ON PREMISE MAR/APRIL 2025 : simplebooklet.com

Tina ConleyManaging Director(414) 755-3353tina@tlw.orgTLW Office Staff..................2District Directors... ...........28Executive Officers.............19Executive Director’sMessage .........................13-14President’s Perspective.......................3-4President’s Award..........5-6Remembering A Past President...............................11Food safety..............................22 ABL Update ..........................15-17Affiliate Member Benefits..... 9Government Relations.........7-8Stay Connected.......................20SafeRide Information.............26Tavern of the Game................12join us on social media join us on social media Tracy BredowClient Services Manager(608) 270-8591tracy@tlw.orgSherry ThompsonAccounting Clerk(608) 270-8591sherry@tlw.orgAdam Woznicki,CPAChief FinancialOfficeradam@wamllc.netMark JeffersonExecutive Directorexecutivedirector@tlw.orgTLW Office StaffTLW Office StaffCertificationsCertificationsJeanine WhelanCalendar Raffleand SafeRide Coordinator (414) 755-3350saferide@tlw.orgMaiya WhelanMarketing &Communications(414) 755-3354maiya@tlw.org(608) 270-8591 • Fax: (414) 464-08info@tlw.org • tlw.org 11801 W. Silver Spring Dr., Ste. 200Milwaukee, WI 53225ResourcesResourcesEventsEvents Organizations OrganizationsGilbert Brown Foundation..25WTLF Matching Funds........ 27On Premise On Premise On Premise At the Bar.............5On Premise On The Move.....21Advertise With Us....................18Hubbard Wilson &Zelenkova, LLCGovernmentAffairsOn PremiseOn PremiseIn This issue In This issue Coroprate Members ...........1Corporate Spotlight..........10Foundations27th Golf outing......................30 Spring Conference& Trade Show..........................23Vets roll fundraiser................23Center For SuicideAwareness.................................18 Hogs For Heroes....................18Vets Roll.....................................11TLW Admin & DirectorsTLW Admin & DirectorsTLW President & DirectorTLW President & DirectorTLW MembersTLW MembersVol. 43, No.2Vol. 43, No.2March /April 2025March /April 2025 March / April 2025 TLW.Org 2.

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Greetings, It feels like I’ve been playing a real-life version of “Where In theWorld is Carmen Sandiego?” with all the traveling I’ve been doinglately! For those of you following my journey on social media, it’sbeen quite the whirlwind month representing the TLW at variousevents across the nation. We kicked things off in Las Vegas, where Emily, myself, andnearly 600 fellow members filled the newly remodeled El CortezCasino for our annual TLW Vegas Meeting. The hospitality was top-notch, and we were treated like VIPs throughout the event. I’mthrilled to share that we broke attendance records this year, withmembers from all over our state making their way to Sin City. Forthose who couldn’t attend, the El Cortez unveiled some excitingnew additions, and I highly recommend trying out their incrediblemeatball sub—I can’t stop raving about it! Big thanks to Pat, Jay, andtheir amazing team for their continued support. Don’t forget toswing by their booth at the convention to plan for next year; it’s sureto fill up quickly. After just a day and a half at home, it was off to Madison for ourannual Legislative Day. This year, we had a change of venue, but theenergy was just as vibrant, with over 100 attendees gathering tohear from elected officials. Key topics included updates on Act 73,discussions about legislative turnover, and an overview of Delta-9hemp products. Although we’re still waiting on significant industry-related bills, we had the opportunity to visit the state capitol, wherewe expressed our gratitude to last year’s legislators and educatedincoming members about the TLW. I appreciate everyone who tooktime out of their busy schedules to attend, and a special thank youto the leagues that helped fund this crucial event.President’s Perspective - Keith Kern Shares About President’s Perspective - Keith Kern Shares About 3. March / April 2025 TLW.Orgonpremisemag@gmail.com

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His Travels Representing TLW Across The Nation His Travels Representing TLW Across The Nation My travels didn’t stop there! After a brief nap, I headed to Miamifor the Jobs First Coalition seminar. We’ve enjoyed a strongpartnership with them over the years, focusing on shared legislativeissues that impact Wisconsin. Mark Jefferson and I exchanged insightson hospitality industry challenges, the state’s population decline, andkey tax and budget concerns. I’m glad I decided to attend—it wasinformative and allowed us to keep the TLW’s presence in front ofimportant opinion leaders and associations. Lastly, I made my way to Washington, D.C. for the ABL springboard meeting. The days were packed with insightful information anddiscussions on topics ranging from wine and liquor wholesaling tomusic licensing. Credit card competition, dietary guidelines, tariffs,and Delta-9 were among the hot topics. I’ll be sharing more details onthese discussions in the coming weeks, especially with JohnBodnovich from ABL set to join us for a comprehensive update inWausau during our convention.I can’t wait to see everyone at the convention! We have a fantasticprogram lined up full of educational opportunities—and some fun, too.Make sure you register on our website!Cheers! March / April 2025 TLW.Org 4. onpremisemag@gmail.com

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The President’s Award The President’s Award Marathon County Tavern League Rod Fisher 5. March / April 2025 TLW.Org or decades, Rod Fisher has been a driving forcebehind numerous initiatives that have shapedthe safety, well-being, and prosperity of MarathonCounty and beyond. His vision and dedication led tothe creation of the Last Call Program, which laterevolved into the SafeRide Program, ensuring that ourroads remain safe and that responsible choices arealways within reach. Beyond advocating forcommunity safety, Rod Fisher has also shownimmense compassion for those in need. He wasinstrumental in establishing the Children’s HopeFund, a beacon of support for countless children andfamilies, ensuring that hope remains alive even indifficult times. His leadership and forward-thinking approach have also been evident in other keycontributions. Recognizing the importance of fostering collaboration among leaders, heproposed and initiated the League Leaders Day, creating a platform for meaningful discussionsand progress. He also played a key role in organizing the Marathon County Tavern LeagueBanquet, a celebration of industry professionals dedicated to responsible service. Understanding the need for accessible and reliable transportation, he advocated for andhelped implement a shuttle service, improving connectivity for our community. Hiscommitment to public service extended even further, as he built strong connections withCongressman Dave Obey’s office, ensuring that Marathon County had a voice at the highestlevels of government. (Continued on page 6)onpremisemag@gmail.com

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Rod Fisher & His FamilyRod Fisher & His Family March / April 2025 TLW.Org 6. (Continued from page 5) His leadership extended well beyond initiatives—he led by example. As a Director on the stateBoard, he personally ensured that his business operations remained efficient and professional byInstalling a separate phone line solely for his duties, a small but powerful testament to hisdedication and respect for both his work and his role in the community. Rod Fisher initially served as Vice President of the Marathon County Tavern League beforestepping up as President in 1994 when his predecessor stepped down. That same year, he led theeffort to host the first convention in Wausau, a milestone event for the organization. In hisdedication to ensuring its success, he reached out to his friends and secured donated vans totransport attendees to various establishments throughout the convention, exemplifying hisresourcefulness and commitment to the community. Serving as President of the Marathon County Tavern League, his leadership not only strengthenedthe organization but also cemented its role in fostering responsibility, advocacy, and communityengagement. Today, we honor not just his remarkable accomplishments but the profound legacy ofservice, Integrity, and leadership he leaves behind. His tireless work has improved lives,strengthened our community, and set a standard of excellence that will inspire generations to come.onpremisemag@gmail.com

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OtherGreg Hubbard has over 30 years ofcombined legislative andlobbying experience andspent over a decadeworking for Republicanlegislators.AJ Wilson is a principal at HubbardWilson & Zelenkova withover two decades ofexperience in and aroundthe Wisconsin StateCapitol. Ramie Zelenkova has over 15 years oflobbying experienceand maintains strongrelationships withlegislative leadershipand members on bothsides of the aisle. More and more tavern owners are looking for the best course ofaction in navigating an ever expanding supply of delta products onthe market. In the current environment, retailers sell these productsat their own risk and need to consider several factors. Let’s start withhow we got here. Since the enactment of the Federal 2018 Farm Bill or the“Agricultural Improvement Act”, which legalized the production andsale of hemp by excluding hemp from the statutory definition ofmarijuana (although both are members of the cannabis family) theprevalence of hemp and other hemp products has skyrocketed.Initially, the focus was on CBD, which is found in high levels in hemp,and methods to extract CBD into an oil and incorporate it into lotions,tinctures, gummies, vapes, etc.  These products havebeen manufactured and sold as a supplement to address pain,inflammation, anxiety and other ailments but generally had nopsychoactive effect. However, another chemical component of hemp is Delta-9 or THC,which is the psychoactive component in all cannabis plants, whether itcomes from marijuana or hemp. As defined in the 2018 Farm Bill,hemp is a cannabis plant that contains less than .3% THC, which in itsnatural form is not enough THC to produce a psychoactive effect. Butall hemp plants contain some THC nonetheless. Again, while the initial focus was on CBD in hemp, the innovative“hemp-chemists” (for lack of a better term) thought, “Wait, when weextract CBD from our hemp why don’t we also extract the THC, eventhough there is not that much THC in hemp? After all, it is THCnonetheless and, because it comes from hemp, it should be legal.” So far, they’ve been proven right, which has opened an entirelynew market for “Hemp-Derived Delta-9 and/or THC” (you’ll see itcalled either or both) products. Initially, the THC was included in thevarious products already being manufactured. And then it was decidedto put CBD--and now THC--in beverages, though it took a little longerto figure out the chemistry (of course, oil and water don’t mix) ANDmake it taste good. Well, as we know, they figured it out and we nowhave THC infused drinks everywhere.Government Relations States That Government Relations States That 7. March / April 2025 TLW.Orgonpremisemag@gmail.com

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Katie White is a SeniorAssociate atHWZ with 15 years ofcombined lobbying andlegislative experienceDan Romportl is a Senior Associatewho has 16 years ofcombined legislative,lobbying, and politicalexperience.Chara Taylor is the Director ofOperations and Clientservices at HWZ. In herrole Chara managesclient accounts,Wisconsin GovernmentAccountability Boardcompliance, andaccounts payable and receivableDelta THC Products Becoming a Bigger IssueDelta THC Products Becoming a Bigger Issue Now tavern owners and other retailers are being inundated by supplierswith these THC drink options. Back when the hemp industry started withTHC gummies, tinctures and smokables it was still deemed limited andmostly operated under the radar, but now with THC infused beverages asthe delivery method–that can actually taste good– it has been taken to anentirely new level. THC drinks have been introduced to the market withvery little regulation and a spotlight has been shined on the industry andthese products.Here are some answers to basic questions as you consider how to dealwith these new products?Are these products legal? It’s complicated. State law still bans THC products, but the law isn’t beingenforced because state officials aren’t sure the law is enforceable. Somelocal governments have banned sales, however, so you need to check withyour county and municipality to ensure your area does not have a ban.There remains very little regulation over the manufacturing of theseproducts. There are general federal and state regulations on themanufacturing and labeling of food products and supplements but nothingspecific to these products.Do state liability laws and protections for alcohol address theseproducts? No. Wisconsin statutes, in Chapter 125, give specific protections fromliability for licensed alcohol retailers who follow the law and serveresponsibly. No such protections are currently in place for the sale of THCor Delta products, and many insurers will not cover related liability claims.The Tavern League supports extending these liability protections forlicensed Class B and Class A retailers to these products as well. But this iswhy we advise that you currently sell these products at your own risk, andit’s why many alcoholretailers have chosen to avoid selling these products.Will there be more clarity on how these products will be regulated?Possibly. The TLW has been working with our industry partners to monitorand ultimately influence legislation that is likely to be introduced thissession to address many of these issues.As alcohol retailers, this issue has historically not been a focus of the tavernindustry. With the many complexities of the alcohol industry itself, this haslargely been a fight for others. But times are changing. The TLW will stayon top of this issue and have up-to-date information on any new twists.Please feel free to contact me if you have any questions. March / April 2025 TLW.Org 8.

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hen it comes to government regulations, much of our focus at the Tavern League ofWisconsin is at the state and local levels. After all, it’s the municipalities that handle licensesand Wisconsin’s stats. chapter 125 deals with our state’s alcohol laws. Local and state lawenforcement officials are the ones most commonly showing up at the doorstep of localestablishments. Yet there are always issues at the federal level that have direct effects on the alcoholretail industry. Think dietary guidelines that target alcohol consumption, music licensingfees, credit card fees and the constant chatter from those who want to lower the bloodalcohol limits to .05. Not to mention tax policies and tariffs which affect everyone. TheTavern League of Wisconsin has long fought its biggest battles on the state and locallevels, and for good reason. But thanks to the efforts of past TLW leaders, such as ourformer Government Affairs Director Scott Stenger and former Executive Director PeteMadland, among others, we have significantly stepped up our efforts at the federal level aswell. For more than two decades, the Tavern League of Wisconsin has been part of a 25 -state group called the American Beverage Licensees, or ABL. It’s a national tradeassociation for license beverage retailers across America. It is comprised of on premiseretailers like taverns and restaurants, and off premise retailers like the package andconvenience stores. The logic behind belonging to a national association rather than hiring a federal lobbyistwas clear. Better to have a group of aligned organizations from 25 states than just onestate trying to lobby Congress. Why would a congressional members from Texas, forexample, meet with a lobbyist representing the Tavern League of Wisconsin? Chances arethey wouldn’t, and even if they did, would they care what we say? Probably not, but theTexas Package Stores Association also belongs to ABL, so they’re more likely to hear ourconcerns and hopefully act on them. Other larger states like New York, Florida,Massachusetts, Maryland, Colorado and Illinois are also members of ABL. But the largeststate association in ABL, by far, is the Tavern League of Wisconsin. With nearly 5000members we are more than three times the size of the next largest association, from Illinois.We also pay more for dues, though some other states provide more than their share ofresources and help in other ways. The board of the Tavern League of Wisconsin is not shyin recognizing the value of a dollar and has made some difficult financial decisions in recentyears to keep the association on solid financial footing. If changes need to be made to thefederal structure, the board won’t be shy about making those changes either. Executive Director’s Message - Federal Executive Director’s Message - Federal 13. March / April 2025 TLW.Orgonpremisemag@gmail.com

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To specific issues, the Tavern League of Wisconsin has also used its grassroots advocacyto get columns printed calling attention to the previous Biden Administration’s efforts topromote stricter dietary guidelines that would affect the industry, was promoting aninternal report in their final days that claimed any amount of alcohol consumption increasedthe risk of cancer. Their arguments were biased nonsense, and plenty of reputable studieshave reached very different conclusions. The state Tavern League worked with ABL tobring attention to it, and our federal representatives noticed. Music licensing and the problems they cause for tavern owners across the state andnation will take a much longer and sustained effort if we are to make progress on thefederal level. The entertainment industry has had its way in Congress, but the ABL hasjoined a coalition that includes the National Restaurant Association and the nationalbroadcasters in an effort to require more transparency from Performance RightsOrganizations (PROs) that collect fees from members of our industries. It is understood thatthe artists and other companies own the rights to songs that are played by bands and forkaraoke. The ultimate goal should be a one stop shop for reasonable fees rather than thecurrent complicated system of a half dozen different PROs harassing taverns andrestaurants over music licensing. Each wants to charge big fees and is ready to sue folkswho don’t pay. So far the anti-alcohol lobby hasn’t had much success in gaining momentum for loweringblood alcohol limits at the federal level or the state level. Nor should they. The majority ofthe most serious alcohol-related accidents involve those well over the legal limit, not in therange between .05 and .08. And they disproportionately involve repeat offenders. Better tofocus efforts in those areas than to make someone who has had a single drink worry aboutwhether they could be in violation. Common sense at the federal level can be a challenge.And getting Congress to move at all can be an even bigger challenge. By joining forces withother like-minded groups across America, we increase our chances for an impact. We’llnever compete with the millions in lobbying efforts from the biggest players in the alcohol industry Mark JeffersonTLW EXecutive Director Mark JeffersonTLW EXecutive Director Government’s Impact on the Tavern Industry But we do bring grassroots organizations to the table. Theyinclude opinion leaders in each community and a lot of votes. TheTavern League of Wisconsin remains committed to maximizing itsimpact at the federal level in the most effective ways possible. We’rebuilding on the legacy of past leaders of the Tavern League whorecognized that, despite its continual dysfunction, we turn a blind eyeto Washington at our own peril. March / April 2025 TLW.Org 14.

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American Beverage Licenses UpdateAmerican Beverage Licenses Update reetings from Washington, DC…Thefederal government will shut down on March14 if Congress doesn’t pass funding legislation.The most likely course of action is acontinuing resolution (CR) that would fundthe government at its current levels for someperiod of time. Looming in the background isa budget reconciliation bill which will serve asthe vehicle for the Trump Administration andCongressional Republicans to advance theirlegislative agenda.Tariff Rollercoaster…On March 4, the TrumpAdministration activated 25% tariffs onimports from Canada and Mexico. As of March5, Mexico President Claudia Sheinbaum hadnot yet announced what, if any, retaliatorytariffs or non-tariff actions Mexico will take.Canada Prime Minister Trudeau issued astatement that Canada will impose a 25% tariffon $30 billion of U.S. imports on March 4thand tariffs on $125billion on Americanproducts in 21 days. Also of note, andaccording to Spirits Canada, most, if not all,Canadian provinces will move to prohibit thesale of U.S. alcohol products. This issueremains very fluid, and ABL is working thewith Toasts Not Tariffs Coalition – whichissued a statement in response to the Mexicoand Canada tariffs –to address tariffs onbeverage alcohol.ABL DISPATCH -INDUSTRY NEWSBy John Bodnovich, ABL Executive Director, 15. March / April 2025 TLW.OrgCopyright Office Wants to Hear About MusicLicensing…On February 10, the United StatesCopyright Office (USCO) published its long-awaited Notice of Inquiry (NOI) on issuesrelated to Performance Rights Organizations(PROs). The Copyright Office decided toundertake this effort in response to a letterthat was sent to them last year by Reps. JimJordan (R-OH), Darrell Issa (R-CA), and ScottFitzgerald (R-WI). On the topic of PROproliferation, the USCO asks respondents tocomment on three individual topics: 1. To what extent, if any, have there been increased financial and administrative costs imposed on licensees associated with paying royalties to additional PROs; 2. Factors that may be contributing to the formation of new PROs; and 3. Recommendations on how to improve clarity and certainty for entities seeking to obtain licenses from PROs to publicly perform musical works.The deadline for responding is April 11, 2025. ABL Shares Concerns About DietaryGuideline Process…On Friday, February 14,ABLsubmitted a comment to the U.S. Departmentof Health and Human Services (HHS) and U.S.Department of Agriculture (USDA) on two“Reports on Alcoholic Beverages and HealthTo Inform the Dietary Guidelines forAmericans, 2025-2030.” (Continued on page 16)onpremisemag@gmail.com

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ABL Update ContinuedABL Update Continued(Continued from page 15)ABL’s comment primarily raised concerns withthe Interagency Coordinating Committee onthe Prevention of Underage Drinking (ICCPUD)draft report citing its methodology, bias, andscope undermining its credibility and utility forthe Dietary Guidelines for Americans (“DGAs”).This follows ABL joining other alcoholindustry trade associations to share theirconcern with the ICCPUD process and report.Points raised by ABL in its formal commentinclude:ICCPUD’s involvement in adult alcoholconsumption research went beyond itsstatutory mandate. The ICCPUD report’s methodology andreview process is severely flawed and wasundertaken under a cloak of secrecy. The ICCUPUD Scientific Review Panel(“SRP”) is inherently biased against alcohol. The ICCPUD report misrepresents evidenceto support pre-determined conclusions. ABL’s comments are a continuation of itswork on the dietary guidelines over the pastthree years, and part of its effort to stop thereputational harm of the beverage alcoholindustry including its bar, tavern and packagestore members’ businesses.(Continued on page 17) March / April 2025 TLW.Org 16.

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(Continued from page 16)Welcome News for Private Businesses…The TreasuryDepartment announced on March 2that “with respect to the Corporate Transparency Act, notonly will it not enforce any penalties or fines associatedwith the beneficial ownership information reporting ruleunder the existing regulatory deadlines, but it will furthernot enforce any penalties or fines against U.S. citizens ordomestic reporting companies or their beneficial ownersafter the forthcoming rule changes take effect either.”This is good news for the millions of businesses that havebeen along for the ride with the CTA, a law that went intoeffect in 2024 and required small businesses to collectand report beneficial ownership information to theFinancial Crimes Enforcement Network (“FinCEN”) of theTreasury Department. ABL supported legislation to delaythe enforcement of the CTA, and is pleased to see thisdevelopment.17. March / April 2025 TLW.OrgABL Update ContinuedABL Update Continuedonpremisemag@gmail.com

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04072025Charitable ContributionsSeveral thousand dollars 0/100 ~~~~Continuing to give for the good of Wisconsin I: 111220240000000 I: 40000000000000 2025TLW Member Tavern league of Wisconsin All year / 2024About Your Fundraisers onpremisemag@gmail.com 100% Of Donations Go to The Harley & The Vet 100% Of Donations Go to The Harley & The VetBe an active listenerBe an active listenerTAVERN LEAGUEMEMBERS OF WISCONSINThank You for Your SupportThroughout the Years!CONTACT US: 262-336-9624wimilkcaps.comBE SAFE with WisconsinSouvenir Milkcaps/Pulltabsonpremisemag@gmail.comAlways remember, Freedom isn’t free.Always remember, Freedom isn’t free.Because of support like yours, we plan to giftTEN MORE Harleys in 2025 tochange TEN MORE LIVES.Please consider helping uschange more injured Veteranlives in 2026!Andy Beck, #47Andy Beck, #47For more information, email us at info@centerforsuicideawareness.orgFor more information, email us at info@centerforsuicideawareness.orgBreak the stigma!Text Hopeline™ to 741741Hope and Help is Just a Text Away. March / April 2025 TLW.Org 18. Any Event Date Any TLW MemberFundraiser We want to feature your fundraiseronpremisemag@gmail.comonpremisemag@gmail.com

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PresidentPresident2-Year Term Ends 20252-Year Term Ends 2025Keith KernKeith Kern Executive OfficersExecutive OfficersCentral Zone VPCentral Zone VP2-Year Term Ends 20262-Year Term Ends 2026Districts 2 & 5Districts 2 & 5Paul SalzwedelPaul SalzwedelSenior Vice PresidentSenior Vice President 2-Year Term End 20262-Year Term End 2026Cathy ValesCathy ValesSecretarySecretary2-Year Term Ends 20262-Year Term Ends 2026Kris ZappaKris ZappaTreasurerTreasurer2-Year term Ends 20262-Year term Ends 2026Todd GiraudTodd GiraudSouthern Zone VPSouthern Zone VP2-Year Term Ends 20262-Year Term Ends 2026Jennifer CollisonJennifer CollisonNorthern Zone VPNorthern Zone VPDistricts 7 & 8Districts 7 & 8 2-year term ends 20252-year term ends 2025Donn "Dino" AmundsonDonn "Dino" AmundsonNorthern District Senior VPNorthern District Senior VP1-Year Term Ends 20251-Year Term Ends 2025Districts 7 & 8Districts 7 & 8Nancy LorbetskeNancy LorbetskeEastern Zone Senior VPEastern Zone Senior VP2-Year Term Ends 20252-Year Term Ends 2025Districts 4 & 6Districts 4 & 6Vinny EgleVinny EgleEastern District Senior VPEastern District Senior VP1-Year Term Ends 20251-Year Term Ends 2025Districts 4 & 6Districts 4 & 6Don MjeldeDon MjeldeCentral District VPCentral District VP1-Year Term Ends 20251-Year Term Ends 2025Districts 2 & 5Districts 2 & 5Bob CarpenterBob CarpenterSouthern District VPSouthern District VP1-Year Term Ends 20251-Year Term Ends 2025Districts 1, 3 & 9Districts 1, 3 & 9Keith KoehlerKeith Koehlertlw.org/leadership/19. March / April 2025 TLW.Orgonpremisemag@gmail.com

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Stay Connected Stay Connected Other useful websitesWho are my legislators?http://maps.legis.wisconsin.govWisconsin State Legislature- find info on bills, calendars, contact infowww.legis.wisconsin.gov Department of Revenuewww.revenue.wi.govWisconsin Eye; watch the Legislature in actionwww.wiseye.orgThe Wheeler Report; dailywww.thewheelerreport.comWispolitics; for all your Wisconsin political newswww.wispolitics.comGovernor’s officewww.wisgov.state.wi.usEye on Lobbying; everything about lobbying in Wisconsin https://lobbying.wi.govDistrict 1District 2District 3District 4District 5District 6District 7 District 8District 9 Stay Connected to the TLW and the Wisconsin State Legislature!Visit us online at:......................www.tlw.orgTwitter:.........................................TavernLeagueWISFacebook:...................................Tavern League of WisconsinE-mail:...........................................info@tlw.orgPhone: ..........................................(608) 270-8591Fax:.................................................414-464-0850Address: 11801 W Silver Spring Dr, Suite 200, Milwaukee, WI 5322Facebook: https://www.facebook.com/TavernLeagueofWisconsin/Tavern League of WisconsinNORTHERNZONESOU THER NZON EEASTERNZONE99 March / April 2025 TLW.Org 20. onpremisemag@gmail.com

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On PremiseOn PremiseOn Premise visitedTavern League member, Spanky’s Hideaway inMequon, WI!Spyder refers to Spanky’sHideaway as a hybrid bar. It’sa little bit corner bar, a littlebit sports bar, and a little bitsupper club. It’s the kind ofestablishment that hassomething for everyone. Enjoy good food, darts, pool, Follow us as we visit TLW Members Follow us as we visit TLW Members onpremisemag@gmail.comON FACEBOOKJoin usContact us about a topic orindividual you think weshould consider for afeature in the magazine!On the move On the move We want your feedbacl! If you have an idea for a feature in themagazine? Is there history behind yourestablishment or an event youhave had or are having that youwould like us to considersharing in an issue? We may even consider a visit! LET US KNOW!onpremisemag@gmail.comDo you have anidea?CONTACT US WITHINFORMATIONMequon - Ozaukee CountyMequon - Ozaukee CountyWITHWITHOn Premise!On Premise!ONPREMISEMAG@GMAIL.COMONPREMISEMAG@GMAIL.COMDON’T MISS THE OPPORTUNITY TO REACH 5,000+ MEMBERS 6 X A YEAR!DON’T MISS THE OPPORTUNITY TO REACH 5,000+ MEMBERS 6 X A YEAR!21. March / April 2025 TLW.OrgAchieve a target of 5,000 TLW Members six times annually.Members enjoy discounts on theiradvertisements. The more ads you secure, the more yousave!Connect with us on Facebook to shareyour fundraising events, suggest contentfor our publication, and much more!We look forward toworking with you.-Tour Ozaukee, LLCOnPremiseMag@gmail.comAdvertise With UsAdvertise With UsOnPremiseMag@gmail.comEmail, Call or Text onpremisemag@gmail.com

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Monday, April 14thEagle’s Club 1254 630 6th St. South La CrosseMonday, May Jammers Bar &Grill - 2810 Eagle Rd. Wisconsin RapidsMonday, April 14thElks Lodge 402 Eu ClaireMonday, May 12Stadium View - 1963 Holmgren Way - Green BayWednesday April 16thSunset Bowl 333 W Sunset Dr WaukeshaMonday, May 19Holiday Wholesale -225 Pioneer Dr. Wisconsin DellsMonday, April 21stCountry Inn 355 Fox River Dr. AppletonWednesday May 7Steakhouse & Lodge 15860 T Bone Lane -Hayward`Tuesday, April 22ndNorth Starr Lanes 400 Prosser Place AntigoMonday, May 12Eagles Club 624 -1104 S Oak Ave. MarshfieldWednesday April 30thBrat Stop/ Parkway Chateau 12304 75th St. KenoshaMonday, May 19St. Croix Inn - 11390 S 5th St E. Solon SpringsWednesday, May 7Janesville Elks Lodge- 2100 N Washington StWednesday, May 14Dugout 54 - 5328 W Blue Mound Rd. MilwaukeeWednesday, May 21Doubleday's - 4586 Baxter Rd. MadisonWednesday, May 28Brat Stop/Parkway Chateau - 12304 75th St. Kenosha31. January / February 2025 TLW.OrgFull Service Payment ProcessorsPhysical, Virtual, and eCommerceFree Equipment OptionsNon-Cash Adjustment AvailableB2B Level III ProcessingFull Service Payment ProcessorsPhysical, Virtual, and eCommerceFree Equipment OptionsNon-Cash Adjustment AvailableB2B Level III ProcessingFood Safety Training Food Safety Training National Certified Food Safety Manager License Training calendar National Certified Food Safety Manager License Training calendar Small Operator PermitTo see details and register online, please visit tlw.org/food-safety-courses.Have questions? Call the TLW Food safety Hotline at (608) 296.9226 Photo ID required to take the exam this is mandatory!!Bring a #2 pencil, highlighter andreading glasses if needed.Class registration is at 8:30 AM and class concludesat approximately 3:00 PM - see schedule for exceptions.The use of Electronic Devices, Recording Devices or CellPhones during the class is prohibited.Licenses are sent to participants by mail in two to threeweeks.Lunch is available at or near the location (cost notincluded in fee).Classes run as low as $55 for TLW members and $65 fornon-members.Class Details Schedule Your ComplimentarySchedule Your ComplimentaryConsultation NowConsultation NowBBA-WI.com 262.716.4983BBA-WI.com 262.716.4983Advertisement BREAKTHROUGH BUSINESS ADVISORSBREAKTHROUGH BUSINESS ADVISORS About Promotions Up To 5K!CASH BONUS! About Promotions Up To 5K!CASH BONUS! March / April 2025 TLW.Org 22.

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Spring Conference & Trade Show Spring Conference & Trade Show Our $2 bill exchange shows the economic impact the TLW Convention has onthe host city. Thank you to our members who showed those participants inthis program that you support the TLW and the hospitality industry.Registration and $2 Bill Exchange Takes Place at Every Convention Tip In TwosTip In TwosWatch for our 2025 SpringConvention Recap in the nextissue of OnPremiseSend us your pictures from thisconference and you may see them in the next issue!email : onpremisemag@gmail.com23. March / April 2025 TLW.OrgSPRING 2025 CONFERENCE SPRING 2025 CONFERENCE HOSTED BY MARATHON COUNTY TAVERNLEAGUE APRIL 7 - 10 2025TH THonpremisemag@gmail.com

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The Challenge CoinsThe Challenge CoinsChallenge Coin SpotlightChallenge Coin SpotlightDisplay and Collection of Challenge coinsrepresent more thanmere tokens; they arevalued emblems ofmembership anddedication. Manyindividuals take pride inshowcasing theirchallenge coins indedicated display casesor on walls, creating avisual representation oftheir affiliations andachievements. Otherschoose to keep theircoins on hand, servingas a continual reminderof their connections andthe principles theyembody. Design and Aesthetics Challenge coins are compact, medallion-shaped tokens that attract attention with their widerange of designs and materials. Usually displaying the emblem or insignia of a specificorganization, these coins can be made from various metals such as brass, zinc, and copper.Additionally, some coins utilize unconventional materials like plastic and wood, enhancing theirvisual appeal. The design of a challenge coin can differ significantly, embodying the identityand mission of the organization that issues it. March / April 2025 TLW.Org 24. The pursuit of collectingchallenge coins hasgained popularity, withenthusiasts activelysearching for rare anddistinctive items toenhance their collections.Certain challenge coinsare particularly coveted,especially those producedin limited quantities orfeaturing unique designs. Purchase yourSpring ConferenceChallenge Coin atTLW. org onpremisemag@gmail.com

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Key Programs and InitiativesThe Gilbert Brown Foundation supports over156 children's charities in Wisconsin, focusingon various initiatives to benefit youth and thecommunity:St. Judes: Provides over $40,000.00 to kidsfrom Wisconsin with gas cards and funds toget to St. Judes.Camp Sunshine : Provides support forchildren with cancer, offering a campexperience tailored to their needs.Make-A-Wish Foundation: Assists in grantingwishes to children with critical illnesses,bringing hope and joy to their lives.Rawhide Boys Ranch: Supports at-risk youththrough residential care and educationalprograms, helping them build a brighterfuture.Football Camps: Organizes free footballcamps for inner-city youth, teachingsportsmanship, teamwork, and life skills.Holiday Initiatives: Hosts turkey giveawaysand provides coats and toys for childrenduring the holidays, ensuring families in needhave a joyful season.School Supplies: Purchases and deliversschool supplies to inner-city children,supporting their educational success.The Gilbert Brown Foundation, established by former Green Bay Packersdefensive tackle Gilbert "The Gravedigger" Brown, is dedicated to servingyouth in Wisconsin by promoting structure, life skills awareness, team-building, and community diversity.Mission and VisionThe foundation's mission is to provide youth with an environment thatfosters structure and life skills awareness. By introducing team-buildingskills and promoting diversity, the foundation aims to empower youngindividuals to become responsible and engaged members of theircommunities.Military Support: Sends autographedfootballs to troops on a semi-annual basis,showing appreciation for their service.Wheels – Works with kids with disabilities toprovide fitted bikes and vehicles.Scholarships – Provides scholarshipsPlaygrounds – The foundation wasinstrumental in donating over $50,000 tosupport playgrounds for children withdisabilities.Community Engagement and FundraisingThe foundation actively engages with thecommunity through various events andpartnerships:Campground Partnerships: Partners with theWisconsin Association of CampgroundOwners, making appearances at various parksthroughout the summer to raise funds forchildren with cancer and other illnesses.Tavern League of Wisconsin – Gilbert hasbeen very active in the tavern league for over11 years.Annual Events: Hosts special events eachquarter, including car shows and fundraisers,to support its initiatives.Check out the Marathon County TavernLeague’s Facebook page for more info.Foundation SpotlightFoundation SpotlightPO Box 228, Ettrick, WI, United States, Wisconsin1 608-525-2326info@gilbertbrownfoundation.orggilbertbrownfoundation.org25. March / April 2025 TLW.Orgonpremisemag@gmail.com

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The Womaen’s Community Inc. 1,0000One thousand dollars 0/1002024 Donations Over 16,000 Charities Statewide Seventeen Million DollarsTavern League of WisconsinWTLF Matching Funds Program WTLF Matching Funds Program February 20252024Tavern League of WisconsinOrganization Donation matched by the TLW too!17 MillionMatching Funds Program Each year, the Wisconsin Tavern League Foundation (WTLF), the 501c3 non-profit charitable arm of the Tavern League of Wisconsin, provides financial support for thousands of Wisconsincharities. In 2024, the Tavern League of Wisconsin (TLW) memberswere proud to contribute $17 million to support over 16,000 charities across the state. Through the Matching Funds Program, the Foundation supports local tavern leagues andindividuals in their efforts to benefit organizations and people in need. When a local tavern league donates to a local charity, the Foundation will match the donation up to $1,500.Donations Some or all of your donations may be tax-deductible. Consult your tax professional. If you have any questions,please contact Jeanine Whelan or any staff member at the Tavern League’s state office at 608-270-8591 orinfo@tlw.org. With your donation, we can continue impacting and changing lives!Make a Donation Now!TLW.ORG/FOUNDATIONTLW.ORG/FOUNDATIONOur Spring Conference host, Marathon County Tavern League,Donated $1,000 to the Women’s Community, Inc. Our Spring Conference host, Marathon County Tavern League,Donated $1,000 to the Women’s Community, Inc. 27. March / April 2025 TLW.Orgonpremisemag@gmail.com

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Langlade, MarathonAdams, Portage,WoodDoor, Kewaunee, OutagamieDistrict Directors District Directors La CrosseCity-County,MonroeMark PuetzStrike ZoneNew Holstein, WI2-year term Shawano, Waupaca, WausharaFlorence, Marinette, OcontoDells-Delton, Juneau, SaukRacine City,Racine CountyWendy CoeyRacine1-year termRock,South Central, WalworthDave HillsLake Geneva2-year termKenosha City,Kenosha CountyArt DeBaereChampion's SportsBar Kenosha2-year term Columbia,Madison-DaneEric ChristensonChristy's LandingMadison2-year term Dodge, Jefferson, WaukeshaKathy ProffittJaks Corner BarJohnson Creek, 2-year term Doug ClausenSpring Brook Sports Bar & GrillWisconsin Dells2-year term Tim GrothWestview InnWest Salem, WI2-year term Iowa/Grant,CrawfordCait FinleyMine ShaftMineral Point1-year term Manitowoc,Ozaukee,Sheboygan, CalumetTim "Tippy"TomchekManitowoc2-year termFond du Lac Oshkosh City-Winnebago WashingtonSharon KingstonThe Aftershock Bar & GrillWausau 2-year termDoug KorthKorth's Badger TapEmbarrass, WI2-year term Jim BillingsFinal Score Sports Bar & GrillStevens Point1-year termMark RehwinkelCusack's PubMarinette, WI2-year term Judy VandenhoutenHouterville StationKewaunee, WI2-year termBrownBen BrunetteWatering Hole of Green BayGreen Bay, WI1-year term Barron, Chippewa, Eau ClaireJudi MaloneHappy Hollow TavernEau Claire2-year term DanielSwiecichowskiSand Lake PubPhelps2-year termPepin, Pierce, Polk, St CroixClark, Jackson, Trempealeau,BuffaloDiane Schwartz4 Mile IncTrempealeau, WI2-year termGreater Northwoods, Price, Sawyer, TaylorMilwaukeeLorie HelmLandmarkFranklin2-year term Sharon WardMilwaukee2-year term MilwaukeeRuss FisherFisher's ResortRhinelanderI2-year term Lakeland Area, Lincoln, Oneida, VilasChuck Anderson10th Hole Bar and GrillDanbury, WI1-year term Ashland, Bayfield, Burnett, Superior-DouglasWashburnDiane Schwartz4 Mile Inc. Trempealeau2-Year Term March / April 2025 TLW.Org 28. WCDHKPCFBB

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Anheuser-Busch.................................................30anheuserbusch.comBreakthrough Business Advisors....................22BBA-WI.comBrakebush...........................................................17brakebush.comCornerstone........................................................10cornerstone.comData Financial, Inc.............................................24datafinancial.comKLB Insurance....................................................26klbins.comSociety Insurance..............................................16societyinsurance.comVets Roll..............................................................11vetsroll.orgWisconsin Souvenir Milkcaps ..........................12, 18wimilkcaps.com To Our Advertisers Advertising & Publication InformationAdvertising & Publication InformationIn This Issue29. March / April 2025 TLW.OrgOn Premise (ISSN #1051-4562) Copyright © 2025 by the Tavern League of Wisconsin Inc. is published bimonthly byTour Ozaukee LLC 361 Falls Rd. #102, Grafton, WI 53024. Business and Editorial Offices: 107A Buntrock Ave.,Thiensville, WI 53092, Accounting and Circulation Offices:Tour Ozaukee LLC, 107A Buntrock Ave., Thiensville, WI 53092. Call (608) 270-8591 to subscribe.Periodicals postage is paid at Milwaukee, WI, and additional mailing offices (if applicable).POSTMASTER: Send address changes to Tavern League Of Wisconsin, 11801 W. Silver SpringDr.,STE 200, Milwaukee, WI 53225. Copyright 2025 Tavern League of Wisconsin- Inc.Permission to reprint must be secured in advanceof publication, and credit given to author and OnPremise.Managing EditorGraphic Designer & Creative Director Tonia Matha , Tour Ozaukee, LLCAdvertising Manager Brian Schowalter, Tour Ozaukee, LLCPrinted ByRies Graphics, WisconsinTLW PresidentKeith Kern Senior Vice President Cathy Vales SecretaryKris ZappaTreasurerTodd GiraudSouthern Zone Vice President Jennifer CollisonSouthern District Vice PresidentKeith koehlerEastern Zone Vice President Vinny EgleEastern District Vice President Don MjeldeCentral Zone Vice President Paul Salzwedel Central District Vice PresidentBob CarpenterNorthern Zone Vice President “Dino” AmundsenNorthern District Vice President Nancy LorbetskeAdvertise with us OnPremiseMag@gmail.comAdvertise with us OnPremiseMag@gmail.comonpremisemag@gmail.com

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