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3 © For Business Sake Passionpreneur Purpose & Profit What's your passion? There is something that dwells in all of us, and it's that thing that we love to do, be it dancing, photography, fashion design, cooking, vlogging, etc. Its doing that thing that you can't live without doing, that thing that will make you rise out of bed every morning and that thing, that when you do it, you feel alive, that's passion. What's a Passionpreneur? When you marry your passion with your career, that's you becoming a Passionprenuer. Wouldn't it be perfect if you could live a life on purpose doing that thing you love to do? Well, thanks to the internet, today, almost any passion can be turned into a profitable side hustle. You can make money doing the things that you love the most. What is purpose? There many interpretations of the word purpose, and all are valid depending on how it resonates within you. I define purpose as I do in both my 7 Days Living on Purpose Journal and my 9 Days on Purpose Journal, which is to live in alignment with who you were born to be".

4 © For Business Sake Passionpreneur Purpose & Profit Can purpose & profit co-exist? YES! - Put it this way. If entertainers, fashion designers, photographers and chefs can earn millions doing what they love, I genuinely believe purpose and profit can most certainly co-exist. Are you ready? The truth is, starting a business and creating a purpose-driven career takes a lot of time, due diligence and determination. If you genuinely want to succeed in having a purpose-driven career, get ready and prepare yourself because it is far from being an easy route. It is going to take a lot of hard work, determination, resilience and sacrifice. Motivation and Intention One of the best motivating factors in helping you put in all the hard work needed for you to succeed is to look at where you are in your life at this present time. · Is your day job ultimately fulfilling you? Do you have a job? · Are you living in alignment with your career and life? · Are you sick and tired of being sick and tired? Well, the beauty of life gives us a choice to do something about it. You really can make money doing what you're passionate about, and that serves your purpose.

5 © For Business Sake Answering the following question will act as your motivation and intention. Dig deep, as every time you pick up the Passionpreneur Purpose and Profit mini workbook, this page will serve as a constant reminder as to your reason why you are doing what you are planning on doing. How to stay motivated along the journey of Passionpreneurship? Staying motivated can be incredibly difficult. Use the Passionpreneur Purpose & Profit mini workbook to create the vision of what you conceive in your mind by bringing it to life on paper, formulating a plan to make your passion into a reality. If youre not highly motivated in turning your passion into a reality, it wont happen. Because heres the truth: creating a business is going to take you away from a mediocracy that doesn't challenge nor motivate action nor provide an incentive to lead a purpose-driven life and career. It's going to take you away from other good things that you could be doing. You have to be willing to give up some good things to achieve some great things. Passionpreneur Purpose & Profit

6 © For Business Sake BEFORE YOU BEGIN…. Success happens over time, not overnight. If you want your business idea to be truly profitable, you need to be willing to make sacrifices to reach your objective. The best time to start creating a business is right now. There will never be a perfect time to get started. Simply start and adjust it as time goes on. How would creating a business &purpose-driven career change my life?

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8 © For Business Sake To Do List Tasks Start on Done 1. 2. 3. 4. 5. 6. 7. 8. 9. 10

9 © For Business Sake Events & Seminars Date Attend 1. 2. 3. 4. 5. 6. 7. 8. 9. 10

10 © For Business Sake Personal Survival Budget How we view money determines our way of life and how we make decisions. . Our Views, Beliefs, Past Relationships and Attitudes to money is a lived experience and part of our life’s journey. Before we take the road to financial freedom, we must start by knowing our financial mindset and taking the first step in becoming financially literate

11 © For Business Sake Financial Mindset How much money would this give you a month? How would you re-invest £10k? When would you like to retire? Financial Freedom

20 © For Business Sake Passion & Profit - Business / Passion Income Idea If you want your passion/purpose-driven career to be sustainable, you must not only love doing it. You must also be good at doing it as well. You will need both. Have you ever heard of a psychological concept called flow.” Its when you find yourself so immersed in an activity that you lose all track of time. That’s flow: Watch out and pay attention to these moments because these activities could turn out to be your passion/purpose-driven career. Going a step further being, good at your passion requires an understanding and the necessary skill set to make it a reality. You don’t have to know everything, that’s what delegation is all about, but you do need to be able to do something unique to you in your special way.

21 © For Business Sake What do you love doing? (in your personal life) 1. 2. 3. Passion Income Ideas Turning something you do naturally into something that you can begin making a profit from!. When embarking on a journey in creating a business, the no.1 place to start is by looking at all the things you love and are good at doing. What do you love doing? (in your professional life) 1. 2. 3.

26 © For Business Sake Let’s get down to business The Business Idea A business can offer a product, service or both. E.g. a plumber offers a service but can also offer plumbing products. It’s important to know which business you are in to operate accordingly in that sector/industry. E.g. if your idea is providing training courses for people who a long term unemployed to get them back into employment, then your business is a Training and Development Company, and customer is more than likely to welfare to work providers. Legal Status Sole Trader, Limited Company, Charity or Social Enterprise visit www.forbusinesssake.org/social enterprise where you can watch a short video or download a fact sheet on the different legal structures, including the pro and cons are for each. Time to register Whether you are registering as a company or just a domain name, it’s better to do it now as it will save time, money and limit your risk of making costly and unnecessary mistakes. Let’s Get Down to Business The only way you are going to know how to complete the next few pages is by taking action

27 © For Business Sake The Business Idea  Business name: Describe the business: What is the businesses intention?: What is the expected outcome/result?: The monetary goal for the business: The Business Idea

32 © For Business Sake Knowing The Industry & Your Target Audience So now its time to research, investigate, speak to people, get advice, attend seminars, watched the webinars, and generally have a better understanding of the industry a little further and find out You have to know your industry and sector to remain relevant and compete. If youre going to succeed in your purpose-driven career, you need to find a way to differentiate yourself from other applicants. Its time to figure out how youre going to stand out from the crowd. EVERY industry has a circle of influence in which the top 20% will generate approximately 90% of the revenue, and the remaining 80% will compete for the remaining 10% of revenue.

33 © For Business Sake Business industry: Sector: Market: What is the size of the market: Current market leaders: Products/Services currently on the market: Sector distributors: Leading Suppliers in the sector: Leading Retailers in the sector: Leading Wholesalers in the sector: Main Trade Shows in the sector: Knowing The Industry

46 © For Business Sake Sales, Marketing & Start-Up Costs You’ve defined your product/service, industry, and target audience its now time to decide how you’re going bring it to the market place; basically, how are you going to sell it. Whatever it is you have decided to sell, you will need a platform to sell it on. There are two main platforms to choose from Online/Offline. With so many options to choose from use the next few pages to highlight the ones that work best with your product/service. Generating leads is about identifying who will buy your product or service. Use this space to identify who you can contact and how you will contact them. Like it or not, you running a business is all about SELLING. If you don’t like selling to people, then find someone who does.

47 © For Business Sake Marketing Strategies  Affiliate Marketing: Joint Ventures, Partnerships/Influencer endorsements, etc Social Media Ads: Pay per click, email marketing, paid ads, etc Vlogs/Bloggs: Host your own or partner with others, etc Podcasts: Host your own or partner with others, etc Online Ideas

60 © For Business Sake 3 Months of Financial Tracking Don’t give up your day job……... just yet! If you’re not currently working….now is the time to start!

61 © For Business Sake Immediate Priorities Not now Must do Quick wins

62 © For Business Sake Financial tracking Month 1 Secondary Income: £ Current Acc.: £ Third Income: £ Other Acc.: £ Financial Statement Affirmation: Main Income: £ Saving Acc.: £ Total: £ Total: £ Monthly Income & Savings

63 © For Business Sake Financial tracking Month 1 Business Expenditure Total: £ Personal Expenditure Total: £ Expenditure Items: End of the month Expenditures

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