On Premise July/August 2025 : simplebooklet.com

Executive Director’s Message...............................................................13-14President’s Letter .................................8 Acronyms used by TLW....................27Fall Convention Schedule..................18FunCrazr Information........................30Gaming Information from TLW........9Government Relations - HWZ.......7-8In The News........................................... 10SafeRide ..................................................7Tavern of the Game Winners &Information..............................................11TLW Signage..........................................12Corporate Sponsors ............................1Herner’s Hideaway celebrates 10 year anniversary...............................6Racine City Tavern LeagueCelebrates 90 anniversary..............10thSt. Crois TL Celebrates 50 years.....3District Directors... ...............................15Executive Officers..................................5TLW Office Staff.....................................2 join us on social media Mark JeffersonExecutive Directorexecutivedirector@tlw.orgTina ConleyManaging Director(414) 755-3353tina@tlw.org TLW Admin & Directors27th Annual WTLW Golf outing..............................................27Eden’s Annual 9/11Charity Ride.............................................4Fall Convention...............................17-21Fond du Lac CountyGolf Outing...............................................7League Leader’s Day..........................16St. Croix Tavern Leaguecelebrates 50 Years..............................3 TLW Office Staff HWZ Update..................................25-26On Premise meets with ABLExecutive Director in D.C..................2Jeanine WhelanCalendar Raffleand SafeRide Coordinator (414) 755-3350saferide@tlw.orgTracy BredowClient Services Manager(608) 270-8591tracy@tlw.orgOn PremiseJuly / August 2025CertificationsResourcesAdvertisingFood safety............................................23Events Foundations & Fundraisers In This issue TLW President & Exec.Director TLW Members & MilestonesVol. 43, No.4Member of the Year info............................................ Back Cover27 Annual TLW Golf Outing.........27thBourbon’s Bar Fundraiser................28Fon du Lac County Golf.......... ........7Hogs 4 Heroes #58 Bike .................24Kewaunee County Flag Sales.........7New Horizons.......................................19TLW FunCrazr Fundraiser...............30 Westview Inn Fundraiser.................20Advertisers........................................... 29Buyer’s Guide Corrections..............28On Premise........................................2, 21 Updates & MISC Awards & NominationsMaiya WhelanMarketing &Communications(414) 755-3354maiya@tlw.orgAdam Woznicki, CPAChief Financial Officeradam@wamllc.netSherry ThompsonAccounting Clerk(608) 270-8591sherry@tlw.orgThis past July, On Premisemagazine publishers, Spyder &Tonia, met up with the ABLExecutive Director, JohnBodnovich, at a small tavern inWashington D.C.ABL is the acronym for AmericanBeverage Licensees.Over a cold beer, (because wethink that’s how all great TavernLeague member meetings shouldtake place), John explained in"layman's terms", what the ABLdoes in Washington and how theywork alongside the Tavern Leagueof Wisconsin at the capitol. With the high costs associated withhiring lobbyists, it makes sense forthe ABL and the Tavern League ofWisconsin, which is the largestTavern League in the nation, towork together in Washington. On PremiseMagazineTBJuly/August 2025 On Premise Magazine 2.Learn More At: ablusa.org/about

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St. Croix Tavern League Celebrates Years!About the EventAs a ticket holder, you will automatically qualify for the cashdrawings. This year there will be numerous-$100 winners,1-$200winner and 1-$500 winner. There will also be drawings for giftcertificates at member establishments around the county, andmore!!!Please sit down wherever you would like. The friendly staff willassist you at any time. Appetizers start at 6:00 and Salad andDinner entrées are available to you at the Buffet stations startingat 6:30. We appreciate you all for coming to ourFor your enjoyment we have pull tabs, and the 50/50 cash wheelgame. The silent auction begins at 6:00 pm and will end atapproximately 8:30 p.m. You can also purchase tickets for prizesdonated by the St. Croix County Tavern League. New this year isa live Auction to start around 8:30 pm and much more!!!The TLW is the largest trade association of its kind in Wisconsinand the strongest tavern league in the United States. The St.Croix County Tavern League thanks you for your continuedsupport. Currently, our county is working with our Safe-Ride Program.Through our 'Spot the Shot' Promo, St. Croix County Safe-Rideprogram has been up and running for over 10 years. St. CroixCounty's taverns are now able to utilize this amazing program, formore info or to sign up please ask a director.In recent years, Tavern League of Wisconsin's members gave over $17million to charities across the state. With your help the St. Croix CountyTavern League members were able to donate $549,700 Dollars to 389 localcharities including Lions Clubs, local Chambers of Commerce, local highschools, Knights of Columbus, V.F.W., local churches & police; as well asfire departments and our local GRACE PLACE homeless shelter, SpecialOlympics, Rotary, Kiwanis, Food Shelves, K-9 Units, B.A.C.A., Toys ForTots, Vets Roll, Center for Suicide Awareness, Hogs For Heroes, WesternWisconsin Alzheimer's Association, St. Croix Bridge for Community Life,Crowning Achievements, Rhino's Foundation, and local law makers, just toname a few.The taverns of St. Croix County have also given to countless benefitshelping those with hospital and other related bills. The St. Croix CountyTavern League and all of these organizations very much appreciate yourhelp, donations, and continued support!!If you have any questions about our organization, please feelfree to ask myself, Randy Calleja, Tricia Dull, Nate Stork,Shannon Hendricks or Cutty Barriault.Thank you, Randy CallejaPresident, St. Croix County Tavern League Ready Randy's and R&D Banquet3. July /August 2025 TLW.Org

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Eden's 9/11 Memorial Charity Ride was initiated by Todd Gitter in2019 while he was the proprietor of Harv's Dimo's IV in Eden, WI.Todd established this ride, which includes Cars, Motorcycles,Tractors, ATVs, and UTVs, as a tribute to all those who lost their liveson the tragic day of September 11, 2001. Each year, the communitycomes together for a moment of remembrance and reflection duringa brief ceremony at the Eden Fire Department, supported by theOakfield VFW Color Guard and the Campbellsport Fireman's HonorGuard. Following the ceremony, the hundreds of vehicles that havetraveled from various locations are led in a procession beneath theAmerican Flag, which is displayed from the aerial trucks of theCampbellsport and Town of Fond du Lac Fire Departments. Thevehicles then parade down Main Street before continuing theirjourney throughout Fond du Lac County and the Kettle Moraine inthe afternoon. In the early evening, all participants return to Eden toenjoy live music, food, and refreshments. After leaving the tavern business, Todd entrusted the organizationof this event he founded to Tim, as chosen by the community. Allproceeds generated from this event are directed towards supportinglocal First Responders and Fire Departments.Information sent in to On Premise by Tim & Cindy Tavern League Member Annual 9/11 Charity Ride FDL County Tavern League DonationsTo DateOakfield Fire Department $1000Eden Fire Department $1000Mt Calvary Fire Department $500Lamartine Fire Department $500FDL County K9 Unit $600Town of Calumet FireDepartment $800July/August 2025 On Premise Magazine 4.

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Title: Northern Zone VPRepresenting:Lake Hallie Golf LLC2196 110th St.Chippewa Falls, WI 54729Title: SecretaryRepresenting:Bourbon’s Bar1161 2nd AveCumberland, WI 54829Title: TreasurerRepresenting:Rite Spot Bar & Grill10076 Hwy 16Sparta, WI 54656Title: Class A Director Representing:Kwik Trip Title: Southern Zone VPRepresenting:Local Folks Restaurant & Pub39601 60th St.Burlington, WI 53105Title: Southern District VPRepresenting:The Keg & Patio Bar & Grill732 Oak St.Wisconsin Dells, WI 53965 Title: Central District VPRepresenting:Rock River Tap Bar & Grill110 W. Lake St.Horicon, WI 53032Title: Northern District VPRepresenting:Knight Gallery50 S. Brown StPine Harbor Bar & Grill3999 Trails End Rd.Rhinelander, WI 54501Title: Eastern Zone VPRepresenting:Curve In BarN192 Hwy 45Kewaskum, WI 53040Name: Don Mjelde Hobbies: Title: Vice PresidentRepresenting:Mike & Cathy’s Good Old Days W995 North Shore Dr.Montello, WI 53949Name:Cathy Valesmcgod@centurytel.netName:Don MjeldeFIETitle: Central Zone VPRepresenting:Tall Paul's 318 Watson St. Ripon, WI 54971 Name:Jennifer Collisonjen_localfolks@yahoo.comName:Kris Zappawin88100@yahoo.comName:Todd Giraudhdtrgspartawi@hotmail.comName:Jennifer Malcorejmalcore@kwiktrip.comName:Keith Koehlerkkoehler1@charter.netName:Paul Salzwedelpaulsalzwedel@gmail.comName:BobCarpenterbobtherock2009@hotmail.comName:Donn AmundsonCodename : Dinoceyah@yahoo.comName:NancyLorbetskekgnanc@gmail.comName:VinnyEglevcegle@yahoo.com Email:easterndistricttlw@gmailBest part of your TLW jobEnjoys helping people, theirbusinesses, and our industryprosper and grow.Term:Term: 1 year 1 year Ends:Ends: 2026 2026 Title: Eastern District Senior VPRepresenting:Richard Craniums840 S Broadway St. Green Bay WI 54304Favorite Beverage:Either PBR or hisnext one fishing, yard work, and intricate bar projectsFavorite Convention Memory:Brown County hosting, andbringing a marching band out for the national anthemSubmitted photo showsDon’s fun PersonalityTitle: PresidentRepresenting:Jimmy’s Saloon1812 Iowa Ave.Superior, WI 54880Name:Keith Kernpresident@tlw.org5. July /August 2025 TLW.Org Getting to know the Executive Officers

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Greetings,As summer rolls on, so too do the many fundraisers and golf outings hosted by leagues acrossthe state. The past month has had me back on the road, with a stop in Wisconsin Dells for theRepublican Assembly Campaign Committee (RACC) golf outing. The Tavern Leagueparticipates in a variety of these events throughout the year to show our support for thoseworking to get candidates elected—on both sides of the aisle in both the Senate andAssembly. As a bonus, I was able to swing through Barron County at the tail end of theirmeeting and squeeze in a couple holes at Turtleback Golf Course—our site for the upcomingstate golf outing. I can confidently say, you won’t be disappointed. The course is fantastic, andthe 18th hole is something else!After a rare week at home, I hit the road again for the Trempealeau/Buffalo County annual golfouting at the beautiful Whitehall Golf Course. Joel and his team had the course in incredibleshape— especially impressive given the flooding they experienced just before the event.Hauser and the league put on a top-notch outing, with over 100 hole sponsors and the raffle ofa brand-new UTV and trailer. Special thanks to Newcomb Valley Inn for hosting both PeteMadland and me. It was great to see Pete again, and we had a fantastic time catching up. Anote to anyone visiting the area: the scenery is stunning—but don’t believe anyone who sayssomething is “just down the road”!To close out the month, a group of us traveled to San Antonio for the ABL Annual Meeting.The Texas Package Stores Association welcomed us with their usual hospitality. While there,we heard from many voices in the industry and took part in a trade show featuring nearlyevery new product on the market. Key issues on the table continue to include the dietaryguidelines, Delta 9, and music licensing. I’m sure John will provide a more detailed recap soon.Back here in Wisconsin, things have been relatively quiet in Madison as the state budgetconsumed most of the legislative focus. Now that the budget has passed, we expect activityto pick up again. Our lobbying team at HWJ continues to monitor all legislative developmentsclosely, playing both defense and offense on key issues.Looking ahead, our busy season shows no signs of slowing. If you haven’t yet registered forLeague Leaders, please do—it's shaping up to be a valuable afternoon of education with a sideof networking. I’m also happy to report our State Golf Tournament is officially full, and I lookforward to seeing many of you in Rice Lake. Trade Show registration is open and planning iswell underway for our fall convention in La Crosse. You can find all the details, including hotelroom blocks, on our website; tlw.orgCheers,Keith Kern From the Desk of TLW’s President, Keith KernJuly/August 2025 On Premise Magazine 8.

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Dear TLW Members:Recently a few electronic gaming manufacturers have reached out to us regardingthe growing problem of counterfeit gaming devices in public areas, includingWisconsin taverns. Attached is a letter from a gaming manufacturer that wasreceived by our office. We’ve received a few of these letters from manufacturersand will likely receive more.Gaming suppliers who distribute counterfeit devices and proprietors who own anycounterfeit devices in the establishment are at a significant risk of legal liability andpotential court action. We recommend making sure you bring it to the attention ofany gaming supplier you may work with and be sure any gaming devices you ownare compliant.Brand-name manufacturers are now focusing more attention on these devices inWisconsin, as they have already in other states. Many of these counterfeit games aremanufactured in China and brought here. So, for example, if you’ve been able topurchase any devices well below the normal market price, you would likely havereason to be concerned. Even if that doesn’t apply to you, please be sure to protectyourself from any counterfeit devices and the additional problems that can comewith them.Tavern League of Wisconsin9. July /August 2025 TLW.Org

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1. 31. January / February 2025 TLW.OrgFull Service Payment ProcessorsPhysical, Virtual, and eCommerceFree Equipment OptionsNon-Cash Adjustment AvailableB2B Level III Processing Schedule Your ComplimentaryConsultation Now About Promotions Up To 5K!CASH BONUS!Meridian Biotech is slated to build a$40 million dollar facility to repurposebourbon byproduct.The facility will transform Buffalo Trace Distillery's stillage into alternativeproteins for fish farming,pet food, and fertilizer. This partnershipaddresses the growing surplus of stillage, abyproduct of bourbon production.Understanding what the processwaste is from a distilleryDistillery stillage is the process wastefrom the distillery. It contains fiber, oil,protein, other unfermented componentsof the grain, and yeast cells. The stillageis usually centrifuged to produce a liquidfraction (thin stillage) and a solidfraction (fermentation sludge, alsocalled wet distillers’ grains). In itswatery state, the stillage is a wasteproduct to the distillery but containsenough grain and nutrients to be usefulto farmers as livestock feed. Robb ReportBy Jonah FlickerJune 30, 2025 READ the full report at: robbreport.comAnother whiskey distilleryannounces a production pause.There has been a lot of gloomy news regarding thestate of the whiskey industry, and the spirits marketoverall, over the past year. Depending on who youask, it's either a post-pandemic course correctionthat will soon establish a new normal, or adownward spiral that is the result of tariff wars,over-saturation, and young people turning fromalcohol to THC or teetotaling. One sign of the slowingmarket has been the announcements of productionpauses at distilleries around the world, and whilethe corporate line is that these are temporary stepstowards efficiency, it's starting to look like ameaningful trend. The latest example concerns Roe& Co., Diageo's Irish whiskey distillery located nearthe company's Guinness brewery in Dublin. In TheIn TheIn TheAdvertisement BREAKTHROUGH BUSINESS ADVISORS BBA-WI.com 262.716.4983Racine City Tavern League is celebrating their The Tavern League began here! Watch for their feature in theSeptember / October Issue of On Premise magazineJuly/August 2025 On Premise Magazine 10.Source: https://www.courier-journal.com/

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6/1Rock Bottom ExpressJefferson6/2Billy's on MainLuxemburg6/3Hidden Bridge PubSturgeon Bay6/4Timmer's 10 Mile PubLaCrosse6/6Thunderbird LanesBaraboo6/7Patsy's Bar & GrillWashburn6/8Kim's Silver DollarBoscobel6/9Beaver Creek Supper Club and LoungeEttrick6/10Someplace Else RestaurantElkhorn6/11Buckhorn Bar and GrillPrairie Farm6/12The Bar of OshkoshOshkosh6/13Four CornersTrempealeau6/14Bon Ton TavernLuck6/15Boscos Social ClubWaukesha6/17Kenosha Beer GardensKenosha6/18Tucked AwayMarquette6/19White Rabbit Bar and GrillMequon6/20Devines LariatBrookfield6/21Bob's InnKaukauna6/22Kleemans Bar and GrillNew Glarus6/23Schuebels Frog Hop Cadott6/24Mike's Kiel LoungeKiel6/25Pine Knot TavernSaint Germain6/27Fin N FeatherGreenfield6/28The ShipyardPort Washington6/29JW's PlaceCasco7/1Antique TapSauk City7/2BackdraughtMilwaukee7/3EZ Street SaloonSouth Range7/4Copper Top SaloonKewaunee7/5Minocqua Yacht ClubMinocqua7/6Natty OaksWest Allis7/4Copper Top SaloonKewaunee7/5Minocqua Yacht ClubPrairie du Chien7/6Natty OaksWest Allis7/7Duke's Bar & GrillHartland7/8Mac AttackOconto7/9Honeyz TavernWonewoc7/11Big R's BarCuba City7/12Wando'sMadison7/13The Lumberyard Bar and GrillBonduel7/18Luke's TapFond du Lac7/19Happy Beeerz LLCUnity7/20KD's Bear DenDrummond7/21The Buffalo BarThe Buffalo Bar7/22Sand Lake PubPhelps7/23Bazil's PubAppleton7/25The Looking GlassJanesville7/26Tiger's TavernKimberly7/27Dam BarMishicot7/28Penny BarWind Lake7/29Dougie's BarBloomer7/30Happy HourGreen BayBe sure to register at tlw.org11. July /August 2025 TLW.Org Names of participating taverns are drawn at every game withwinners receiving 40 tickets in the left field Loge Bleachersfor a future Friday night game. On Fridays, this area of AmericanFamily Field is turned into the Miller Lite Beer Pen, whereindividuals 21 and older will receive a free giveaway.Only Tavern League of Wisconsin members are eligible toregister and win.Register for the Tavern of the Game at tlw.orgThen stay tuned to Milwaukee Brewers games on FanDuel SportsNetwork Wisconsin to see if your establishment is chosen.Winners should call 414-902-4300 for winning game details. and GO BREWERS!HOW ITWORKS

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It’s no secret that the alcohol industry isheavily regulated, both in Wisconsin andacross the country. But the same can’t reallybe said about THC and Delta products eversince a federal farm bill passed in 2018,inadvertently opened the door to THCproducts in ways that go far beyond what wasintended when Congress passed the law.Since that time, states have been trying toadapt to a rapidly changing landscape, withTHC infused drinks and gummies readilyavailable, even in states like Wisconsin thatstill outlaw them. State officials in Wisconsinhave said our prohibition on THC is largelyunenforceable so we see the productseverywhere. Tavern League members whochoose to sell the products do so at their ownrisk, and many have wisely refusedbecause they do not receive the sameprotection from liability for THC/Deltaproducts that they have for the responsibleservice of alcohol.Of course, this issue isn’t just a complicationfor tavern owners. School officials, forexample, are also trying to deal with the factthat there are currently no enforceable agelimits, so underage persons can get accessjust like adults. In short, the entire situationis just a mess.With federal officials unlikely to find enoughsupport to put the former THC regulationsback in place, and current state lawsapparently unenforceable, Wisconsinlegislators are considering putting regulationsin place designed to protect the public whileproviding opportunities for responsibleretailers to sell THC and Delta products.On the general issue of marijuanalegalization, the Tavern League of Wisconsinhas been neutral. We’re in the alcoholbusiness. Besides, we have many individualmembers on both sides of the issue. However,the fact is these THC infused productsare now widely available, and in the interestsof fairness and public safety we believeit’s only logical that intoxicants be regulatedin a consistent manner. That means, amongother things, that these products should beregulated to ensure safety, be sold by trained,responsible retailers, and that age limits beput in place. With the retail alcohol industryalready equipped with thousands of licensed,trained servers, we intend to make surethere’s a place for the tavern industry in anystructure that regulates and allows for thesale of THC products.The push to legalize and regulate THCproducts must recognize the need forconsistency in how we regulate intoxicants.The alcohol industry is highly regulated inorder to ensure safety for consumers and theentire public. It’s why servers are trainedand licensed, and it’s why penalties aresevere for those who circumvent them. Thosesame regulations and protections must beput in place in any bill dealing with THC andDelta products. You can’t heavily regulateone intoxicant (alcohol) and then sayanything goes with another.CONSISTENCY NEEDED AS LEGISLATURE LOOKS AT THC, ALCOHOL DELIVERY-BY MARK JEFFERSON From the Desk of TLW’s 13. July /August 2025 TLW.Org

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Along those same lines, that sameconsistency needs to applied if and whenthe legislature takes up the issue of alcoholdelivery. Businesses like DoorDash andInstacart and others would like to be able todeliver direct to folks in their homes inWisconsin, just as they do in some otherstates. Again, we believe those who servealcohol in Wisconsin must be trained andlicensed to do so, and be subject to localcontrol just like others in the industry. Thatincludes those who deliver to people athome. Any expansion of alcohol deliveryservice must operate within this currentstructure of alcohol regulations. It’s a simplematter of public safety and basic fairness.The industry continues to change and we atthe Tavern League of Wisconsin areprepared to work with lawmakers to ensurethat our laws keep up with these changes.We’re grateful to our TLW members andtavern industry leaders who currently servein the legislature. The Tavern League ofWisconsin remains committed to lookingout for the rights of our members as thelegislature tackles these and other issues inthe months ahead.(CONTINUED FROM PG.)CONSISTENCY NEEDED ASLEGISLATURE LOOKS AT THC, ALCOHOL DELIVERYBY MARK JEFFERSONExecutive Director, Mark JeffersonADVERTISEMENTJuly/August 2025 On Premise Magazine 14.

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AdamsWausharaWoodRuss FisherFisher's ResortRhinelanderEric ChristensonChristy's Landing MadisonDodge, Jefferson, WaukeshaKathy ProffittJak’s Corner BarJohnson Creek Jeff DallmanHornet’s NestMarkesanWendy CoeyStill Country - Double VisionRacine Dave HillsLake Geneva Art DeBaere Champion Sports Bar KenoshaMark PuetzCheers of Chilton New Holstein Judy VandenhoutenHouterville StationKewauneeLakeland Area, Lincoln, Oneida, VilasDoug ClausenSpring Brook Sports Bar & GrillWisconsin DellsWCDoor Kewaunee OutagamieGreater Northwoods, Price, Sawyer, TaylorLa Crosse City-CountyMonroeFlorenceMarinetteOcontoDells-Delton JuneauSaukRock,South Central, WalworthKenosha City,Kenosha CountyColumbia,Madison-DaneTim GrothWestview InnWest SalemIowa/Grant,CrawfordCait FinleyMine Shaft Mineral PointManitowoc,OzaukeeSheboygan CalumetDoug KorthKorth's Badger Tap EmbarrassBen BrunetteWatering Hole of Green BayGreen BayBarronChippewa Eau ClaireGreg HunterPour HouseSirenClark, Jackson, Trempealeau-BuffaloChuck Anderson10th Hole Bar and GrillDanburyAshland, Bayfield, Burnett, Superior-Douglas,WashburnMike HauserRed’s BarArcadiaDHCFTim “Tippy” TomchekTwo Rivers Fond du LacOshkosh CityWinnebagoWashingtonSharon KingstonThe Aftershock Bar & GrillWausauJudy MaloneHappy Hollow Tavern Eau ClaireLorie HelmLandmarkFranklinRacine City,Racine CountyLangladeMarathonPortageShawanoWaupacaMark RehwinkelCusack’s PubMarinetteBrown CountyBBMilwaukee County Milwaukee CountySharon WardMilwaukee County Tavern LeagueMike CeltCaptain Jack’s SaloonEllsworthPepin PierceSt CroixMHGHJD District Directors Directors attending theLeague Leader’s Dayplease come to the On Premise photo boothfor new pictures15. July /August 2025 TLW.Org

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Local League Officers are invited to the annual TLW League Leaders Day. It's anopportunity to interact with leaders from other leagues around the state while learning some of the nuts and bolts of managing a league. You'll learn from your fellow league leaders, speakers who've been in yourshoes, and our lobbyist who will keep you informed on the latest newsfrom the Capitol in Madison. Share ideas and learn what works whenoperating your finances, board meetings, membership meetings, SafeRidePrograms, elections, and charitable giving. 333 Gibson St., Eau Claire, WI 54701(715) 835-8888The Lismore HotelLeague Leader’s day August 25, 2025 9:00 AM - 4:30 PM (CDT)8:00-10:00am............Calendar Raffle Distribution10:00-11:00am...........BMI, Jessica Frost11:00am-12:00pm .....WAMO12:00-1:00pm..............Lunch1:00-2:00pm...............Delta IX/THC2:00-3:00pm........... Best Practices Panel TLW League Leaders4:00-5:00pm...............Happy Hour ReceptionScheduleOn PremiseJuly/August 2025 On Premise Magazine 16.

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a month to raise awareness about theimpact of domestic violence and toadvocate for those affected by it. Thismonth serves as a critical reminder of theneed for education, support, andresources to combat this pervasive issue.Watch for awareness events throughoutour communities.Domestic Violence Awareness Month Fall 2025 Convention Featured OrganizationIs Teaming up with Corporate Member,Is Teaming up with Corporate Member,Is Teaming up with Corporate Member, Anheuser-BuschAnheuser-BuschAnheuser-Busch New Horizons lost $337,000 fundingannually from theVictim Of Crimes Actgrant and were forcedto cut 3.5 positionswhich has greatlyimpacted their work.Sign up to receive theEmpowerment Pressnewsletter for updates onlocal topics, information onhow you can help, andadvocacy news from NewHorizons. New Horizons is aproud organization memberof Great Rivers United Way.19. July /August 2025 TLW.Org

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Mix TapeWESTV IEW I NN'S NEW H ORIZO N NEE DS DR IVENEW HORIZON'S NEEDS OUR HELP TODAY.BE D PIL LOWSAA & AAA BATTERIESFOOD S TORAG E CONTAIN ERSVASELINE, LOTION, MA KEU P, SUNSCREEN, HAIR BRU SHESCEREAL, GROUND COFFEE, JUICE, KID FRIENDLY SNACKSCA N N E D P A S T ALAUNDRY SOUP, SOFENER, DRYER SHEETS, GLASS CLEANERGIFT CARDS FROM WALMART, FESTIVAL, WOODMANSGIFT CARDS FROM KWIK TRIP FOR GASYOU CAN ALSO DONATE MONETARY AMOUNTSLET'S FILL UP THE TABLE BY SUNDAY JULY 6THANYTHING ELSE YOU MAY HAVE PLESE DONATE TO THESALVATION ARMY, FIRST TEEN CLOTHING CLOSET, OR THEWOMEN' S CLOTHES CLO SET. ASK DIANE FOR PHONE #'SPLEASE GO THROUGH YOUR CLOSETS..GO TO THEDOLLAR STORE...OPEN YOUR WALLETIN NEED OF WOMENS SUMMER TOPS ANY SIZEWOMEN'S SUMMER SHORTS ANY SIZEWOMEN'S SWEATSHIRTS ANY SIZEALLERGY MEDS AND PAIN/FEVER MEDS FOR ADULTSPULL UPS FOR KIDS SIZE 5 & 6FULL SIZE SHEETS AND COMFORTERSYOUR PA RA GR AP H T EX T Live Auction 8:30pm-9:30pmLive Music begins at 9:30Open Bar 7:00- MidnightTake a selfie at the On Premise & Anheuser Busch 90'sthemed photo booth! We will be looking for the best90's themed dressed members too!!10,0 0 0NEW HORIZ O N’S TE N T H OUS A ND DO L LA R S 0 / 10 0SH EL T ER & O U T R EA CH C E TE RTA V ER N L E AG U E O F W I SC O NS I N 2025On PremiseJuly/August 2025 On Premise Magazine 20.Text Hopeline™ to 741741Hope and Help is Just a Text Away. Be an active listener For more information, email us at info@centerforsuicideawareness.orgBreak the stigma!HUNGER RELIEF Some of the Chairities that the Tavern League of Wisconsin Supports

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ON FACEBOOKJoin usDrop off your donation item at the New Horizons Booth(next to the On Premise booth) and be entered to winexclusive prizes given away Tuesday and Wednesday atthe Tradeshow!TLW Tradeshow ChecklistWe want your feedbacl!onpremisemag@gmail.comOn Premise!Follow us on Facebook!Contact us about atopic or individualyou think we shouldconsider for afeature in themagazine!Visit the On Premise Booth to buy custom siliconefocal bead pens, earrings and key chains with $1from each sale going to New HorizonsTake a selfie with friends at the On Premise PhotoBooth and email it to onpremisemag@gmail.com Do you have an idea for a feature in themagazine? Is there history behind yourestablishment or an event youhave had or are having that youwould like us to considersharing in an issue? We may even consider a visit! LET US KNOW!onpremisemag@gmail.comOn Premise Be sure to take a selfie at the On Premise Photo Booth TOO!!email it to onpremisemag@gmail.com On Premise and Anheuser-Busch are joiningforces at the fall convention to gathersupplies for the New Horizons Shelter. (Refer to the needs list on pg. 19) Bring your donations to the On Premisebooth, and you'll be entered into anEXCLUSIVE drawing on Tuesday andWednesday for a chance to win fantasticprizes worth over $500 in total !!On PremiseWe love visiting bars that have a nice selectionof candy and chips to go with our cocktails!Bartender, Jessica!Cocktails & Candy!Snack Selection!W220N6410 Town Line Rd, Menomonee Falls(262) 251-0790OurJuly 26 , 2025thAbler’sWhiskey Corners21. July /August 2025 TLW.Org

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Introducing Veteran Recipient #58:Marine Staff Sergeant Brett Peterso of Thiensville, Wisconsin Our mission reconnects injured Wisconsin Veterans with their passion for riding by using a Harley-Davidson as the tool to regain the healing benefits found in “wind therapy”. We select our Recipientsthrough a process that uses an involved, written application to help us understand our Applicant,including questions that ask them to share their experiences, struggles and passion with us. That sameapplication provides a form of written exposure, encouraging Veterans to write down “their story” forthe release it provides. For many, this is the first time they’ve undertaken such a task; and, althoughhard, it can be a liberating process regardless of their selection.We encourage Applicants to write whatever they feel is “their story”. As one would imagine, each isdifferent; but through their personal sharing our Advisory Board comes to learn who they are, whatthey’ve been through, how motorcycling has impacted them and where they are in their healing journey.From there, we make the hard decisions of who we think our healing tool will impact most. And then wemeet them and share their story publicly to further the supportive release offered.Once selected, Recipient’s written introductions are penned by Audra, our VP and Co-Founder, usingapplication material and more in-depth conversational learnings. Without formal training, as evidencedby her extra commas and run-on sentences, she instead writes from the heart to introduce, support andeducate. The “stories” have taken on a life of their own, loved and appreciated by both our readers andRecipients alike. We are sharing H4H58 Brett Peterson’s own words, his exact “Story” as submitted on hisapplication, for you to feel the power conveyed in his words and all that falls between thosesentences. To read his full story please visit www.hogs4heroes.comH4H Bike #58TLW Bike #5July/August 2025 On Premise Magazine 24..

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Ramie Zelenkova has over 15 years oflobbying experience andmaintains strongrelationships withlegislative leadership andmembers on both sides ofthe aisle. Just prior to the 4th of July holiday weekend, the legislature wrapped up its work on thestate’s biennial budget, and the spending plan was quickly signed into law by Governor Evers.The state budget process dominates the first six months of the legislative calendar, andtraditionally not much else gets accomplished during this time. Now that spending levels are setfor the biennium, the legislature can shift its focus to individual bills and specific policy changes.While the Governor and Legislative leaders were able to compromise on the budget, thequestion will be can they continue to work together moving forward?To recap the budget – more than $100 billion will be spent over the next two fiscal years, and thebudget bill dictates how those funds are allocated to major state programs such as K-12education, Medicaid, infrastructure/transportation, aid to local governments, and the Universityof Wisconsin System. The budget also sets tax policy, the mechanism in which the stategenerates revenue to pay for the programs it is responsible for.Republicans had prioritized across-the-board tax relief as their primary policy goal, whileGovernor Evers and legislative Democrats sought assistance for childcare providers, investmentsinto UW System, and reimbursement to public schools to help pay for special education costs.Ultimately, 2025 Act 15 contained $111 billion in spending, significantly less than the $119 billionthat Governor Evers had initially proposed. But for some Republicans seeking deeper cuts tostate programs, this total spend was still too high, and resulted in some GOP no votes.Legislative Democrats who withheld their support for the bill cited a desire to see more fundingfor public schools, an expansion of Medicaid, and stronger environmental protections, amongother issues. Both parties ended up with some wins and some losses - an expected outcome in adivided government “compromise budget.”Notably, What drove a sense of urgency to complete the budget before July 4 th was PresidentTrump’s “Big Beautiful Bill,” the massive spending package at the federal level that Congress hasbeen wrestling with for the past few months. Some provisions contained within the federal billwould have jeopardized parts of Wisconsin’s budget proposal, specifically in the health carespace. Wisconsin lawmakers and Governor Evers recognized this and moved quickly to beat thefeds to the finish line, locking Wisconsin’s fiscal plan into law. (Continued on Pg. 26)Greg Hubbard has over 30 years ofcombined legislative andlobbying experience andspent over a decade workingfor Republican legislators.State Budget Finalized; Fall Session Around the CornerAJ Wilson is a principal at HubbardWilson & Zelenkova withover two decades ofexperience in and aroundthe Wisconsin StateCapitol. 25. July /August 2025 TLW.Org

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Chara Taylor is the Director of Operationsand Client services at HWZ.In her role Chara managesclient accounts, WisconsinGovernment AccountabilityBoard compliance, andaccounts payable and receivableDan Romportlis a Senior Associate who has16 years of combinedlegislative, lobbying, andpolitical experience.Katie White is a SeniorAssociate at HWZwith 15 years of combinedlobbying and legislativeexperience(Continued from Pg. 25)Moving forward, We will be working on two primary issues during the second half of this session. We areconfident that legislation related to the regulation of Delta-9 THC products will be introducedand we again expect a bill that would allow for the purchase and delivery of alcoholic beveragesto homes to be introduced.Delta-9 THCAs we’ve described in previous articles, there is currently no regulation of the manufacture,distribution or sale of hemp-derived THC products. This has created numerous problems for lawenforcement and local governments. We are advocating for regulation like the existing alcoholthree-tier system as these products are psychoactive and as a result intoxicating. Productquality and sale and use need to be regulated; manufacturers, distributors and retailers need tobe licensed; state oversight and local control needs to be ensured; taxation, at a minimum, needto be at levels comparable to liquor; and finally, the issue of liability needs to be addressed.DeliveryLast session a proposal was introduced by the third-party delivery companies, but failedto even get a public hearing. The proposal contained limited local control provisions, and theproposed “regulation” of the delivery companies was very lax. We expect another bill to beintroduced this session that we have been told addresses several of the problematic issues. Weare waiting to see a final draft and will insist on true local control over any third-party companythat decides to work in this industry and proper training and licensure for drivers that would bedelivering alcohol to consumers. The Legislature won’t formally meet again until after Labor Day, but we expect to see billsintroduced and committee activity in August. We will be actively monitoring for any movementon these proposals.July/August 2025 On Premise Magazine 26.

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AcronymsAcronymsAcronyms Used Within Used Within Used Withinthe Tavern Leaguethe Tavern Leaguethe Tavern League ABIAmerican Beverage InstituteABLAmerican Beverage LicenseesABLPACABL Political Action CommitteeASCAPAmerican Society of ComposersBMIBroadcast Music IncSESACSociety of European Stage Authors and ComposersCORE Children of Restaurant EmployeesDISCUS Distilled Spirits Council of the United StatesDOR Department of RevenueNHSTA National Highway Safety Transportation AdministrationDOT Department of TransportationTIPACTavern Industry Political Action CommitteeWAMOWisconsin Amusement & Music OperatorsWBDAWisconsin Beer Distributors AssociationWISTAVPACWisconsin Tavern Political Action Committee WRAWisconsin Restaurant AssociationWWSIWisconsin Wine & Spirit InstitutePlease consider a tax deductible donation to theWisconsin Tavern League Foundation.CONTACT US: 262-336-9624wimilkcaps.comBE SAFE with Wisconsin Souvenir Milkcaps/Pulltabs TAVERN LEAGUE MEMBERSOF WISCONSINThank You for Your Support Throughout the Years!Unable to attend?27. July /August 2025 TLW.Org

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Please Note the following adjustments to the Buyer’s Guide in the January/February 2025 IssueCommunity Business DevelopmentRon Lilge107 Guindon Blvd.Fond Du Lac, WI 54935(256) 655-1687ron.lilge@gmail.com combusdev.comAdvertising Glassware, Coffee Cups, & Soft Drink TumblersBenedict Sales & ServiceBill Candell1003 Harlem St.Altoona, WI 54720(715) 379-6470bcandell@benedictss.combenedictss.comHVAC, Food Service, Beer and Draft Systems,Preventative MaintenanceTLW Member Bourbon's Bar in Cumberland, raised over $25,000 dollars forFirst Responders!Ehler InsuranceMatthew Ehler505 King St., Ste. 105La Crosse, WI 54601(608) 793-1400ehlerinsurance.matthew@gmail.comehlerinsuranceservices.comFinancial Services/InvestmentsBusiness Planning ServicesLTC, Health, & Disability InsuranceJuly/August 2025 On Premise Magazine 28.

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Advertising & Publication InformationManaging EditorGraphic Designer & Creative Director Tonia Matha , Tour Ozaukee, LLCAdvertising Manager Brian Schowalter, Tour Ozaukee, LLCPrinted ByRies Graphics LTD, WisconsinTLW PresidentKeith Kern Senior Vice President Cathy Vales SecretaryKris ZappaTreasurerTodd GiraudSouthern Zone Vice President Jennifer CollisonSouthern District Vice PresidentKeith koehlerEastern Zone Vice President Vinny EgleEastern District Vice President Don MjeldeCentral Zone Vice President Paul Salzwedel Central District Vice PresidentBob CarpenterNorthern Zone Vice President “Dino” AmundsenNorthern District Vice President Nancy Lorbetske Anheuser-Busch.................................................22anheuserbusch.comBrakebush............................................................6brakebush.comBreakthrough Business Advisors.................... 10bba-wi.comCornerstone Processing Solutions, Inc..........27cornerstoneps.netData Financial, Inc.............................................12datafinancial.comKLB Insurance....................................................30klbins.comMass Appeal.......................................................6massappealinc.comSociety Insurance..............................................14societyinsurance.comTaylor Enterprises.............................................16taylorwi.netWisconsin Lottery..............................................28wilottery.comWisconsin Souvenir Milkcaps ..........................27, 29wimilkcaps.com To Our Advertisers In This IssueOn Premise (ISSN #1051-4562) Copyright © 2025 by the Tavern League of Wisconsin Inc. is published bimonthly byTour Ozaukee LLC 361 Falls Rd. #102, Grafton, WI 53024. Business and Editorial Offices: 107A Buntrock Ave.,Thiensville, WI 53092, Accounting and Circulation Offices:Tour Ozaukee LLC, 107A Buntrock Ave., Thiensville, WI 53092. Call (608) 270-8591 to subscribe.Periodicals postage is paid at Milwaukee, WI, and additional mailing offices (if applicable).POSTMASTER: Send address changes to Tavern League Of Wisconsin, 11801 W. Silver SpringDr.,STE 200, Milwaukee, WI 53225. Copyright 2025 Tavern League of Wisconsin- Inc.Permission to reprint must be secured in advanceof publication, and credit given to author and OnPremise. Advertise with us OnPremiseMag@gmail.comonpremisemag@gmail.com TAVERN LEAGUEMEMBERS OF WISCONSINThank You forYour SupportThroughoutthe Years!BE SAFE with WisconsinSouvenir Milkcaps/PulltabsCONTACT US: 262-336-9624wimilkcaps.com29. July /August 2025 TLW.Org

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