Return to flip book view

2024 Simplebooklet.com06/15/2024Bundling Simplebooklet to expand enterprise accountusage of Canva.OneDigital Case StudySimplebooklet Add OnDesign Anything Publish Anywhere

What IsSimplebookletSIMPLEBOOKLET.COM01We’re a document presentation, digitaldistribution and tracking platform.

02WhereSimplebooklet Fits In CanvaDESIGN ANYTHINGPrint ProductsPresentationsWe support the presentation, distribution,and tracking of brochures, flyers, cards,reports, guides, resumes, sell sheets,presentations, pitch decks, ebooks, booklets,newsletters, product sheets, bifolds,invitations, calendars

2024 Simplebooklet.com06/15/2024OneDigital Case StudyDesign Anything Publish Anywhere

Who Is OneDigitalONEDIGITAL.COM03An enterprise client who provides healthinsurance, financial services, and HRconsulting to 75,000 businesses.

OneDigital/Canva/SimplebookletJourney04OneDigital’s goal was to unify thecreation and distribution of marketing,support, and communications collateralto their 75,000 employer customer base.Outgrown their previous solution usingflipsnack. Content was created acrossAdobe, Microsoft, and Google designand authoring tools.Wanted to design and distribute digitallyonline, avoiding attachments andorphaned files.First Decision - Bought into the Canva mission of designanything. Using Canva to create beautiful and impactfuldocuments, managed across team members who wouldno longer be dependent on professional designers tocreate the content.Second Decision - Determined that Canva fell short onpublish anywhere requirements to get the content into thehands of their customers digitally.

Publish FrictionCANVA.COM05Presentation webpage haslimited customization.A very fragmented linkimplementation.Difficult to “see what theaudience will see”.Limited tracking and reporting.https://www.canva.com/design/DAF9XBJQhAE/H3C5z5mwoAkDGedN3kjCIg/view?utm_content=DAF9XBJQhAE&utm_campaign=designshare&utm_medium=link&utm_source=editor

App MarketDiscoveryReviewed:SimplebookletIssuuFlowpaperPubluuFlippingbook06Selected Simplebooklet Customizable PresentationIncluding branding, calls to action and attachments.Multiple Page TransitionsOnly platform to support the various tactile transitionexperiences of physical collateral digitally. Integrated WorkflowTighter integration to move between the twoplatforms.SSO/SCIM ManagementAbility to manage multi-tenant accounts using Azureand enable cross account collaboration with acomplimentary pricing/account structure. Our pricingmodel is also usage based vs seat licenced.Complimentary LicencingWe’re unlimited seats with a metered bookletapproach.Audience Access ControlsAbility to manage and gate what each reader can viewand engage with.

CONTRACT07OneDigital / SimplebookletAgreementInitial Contract5,000 hosted andtracked documents.120 employee accounts.1 year term.End of 12 Months70,000 hosted andtracked documents.500 employee accounts.3 year term.Year 2 Plan130,000 hosted andtracked documents.800 employee accounts.Onboarding 3 additionaldepartments.Enterprise grade reporting.010203

2024 Simplebooklet.com06/15/2024Canva ImpactDesign Anything Publish Anywhere

WHAT’S ALL THIS MEAN?08What enterprise needs.A design toolusing templates createdby pros that are easilymodified/updated andkeep up with the pace ofdigital contentdistribution.A distribution toolEqually, they need thedistribution, audiencemanagement and tracking,simplicity of a platform likeSimplebooklet (otherwisethey go back into ITquagmires for publishing).FrictionlessAnd they need it all from asingle, seamless platformintegration.010203

Opportunity #1Win Enterprise09Full Workflow SolutionBy bundling with your enterpriseengagements, together we can show aseamless workflow for creating, publishing,managing, tracking, and updatingcommunications documents at scale.No ExistingDesign Tool HasSolved PublishAnywhereBy includingSimplebooklet,you completethe workflowcycle in demandfrom Enterpriseclients.Canva DifferentiationCreate a wedge opportunity withcustomers who are invested in theAdobe ecosystem but getting bottom updemand from Canva installs.Expand Seat Count and Per Seat Utilization. We can shore up existing enterprise clientsthat are getting pressure from someemployees to move to Canva.

Opportunity #2Design ToolSwitching12%The number ofdocumentshosted onSimplebookletthat were createdin Canva byOneDigital. 70,000 hosteddocuments.8,000 have aCanva Design ID.10 Using an connect api with file import,OneDigital can take a documentcreated in PPT, adobe, and Google andswitch workflows to import and updateit in Canva.

2024 Simplebooklet.com06/15/2024General UX/UI ExperienceAddendumDesign Anything Publish Anywhere

Why Canva Users Use Simplebooklet01There is a lot of friction in Canva sharingtools, making it difficult to deliver on themission publish anywhere.Each sharing option comes with it’s own unique, often cumbersome link.No Single URLOpaque, inconsistent presentation across the multiple digital channelsmeans no harmony in distribution..Multiple OutputsAs a Canva user, I share from the EDIT page, so I can never feelconfident in what I think my audience will see in different channels.Audience PerspectiveNot designed for robust, multi-tier communication across digitalchannels. Access controls, activation reporting, and the presentationof the designs are generic and rudimentary.Simplistic SharingOur unitary link theory, that one link should be persistent, consistent, brandable and handle all distributionsituations. No matter what a user does with their content, they are confident that this one link will alwayslead their audience to a familiar presentation of their design.One LinkA Canva design is presented on a customizable, professional and brandable presentation landing page.Page design is only as strong as the environment it’s presented within.Sharing First FocusWith notifications and advanced reporting, the Canva user always has the pulse of the audience. Withbuilt in Calls To Action and lead magnet features, the design drives inbound audience activation.The Feedback To Be SuccessfulControl who, when and where people can view and participate in your Canva design.Access ManagementRemoving Friction - Simplebooklet puts it’s powerfulpublish anywhere featureset into the hands of Canva usersthrough the App integration. 18,000 permonthThe number ofCanva usersthat sign up toSimplebookleteach monththrough theextensionsmarketplace.Canva usershave to dig todiscover ourExtension.

DELIVERING ON THE APP MARKET PROMISE02Integration Points APP ApiExport designs to theSimplebooklet platform.Import sharing assets (qrcode, link) to be used inpage layouts.Redirect advanced editingback into Canva fromSimplebooklet.oAuth to connect accounts. Connect ApiImport designs directly fromCanva account on theSimplebooklet dashboard.Export Simplebooklets createdfrom different design tools(PPT, Canva, Doc) into theCanva design editor (PDFimport).0102