Return to flip book view

Experience service beyond expectations Discover passion from the heart HOTE L MANAGEMENT SERVICES parkhotelgroup com

When love and skill come together the results are often transformational A plate of food becomes a culinary masterpiece A hotel room turns into As our patrons can count on us for an a warm and welcoming embrace mutually nurturing and ever enhancing enduring and loving relationship that is Exceptional and intuitive service shifts so can our partners and hotel owners to second nature And experiences relationship with you one that value adds evolve into bespoke moments that are opportunities and possibilities as we treasured until the next acquaintance or even for a lifetime We look forward to a transformational and acts as a springboard for further continue to pursue excellence as a At Park Hotel Group expertise and world class hotel brand passion for our craft has defined our growth for more than fifty years As you embark on this journey with us Our business segments continue to be assured that we will continue to thrive on a simple notion We do better focus on the art of running great hotels by loving what we do We build upon governed by our corporate and social this belief with a robust system of responsibility goals processes exceptional teamwork and high levels of integrity From our At Park Hotel Group our success is not humble beginnings in Hong Kong our appraised by how many hotels we have group has strengthened its presence in our fold but by the number of lives in major cities around the Asia Pacific we touch along the way region The group s excellent track record allows us to work closely with We welcome you to DISCOVER LOVE associates through acquisitions of with us strategic assets and inception of well suited partnerships to nurture the Park name into a respected global brand in the hospitality industry ALLEN LAW CHIEF EXECUTIVE OFFICER PARK HOTEL GROUP

When love and skill come together the results are often transformational A plate of food becomes a culinary masterpiece A hotel room turns into As our patrons can count on us for an a warm and welcoming embrace mutually nurturing and ever enhancing enduring and loving relationship that is Exceptional and intuitive service shifts so can our partners and hotel owners to second nature And experiences relationship with you one that value adds evolve into bespoke moments that are opportunities and possibilities as we treasured until the next acquaintance or even for a lifetime We look forward to a transformational and acts as a springboard for further continue to pursue excellence as a At Park Hotel Group expertise and world class hotel brand passion for our craft has defined our growth for more than fifty years As you embark on this journey with us Our business segments continue to be assured that we will continue to thrive on a simple notion We do better focus on the art of running great hotels by loving what we do We build upon governed by our corporate and social this belief with a robust system of responsibility goals processes exceptional teamwork and high levels of integrity From our At Park Hotel Group our success is not humble beginnings in Hong Kong our appraised by how many hotels we have group has strengthened its presence in our fold but by the number of lives in major cities around the Asia Pacific we touch along the way region The group s excellent track record allows us to work closely with We welcome you to DISCOVER LOVE associates through acquisitions of with us strategic assets and inception of well suited partnerships to nurture the Park name into a respected global brand in the hospitality industry ALLEN LAW CHIEF EXECUTIVE OFFICER PARK HOTEL GROUP

BRAND MISSION To bring joy and love to all our guests through service delivered from the heart BRAND PROMISE Where every encounter is a discovery of love

BRAND MISSION To bring joy and love to all our guests through service delivered from the heart BRAND PROMISE Where every encounter is a discovery of love

Since 1961 Park Hotel Group s PHG motto has always been to deliver exceptional service PROUD OF OUR PAST CONFIDENT OF OUR FUTURE with love and passion From the opening of our first hotel in Hong Kong our commitment to excellence has helped us drive quality growth over the decades Celebrating over 50 years of loving hospitality we are now geared to grow further as one of Asia Pacific s most successful hospitality groups

Since 1961 Park Hotel Group s PHG motto has always been to deliver exceptional service PROUD OF OUR PAST CONFIDENT OF OUR FUTURE with love and passion From the opening of our first hotel in Hong Kong our commitment to excellence has helped us drive quality growth over the decades Celebrating over 50 years of loving hospitality we are now geared to grow further as one of Asia Pacific s most successful hospitality groups

G R A N D PA R K ORCHARD G R A N D PA R K WUXI PA R K H OT E L HONG KONG G R A N D PA R K OTA R U PA R K H OT E L KUNMING G R A N D PA R K XIAN PA R K H OT E L C L A R K E Q UAY G R A N D PA R K CITY HALL PHG s exceptional growth and performance has put us on the world hospitality map Today we are privileged to own manage and develop Park branded hotels across the Asia Pacific region OUR FOOTPRINT IN ASIA PACIFIC In 2005 we shifted our base from Hong Kong to Singapore in order to facilitate our expansion in the region and launch our brands onto the international stage Park branded hotels include a collection of luxury Grand Park and upscale Park Hotel properties

G R A N D PA R K ORCHARD G R A N D PA R K WUXI PA R K H OT E L HONG KONG G R A N D PA R K OTA R U PA R K H OT E L KUNMING G R A N D PA R K XIAN PA R K H OT E L C L A R K E Q UAY G R A N D PA R K CITY HALL PHG s exceptional growth and performance has put us on the world hospitality map Today we are privileged to own manage and develop Park branded hotels across the Asia Pacific region OUR FOOTPRINT IN ASIA PACIFIC In 2005 we shifted our base from Hong Kong to Singapore in order to facilitate our expansion in the region and launch our brands onto the international stage Park branded hotels include a collection of luxury Grand Park and upscale Park Hotel properties

PA R K H OT E L HONG KONG PA R K H OT E L C L A R K E Q UAY G R A N D PA R K ORCHARD PA R K H OT E L C L A R K E Q UAY G R A N D PA R K CITY HALL G R A N D PA R K ORCHARD G R A N D PA R K XIAN G R A N D PA R K OTA R U EXPANDING THE PARK FAMILY PHG has successfully enhanced hotel operational performance and profitability of the hotels we manage Park Hotel Group is a real estate group with a diversified portfolio of hospitality retail and commercial Our excellent track record gives us the confidence to forge new partnerships with other hotel owners and properties in Singapore China Hong Kong and Japan Our principal activities are the development investors to work together and grow the Park name as a prestigious global brand one that is synonymous acquisition investment and management of real estate with a focus on hotel assets with great experiences showcasing loving hospitality and service from the heart Park Hotel Management Pte Ltd PHMPL is the management arm of PHG that manages and oversees the Our development focus is to continue to expand our presence in key cities and destinations around the operations and performance of our hotels and provide top quality professional services to other developers world through acquisitions of strategic assets and partnerships with compatible hotel owners and investors and partners in the hospitality industry Our mandate is to establish trustworthy and longstanding partnerships with like minded owners who aspire to be the best in the hospitality industry

PA R K H OT E L HONG KONG PA R K H OT E L C L A R K E Q UAY G R A N D PA R K ORCHARD PA R K H OT E L C L A R K E Q UAY G R A N D PA R K CITY HALL G R A N D PA R K ORCHARD G R A N D PA R K XIAN G R A N D PA R K OTA R U EXPANDING THE PARK FAMILY PHG has successfully enhanced hotel operational performance and profitability of the hotels we manage Park Hotel Group is a real estate group with a diversified portfolio of hospitality retail and commercial Our excellent track record gives us the confidence to forge new partnerships with other hotel owners and properties in Singapore China Hong Kong and Japan Our principal activities are the development investors to work together and grow the Park name as a prestigious global brand one that is synonymous acquisition investment and management of real estate with a focus on hotel assets with great experiences showcasing loving hospitality and service from the heart Park Hotel Management Pte Ltd PHMPL is the management arm of PHG that manages and oversees the Our development focus is to continue to expand our presence in key cities and destinations around the operations and performance of our hotels and provide top quality professional services to other developers world through acquisitions of strategic assets and partnerships with compatible hotel owners and investors and partners in the hospitality industry Our mandate is to establish trustworthy and longstanding partnerships with like minded owners who aspire to be the best in the hospitality industry

Service is at the heart of hospitality this is the PHG heritage that inspires us to serve with passion and love to create unique and memorable travel experiences that last a lifetime WHERE EVERY ENCOUNTER IS A DISCOVERY OF LOVE The PHG experience is intuitive passionate and genuine and that means going the extra mile beyond the call of duty and redefining service excellence We endeavour to bring joy and inspire our guests to discover love at the Park

Service is at the heart of hospitality this is the PHG heritage that inspires us to serve with passion and love to create unique and memorable travel experiences that last a lifetime WHERE EVERY ENCOUNTER IS A DISCOVERY OF LOVE The PHG experience is intuitive passionate and genuine and that means going the extra mile beyond the call of duty and redefining service excellence We endeavour to bring joy and inspire our guests to discover love at the Park

THE PHG BRAND VALUES INSPIRING DEDICATION We are inspired by love and driven by passion at the We are committed to perfecting the guest Park where new and fulfilling experiences happen experience We strive to surpass expectations driving us to discover and achieve the impossible by going beyond the call of duty HARMONIOUS We are guided by the principle of trust where our guests partners and associates are regarded as part of the Park family We create a harmonious environment that puts everyone at ease guests and partners trust us to do our best and our employees know we trust them to serve from the heart

THE PHG BRAND VALUES INSPIRING DEDICATION We are inspired by love and driven by passion at the We are committed to perfecting the guest Park where new and fulfilling experiences happen experience We strive to surpass expectations driving us to discover and achieve the impossible by going beyond the call of duty HARMONIOUS We are guided by the principle of trust where our guests partners and associates are regarded as part of the Park family We create a harmonious environment that puts everyone at ease guests and partners trust us to do our best and our employees know we trust them to serve from the heart

THE PARK PROMISE STRONG FOUNDATION FOR LONGSTANDING RELATIONSHIPS OUR PARTNERS ARE OUR BIG PICTURE We are committed to building genuine our partners expense We respect our owners partnerships together with our owners to individual needs and recognise that their create loving hospitality and operate success is at the heart of our success Our goal successful hotels Our partners needs are is to help our partners run their hotels efficiently our primary concern and we will always strive and profitably with a customised approach to to be flexible to our owners unique situations their unique situations We believe that this PHG is sincere in working with our partners is the right way to grow to create mutually successful relationships WE SHARE YOUR VALUES AND PERSPECTIVE As a strong Asian brand PHG has a clear understanding of local markets and of Asian values We recognise and share our partners ambitions to create successful and profitable hotels achieved through the best operations teams quality accommodation and first rate service delivered with love and passion We are not focused on empire building at

THE PARK PROMISE STRONG FOUNDATION FOR LONGSTANDING RELATIONSHIPS OUR PARTNERS ARE OUR BIG PICTURE We are committed to building genuine our partners expense We respect our owners partnerships together with our owners to individual needs and recognise that their create loving hospitality and operate success is at the heart of our success Our goal successful hotels Our partners needs are is to help our partners run their hotels efficiently our primary concern and we will always strive and profitably with a customised approach to to be flexible to our owners unique situations their unique situations We believe that this PHG is sincere in working with our partners is the right way to grow to create mutually successful relationships WE SHARE YOUR VALUES AND PERSPECTIVE As a strong Asian brand PHG has a clear understanding of local markets and of Asian values We recognise and share our partners ambitions to create successful and profitable hotels achieved through the best operations teams quality accommodation and first rate service delivered with love and passion We are not focused on empire building at

OUR STRENGTHS AND AREAS OF EXCELLENCE SETTING YOU UP FOR SUCCESS Running hotel operations is certainly not an easy task Our partners can count on PHG s pool of expert resources and management solutions for assistance Our management services cover every aspect of hotel operations support to bring about an effective working system that maximises efficiency and value DISTINCTIVE BR ANDS WITH A WINNING LEGAC Y DYNAMIC STR ATEGIES TO DRIVE REVENUE Grand Park Park Hotel Global Sales Team Global Distribution System Marketing Communications Revenue Management E commerce TOUCHING HEARTS WITH OUR UNIQUE SERVICE PHILOSOPHY M ANAGING SUCCESSFUL OPER ATIONS General Management Rooms Division Management Food Beverage Concepts Engineering Meetings Events SUPPORTING YOU THROUGH THE JOURNEY Hotel Opening Procurement Supply Management Design Construction Human Resource Training Food Beverage Planning Information Technology Finance Costs Efficiency

OUR STRENGTHS AND AREAS OF EXCELLENCE SETTING YOU UP FOR SUCCESS Running hotel operations is certainly not an easy task Our partners can count on PHG s pool of expert resources and management solutions for assistance Our management services cover every aspect of hotel operations support to bring about an effective working system that maximises efficiency and value DISTINCTIVE BR ANDS WITH A WINNING LEGAC Y DYNAMIC STR ATEGIES TO DRIVE REVENUE Grand Park Park Hotel Global Sales Team Global Distribution System Marketing Communications Revenue Management E commerce TOUCHING HEARTS WITH OUR UNIQUE SERVICE PHILOSOPHY M ANAGING SUCCESSFUL OPER ATIONS General Management Rooms Division Management Food Beverage Concepts Engineering Meetings Events SUPPORTING YOU THROUGH THE JOURNEY Hotel Opening Procurement Supply Management Design Construction Human Resource Training Food Beverage Planning Information Technology Finance Costs Efficiency

DISTINCTIVE BRANDS WITH A WINNING LEGACY TOUCHING HEARTS WITH OUR UNIQUE SERVICE PHILOSOPHY MANAGING SUCCESSFUL OPERATIONS DYNAMIC STRATEGIES TO DRIVE REVENUE SUPPORTING YOU THROUGH THE JOURNEY TOUCHING HEARTS WITH OUR UNIQUE SERVICE PHILOSOPHY Passionate sincere and loving this is the Park experience that embraces and captivates our guests at the Park At PHG our unique philosophy of service from the heart guides us to deliver unsurpassed service It represents our passion for perfection and a desire to deliver loving hospitality that enriches and elevates guest experience to the highest level where every touchpoint is designed to be inspiring rewarding and memorable Park at Heart service philosophy is our signature and promise of a fulfilling and meaningful guest experience

DISTINCTIVE BRANDS WITH A WINNING LEGACY TOUCHING HEARTS WITH OUR UNIQUE SERVICE PHILOSOPHY MANAGING SUCCESSFUL OPERATIONS DYNAMIC STRATEGIES TO DRIVE REVENUE SUPPORTING YOU THROUGH THE JOURNEY TOUCHING HEARTS WITH OUR UNIQUE SERVICE PHILOSOPHY Passionate sincere and loving this is the Park experience that embraces and captivates our guests at the Park At PHG our unique philosophy of service from the heart guides us to deliver unsurpassed service It represents our passion for perfection and a desire to deliver loving hospitality that enriches and elevates guest experience to the highest level where every touchpoint is designed to be inspiring rewarding and memorable Park at Heart service philosophy is our signature and promise of a fulfilling and meaningful guest experience

DISTINCTIVE BRANDS WITH A WINNING LEGACY TOUCHING HEARTS WITH OUR UNIQUE SERVICE PHILOSOPHY MANAGING SUCCESSFUL OPERATIONS DYNAMIC STRATEGIES TO DRIVE REVENUE DYNAMIC STRATEGIES TO DRIVE REVENUE The Sales Marketing team s mission is to build brand preference and drive incremental revenue to our hotels Leveraging on a clear understanding of guest segments the marketplace and effective use of distribution platforms our team is adept at maximising revenue for our hotels SUPPORTING YOU THROUGH THE JOURNEY GLOBAL SALES TEAM REVENUE MANAGEMENT The team focuses on growing top line revenues through all channels Our team has an extensive reach to international markets with regional sales offices in Singapore Hong Kong Tokyo Shanghai Beijing Guangzhou and the United Kingdom Leveraging on the expertise of our experienced managers the team is able to balance profitability with competitive prices by instantly reacting to shifts in occupancy and demand conditions We employ a range of calibrated forecasting tools to accurately forecast future business and monitor room inventory levels GLOBAL DISTRIBUTION SYSTEM E COMMERCE The team works closely with distribution partners to maximise market share across all channels including travel agencies online travel agencies and multiple user generated sites Our branded web channel showcases our exclusive collection of hotels With stunning images detailed information customer friendly reservation services and secure bookings in multiple languages our online channel is an effective revenue source Utilising web advertising search engine marketing social media campaigns and affiliate and third party websites our online marketing platform provides us with opportunities to reach out to potential customers and introduce them to the loving hospitality of the Park brand MARKETING COMMUNICATIONS The department s objective is to raise awareness of PHG s unique brands and create preference for our hotels The team develops and executes marketing plans through multiple avenues and implements consistent communications strategies in the local and regional markets

DISTINCTIVE BRANDS WITH A WINNING LEGACY TOUCHING HEARTS WITH OUR UNIQUE SERVICE PHILOSOPHY MANAGING SUCCESSFUL OPERATIONS DYNAMIC STRATEGIES TO DRIVE REVENUE DYNAMIC STRATEGIES TO DRIVE REVENUE The Sales Marketing team s mission is to build brand preference and drive incremental revenue to our hotels Leveraging on a clear understanding of guest segments the marketplace and effective use of distribution platforms our team is adept at maximising revenue for our hotels SUPPORTING YOU THROUGH THE JOURNEY GLOBAL SALES TEAM REVENUE MANAGEMENT The team focuses on growing top line revenues through all channels Our team has an extensive reach to international markets with regional sales offices in Singapore Hong Kong Tokyo Shanghai Beijing Guangzhou and the United Kingdom Leveraging on the expertise of our experienced managers the team is able to balance profitability with competitive prices by instantly reacting to shifts in occupancy and demand conditions We employ a range of calibrated forecasting tools to accurately forecast future business and monitor room inventory levels GLOBAL DISTRIBUTION SYSTEM E COMMERCE The team works closely with distribution partners to maximise market share across all channels including travel agencies online travel agencies and multiple user generated sites Our branded web channel showcases our exclusive collection of hotels With stunning images detailed information customer friendly reservation services and secure bookings in multiple languages our online channel is an effective revenue source Utilising web advertising search engine marketing social media campaigns and affiliate and third party websites our online marketing platform provides us with opportunities to reach out to potential customers and introduce them to the loving hospitality of the Park brand MARKETING COMMUNICATIONS The department s objective is to raise awareness of PHG s unique brands and create preference for our hotels The team develops and executes marketing plans through multiple avenues and implements consistent communications strategies in the local and regional markets

parkhotelgroup com