchen. Where I dis-
cover the dishwasher
needs to be emptied
before I can put the
dishes in it.
Always something.
Fifteen minutes have
gone by and I still have
to nd the book and
drive to the school. I
rush back up to his
room and look under
the bed, on the desk,
in the desk, and in the
closet. I nd lots of
things I’d rather not,
like the science exper-
iment behind the desk
that once might have
resembled an apple or
maybe a pear?
I make a quick trip
to the bathroom to
get some paper towel
and cleaner, it takes
me all of ve minutes
to clean up the mess.
The carpet will have to
be cleaned properly,
another thing to put on
my to do list.
I have to nd that
book.
The room is tiny. They
build kid’s bedrooms
so small these days
that there isn’t any
room in here to loose
Justine: Married with two tween aged kids. Runs a
small digital marketing business from home. Everyone
thinks she is perfect, yet, she struggles to make it look easy.
Five Women
Navigating Life in the
21st Century.
Free Download of the First
Issue of the #ThatsLife Series
anything. OK, if I was
a math book, better
yet, if I was Harper‘s
math book, where
would I be? I strip his
bed and then remake
it. There are plenty of
items that don’t belong
in a bed, like video
games and crumbs,
but no math book.
Where the hell is it?
I’ve got fteen min-
utes left to get the book
and get it to the school.
Maybe Gary knows
where it is. I dial his
number.
“Hey hun what’s up?”
Gary’s chipper voice.
“Do you have any
idea where Harper’s
math book might be?”
“Math book? We
were doing his math
homework last night
in the family room. Did
you check there?”
“No. He told me it
was in his room.”
“It should be on the
right side of the com-
puter screen on the
corner desk. There
might be a notepad on
top of it and if he for-
got his math book, his
socials books might be
there too.”
“Thanks, I really
appr–.”
He hangs up before I
nish my sentence.
I run down to the
family room in the
basement and there,
on the right hand
side of the computer
screen, is a pile of text-
books. Math, socials,
and science.
I have ten minutes to
get to the school.
Our gift to you.
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means to be a woman in the 21st Century. Read
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On Being an
X-Gen Woman
By Shannon Peel
If you are a member
of the X generation, in
your forties and early
fties, you are expe-
riencing the fall out of
feminism.
The generations
before us fought hard
so the women of our
generation and our
daughters would be
equal. Are we living up
to the challenge or are
we being destroyed by
it?
Someone Forgot to
Write the Manual
Our generation is
dening what equal-
ity looks like, what it
means, and how we
can be truly equal,
however, we are vic-
tims of our upbringing.
Girls grew up being
told we could have
both a career and a
family. We were given
a torch with no manu-
al and few models to
show us the way. The
boys grew up watching
their fathers and learn-
ing what it means to be
a man. Their message
didn’t change. Stereo-
typically, mom did the
house work, dad did
the work outside. Mom
took care of the kids
and dad drank beer.**
The Result?
We have a gener-
ation of women who
are tired, stressed,
and have little left to
give to their husbands,
who still need their
attention. Men feel the
demands of having to
do more of what was
“Woman’s work.” They
changed a few diapers,
made a few meals, and
took care of the kids
a little more than their
fathers had. For this,
grandparents patted
them on the backs,
congratulated them on
a job well done, and
told their wives, “See
you have equality.”
As women, we
picked up the slack at
home. We felt the guilt
of not being there full
time with our children.
We felt the pressure of
not giving enough time
to our careers. We felt
our husbands slip from
our grasps and move
away from us.
Is it no wonder the di-
vorce rate is so high?
Society has a long
way to go before we
are truly equal and
the ideology of what is
men’s work and what
is women’s work in the
home changes.
There is hope that
men and women will
gure out how to work
together in this new
reality. A world where
what it means to be
a man includes child-
care, housework, and
laundry. However, until
men and women can
truly break free of tra-
ditional gender stereo-
types and models, rela-
tionships will continue
to strain to the break-
ing point.
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