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Part 2 - LynnLeigh CCO - Seamles

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WHAT YOU SHOULDKNOW ABOUTTRANSITIONINGThe Seamless ShiftPart 2

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1Welcome to "The Seamless Shift" SeriesYou are reading the second installment in acomprehensive series designed to guideindependent Registered InvestmentAdvisors (RIAs) like you, who value theirautonomy but are seeking relief from thecomplex burdens of compliancemanagement.“The Seamless Shift” series will walk youthrough each stage of aligning your practiceunder the supportive umbrella ofLynnLeigh & Company. This partnershipallows you to maintain your unique brand l y n n l e i g h c o . c o midentity while freeing you from the intricate and often burdensome compliance responsi-bilities.Transitioning your advisory practice to operate under an established RegisteredInvestment Advisor (RIA) like LynnLeigh & Company is a significant decision that offersnumerous benefits, but also requires careful planning and consideration. This section ofour series, "The Seamless Shift: What You Should Know About Transitioning," isdesigned to guide you through the essential aspects of this process, helping youunderstand what to expect and how to prepare effectively.Part Two: "The Seamless Shift: What YouShould Know About Transitioning Your RIA”In this part, we delve deeper into the mechanics of maintaining your unique brand andidentity while leveraging the robust infrastructure and resources of LynnLeigh & Company.We will explore both the financial and operational benefits that come with such a transition,providing you with a clear roadmap of what our support structure looks like and how it canbe tailored to enhance your practice.

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l y n n l e i g h c o . c o m2Additionally, we will share insights from successful case studies of RIAs who havenavigated this transition smoothly, maintaining their brand integrity and clientrelationships throughout the process. These stories will illustrate practical examples andbest practices, offering you a real-world perspective on what a successful transition canlook like.As you consider making this strategic move, it's essential to understand not only thebenefits but also the thoughtful approach required to ensure a seamless shift. This partaims to equip you with the necessary knowledge and tools to make an informed decision,one that aligns with your long-term business goals and enhances your ability to serve yourclients effectively.Our Origin Story: The Founding of LynnLeigh & CompanyThe story of LynnLeigh & Company begins with its founders, Becky Gillette and KellyOlczak. Becky started her career in the financial industry at Merrill Lynch in 1995,gaining valuable experience before moving to Edward Jones. There, both Becky and Kellybuilt their businesses from the ground up, employing grassroots methods such as door-knocking and networking to grow their client base. Their careers were progressingsteadily, but a pivotal change in regulations set them on a new path.In 2016, when the Department of Labor introduced new rules aimed at enhancingfiduciary standards accross financial services, Becky and Kelly faced a critical decision.Edward Jones' policies at the time did not align with the full-fiduciary service model they aspired to provide their clients.This misalignment sparked a realization that they needed aplatform that supported their commitment to client-firstservice.For years, the idea of merging their practices had been on the horizon, waiting forEdward Jones to permit multi-advisor offices. This business planning extended oversix years, during which Becky and Kelly meticulously crafted a blueprint for whatwould eventually become LynnLeigh & Company. Despite the daunting

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l y n n l e i g h c o . c o m3nature of the transition, they took the leap at different times to establish theirindependence.In 2018, the timing felt right. Becky and Kelly merged their firms under the banner ofLynnLeigh & Company, with a clear division of labor that plyed to each founder’sstrengths. Becky assumed the role of Chief Compliance Officer, overseeing complianceand back-office operations, ensuring that the firm adhered to the highest standards ofregulatory compliance and efficiency. Meanwhile, Kelly focused on the clientexperience, dedicating herself to ensuring that each client's journey through financialplanning and investment was as fulfilling and beneficial as possible.The strategic decision for Becky to serve as Chief Compliance Officer atLynnLeigh & Company was not only pivotal but also prescient. As theregulatory environment for financial services has grown increasinglycomplex, the demand for dedicated compliance expertise has become morecritical than ever. This foresight has positioned LynnLeigh & Companyahead of many industry peers who are only now beginning to recognize theimportance of such roles.Under Becky’s leadership, the firm's compliance framework has beenrobust and proactive, ensuring that LynnLeigh & Company not only meetsbut often exceeds regulatory standards. Her deep understanding ofcompliance intricacies, stemming from her extensive experience both atMerrill Lynch and Edward Jones, has allowed LynnLeigh & Company to navigate theshifting sands of financial regulations with agility and confidence.This approach has proven to be a significant advantage for the firm, allowing it to adaptquickly to new regulations and implement best practices that enhance both client trust andoperational efficiency. Becky’s role as Chief Compliance Officer has ensured thatcompliance is seamlessly integrated into the firm's daily operations, rather than being anafterthought or a disruptive burden.

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l y n n l e i g h c o . c o mBy prioritizing comprehensive compliance leadership from the outset, LynnLeigh &Company has not only safeguarded its operations against potential regulatory pitfalls buthas also demonstrated to clients and the industry at large that they operate with the higheststandards of integrity and transparency. This foresight in compliance management has trulyset LynnLeigh & Company apart as a leader in the financial advisory space, where trust andcompliance are paramount.4Take it from us... this is the BIGGEST first step. Beforetransitioning to a new firm like LynnLeigh & Company, it's critical tothoroughly review and understand any existing contractualobligations with your current firm. These contracts may includenon-compete clauses, non-solicitation agreements, and other termsthat could impact your ability to move freely or communicate withyour current clients about the transition. Here are keyconsiderations regarding contractual obligations:Before You Even Get Started... Review YourContractual Obligation with Your ExistingFirmReview of Employment Contracts1.Non-Compete Clauses: These clauses can restrict your ability to work withinthe same industry or geographic area for a certain period after leaving a firm.It’s crucial to understand the scope and enforceability of any non-competeclauses.Non-Solicitation Agreements: Such agreements often prevent you fromsoliciting clients or employees of your former firm. Knowing the details of theseagreements is vital to plan your client communication and retention strategies.

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l y n n l e i g h c o . c o m5Legal Review: Have a qualified attorney review your existing contracts toidentify any potential legal hurdles or obligations. This step will help youunderstand your rights and any possible penalties for breach of contract.Negotiating Exits: An attorney can also assist in negotiating terms with yourcurrent employer, potentially easing the transition and minimizing legal risks.2. Legal Counsel ConsultationSeverance and Penalties: Be aware of any financial liabilities that might arisefrom leaving your current firm, such as repayment of signing bonuses,forfeiture of deferred compensation, or other financial penalties.Transition Costs: Consider any costs associated with transitioning yourpractice, including potential legal fees, and how they will impact your financialplanning.3. Financial LiabilitiesClient Information: Contracts often include clauses about the confidentiality ofclient information and trade secrets. Ensure you understand how to handle thissensitive information during and after your transition.Intellectual Property: Determine who owns any intellectual property (such asclient lists, proprietary trading algorithms, or custom financial models) youmay have developed while with your current firm.4. Confidentiality and Intellectual PropertyUnderstanding your contractual obligations before making a move is crucial to ensure asmooth transition and to avoid potential legal complications. This due diligence will allowyou to negotiate the best possible terms for your exit and to enter your new partnershipwith LynnLeigh & Company with clarity and confidence.

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l y n n l e i g h c o . c o mEmbarking on a transition to align your practice under LynnLeigh & Company's umbrellais a transformative step that promises numerous benefits. However, like any significantchange, it requires careful, strategic preparation to ensure a smooth and successfulintegration. This section, "Preparation for Transition," is designed to guide you throughthe foundational steps necessary to ready your business for this crucial shift.Preparation for TransitionIn the following chapters, we will cover everythingfrom initial considerations to setting the stage foryour transition. You'll learn how to assess yourcurrent operations, identify potential challenges,and align your business objectives with theresources and support systems available atLynnLeigh & Company. We will also discuss theimportance of communication—both within yourteam and with your clients—to manageexpectations and maintain trust throughout theprocess.The goal of this preparation is not just to ensure a seamless transition but also toposition your practice for greater efficiency and growth under our collaborative model.With the right groundwork, you can leverage the full suite of LynnLeigh & Company'scapabilities and expertise, transforming your practice into a more robust, client-focused enterprise.Transitioning your practice under the umbrella of an established RIA like LynnLeigh &Company is a significant decision that can impact various aspects of your business.Before making the move, it’s crucial to consider several key factors to ensure thetransition aligns with your long-term goals and meets your expectations. Here are someessential considerations to evaluate:What to Consider Before Making the Move6

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l y n n l e i g h c o . c o mCompany Culture: Understand the culture of LynnLeigh& Company. Ensure that their values align with yours, asthis will affect your working environment and clientinteractions.Service Philosophy: Consider how LynnLeigh &Company approaches client service. Their philosophyshould complement your own approach to clientmanagement and advice.7Alignment of Values and Culture1.Cost-Benefit Analysis: Analyze the financial impact of the transition. Look atpotential changes in revenue streams, cost structures, and any fees associatedwith the move.+Compensation Structure: Understand how joining LynnLeigh & Company willaffect your compensation and the financial incentives provided.2. Financial ImplicationsCompliance Framework: Evaluate the compliance support offered byLynnLeigh & Company. Consider how their compliance infrastructure canenhance your practice’s compliance stance.Regulatory Adjustments: Assess any regulatory changes that will affect yourpractice when transitioning from a sole practitioner to part of a larger firm.3. Regulatory and Compliance Support

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l y n n l e i g h c o . c o mUnderstanding your contractual obligations before making a move is crucial to ensure asmooth transition and to avoid potential legal complications. This due diligence will allowyou to negotiate the best possible terms for your exit and to enter your new partnershipwith LynnLeigh & Company with clarity and confidence.4. Operational ConsiderationsIntegration of Systems: Consider the logistics of integrating your currentsystems with those of LynnLeigh & Company. Understand the technologicaladjustments required and the support available during this transition.Support Services: Evaluate the back-office and administrative supportprovided. Efficient support can free up more of your time to focus on client-facing activities.Starting Your Journey withLynnLeigh & Company: Key InitialEngagement StepsMaking the decision to transition your practice to LynnLeigh & Company is the first steptowards a new chapter in your professional journey. To ensure a smooth engagementprocess, here are the initial steps you should take to begin your partnership withLynnLeigh & Company:Initial Contact and Consultation1.Reach Out: Begin by contacting LynnLeigh & Company through their website orby phone. This initial contact should aim to establish a communication line andexpress your interest in their services.Schedule a Consultation: Request a consultation meeting to discuss your needsand the services LynnLeigh & Company offers. This is a critical opportunity to askquestions and get to know the team you may be working with.8

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l y n n l e i g h c o . c o m2. Information GatheringCultural Fit: Evaluate whether LynnLeigh & Company’s corporate culturealigns with your values and working style. Culture fit is crucial for long-termpartnership success.Service Evaluation: Assess the range and quality of services offered byLynnLeigh & Company. Ensure that they can cater to the specific needs of yourpractice, such as compliance support, technology tools, and clientmanagement systems.Provide Background Information: Prepare to share details about your currentpractice, including the size of your client base, types of services you offer, andany specific needs or challenges you face.Discuss Goals and Expectations: Clearly articulate your goals for transitioningto LynnLeigh & Company and what you expect from the partnership.Understanding each other’s expectations upfront will help ensure alignmentand satisfaction.93. Assessment of FitUnderstand the Terms: Review any proposed terms andconditions from LynnLeigh & Company. Pay closeattention to aspects such as fee structures, contractualobligations, and termination clauses.Legal Review: Consider having a legal professional reviewthe terms before you agree to them. This can prevent anymisunderstandings and ensure that your interests areprotected.4. Review of Terms and Agreement

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l y n n l e i g h c o . c o m5. Visit the FirmDecision Time: After completing all the above steps, take time to reflect on allthe information and feedback you have gathered. If all aligns well with yourobjectives and expectations, you may decide to proceed with the transition.Office Visit: If possible, arrange a visit to LynnLeigh & Company’s office.Meeting the team in person and seeing the operational environment canprovide deeper insight into how the company operates and the type of supportyou can expect to receive.106. Final DecisionEngaging with LynnLeigh & Company involves a series of deliberate steps designed toensure that both parties are well-suited for a successful partnership. By thoroughlyvetting potential collaborations and understanding the comprehensive supportstructures available, you can make an informed decision that best supports yourfuture growth and the continued success of your advisory practice.The Transition ProcessTransitioning to LynnLeigh & Company involves a structured and systematicapproach designed to ensure a seamless integration of your practice into ourorganization. This section outlines the key steps in the transition process, providing aclear roadmap to guide you from initial decision through to full integration.Define Objectives: Begin by clearly defining your transition objectives andoutcomes. What are the specific goals you want to achieve by moving toLynnLeigh & Company?Develop a Timeline: Establish a realistic timeline for the transition, includingmajor milestones such as legal reviews, client notifications, and systemsintegration.Planning and Strategic Development1.

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l y n n l e i g h c o . c o m2. Documentation and Compliance ReviewSystems Integration: Begin the process of integrating your existing systemswith those at LynnLeigh & Company. This includes merging client databases,aligning financial planning tools, and adopting common software platforms.Operational Workflows: Adapt your operational workflows to align withLynnLeigh & Company's practices. This might involve training on newprocedures and systems to ensure smooth day-to-day operations.Contract Finalization: Review and finalize all contractual documents withLynnLeigh & Company, ensuring all terms are understood and agreed upon.Regulatory Compliance: Ensure that the transition complies with allregulatory requirements. This might involve submitting notices to regulators,transferring licenses, or updating registration information.113. Operational Integration4. Client Communication and ManagementClient Notification: Formulate a communication plan toinform clients about the transition. This should includethe benefits of the move, how it will affect them, and anynew advantages or services they can expect.Client Meetings: Schedule meetings with key clients todiscuss the transition in detail, address any concerns,and reaffirm the value this move brings to their financialmanagement.

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l y n n l e i g h c o . c o m5. Team Training and SupportInternal Training: Conduct comprehensive training for your team tofamiliarize them with LynnLeigh & Company’s culture, technology, andoperational procedures.Support Structures: Utilize the support structures provided by LynnLeigh &Company to assist your team during the transition. This includes access totechnical support, compliance assistance, and management guidance.126. Monitoring and AdjustmentReview and Refine: Once the transition is underway, continuously monitor theprocess to identify any areas that need adjustment or improvement. Thisincludes gathering feedback from staff and clients to assess satisfaction andresolve any issues promptly.Performance Metrics: Establish performance metrics to evaluate the successof the transition against the objectives set in the planning stage.7. Official LaunchPublic Announcement: Coordinate a publicannouncement to formally introduce your practice as apart of LynnLeigh & Company. This could be via pressreleases, social media, or an event.Celebration: Consider hosting an event to celebrate thesuccessful merger. This can help to solidify the integrationwithin the community and amongst clients.

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13l y n n l e i g h c o . c o mThe transition process to LynnLeigh & Company is meticulously designed to ensureminimal disruption to your practice while maximizing the benefits of joining ourfirm. By following these structured steps, you can look forward to a future whereyou can focus more on your clients and less on the administrative burdens ofrunning your practice.As you consider transitioning your practice to LynnLeigh & Company, remember thatthis move is more than just a change—it's a strategic enhancement of your entirebusiness framework. This part of your journey is designed to streamline your operations,fortify your compliance, and enrich your client relationships. By aligning with our team,you're not just gaining a service provider; you're gaining a partner who is as invested inyour success as you are.With every step of this transition, you stand to benefit from our comprehensive support,leveraging our resources to not only meet but exceed the demands of the evolvingfinancial landscape. It's about setting a new standard for your practice, whereoperational efficiency and client satisfaction are at the forefront.A New Chapter AwaitsBegin Your TransitionReady to elevate your practice? Reach out to us at LynnLeigh & Company. Let’s discusshow we can make your transition as seamless as possible, helping you focus more onwhat truly matters—your clients. Together, we can unlock new possibilities for yourpractice and pave the way for future success.Call Us Today and take the first step towards a new chapter in your professional life.Embrace the change that brings growth and opportunity.

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l y n n l e i g h c o . c o m14Becky Gillette, CRPC®Chief Compliance OfficerCo-Founder(O)- (585) 623-5972becky@lynnleighco.comBy deciding to partner with LynnLeigh & Company, you are choosing a path that leads togreater professional fulfillment and success. Let us help you navigate this transitionsmoothly and successfully.